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Green Jade Games appoints Janis Sliede as Head of Content Creation

Published

4 years ago

April 5, 2022

Reading Time: 2 minutes

Twitch Premium Partner has been tasked with defining the voice, style and tone of the developer’s content across text, audio and visual channels

Green Jade Games, the innovative game studio that delivers the most entertaining experience in the market via its suite of arcade games, has appointed Janis Sliede as Head of Content Creation.

Sliede has been tasked with developing and maintaining Green Jade’s video and live-streaming content. He will ensure a consistent voice, tone, quality and style to deliver an authentic brand message.

This in turn will help Casino Operators better convert and retain new players and he can lead the community in spirited competition and entertainment through interactive gambling. Sliede was chosen for the role due to his experience of live streaming, community building and having become a Twitch Premium Partner under his personal handle.

This saw him take responsibility for the end-to-end running of content for his dedicated Twitch.tv channel including liaising with partners and negotiating contracts. He successfully engaged audiences in markets around the world, attracting a following of 80,000.

His experience of executing more than 140 marketing campaigns and bringing together a dozen major influencers from Twitch and YouTube across the Americas and Europe as the Stream Team Manager for a major gaming organisation, ensures Green Jade Games have a head start in operational excellence for casino operators.

He will now bring this experience and knowledge to the iGaming industry where he will handle digital media production across text, audio and visual for multiple channels and publications.

Mark Taffler, CCO at Green Jade Games, said: “I am delighted to welcome Janis to the team and for Green Jade to benefit from his incredible experience when it comes to content creation and especially for video and streaming.

“It is great to also be able to leverage the understanding and learnings he has from outside of the industry so that we can apply it to our marketing efforts moving forwards, allowing us to better communicate the incredible player experience our games have to offer.”

Janis Sliede, Head of Content Creation at Green Jade Games, added: “I am thrilled to be a part of the Green Jade team and to be a new face in the iGaming industry.

“One of my main goals is to create a brand message and make sure that our story, through content, is being told in the best and most engaging way possible.

“Customers want to buy, support and align themselves with brands that are authentic, and it is my job to bring that authenticity to Green Jade’s content and marketing. It is a challenge I am looking forward to taking on.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

1 hour ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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