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BETFAN with EUR 77 m turnover and EUR 0.76 m net profit in 2021
BETFAN, a Polish legal bookmaker, has generated sales of EUR 77 m in 2021, an increase of nearly 90% year-on-year. The bookmaker, operating only since April 2019, has been growing by leaps and bounds and reported a net profit of EUR 0.76 m for 2021. The company’s plans for 2022 include further double-digit revenue growth, the launch of a new mobile and desktop app and more technological innovations, as well as investment in a network of self-service betting terminals.
BETFAN is one of the youngest domestic bookmakers legally operating in Poland. The company offered its first bets in April 2019, doing business exclusively online. Since then, it has consistently expanded the scale of its operations. Also, despite the pandemic-related restrictions on the organisation of sporting events, the company achieved net profitability in record time, after less than three years of operation – something no bookmaker on the Polish market had accomplished before.
The increase in financial results for 2021 was accompanied by an 85% year-on-year increase in the number of customers and a significant expansion of the offer. Last year, bettors had almost 1 billion betting opportunities at BETFAN, which meant a 20% year-on-year increase in the number of bets prepared by the betting department. When developing its offering, BETFAN places great emphasis on respecting responsible gaming principles and regularly trains its employees in this regard.
“When we started our business three years ago, we had very ambitious plans and we have been consistently pursuing our objectives ever since. We benefit from the fact that the betting market has grown by around 50% last year and this year it is expected to grow by between 15% and 20%. However, BETFAN has been growing much faster than the industry itself and we will aim to maintain this trend in the coming years as well. At the same time, we have a strong advantage in terms of business efficiency and cost effectiveness. It is not that difficult to pour huge amounts of money into marketing and sponsoring to boost sales while still losing on the deal. And this is exactly what happens on the Polish market. We have a completely different strategy – we plan expenditures very carefully and we only use measurable marketing tools with an adequate rate of return. We also place great emphasis on technological development. Our strategy has always been focused on the mobile segment, which is becoming increasingly important and is driving the majority of our sales. This approach currently places us among the main players on the bookmaking market, even though we are competing with many brands that have a longer track record and much more capital than we do”, says Łukasz Łazarewicz, co-owner and Chairman of the Supervisory Board of BETFAN.
BETFAN will have larger capital needs in 2022. The company is investing in modern technologies – having implemented a new integrated CRM system, it is now revamping its mobile and desktop platform, and building a network of betting corners with self-service betting terminals. At the same time, the bookmaker has been testing a new concept of betting and sports pubs in several locations.
“Last year, investments in the retail segment weighed on our result, but in 2022 we plan to make this business area profitable as well. We want to prioritise betting terminals, which are the future of the point-of-sale channel. We have already opened 60 betting corners and this year we plan to open 90 more”, announces Łukasz Łazarewicz.
At the end of 2021, i.e. after less than three years since its launch, with nearly 3.5 percent share of the Polish bookmaking market, BETFAN ranked 6th among all 19 companies operating legally in the sector. After three years of operation, BETFAN has paid PLN 86 million in gaming tax to the state budget. The company intends to continue growing using innovative internet marketing tools and taking advantage of favourable trends in the bookmaking market.
“The situation on the legal betting market in Poland is extremely interesting, especially with what is happening behind the backs of the two largest companies. Competition is becoming increasingly fierce, and on top of that the pandemic has exposed many issues in the companies’ business models. At BETFAN we employ different approaches to make the most of the potential of this growing and ever-changing market,” adds Łukasz Łazarewicz.
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Predictor by Slotegrator, a prediction market engine for iGaming brands, available for pre-order
Predictor by Slotegrator is a prediction market engine packaged for iGaming operators that will bring the booming trend of event betting to any platform. Currently available for pre-order to a select group of Slotegrator’s clients, Predictor is a true prediction market, using a P2P model and updating odds after every bet. This model captures the appeal of the vertical while protecting operators’ margins.
Predictor by Slotegrator, a prediction market engine developed by leading iGaming software and business solution provider Slotegrator, is available for pre-order. By integrating Predictor, operators will allow their players to buy binary contracts on real-world events using a P2P exchange model. Odds are updated automatically, and operators earn a fixed commission on bets, providing zero-risk revenue.
“Predictor is a natural extension of our product philosophy. At Slotegrator, we believe that technology doesn’t follow trends but shapes them,” said Olga Ivanchik, COO. “The prediction market model is still in its early stages in iGaming, and we are among the first to package this mechanism for casino and sportsbook operators in a scalable, product-ready format. It marks a step toward a more adaptive and diversified operator offering.”
Prediction markets are a massive global trend. Bloomberg reported in February that Kalshi was handling more than $2 billion per week in bets, with Polymarket close behind. Players can bet on everything from sporting events to politics, the price of crypto, and celebrity tweets.
Sportsbook operators who are losing bettors to Polymarket, and want to bring them back by offering unorthodox bets, have the perfect solution in Predictor. Additionally, while classic sportsbooks carry risk on every bet, the P2P exchange model means they will earn on commission. It’s also fast and flexible, with new bets going live in 30 seconds.
Predictor is also ideal for online casino operators looking to increase retention by offering their players betting opportunities beyond traditional casino games, and new operators seeking to capitalize on the global prediction market trend will also benefit from the solution.
Predictor operates on an AMM/LMSR protocol, making it a true prediction market. The pressure created when increasing numbers of bettors select “yes” or “no” directly influences the odds, just like major platforms like Polymarket or Kalshi — and quite different from fixed-odds betting.
Prediction markets are popular not only for the vast array of bets available, but for their real-time data collection; more often than not, the favored outcome on Polymarket or Kalshi in fact comes to pass. This so-called “wisdom of the crowd” has a huge draw for bettors, and carries a huge part of prediction markets’ appeal.
“With Predictor, we are going beyond the usual ways of betting to a model where users actively shape the market. We are giving operators a new way to offer dynamic, event-driven experiences via a single iframe, and completely risk-free,” explained Product Owner Maksym Shtun. “Operators can also create completely unique betting experiences tailored to their own platform — the possibilities are endless.”
Slotegrator will present a demo of the solution at this year’s iGB L!VE, on 1-2 July.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
aggregation
Peter & Sons signs Relum deal to widen distribution via aggregator
Peter & Sons has partnered with Relum to expand distribution for its slots portfolio through Relum’s aggregation platform.
Under the agreement, Peter & Sons’ games will be integrated into Relum’s ecosystem. Relum said its platform offers access to more than 20,000 games from over 360 providers and supports operator tools including jackpots, free spins and tournaments via a single API and unified back office.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Relum offers a highly flexible and well-structured platform that brings together content and engagement in a meaningful way. For us, it’s about placing our games in environments where they can perform and connect with players. This partnership gives us another strong route to market as we continue to expand our global footprint.”
Anna Kiselova, Head of International Relations at Relum, said: “We are excited to welcome Peter & Sons to our platform. Their games bring a distinctive artistic approach and engaging mechanics that complement the diversity of our aggregation offering. Together, we aim to provide operators with high-quality content that enhances player experience and drives performance across our network.”
The post Peter & Sons signs Relum deal to widen distribution via aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
Evoplay adds bet365 to its Brazil operator lineup
Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.
The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.
Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.
“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”
A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.
“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”
The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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