Latest News
TrueLayer launches European payments combining instant player deposits and withdrawals
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iGaming operators can accept instant, account-to-account payments and instant withdrawals in any app or website, delivering the most comprehensive European payments experience.
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Jack Potts Bingo in Ireland is already live using the product with Spanish operator Codere going live in the coming weeks.
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Payments with TrueLayer are lower cost and lower fraud than traditional payment options including cards, manual bank transfer and digital wallets.
TrueLayer, Europe’s leading open banking platform, today announced it has launched its closed-loop payment product across Europe, including Ireland, France, Germany, Spain, Lithuania and the Netherlands. iGaming operators can now offer secure, instant and cost-effective deposits and withdrawals across the continent.
Traditional payment methods weren’t built to handle the speed of online commerce. With cards taking up to three days to settle, operators struggle to manage liquidity, while players have to wait in limbo for withdrawals. Cards and digital wallets generate substantial costs through interchange fees, chargeback penalties and time-consuming manual tracking processes. There is also the issue of rising card fraud in Europe, which totalled €1.55 billion in 2020, with card-not-present fraud accounting for 76% of those cases. France, Germany and Spain all ranked in the top five for card fraud losses.
TrueLayer is addressing these points with a more cost-effective, frictionless and secure European payments platform for iGaming operators, built on open banking and the fastest available bank payment rails. It delivers:
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Instant pay-ins: Players can top up their accounts in seconds with account-to-account payments. Deposits settle in a dedicated merchant account and are automatically reconciled against customers’ details.
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Instant withdrawals: Verified account details are associated with each player allowing businesses to provide instant withdrawals and refunds back into the same account used for the deposit with a simple API call.
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Dedicated merchant accounts: Operators can automate reconciliation processes and gain full visibility of their player’s account details as soon as payment settles. They can also withdraw automatically into their bank account.
Roberto Villani, Head of iGaming at TrueLayer, commented: “With TrueLayer, iGaming operators across Europe can create a better payment experience. A single implementation of our platform delivers immediate deposits so players can get started and instant withdrawals for their winnings. Card refunds can take up to five days, destroying customer loyalty in the process, while other methods are prone to operational inefficiencies, human error and lost payouts that can damage businesses’ reputations. With TrueLayer, players can see the instant transfer of funds with minimal fuss or having to chase support teams asking where their money is.”
Ran Kshivizky, Payments Product Manager at Codere, explained: ‘We want to deliver the best player experience possible and if you can pay instantly you should be able to get your funds out instantly. When you know you can access winnings quickly that is also a differentiator for Codere and is also likely to make players come back. TrueLayer provides the ideal solution as it’s money in and out straight away – without the poor UX and operational overheads of cards, manual transfers or wallets.”
TrueLayer Payments is the most comprehensive solution on the market, delivering significant benefits for operators and players, including:
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Instant access to funds: payments are confirmed instantly, enabling operators to serve players more efficiently and receive funds faster. Real-time payment confirmation provides peace of mind that each transaction has been authorised.
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Frictionless checkout processes: inputting card details is inconvenient for players and errors can derail the entire payment process. TrueLayer removes any manual entry on banking details, eliminating mistakes and making it easier to complete a payment.
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Fewer abandoned payments: tested on millions of transactions across the UK and Europe, TrueLayer’s embedded payment flows make paying easier than ever. The result is fewer payment abandonments and higher conversion rates.
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Lower operational costs: Open banking removes interchange fees and chargebacks of cards, making them far more cost-effective. TrueLayer automates expensive and time consuming manual processes such as reconciliation and sending payouts, with full visibility of all payments via the merchant dashboard.
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Reduced payment fraud: Payments are PSD2 and SCA compliant, with payments authenticated directly with the bank, reducing the opportunity for fraud and chargebacks.
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Enhanced player experience: Instant deposits enable operators to provide access to their services with the certainty they have received the funds and players to use their funds immediately. Instant withdrawals through TrueLayer provide an additional level of assurance that their money will be returned efficiently.
Till Wirth, Head of Product at TrueLayer, added:“We have used our experience and expertise to deliver an effortless way to onboard new customers and enable them to quickly fund their accounts and withdraw winnings, delivering faster, safer and lower cost payments for operators in the process. That, in turn, supports increased trust and loyalty – for example YouGov research showed 64% of players were more likely to trust an operator that offered instant withdrawals and deposits. More than half (55%) said they were likely to switch to a provider that offered instant withdrawals.”
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Boomerang Partners
Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.
For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:
International Gaming Awards:
- Affiliate Marketing Campaign of the Year
- Charitable Community Award (Golden Boomerang Awards – Charity)
European iGaming Awards:
- Charity Award (Golden Boomerang Awards – Charity)
- Affiliate Company Of The Year
- Best Live Event Marketing Campaign (Golden Boomerang Awards)
Global Gaming Awards – EMEA 2026:
- Affiliate Program of the Year
What’s next
Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.
Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:
- ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
- ‘Social Media Campaign of the Year’ at the SBC Awards 2025
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025
And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.
How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026 appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026
Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.
For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:
International Gaming Awards:
- Affiliate Marketing Campaign of the Year
- Charitable Community Award (Golden Boomerang Awards – Charity)
European iGaming Awards:
- Charity Award (Golden Boomerang Awards – Charity)
- Affiliate Company Of The Year
- Best Live Event Marketing Campaign (Golden Boomerang Awards)
Global Gaming Awards – EMEA 2026:
- Affiliate Program of the Year
What’s next
Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.
Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:
- ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
- ‘Social Media Campaign of the Year’ at the SBC Awards 2025
- ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025
And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.
How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
Fernando Di Carlo CEO of Yellow Elephant Studios
SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
The partnership brings together SCCG’s expansive global operator network with YES’s rapidly growing portfolio of high-performance digital and land-based gaming content. Known for blending classic casino experiences with modern creative design, YES is redefining player engagement through advanced math models, cutting-edge visual design, and player-centric mechanics engineered for regulated casino markets, charitable gaming systems, and iGaming platforms.
A Studio Built for the Next Generation of Gaming
Yellow Elephant Studios is quickly emerging as one of the most innovative content developers in the sector. Their roadmap spans slot-style experiences, interactive entertainment systems, charitable gaming content, and hybrid formats designed for both digital and physical environments. With deep experience across regulated gaming markets, YES creates content that resonates with diverse player demographics while delivering strong performance for operators.
“Our mission is simple: create unforgettable gaming experiences by fusing imagination, technology, and precision,” said Fernando Di Carlo, CEO of Yellow Elephant Studios. “As the industry evolves, players expect more—more interaction, more personality, more ways to win. We’re building the next generation of games for that audience, and SCCG’s global footprint will help us scale that vision faster than ever.”
Accelerated Global Reach Through SCCG’s Network
By leveraging SCCG’s network of more than 120 partners — including tribal casinos, charitable gaming operators, digital platforms, iGaming operators, and emerging interactive entertainment brands — the partnership will accelerate the reach and market penetration of YES content across the most influential global gaming ecosystems.
“Yellow Elephant Studios brings a powerful creative and technical engine to the global gaming market,” said Stephen Crystal, Founder & CEO of SCCG Management. “Their ability to innovate across casino, charitable gaming, and iGaming channels makes them a standout studio ready for scale. SCCG is excited to connect them with operators seeking modern, high-engagement content that delivers real performance across both digital and land-based ecosystems.”
The post SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide appeared first on Gaming and Gambling Industry Newsroom.
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