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Parimatch Tech Restructures the Leadership Model: One CEO, Two Deputy CEOs

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Roman Syrotian, who held the co-CEO position since 2021, will remain a Member of the Supervisory Board, while Chief Finance Officer and Chief Revenue Officer will become Deputy CEOs. 

For the past two years, Parimatch Tech – a holding company developing software and solutions for the entertainment and betting industry – has been operating with Roman Syrotian and Maksym Liashko working side by side as the co-CEOs. Starting from April 1st, 2022, Roman Syrotian will be focusing 100% of his time on the Supervisory Board activities, while Maksym Liashko becomes the Parimatch Tech CEO.

Syrotian will be dealing with strategic aspects of the business, shareholder relations, and resources allocation. Liashko will continue to handle most of the operational tasks of the holding company. Anna Motruk, who held two roles before the management restructuring (Chief Finance Officer & Deputy CEO), will leave her CFO position to focus on the Deputy CEO role. Evgen Belousov, ex-Chief Revenue Officer at Parimatch Tech, has also been appointed as Deputy CEO.

“War impacts the fates of people and the fates of companies. The changes in the top management structure and move to the single CEO model will allow us to become even more flexible, and speed up the operational and decision-making processes. I am confident that Maksym and the team are ready to lead Parimatch Tech during these tough times! I will continue my work in the company in a non-operational role as a member of the Supervisory Board.”
Roman Syrotian, Member of the Supervisory Board at Parimatch Tech.

“In times of war, the structure and development procedures within the company had to be reviewed and adapted to the new reality. With Roman refocusing all his attention and skills on the Supervisory Board activities, I am certain that Parimatch Tech will withstand these difficult times and continue to be a successful global business. I would also like to congratulate Anna Motruk and Evgen Belousov on their appointments as Deputy CEOs. Their skills and knowledge shaped Parimatch Tech into what it is today – a successful international business – so together we will ensure that Parimatch Tech continues to grow and attract success.”
Maksym Liashko, CEO at Parimatch Tech.

“As Deputy CEO at Parimatch Tech, I will be overseeing the business development, business performance, tech, and data streams together with the heads of these departments. We will focus more attention on business diversification, which, I believe, is key to the company’s survival and growth.”
Evgen Belousov, Deputy CEO at Parimatch Tech.

“The war showed us that going beyond our formal responsibilities and being open-minded is key to ensuring the company’s success and stability. That’s why building cross-functional teams within the company will be an important element of our business going forward. Flexibility and resourcefulness are crucial elements of overcoming any challenges, and I am certain that the future holds a lot more victories.” – Anna Motruk, Deputy CEO at Parimatch Tech.

Parimatch Tech is an international production company that develops tech and marketing solutions for the entertainment industry and the Parimatch brand. A growing number of local operators and partners across Europe, Asia, and Oceania use Parimatch’s tailored technology solutions and brand to facilitate business in their regions.

The Parimatch brand was born in Ukraine in 1994. As a market leader in Eastern Europe and a trustworthy betting bran

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Gaming

PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers

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PopOK Gaming has launched its latest title, Matatu Juu, a fast-paced crash game that brings the vibrant energy of urban commutes to the gaming world. Inspired by the lively “Matatu” culture, the game challenges players to chase escalating multipliers, with the potential for wins of up to 10,000x.

High-Stakes, Player-Controlled Action
At the heart of Matatu Juu is the intuitive Cashout mechanic, giving players full control to decide the perfect moment to secure their rewards before the inevitable crash. Timing and strategy define the thrill, creating a tense, adrenaline-filled experience with every spin.

Key Features:

  • Massive Multiplier Potential: Chase multipliers soaring up to 10,000x for life-changing wins.
  • Player-Centric Control: Cash out at your own pace—play safe or go all-in for the ultimate payout.
  • Seamless Gameplay: A clean, engaging interface that’s easy for newcomers but addictive for experienced players.
  • Vibrant Urban Theme: A colorful, energetic design that blends cultural flair with modern gaming mechanics.

“With Matatu Juu, we wanted to capture the thrill of a fast-paced commute and turn it into a rewarding gaming journey,” said Luiza Melikyan, Head of Business Development at PopOK Gaming. “Combining simple crash mechanics with huge win potential keeps players on the edge of their seats from start to finish.”

Matatu Juu is now available for integration, offering operators a high-engagement title perfectly suited for players seeking instant-win, social-style gaming experiences.

The post PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Coin Dragon

Kendoo unleashes fiery treasure-filled adventure with Coin Dragon

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Kendoo, the fast-growing slot provider, has launched Coin Dragon, a new 5×3 slot that invites players to unlock ancient riches through blazing coins, mystery symbols, and two dynamic bonus features.

Combining familiar mechanics with fresh twists, Coin Dragon is designed to appeal to a wide audience, blending classic Hold and Win gameplay with evolving symbol interactions that enhance both engagement and win potential.

At the core of the game is the Golden Bonus Game, triggered by Bonus symbols. This Hold and Win feature locks symbols in place while respins continue, giving players the chance to fill the reels and maximise rewards. Each Bonus symbol carries a value that accumulates throughout the round, while Collect symbols gather all visible values to significantly boost total winnings.

Adding further excitement, Mystery symbols introduce an element of unpredictability by transforming into Bonus, Jackpot, or Collect symbols, with their values revealed at the end of the feature. Multipliers can also appear, offering 2x, 3x, or 5x boosts, with the ability to stack for even greater payouts.

Coin Dragon also features the Dragon Bonus Game, activated by landing six Wilds. During this feature, Wilds lock in place as respins continue, while Jackpot symbols can appear within winning combinations, awarding Mini, Minor, or Major prizes. Filling the entire grid unlocks the Grand Jackpot, worth up to 1,000x the bet—a prize that can be won in both bonus features.

To elevate the gameplay further, Mystery Wilds may appear during the Dragon Bonus Game, transforming into either Wild or Jackpot symbols and revealing their full value at the end of the round.

For players looking to jump straight into the action, a Buy Bonus option is available, offering instant access to one of the game’s key features.

Kate Romanenko, Commercial Director at Kendoo, said:
“Coin Dragon builds on mechanics players already enjoy, while introducing new layers through Mystery symbols and dual bonus modes. The combination of the Golden Bonus Game and Dragon Bonus Game delivers a balanced experience, offering both steady progression and exciting win potential within a clear and engaging structure.”

Coin Dragon is now available for demo and real play across all Kendoo partner platforms.

The post Kendoo unleashes fiery treasure-filled adventure with Coin Dragon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bet on Games

Bet On Games Announces the Launch of Intergalactic Crash Title: Planet Crash

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Bet On Games, the fast-growing games vertical within the Betcore ecosystem, has unveiled its latest release—Planet Crash, a high-speed crash game built around transparency, performance, and instant engagement.

As a core division of Betcore, Bet On Games focuses on delivering mobile-first, fast-paced gaming experiences tailored to modern player behaviour. Backed by Betcore’s unified infrastructure, the studio develops titles that combine stable performance, intuitive mechanics, and strong retention potential across crash, instant win, and slot formats, all designed for seamless integration and consistent results across global markets.

Planet Crash reimagines the classic crash mechanic within a stylised intergalactic setting, where players follow a lunar rover accelerating across the surface as the multiplier increases in real time. The gameplay is simple yet compelling: place a bet, track the rising multiplier, and cash out before the crash. With a 97.5% RTP and provably fair mechanics, the game delivers both transparency and long-term playability, aligning with modern player expectations. Its fast session design, featuring quick rounds and instant re-entry, maintains momentum, while the high-risk, high-reward format drives engagement and repeat play.

Designed as a powerful retention tool for operators, Planet Crash integrates seamlessly via Betcore’s single API and features a lightweight, mobile-optimised architecture suited for both established and emerging markets. The proven crash format aligns with current player demand and ensures scalable performance across varying traffic volumes. The game fits naturally into both casino and hybrid betting environments, where speed, simplicity, and transparency are key to user engagement.

With Planet Crash, Bet On Games continues to strengthen its crash portfolio with a product that is mechanically simple, technically reliable, and commercially effective. The game is now available for integration.

The post Bet On Games Announces the Launch of Intergalactic Crash Title: Planet Crash appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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