eSports
EXCEL ESPORTS NAMES JUST EAT AS OFFICIAL FOOD DELIVERY PARTNER
British competitive gaming culture brand EXCEL ESPORTS is excited to announce Just Eat, the UK’s largest food delivery platform, as its Official Food Delivery Partner. The partnership marks Just Eat’s first major foray into the world of gaming and sees the union of two of the biggest brands from the gaming and the food delivery world. With a focus on authentic engagement, Just Eat and EXCEL will collaborate on content, experiences and events both virtually and physically.
Fans will have access to exclusive content which will include never-before-seen insights from EXCEL’s roster of players. The partnership will also focus on creating experiences that support good causes and help bring the gaming community together. Throughout the year Just Eat and EXCEL will be creating innovative ways to connect with UK gamers at events across the country as well as be there to support them with a takeaway for game night. Just Eat is committed to providing gamers with content and experiences that they wouldn’t otherwise be able to access.
The Just Eat logo will also appear on jerseys across all four of EXCEL’s competitive titles including FIFA, Fortnite, League of Legends and VALORANT with the players championing the brand across some of the biggest tournaments in Europe.
Just Eat joins a string of high profile partners at EXCEL which include a recent landmark partnership with JD Sports and an ongoing collaboration with EE. EXCEL has also made several other exciting announcements this year which include the re-signing of ex-player Marc “Caedrel” Lamont as a Content Creator and the relaunch of XL.GG.
Just Eat UK Marketing Director, Matt Bushby commented: ‘We are delighted to be working with XL to bring Just Eat into Gaming in a more meaningful and impactful way over the next 12 months. We look forward to working with them on a variety of Gaming first opportunities and providing millions of hungry gamers with experiences they can’t get elsewhere’
EXCEL ESPORTS’ Commercial Director, Mark Carter added: “We are thrilled to announce Just Eat as our Official Food Delivery Partner, in what is Just Eat’s most significant gaming partnership to date. Sharing a vision to constantly create authentic engagement for our respective communities, we look forward to working closely together on exciting experiences and activations both virtually and at gaming events across the country!”
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eSports
Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform
Thunderpick, the leading esports betting platform, in partnership with Oddin.gg, a provider of end-to-end esports betting solutions, today announced the exclusive launch of BetPeek, a first-of-its-kind interactive esports viewing experience available only on Thunderpick.io.
While most esports streams today limit fans to static broadcast feeds and pre-selected camera angles, BetPeek flips the script. For the first time, viewers can control how they watch the action—transforming every match into a personalized, immersive event.
BetPeek’s key features include:
- Follow Any Player – Switch instantly to the POV of any competitor on the server.
- Dynamic Camera Control – Place the camera anywhere on the map for a unique vantage point.
- X-Ray Vision – Unlock strategic insights by seeing what players can’t.
- Play, Pause & Rewind – Revisit every clutch play with DVR-style controls.
- Integrated Betting Tools – Access deeper context and analysis to inform smarter wagers.
“Traditional esports streams have barely evolved; they’re often one-size-fits-all broadcasts that leave fans wishing for more control,” said Kelly Sanders, Head of Strategy at Thunderpick. “BetPeek completely changes that. By putting fans in the driver’s seat, we’re delivering an esports experience that’s not just more engaging, but truly revolutionary for bettors and spectators alike.”
Why It Matters
Until now, esports fans had little choice beyond passively watching standard tournament streams or fragmented co-streams. BetPeek represents the next era: an interactive, on-demand, and bet-integrated platform unlike anything else in the industry. For bettors, this means unprecedented visibility into momentum shifts, rotations, and player form. For fans, it’s a chance to experience the match exactly how they want.
Exclusive to Thunderpick
BetPeek is available only on Thunderpick.io, reinforcing Thunderpick’s position as the most innovative esports betting destination worldwide. In partnership with Oddin.gg, a global leader in esports betting solutions, Thunderpick continues to push the boundaries of what’s possible in live, fan-first esports engagement.
The post Thunderpick Partners with Oddin.gg and Introduces BetPeek, First Fully Interactive Esports Viewing Platform appeared first on Gaming and Gambling Industry in the Americas.
Esports Charts, the leading esports viewership analytics provider, is partnering with GeoGuessr, the world’s favourite geography‑guessing game, to deliver detailed analytics for its esports tournaments. The collaboration will give organizers clear insights into audience engagement and viewership patterns across events.
As part of the partnership, Esports Charts provides tournament dashboard data for the GeoGuessr competitions. Organizers can track engagement trends, compare performance across regions, and make data-driven decisions for future events.
“Esports Charts is thrilled to support GeoGuessr’s esports events. Our team even enjoys the game together during team activities, so it’s fun to combine that passion with our analytics expertise. By providing clear insights into viewership and engagement, we hope to help the organizers nurture and grow GeoGuessr’s competitive scene globally.” – Sergii Rudenko, CSO at Esports Charts
The recent GeoGuessr World Championship 2025 set new viewership records, reflecting the game’s growing presence in esports. In recent years, GeoGuessr has expanded its competitive offerings with larger prize pools, longer seasons, and more events.
“This year’s World Championship has been an incredible journey across four countries. We extend our gratitude to the passionate GeoGuessr community, talented players, and all of our partners who made this possible. Our partnership with Esports Charts plays a key role in helping us gain valuable audience insights, allowing us to continuously grow and elevate the GeoGuessr esports scene. – Mikael Falgard, Head of GeoGuessr Esports
The collaboration marks another step in the development of GeoGuessr’s esports scene and strengthens Esports Charts’ role as a leading provider of competitive gaming analytics.
The post Esports Charts to deliver comprehensive viewership data to GeoGuessr appeared first on European Gaming Industry News.
The Global Esports Federation at its 16th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.
The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.
In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.
The outcomes of GEF 16th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.
The post Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games appeared first on Gaming and Gambling Industry in the Americas.
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