eSports
CRÉDIT AGRICOLE COMMITS TO ESPORTS IN PARTNERSHIP WITH TEAM VITALITY
Leading global esports organisation Team Vitality is excited to announce France’s biggest bank Crédit Agricole as its official partner. As part of the partnership, Team Vitality and Crédit Agricole will work closely together on fielding possibilities for all through engaging activations and programs.
As a long-standing contributor to the support of young people, Crédit Agricole is strengthening its commitment to employment, training, solidarity, sport and financial support for the youth. Created to support young people and help facilitate their passions, the partnership will see Crédit Agricole become the main sponsor of the Vitality School.
Created in August 2020 and having trained over 200 trainees, the Vitality School provides 12 – 17-year-olds the unique opportunity to take part in esports and gaming courses during the school holidays. Aimed at players of all levels, the Vitality School covers a wide range of comprehensive topics including the history of Vitality, the daily life of an esports athlete, and the importance of a balanced lifestyle. Crédit Agricole’s involvement will see its logo featured on the Vitality School jersey and take the program to a new level.
Sign-ups for both virtual and onsite training at Team Vitality’s state-of-the-art Paris HQ, V-Hive, for both Spring and Summer seasons are open now at https://vitality.gg/en/school/.
The partnership will also cover Team Vitality’s Ligue Française League Of Legends, Rocket League, FIFA, and Fortnite players and teams with Crédit Agricole branding being prominent across all assets and content. Further activations are also in the works and will be unveiled in the months to come.
Nicolas Maurer, CEO at Team Vitality commented: “It’s a pleasure to partner with Crédit Agricole which is not just an iconic French institution but also one of the top 10 banks worldwide. At Team Vitality we have always seen education and development as a core pillar for not only our players but also our community, so it’s great to partner with an entity that shares those values. The work we will do together will aim to open as many doors as possible for young people in esports and gaming, and I look forward to seeing the Team Vitality community get involved,”
Michel Ganzin, Deputy Chief Executive Officer of Crédit Agricole SA added: “This partnership is in line with our desire to strengthen social cohesion and inclusion, particularly among young people. By reaching out to them through the growing interest in esports, Crédit Agricole wishes to be a vector of links. Not just between generations that play games, but also between players from all regions in our territory, regardless of their difficulties or handicaps. It is only by promoting this type of inclusive action that we can concretely participate in the in-depth transformation of our society.”
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Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming
CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
eSports
Kambi and Abios Join ESIC as Anti-Corruption Supporters
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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