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Future Anthem to personalise the player experience for everyone with launch of Amplifier AI at ICE 2022
Players, studios and operators to benefit from an easy-to-navigate, one-stop solution that delivers personalised recommendations, portfolio optimisation and safer play
Future Anthem – the gambling industry’s leader in AI solutions – today announces the release of Amplifier AI, an all-in-one product built to personalise the player experience for everyone.
To be officially launched to the gambling industry at ICE 2022, Amplifier AI is a major development of new machine learning models and sophisticated data engineering. It humanises anonymised transactional data with artificial intelligence to enable real-time personalisation, games performance optimisation and first-class player-level customer experiences.
Amplifier AI combines machine learning and behavioural models with proprietary and public meta data, including multi-dimensional player behavioural clustering that analyses the profile and gameplay of players and games. Outcomes and outputs allow operators and games studios to personalise player experiences with real time recommendations that are designed to increase player engagement responsibly.
Unifying Anthem’s offering
Future Anthem has been building the next generation of AI products for the gambling industry since 2019, helping its customers to get the most from their operations, investments and roadmaps.
Today marks the fusion of separate data-driven elements from Anthem’s offering into one complete product – Amplifier AI – combining Game Recommendation feeds, Portfolio Optimisation tools, Safer Play monitoring and Research, Game Recipes for data driven game design and Bonus Optimisation feeds. The release of Amplifier AI creates a single unified experience for Anthem’s customers.
Amplifier AI allows operators and games studios to:
- Personalise in real-time: improve retention and player satisfaction with personalised game and bonus recommendation marketing messages, in-game promotions, lobby and search suggestions
- Optimise performance: manage and improve game portfolio performance, analyse game launches, map player journeys, design games with data and visualise never-seen-before player behaviours
- Enhance customer experience: reduce churn and increase engagement with real-time player interactions, individual player monitoring and targeted player protection
Personalising in Responsible Gambling
As part of its commitment to the Consumer Protection Zone at ICE, also announced today is an upgrade to Anthem’s Safer Play solution which uses state-of-the-art AI to improve online gambling safety for players, operators and studios, with the industry’s first independent solution to proactively detect in-session wagering behaviours in casino that indicate harmful play.
Designed with the latest regulations at its foundation and guided by the industry’s well-established “Markers of Harm”, Anthem Safer Play uses bet-level data to provide a personalised and in-depth assessment of problem gambling behaviours to detect risks, directly from in game activity.
Leigh Nissim, CEO of Future Anthem, said: “Amplifier AI marks another step in Anthem’s journey to provide the best-in-class products for the gambling sector, so we are excited to use ICE – one of the industry’s foremost events – as the platform for its launch.
“Our products and team are focused on personalising player experiences with AI to enable our customers to achieve essential and measurable outcomes that allow for sustainable and responsible growth. We look forward to working with the most innovative brands in gaming that want to make a real and measurable improvement to player experiences.”
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Red Rake Gaming strengthens its expansion in Switzerland through partnership with 7Melons.ch
Red Rake Gaming, a leading provider of premium online casino content, announces its partnership with 7Melons.ch, the official online casino of the prestigious Grand Casino Bern, further strengthening its position in the regulated Swiss market.
7Melons.ch, launched in 2020 following the legalisation of online gaming in Switzerland, operates under an official Swiss concession (Konzession) and offers an authentic, safe, and fully licensed local experience. Backed by the strong reputation of Grand Casino Bern, the platform stands out for its commitment to player protection, secure transactions, and a mobile-optimised gaming environment.
As part of its growth strategy, 7Melons.ch is focusing on CRM automation, localised acquisition campaigns, and enhancing its VIP experience. The operator is investing in performance marketing, expanding its game portfolio, improving platform features, and building long-term brand equity, with the goal of becoming one of the leading names in Swiss online entertainment.
Nick Barr, Managing Director at Red Rake Gaming Malta, commented: “We are delighted to collaborate with 7Melons.ch and Grand Casino Bern to bring our top content to Swiss players. The platform combines the trust of a historic brand with a modern and secure digital experience, making it the ideal partner to expand our presence in this region. We are confident our games will deliver added value and exciting experiences for players in Switzerland.”
This collaboration reinforces Red Rake Gaming’s commitment to creating innovative content tailored to local regulations and designed for highly regulated markets. Players in Switzerland will have access to a wide and diverse game portfolio, featuring standout functionalities, interactive mini-games, and a safe, immersive gaming experience.
The post Red Rake Gaming strengthens its expansion in Switzerland through partnership with 7Melons.ch appeared first on European Gaming Industry News.
Global crypto igaming platform BC.GAME has announced the release of its brand-new video slot — “Nezha”. Featuring a 6-reel × 4-row base layout with 4,096 ways to win, the game can expand to 6 rows high and up to 46,656 ways through special symbols, offering players the chance to win up to 10,000x their bet. Inspired by the legendary Chinese mythological hero Ne Zha, this high-volatility slot blends traditional artistry, immersive storytelling, and innovative gameplay for an epic reel-spinning adventure.
Mythical Theme & Immersive Experience
In “Nezha,” players will embark on a quest to help the hero reclaim his powers and turn the tide against the Dragon King and his mighty army. Stunning visuals depict Ne Zha, dragon warriors, and deep-sea monsters as high-value symbols, set against an elegant landscape infused with Chinese ink-painting aesthetics and a battle-charged atmosphere.
Key Features
- Multi-way Wins: Base layout offers 4,096 ways to win, with Demon Pearl symbols expanding reels up to 6 rows high for a maximum of 46,656 ways.
- Spirit Pearl Wild: Appears on reels 2–5, expanding to cover the full reel and stacking multipliers up to 6x. Multipliers from multiple Spirit Pearls are added together.
- Demon Pearl Symbol: Reveals random high-value symbols and increases reel height for more win possibilities.
- Cascade Mechanic: Winning symbols are removed, and new symbols fall in, creating opportunities for consecutive wins.
- High RTP: Theoretical return to player reaches 97.29%, offering long-term high potential.
Dragon War Bonus Game
Collecting 3 or more Tianyuan Ding Scatter symbols to trigger the Dragon War Bonus Game:
- 3 Scatters award 10 Free Spins
- 4 Scatters award 13 Free Spins
During the Bonus Game, at least one Demon Pearl symbol is guaranteed to land on each spin. Additionally, every sequence of four consecutive cascade wins transforms one high-value symbol into a Wild and awards two extra Free Spins. The highest-value symbol remains unchanged but receives an incremental multiplier with each winning combination it contributes to.
Buy Bonus Options
Players can instantly access special features:
- Bonus Boost Special Spins: Enhances the likelihood of triggering the Bonus Game by a factor of six.
- Spirit Spins: Ensures the appearance of at least one Spirit Multiplier and one Spirit Pearl symbol on every spin.
- Buy Bonus Options – “3 Tianyuan Ding” / “4 Tianyuan Ding”: Allows direct access to the Bonus Game with 10 or 13 Free Spins, respectively.
- Destiny Draw: Offers a randomized entry into the Bonus Game, awarding either 10 or 13 Free Spins with a 50/50 probability.
Big Wins & High Potential
From the base 4,096 ways to the expanded 46,656 ways, “Nezha” offers exciting winning potential. When a single round reaches the 10,000x bet cap, the round ends immediately, awarding the capped prize.
“Nezha” is now available on BC.GAME across desktop and mobile platforms.
About BC.GAME
BC.GAME is a global crypto iGaming platform offering casino, slots, and sports betting, with full cryptocurrency support and innovative, provably fair games for players worldwide.
The post BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout appeared first on European Gaming Industry News.
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N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!
The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on European Gaming Industry News.
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