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PRAGMATIC PLAY LAUNCHES BRAND NEW VERTICAL: SPORTSBOOK
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Pragmatic Play, a leading content provider to the iGaming industry, has further broadened its offering with the launch of its brand-new Sportsbook.
Powered by a team of industry executives with years of experience at major B2C operators, the managed sportsbook proposition will cover all elements of the process from event creation all the way through to bet settlement.
Available through a single API, the customisable, versatile platform offers a comprehensive list of competitions, markets and events, as well as access to exclusive official data from major events such as the EPL, ATP Tour, NBA, NFL and more.
In addition, a templated UI will allow for a modifiable user experience, while the product can be localised to meet the needs of targeted audience through CMS-driven curated content and a translation service into various languages.
The solution becomes the fifth vertical offered by the supplier, following slots, Live Casino, Bingo and Virtual Sports, as it continues progressing towards its goal of being the market-leading one stop shop for all iGaming operators.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “The launch of our Sportsbook marks an incredibly proud moment for Pragmatic Play.
“We are not shy of adding new verticals to our offering if we believe we can be a differentiator, and by entering the sports betting space we’re now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights.”
Gareth Crook, VP of Sportsbook at Pragmatic Play, said: “Our team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector. The addition of our sportsbook product is a further step along in our mission and we intend on adding a high quality and trustworthy product.
“We have an experienced and market-oriented team driving us forward and we’ve already had significant interest expressed in our Sportsbook from multiple markets. We cannot wait to bring great betting experiences to players around the world!”
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Partnership cements Swedish gaming giant as a world leader in entertainment
Play’n GO, the world’s leading casino entertainment provider, has today announced a unique partnership with world-renowned music label Spinnin’ Records.
The partnership will see the legendary games studio produce two bespoke games on behalf of the label, the first of which, Into the Beat, will release in March of this year, and is yet another landmark in Play’n GO’s expansion into the world of entertainment.
Play’n GO Music launched in 2023, and in the intervening months has become a globally recognised brand, collaborating with artists from around the world. Play’n GO Music also earned acclaim for its collaboration with MoneyGram Haas F1 Team in 2024, which saw the division produce playlists in conjunction with Ayao Komatsu, Nico Hulkenberg, and Kevin Magnussen, as well as producing a track for the motorsport team with Canadian EDM artist Humansion.
This collaboration with Spinnin’ Records further cements Play’n GO’s position at the forefront of music-themed entertainment, delivering innovative experiences that blend the worlds of gaming and music as never before.
Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, commented “We’re very excited to team up with the world’s leading dance label and community, Spinnin’ Records. Both of our businesses share a commitment to the highest quality entertainment, and this partnership is a perfect fit for our business. We are constantly looking for ways to innovate and to deliver unique experiences, and we’re confident that this industry-first partnership will push the boundaries of what is possible in iGaming. We’re looking forward to the release of both games in collaboration with Spinnin’ Records, and to delivering best-in-class entertainment together.”
The post Play’n GO announces landmark partnership with music label Spinnin’ Records appeared first on European Gaming Industry News.
Salsa Technology, a leader in iGaming market solutions, introduces FORMULA-BET, a revolutionary ecosystem designed to put operators in the pole position of Brazil’s regulated market. Inspired by the dynamism and precision of the Formula 1 universe, FORMULA-BET ensures lightning-fast delivery, offering the robust Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.
With a solid track record of innovation and excellence, Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI certifications for its PAM platform and integrations with the Salsa Gator content aggregator, payment solutions, and the First sports betting platform, all aligned with the requirements of SIGAP, Brazil’s Central Bank, and the Federal Revenue Service.
FORMULA-BET was designed to operate as a true cutting-edge racing team, focusing on three main pillars: speed of implementation with optimized technology for fast delivery and integration, meeting the demands of the regulated market in record time; high-performance team with specialized local support and proven expertise to drive results; compliance and security with full adherence to regulations, ensuring trust at every turn of the market.
At ICE Barcelona, Salsa’s commercial team will be ready to accelerate negotiations and present opportunities in Brazil, positioning itself as a strategic partner for companies aiming to lead in the country’s regulated market.
“Just like a Formula 1 car combines precision and innovation to cross the finish line first, FORMULA-BET provides operators with all the necessary tools to accelerate their business and dominate the regulated market with speed and accuracy”, says Eliane Nunes, CGO of Salsa Technology.
The post Salsa Technology’s FORMULA-BET: Take the Pole Position in Brazil’s Regulated Market appeared first on Gaming and Gambling Industry in the Americas.
Million Games, in partnership with YUGO Workshop, is thrilled to announce the launch of Thorfinn’s Journey, an exciting new slot game inspired by the daring exploits of Viking explorers.
This 5-reel, 3-row slot takes players on a captivating voyage into the Viking Age, where legends like Thorfinn, Leif, and Gudrid navigate icy waters in search of glory and riches. Featuring stunning visuals, a gripping storyline, and innovative gameplay, Thorfinn’s Journey is set to become liked by experienced as well as new players.
Players will experience:
- Voyage of Discovery Free Spins: Triggered by three or more Scatter symbols, this feature introduces expanding Mystery Symbols and respins for enhanced winning potential.
- Mystery Respin Feature: Every Mystery Symbol expansion activates respins, with the chance to fill the entire screen for huge rewards.
- Bonus Buy: Players can opt to jump straight into the action with the Bonus Buy feature, activating Free Spins instantly.
With a 96.16% RTP, medium volatility, and a maximum payout of x2350, Thorfinn’s Journey offers a well-rounded gaming experience designed to captivate players of all skill levels.
Thorfinn’s Journey is the latest release under the Million Stars partner program, showcasing the creativity and innovation of YUGO Workshop in association of Million Games.
Thorfinn’s Journey is now available.
The post Million Games and YUGO Workshop Launch Epic Slot: Thorfinn’s Journey appeared first on European Gaming Industry News.
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