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Green Jade Games appoints Janis Sliede as Head of Content Creation
Twitch Premium Partner has been tasked with defining the voice, style and tone of the developer’s content across text, audio and visual channels
Green Jade Games, the innovative game studio that delivers the most entertaining experience in the market via its suite of arcade games, has appointed Janis Sliede as Head of Content Creation.
Sliede has been tasked with developing and maintaining Green Jade’s video and live-streaming content. He will ensure a consistent voice, tone, quality and style to deliver an authentic brand message.
This in turn will help Casino Operators better convert and retain new players and he can lead the community in spirited competition and entertainment through interactive gambling. Sliede was chosen for the role due to his experience of live streaming, community building and having become a Twitch Premium Partner under his personal handle.
This saw him take responsibility for the end-to-end running of content for his dedicated Twitch.tv channel including liaising with partners and negotiating contracts. He successfully engaged audiences in markets around the world, attracting a following of 80,000.
His experience of executing more than 140 marketing campaigns and bringing together a dozen major influencers from Twitch and YouTube across the Americas and Europe as the Stream Team Manager for a major gaming organisation, ensures Green Jade Games have a head start in operational excellence for casino operators.
He will now bring this experience and knowledge to the iGaming industry where he will handle digital media production across text, audio and visual for multiple channels and publications.
Mark Taffler, CCO at Green Jade Games, said: “I am delighted to welcome Janis to the team and for Green Jade to benefit from his incredible experience when it comes to content creation and especially for video and streaming.
“It is great to also be able to leverage the understanding and learnings he has from outside of the industry so that we can apply it to our marketing efforts moving forwards, allowing us to better communicate the incredible player experience our games have to offer.”
Janis Sliede, Head of Content Creation at Green Jade Games, added: “I am thrilled to be a part of the Green Jade team and to be a new face in the iGaming industry.
“One of my main goals is to create a brand message and make sure that our story, through content, is being told in the best and most engaging way possible.
“Customers want to buy, support and align themselves with brands that are authentic, and it is my job to bring that authenticity to Green Jade’s content and marketing. It is a challenge I am looking forward to taking on.”
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Betsson Group
EveryMatrix extends Betsson Group partnership with Fantasma Games launch
EveryMatrix has extended its partnership with Betsson Group, giving the global operator’s brands access to its full content library across a range of licensed markets.
The first phase of the new agreement sees Betsson Group launch exclusive in-house content from Fantasma Games, following the successful integration with EveryMatrix’s platform.
Ahead of the second phase of the partnership, EveryMatrix and Betsson Group are reviewing several high-performing third-party studios, with the aim of further strengthening the operator’s casino offering across additional licensed markets.
The agreement builds on EveryMatrix’s recent go-live with Betsson Africa in Cameroon, where the technology provider delivered a full turnkey casino and sports integration, including front-end development, player account management, payments and affiliate management.
EveryMatrix Casino has the world’s largest casino aggregation platform, offering more than 45,000 games from 180 vendors and 355 game studios.
Mark Hothersall, Head of Business Development, EveryMatrix Casino, said: “Our initial launch with Betsson in Cameroon was another strong showcase of our ability to support tier-1 operators with scalable, regulated technology.
“Extending this partnership through the launch of Fantasma Games shows the value of our relationship and the value our casino portfolio can bring across multiple brands in regulated markets.”
Karl Shranz, Director of Gaming, Betsson Group, said: “Following the successful launch with EveryMatrix in Cameroon, we saw a clear opportunity to explore further areas of collaboration, with content being a natural next step.
“EveryMatrix offers a strong portfolio, quality titles, and the operational standards required to support our brands across regulated markets.”
The post EveryMatrix extends Betsson Group partnership with Fantasma Games launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
BGaming signs PlaylogiQ distribution deal to grow Africa reach
PlaylogiQ will roll out BGaming’s 250+ game catalogue to operators in Nigeria, Kenya, South Africa and Ghana, plus other emerging markets.
BGaming has partnered with African platform provider PlaylogiQ to distribute its iGaming content across the continent via PlaylogiQ’s casino and sportsbook platforms.
Under the deal, PlaylogiQ clients will get access to BGaming’s full portfolio of more than 250 titles, spanning the supplier’s #Casual, #Entertainment, and #Classic ranges. The companies said the rollout will include games such as Burning Chilli X, Fruit Million, and Aviamasters
.
PlaylogiQ provides white-label and turnkey platform solutions for sportsbook and casino operators. The company said it serves operators in Nigeria, Kenya, South Africa, and Ghana, and also works in emerging markets in Latin America and beyond.
Marina Ostrovtsova, CEO at BGaming, said, “The potential of the African market is huge, and we are proud to be able to continue to make our mark on the continent.
PlaylogiQ is one of Africa’s most respected platform providers, and its brands have played a significant role in the growth of the continent’s iGaming industry. They are committed to providing their operators with the highest-quality gaming experiences on the market, and we are excited to have secured this partnership and to begin working together.”
Margherita Giudetti, COO at PlaylogiQ, said, “Africa continues to be one of the most dynamic regions in the global iGaming industry, with player expectations evolving rapidly across different markets. Our partnership with BGaming allows us to further strengthen the content offering available to operators on the Playlogiq platform, combining high-performing games with the localized experiences that players increasingly expect.
We look forward to working closely with the BGaming team and supporting the continued growth of our operator network across Africa and other emerging markets.”
The post BGaming signs PlaylogiQ distribution deal to grow Africa reach appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ICONIC21
Stake and ICONIC21 launch 18-table dedicated live casino studio
New branded live environment features customised tables, decor and uniforms built specifically for Stake.
Stake and live casino provider ICONIC21 have launched an 18-table dedicated live casino studio built specifically for Stake, under a new partnership agreement.
According to the companies, the studio is customised to reflect Stake’s brand across the environment, including custom table felts, bespoke decor and personalised dealer uniforms.
ICONIC21 positioned the build as part of a broader push into dedicated studio environments for major operators, arguing that branded tables and sets can provide a more consistent identity than shared live casino tables.
The supplier also said the Stake rollout highlights its operating model, describing a “lean, focused team” designed to move quickly on bespoke studio projects. The companies did not disclose financial terms, launch location, or which live casino games are included across the 18 tables.
The post Stake and ICONIC21 launch 18-table dedicated live casino studio appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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