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PRAGMATIC PLAY LAUNCHES BRAND NEW VERTICAL: SPORTSBOOK

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Pragmatic Play, a leading content provider to the iGaming industry, has further broadened its offering with the launch of its brand-new Sportsbook.
Powered by a team of industry executives with years of experience at major B2C operators, the managed sportsbook proposition will cover all elements of the process from event creation all the way through to bet settlement.
Available through a single API, the customisable, versatile platform offers a comprehensive list of competitions, markets and events, as well as access to exclusive official data from major events such as the EPL, ATP Tour, NBA, NFL and more.
In addition, a templated UI will allow for a modifiable user experience, while the product can be localised to meet the needs of targeted audience through CMS-driven curated content and a translation service into various languages.
The solution becomes the fifth vertical offered by the supplier, following slots, Live Casino, Bingo and Virtual Sports, as it continues progressing towards its goal of being the market-leading one stop shop for all iGaming operators.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: âThe launch of our Sportsbook marks an incredibly proud moment for Pragmatic Play.
âWe are not shy of adding new verticals to our offering if we believe we can be a differentiator, and by entering the sports betting space weâre now able to offer a complete one-company solution for operators looking to establish themselves or progress to new heights.â
Gareth Crook, VP of Sportsbook at Pragmatic Play, said: âOur team has worked tirelessly over many months to build a product we feel highlights our aim of being the leading content provider within our sector. The addition of our sportsbook product is a further step along in our mission and we intend on adding a high quality and trustworthy product.
âWe have an experienced and market-oriented team driving us forward and weâve already had significant interest expressed in our Sportsbook from multiple markets. We cannot wait to bring great betting experiences to players around the world!â
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ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All

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GR8 Tech launches ULTIM8 Sportsbook iFrameâan easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.
âWe dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. Thatâs fine⌠until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,â shares Yevhen Krazhan, CSO at GR8 Tech. âThere was clearly a gapâa well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.â
ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.
âULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deployâodds personalization, parlay tools, and dynamic cashout,â comments Sergey Ghazaryan, CRO at GR8 Tech. âCoupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.â
With all these advanced features, GR8 Techâs ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutionsâquick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.
Sergey Ghazaryan adds: âGR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goalâan ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Wellânot anymore.â
Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.
The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.
Latest News
BGaming Bakes Some Delicious Slot Fun with Sugar Mix

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Rapidly expanding content provider offers tasty treats and sugary thrills with the brand new Sugar Mix slot
Popular iGaming content provider BGaming is serving up a delectable treat with the launch of the brand new Sugar Mix slot.
Matching the ever-present demand for creative sweet-themed slot action, Sugar Mix invites players into a charming pastry shop where the shopkeeper guides them on a quest for big wins and exciting bonus action.
Sugar Mix immerses players in a colorful world of sugary delight, while an exciting Free Spins bonus round, complete with the dynamic Swap feature, keeps players on the edge of their seats for every spin. The game cooks up a tasty 4,000x maximum win, while the attractive 97.37% RTP is the icing on this delightful cake.
This flavorsome theme also lends itself perfectly to mobile gameplay, and the aesthetic will instantly resonate with players used to playing candy-colored mobile titles.
Players who want to sweeten the deal even further can treat themselves using the Buy Bonus feature, allowing them to trigger the Free Spins bonus with the Swap mechanic for 50x their stake.
Julia Alekseeva, CPO, said: âThe Sugar Mix concept was created by BGamers during last yearâs company Hackathon, with our development team diligently helping bring it to life.
Weâve poured a lot of creativity into crafting a world that is as delightful to look at as it is to play in. Weâre particularly excited about the Swap feature, which adds an extra layer of anticipation during the Free Spins round and helps elevate the Sugar Mix from similarly themed games.â
The post BGaming Bakes Some Delicious Slot Fun with Sugar Mix appeared first on European Gaming Industry News.
AGS
AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts

AGS (NYSE: AGS), a leading supplier of high-performing slot, table, and interactive products and services to the global gaming industry, today announced two key appointments that will significantly strengthen its international operations. Arthur Rotziokos has been appointed as the Senior Director of Product Management â Asia-Pacific (APAC), and Richard Orozco has assumed the role of Senior Director of Product Management â International. Both report to Rob Ziems, AGSâ Chief Business and Legal Officer, who oversees international business.
âWith tremendous growth potential and plenty of greenfield in international markets, AGS is well-poised to seize new opportunities on the global stage. Both Arthur and Richard bring unparalleled expertise and a deep well of gaming industry experience that will be vital to AGSâ global expansion strategy. Their leadership will be instrumental as we accelerate our international reach and advance our product offerings in these key markets,â said Rob Ziems.
Arthur Rotziokos, based in Sydney, Australia, will lead AGSâ entry into the rapidly expanding APAC market. With over three decades of experience in the gaming industry, including his most recent role as Vice President of Research & Development at Light & Wonder, Rotziokos is well-positioned to drive AGSâ strategic expansion across the region. His career spans roles at leading companies such as Ainsworth Game Technology and IGT, where he developed strong industry relationships and pioneered game development initiatives that led to business growth in global markets.
Richard Orozco, an experienced leader in international product management, will oversee AGSâ global product strategies, focusing on regions such as Latin America and Europe. Orozco joins AGS with extensive experience in managing product portfolios across international markets, including his most recent role as Vice President of Product Strategy at Ainsworth Game Technology. In his new role, he will work to drive market performance, optimize product lifecycles, and strengthen AGSâ market share in key international territories.
With both Rotziokos and Orozco taking on pivotal roles, AGS is poised to build its brand and gain a foothold in key international markets, further enhancing its commitment to delivering cutting-edge gaming products and solutions to operators and players worldwide.
The post AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts appeared first on Gaming and Gambling Industry in the Americas.
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