Press Releases

Parimatch Tech Restructures the Leadership Model: One CEO, Two Deputy CEOs

Published

4 years ago

April 1, 2022

Reading Time: 2 minutes

Roman Syrotian, who held the co-CEO position since 2021, will remain a Member of the Supervisory Board, while Chief Finance Officer and Chief Revenue Officer will become Deputy CEOs.

For the past two years, Parimatch Tech – a holding company developing software and solutions for the entertainment and betting industry – has been operating with Roman Syrotian and Maksym Liashko working side by side as the co-CEOs. Starting from April 1st, 2022, Roman Syrotian will be focusing 100% of his time on the Supervisory Board activities, while Maksym Liashko becomes the Parimatch Tech CEO.

Syrotian will be dealing with strategic aspects of the business, shareholder relations, and resources allocation. Liashko will continue to handle most of the operational tasks of the holding company. Anna Motruk, who held two roles before the management restructuring (Chief Finance Officer & Deputy CEO), will leave her CFO position to focus on the Deputy CEO role. Evgen Belousov, ex-Chief Revenue Officer at Parimatch Tech, has also been appointed as Deputy CEO.

“War impacts the fates of people and the fates of companies. The changes in the top management structure and move to the single CEO model will allow us to become even more flexible, and speed up the operational and decision-making processes. I am confident that Maksym and the team are ready to lead Parimatch Tech during these tough times! I will continue my work in the company in a non-operational role as a member of the Supervisory Board.”
Roman Syrotian, Member of the Supervisory Board at Parimatch Tech.

“In times of war, the structure and development procedures within the company had to be reviewed and adapted to the new reality. With Roman refocusing all his attention and skills on the Supervisory Board activities, I am certain that Parimatch Tech will withstand these difficult times and continue to be a successful global business. I would also like to congratulate Anna Motruk and Evgen Belousov on their appointments as Deputy CEOs. Their skills and knowledge shaped Parimatch Tech into what it is today – a successful international business – so together we will ensure that Parimatch Tech continues to grow and attract success.”
Maksym Liashko, CEO at Parimatch Tech.

“As Deputy CEO at Parimatch Tech, I will be overseeing the business development, business performance, tech, and data streams together with the heads of these departments. We will focus more attention on business diversification, which, I believe, is key to the company’s survival and growth.”
Evgen Belousov, Deputy CEO at Parimatch Tech.

“The war showed us that going beyond our formal responsibilities and being open-minded is key to ensuring the company’s success and stability. That’s why building cross-functional teams within the company will be an important element of our business going forward. Flexibility and resourcefulness are crucial elements of overcoming any challenges, and I am certain that the future holds a lot more victories.” – Anna Motruk, Deputy CEO at Parimatch Tech.

Parimatch Tech is an international production company that develops tech and marketing solutions for the entertainment industry and the Parimatch brand. A growing number of local operators and partners across Europe, Asia, and Oceania use Parimatch’s tailored technology solutions and brand to facilitate business in their regions.

The Parimatch brand was born in Ukraine in 1994. As a market leader in Eastern Europe and a trustworthy betting bran

Broadway Platform

Zenith integrates OneAPI with SPRIBE’s Broadway Platform to expand content reach

Published

2 hours ago

January 14, 2026

Wladimir P.

zenith-integrates oneapi with-spribe’s-broadway-platform-to-expand-content-reach

Zenith, a leading B2B ecosystem enabler, has completed a new integration between its award-winning OneAPI and SPRIBE’s Broadway Platform.

The integration enables SPRIBE’s Broadway Platform partners to access a curated selection of providers through a single OneAPI connection, including titles from Zenith’s proprietary ALIZE Studio alongside Zenith’s portfolio of leading slot studios including PG Soft, Pragmatic Play and MarbleX.

As SPRIBE’s proprietary B2B platform, Broadway Platform manages a portfolio of more than 30 online brands and provides full-service technology and content distribution to operators worldwide, alongside an extensive sportsbook and esports offering. With the OneAPI integration, those operators will now gain access to a wider range of content delivered via Zenith’s ecosystem.

This latest partnership significantly expands the distribution footprint for Zenith’s content portfolio, providing Broadway Platform operators with streamlined access to a diverse mix of high-performing slots and locally optimised content.

As part of the agreement, Broadway Platform customers will gain access to titles from Zenith’s in-house ALIZE Studio, which was recently awarded Best Localised Game Content at the SiGMA South Asia Awards. The studio’s narrative-led, market-specific games will now be available to a broader network of operators through Broadway’s Platform.

The deal represents another important step for Zenith in scaling its aggregation ecosystem across emerging markets worldwide.

Vitaliy Smoliarenko, Business Development Manager at Zenith, said: “Integrating our OneAPI with Broadway Platform opens up a significant new distribution route for both our proprietary and partner studios.

“As one of the fast-growing platforms from the world’s biggest Crash Game provider, Broadway Platform allows us to place high-performing, localised content to more operators through a single connection, marking another strong step forward for our aggregation strategy.”

Giorgi Samkharadze, Head at Broadway Platform added: “Zenith’s OneAPI gives us access to a proven aggregation ecosystem built around performance, flexibility and localisation. Adding titles from top-performing providers through a single integration strengthens our content offering and delivers clear commercial value for our operator partners.”

The post Zenith integrates OneAPI with SPRIBE’s Broadway Platform to expand content reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conferences

Parimatch kicks off World Cup year with enhanced presence in Barcelona

Published

2 hours ago

January 14, 2026

Wladimir P.

parimatch-kicks-off-world-cup-year-with-enhanced-presence-in-barcelona

Parimatch will kick off 2026 with two major industry conferences as the global entertainment brand expands its offering in new and existing markets, develops exciting sports sponsorships, and works with partners to prepare for this year’s World Cup finals.

The brand’s presence at ICE Barcelona and iGB Affiliate Barcelona in January will feature enhanced participation across the business, including sales, affiliate relations, BD & partnerships, talent acquisition, payments, brand & marketing, compliance, and the Csuite and executive team.

The brand’s booth at iGB Affiliate will feature an art gallery vibe, with a custom Parimatch World Cup art trophy as a centrepiece.

The booth will feature discussions around preparations for the World Cup, covering effective ways to work with Parimatch during the tournament and updates on offers and exclusive partner conditions.

As usual, Parimatch will be offering the accustomed range of activities and giveaways such as VIP tickets to matches of top football clubs sponsored by Parimatch, including Manchester United and Leeds United, as well as tech goodies such as iPhones, a MacBook, AirPod Max earbuds, and more.

This is a defining year for Parimatch. The company is kicking things into high gear with a powerhouse presence at two major Barcelona conferences, setting a relentless pace for the months ahead. By injecting high energy into every move, the company is scaling rapidly, redefining industry success, and having a blast doing it.

Visit us at:
ICE Barcelona: Fira Barcelona Gran Via, Jan. 19-21, stand 1C51
iGB Afíliate Barcelona: Fira Barcelona Gran Via, Jan. 20-21, stand 81-K80

The post Parimatch kicks off World Cup year with enhanced presence in Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Andrew Cochrane Chief Commercial Officer of Soft2Bet

Soft2Bet Names Andrew Cochrane Chief Commercial Officer to Spearhead International Expansion

Published

2 hours ago

January 14, 2026

Wladimir P.

soft2bet-names-andrew-cochrane-chief-commercial-officer-to-spearhead-international-expansion

Soft2Bet, a prominent global operator of casinos and sportsbooks and a platform provider, has declared the hiring of Andrew Cochrane as Chief Commercial Officer (CCO).

The appointment enhances Soft2Bet’s executive leadership team as the Group advances its long-term growth strategy and broadens its presence in regulated markets globally.

As CCO, Cochrane will manage Soft2Bet’s worldwide commercial activities, strategic collaborations, and expansion across various business sectors. He will concentrate on generating long-term value for the Group by strengthening its market position and discovering new business opportunities in regulated markets worldwide.

Cochrane brings to Soft2Bet a vast experience in senior commercial leadership in the global gaming and sports betting industries. Before his time at Soft2Bet, Cochrane was the Chief Business Officer at Gaming Innovation Group (GiG), where he significantly contributed to boosting business development, broadening the company’s presence in regulated markets, and fostering revenue growth. He has also occupied high-level leadership roles at DraftKings and SBTech.

Andrew Cochrane, Chief Commercial Officer of Soft2Bet, commented ahead of his arrival: “This is an exciting moment to be joining Soft2Bet. The business has built a high-performance platform supported by an ambitious strategic growth roadmap, and stepping in at this stage presents a genuine opportunity to help shape and accelerate its next phase of development. I’m looking forward to working alongside the leadership team and playing a central role in driving the Group’s continued expansion and long-term commercial success across regulated markets worldwide.”

Going forward, Soft2Bet aims to improve the player experience and elevate industry standards through 2026. Cochrane’s established history of driving revenue growth, managing intricate regulatory landscapes, and spearheading significant transformation projects underlines the Group’s dedication to providing safer, more intuitive, and personalized player experiences grounded in trust, transparency, and safety.

The post Soft2Bet Names Andrew Cochrane Chief Commercial Officer to Spearhead International Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.