Latest News
TrueLayer launches European payments combining instant player deposits and withdrawals
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iGaming operators can accept instant, account-to-account payments and instant withdrawals in any app or website, delivering the most comprehensive European payments experience.
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Jack Potts Bingo in Ireland is already live using the product with Spanish operator Codere going live in the coming weeks.
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Payments with TrueLayer are lower cost and lower fraud than traditional payment options including cards, manual bank transfer and digital wallets.
TrueLayer, Europe’s leading open banking platform, today announced it has launched its closed-loop payment product across Europe, including Ireland, France, Germany, Spain, Lithuania and the Netherlands. iGaming operators can now offer secure, instant and cost-effective deposits and withdrawals across the continent.
Traditional payment methods weren’t built to handle the speed of online commerce. With cards taking up to three days to settle, operators struggle to manage liquidity, while players have to wait in limbo for withdrawals. Cards and digital wallets generate substantial costs through interchange fees, chargeback penalties and time-consuming manual tracking processes. There is also the issue of rising card fraud in Europe, which totalled €1.55 billion in 2020, with card-not-present fraud accounting for 76% of those cases. France, Germany and Spain all ranked in the top five for card fraud losses.
TrueLayer is addressing these points with a more cost-effective, frictionless and secure European payments platform for iGaming operators, built on open banking and the fastest available bank payment rails. It delivers:
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Instant pay-ins: Players can top up their accounts in seconds with account-to-account payments. Deposits settle in a dedicated merchant account and are automatically reconciled against customers’ details.
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Instant withdrawals: Verified account details are associated with each player allowing businesses to provide instant withdrawals and refunds back into the same account used for the deposit with a simple API call.
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Dedicated merchant accounts: Operators can automate reconciliation processes and gain full visibility of their player’s account details as soon as payment settles. They can also withdraw automatically into their bank account.
Roberto Villani, Head of iGaming at TrueLayer, commented: “With TrueLayer, iGaming operators across Europe can create a better payment experience. A single implementation of our platform delivers immediate deposits so players can get started and instant withdrawals for their winnings. Card refunds can take up to five days, destroying customer loyalty in the process, while other methods are prone to operational inefficiencies, human error and lost payouts that can damage businesses’ reputations. With TrueLayer, players can see the instant transfer of funds with minimal fuss or having to chase support teams asking where their money is.”
Ran Kshivizky, Payments Product Manager at Codere, explained: ‘We want to deliver the best player experience possible and if you can pay instantly you should be able to get your funds out instantly. When you know you can access winnings quickly that is also a differentiator for Codere and is also likely to make players come back. TrueLayer provides the ideal solution as it’s money in and out straight away – without the poor UX and operational overheads of cards, manual transfers or wallets.”
TrueLayer Payments is the most comprehensive solution on the market, delivering significant benefits for operators and players, including:
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Instant access to funds: payments are confirmed instantly, enabling operators to serve players more efficiently and receive funds faster. Real-time payment confirmation provides peace of mind that each transaction has been authorised.
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Frictionless checkout processes: inputting card details is inconvenient for players and errors can derail the entire payment process. TrueLayer removes any manual entry on banking details, eliminating mistakes and making it easier to complete a payment.
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Fewer abandoned payments: tested on millions of transactions across the UK and Europe, TrueLayer’s embedded payment flows make paying easier than ever. The result is fewer payment abandonments and higher conversion rates.
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Lower operational costs: Open banking removes interchange fees and chargebacks of cards, making them far more cost-effective. TrueLayer automates expensive and time consuming manual processes such as reconciliation and sending payouts, with full visibility of all payments via the merchant dashboard.
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Reduced payment fraud: Payments are PSD2 and SCA compliant, with payments authenticated directly with the bank, reducing the opportunity for fraud and chargebacks.
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Enhanced player experience: Instant deposits enable operators to provide access to their services with the certainty they have received the funds and players to use their funds immediately. Instant withdrawals through TrueLayer provide an additional level of assurance that their money will be returned efficiently.
Till Wirth, Head of Product at TrueLayer, added:“We have used our experience and expertise to deliver an effortless way to onboard new customers and enable them to quickly fund their accounts and withdraw winnings, delivering faster, safer and lower cost payments for operators in the process. That, in turn, supports increased trust and loyalty – for example YouGov research showed 64% of players were more likely to trust an operator that offered instant withdrawals and deposits. More than half (55%) said they were likely to switch to a provider that offered instant withdrawals.”
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7Games
FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator
7Games partners with FIRST.bet to deliver Tier-1 sportsbook technology to one of Brazil’s largest casino operators.
7Games, Betão, and R7—brands managed by OIG Gaming Brazil Ltda. and recognized as key players in Brazil’s casino-led betting market—have launched a comprehensive sportsbook platform powered by FIRST.bet’s leading Tier-1 technology.
As one of Brazil’s most prominent casino operators, OIG Gaming Brazil Ltda. opted for FIRST.bet to seamlessly expand its reach into the sports betting sector across its trio of brands. This partnership underscores the scalability and robustness of FIRST.bet, demonstrating its capacity to support large-scale, multi-brand ecosystems in the competitive Brazilian market.
Leveraging FIRST.bet’s SportOS operating system, 7Games developed a customized sportsbook front end tailored to its unique branding and user experience. While players interact with a platform fully reflective of 7Games’ identity—from design to functionality—the underlying engine driving trading, pricing, live markets, and overall performance is powered by FIRST.bet.
As a casino-first operator venturing into sports betting, 7Games required a sportsbook solution aligning directly with the nuances of the Brazilian market. FIRST.bet delivered exactly that: a product optimized for Brazil, complete with Brazilian-Portuguese language capabilities, odds models tailored for national leagues, and high-performance live betting, trading, and risk management systems to meet the demands of a competitive scale.
“Brazil isn’t a market where you can afford slow growth—your product must hit the ground running,” explained Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet provided us with a solution already optimized for this market, allowing us to concentrate on serving our players rather than troubleshooting underlying technology.”
Echoing this sentiment, Tom Light, Founder and CEO of FIRST.bet, added, “Success in Brazil hinges on getting the product right from day one. Operators who fail to meet those expectations are quickly left behind. With 7Games already commanding significant casino traffic, they now have a sportsbook designed to handle that scale. It’s their unique brand experience backed by an engine built for top-tier performance, which is exactly why we developed SportOS.”
The post FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
7Games
7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil
7Games selects FIRST.bet to bring Tier-1 sportsbook technology to one of the biggest casino operators in Brazil.
7Games, Betão and R7, three brands operated by OIG Gaming Brazil Ltda. and among Brazil’s largest casino-led betting brands, have gone live with a full sportsbook powered by Tier-1 technology from FIRST.bet.
Already among Brazil’s biggest casino operators, OIG chose FIRST.bet to power the move into sports across all three brands, proving the engine reaches Brazil-scale operators running multiple brands at once.
7Games built its own sportsbook front end on SportOS, the FIRST.bet operating system, with the FIRST.bet engine running underneath. Players see a sportsbook that is entirely 7Games, its brand, its design, its experience, while the trading, pricing, live markets and performance come from FIRST.bet.
7Games is a casino-led brand moving into sports, so it needed a sportsbook that already fits Brazil, not one it would have to adapt. FIRST.bet ships that out of the box: a Brazilian-Portuguese product, odds models tuned to the Brazilian leagues, and the live betting, trading and risk management needed to compete at national scale.
“Brazil is not a market you can grow into slowly. The product has to work from day one,” said Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”
“Brazil rewards operators who get the product right and punishes the ones who don’t,” said Tom Light, Founder and CEO of FIRST.bet. “7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”
The post 7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil appeared first on Americas iGaming & Sports Betting News.
CreedRoomz
CreedRoomz launches Maradona Run live game show with licensed rights
The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.
CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.
The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.
Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.
The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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