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BETSSON TRIUMPHS AT SWEDISH GAMBLING AWARDS 2022
Betsson is proud to announce that it has won the new Customer Satisfaction – Marketing award at the Swedish Gambling Awards which were livestreamed on Wednesday afternoon by the trade organisations, SPER and BOS.
These awards recognise the good initiatives, organisations and leaders that have contributed to increased responsibility and sustainable development within the gambling industry. Although the industry creates entertainment and joy for many people in Sweden, it has some challenges that it needs to address. One of the things that usually attracts a lot of criticism is the amount and aggressive gambling advertising.
Therefore, for the first time ever, the Swedish Gambling Awards have introduced a new category: Customer Satisfaction – Marketing. Betsson won this category thanks to their “Fimpen’s Resa” (Fimpens Journey) web series which has truly captured the hearts of sport enthusiasts in Sweden.
When choosing Betsson as the winner, the jury said, “The jury says: In a world where marketing often equals commercials and short sighted conversion which risks to further increase the ad overload, Betsson choses to create quality content where the average viewer watches for an impressive 17 minutes in a row. This is obviously a long term initiative, the show is now on its fourth year, and it adds value both to the customers and to Betsson. It creates an emotional connection with Betsson, which goes beyond fast wins and bonuses. The jury is impressed and “hockey clubbed” Betsson as the winners.”
Commenting about the win, Robin Olenius, PR Manager at Betsson said, “We’re really happy to win this highly competitive award. We believe that what we created with Fimpens Resa truly stands out as a best practice of how a betting operator can add value by communicating without screaming. In an industry which often is criticised for aggressive advertising, we focused on quality content that appeals and creates engagement among hockey supporters around the country and we are therefore honoured to be recognised in this way at the Swedish Gambling Awards.”
Fimpens Resa is now in its fourth season and has garnered more than 7 million views on YouTube and a record high engagement on social media. For this season, Fimpens Resa moved away from the top leagues and is instead focusing on the lower divisions of hockey. Read ‘Betsson and “Fimpen” focus on the grassroots of hockey in new initiative‘ for more info about the fourth season.
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Fotini Matthaiou
R. Franco Digital Partners with Novibet
R. Franco Digital, the Spanish iGaming provider, has bolstered its global presence following a major agreement to go live with international GameTech operator Novibet, across regulated markets in Europe and Latin America.
The partnership sees R. Franco Digital’s diverse and high-performing games portfolio integrated into Novibet’s platform, further enhancing the GameTech operator’s premium casino offering and providing its growing international player base with access to high-quality, engaging content. This move further boosts R. Franco Digital’s status as a top-tier supplier in key jurisdictions across two continents.
Among the initial wave of hit titles to be featured on Novibet’s range of sites are Strange Spins, Valentine’s Dates, Aphrodite, Link City and 40 Super 7 FS. These games have already garnered acclaim for their immersive mechanics and localised appeal, making them a strategic addition to Novibet’s premium and entertainment-led casino experience.
This latest collaboration highlights R. Franco Digital’s continued momentum, as the supplier continues to pursue its roadmap of international expansion by partnering with tier-one operators across established and emerging markets.
Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “Partnering with a leading GameTech operator such as Novibet, is a testament to the quality and versatility of our content. Their strong presence in both Europe and Latin America aligns perfectly with our strategic goals.
“We are confident that our recent hits, such as Link City and Aphrodite, will resonate strongly with Novibet’s audience, delivering the high-quality entertainment experience players expect. We look forward to a long and fruitful relationship as we continue to grow together.”
Fotini Matthaiou, Executive Director of Casino at Novibet, added: “Enhancing our casino offering through strategic content partnerships remains a key priority for Novibet. R. Franco Digital’s portfolio brings engaging, high-quality gameplay experiences that strengthen our proposition, in line with our commitment to delivering premium entertainment and long-term player value across our regulated markets.
“This partnership marks an important step in expanding our presence across Europe and Latin America, as we continue to grow our content offering with diverse and locally relevant experiences for our international audience.”
The post R. Franco Digital Partners with Novibet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
40 Sparkling Crown
TaDa Gaming Enters South Africa via Strategic Betway Partnership
TaDa Gaming marks its entry into the South African iGaming market through a landmark partnership with Betway, bringing premium casino content to local players.
With slots tailored for the SA market, Betway players will have immediate access to releases including Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2 and Rapid Gems 777 as well as the Fortune Gems series. Distribution is through Light & Wonder Inc.
TaDa is renowned for attracting new and younger demographics with its immersive content. As winner of the SiGMA Africa Slot Newcomer of the Year, 2025, all games are expertly localised and mobile first for lightweight deployment and swift loading times, a critical factor for success.
Taking a glocalised approach has enabled TaDa to build a transnational brand across the continent for delivering scalable, regulated business success in emerging and high growth countries.
This experience gained from operating in over 15 countries including Nigeria, Kenya, Ghana, Uganda and Tanzania makes TaDa a valuable partner in South Africa, a key destination for the ambitious content provider.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Building our brand for immersive and tailored gaming in South Africa has been enhanced through securing collaborations with key operators like Betway. We are delighted to be working together to deliver new and exciting experiences for players across the SA market.”
The post TaDa Gaming Enters South Africa via Strategic Betway Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bettingbladet.se
Bettingbladet Aims to Become Sweden’s Central Hub for Gambling Industry News & Trends
Bettingbladet.se, a Swedish gambling industry news platform, announced its ambition to establish itself as a central source for news, analysis and market insight covering the Swedish gambling sector.
As the Swedish gambling market continues to evolve through regulatory change, new product launches, shifting payment solutions and increased investor interest in listed gambling companies, Bettingbladet aims to provide broader and more transparent coverage of the industry in one place.
The platform’s editorial focus goes beyond traditional comparison content and promotional offers. Instead, Bettingbladet seeks to cover the companies, trends and personalities shaping the sector, while also making the market more accessible for readers with an interest in gambling-related shares and publicly traded sector companies.
“Sweden has produced some of the gambling industry’s most influential companies, yet there is still a lack of accessible and transparent editorial coverage bringing the sector together in one place. Our ambition is to make the industry easier to follow for players, investors and professionals alike,” said Mikael Peränen, Editor-in-Chief of Bettingbladet.
Bettingbladet said it plans to monitor developments across operators, suppliers and adjacent gambling businesses, while also highlighting broader industry movements and the individuals behind them. The site aims to offer readers a clearer understanding of both current developments and the structural shifts influencing the market.
In addition to reporting on new products and market developments, Bettingbladet intends to provide context around the evolution of the Nordic gambling industry. This includes historical perspectives on how the sector was shaped during earlier growth phases, including the poker boom years and the rise of Malta as a key hub for Swedish iGaming entrepreneurship and expertise.
“There is strong interest not only in what is happening now, but also in how this industry was built and who helped shape it. We want to keep readers informed about new trends, while also bringing forward the stories, companies and individuals that matter,” Peränen continues,” Peränen said.
Transparency is a central part of the platform’s positioning. In a sector where affiliate-driven business models are common, Bettingbladet said it aims to clearly distinguish between editorial content, analysis and commercial collaborations.
“We believe transparency and honesty are essential for building long-term trust. That is especially important in an industry where the lines between marketing and media have often been unclear,” Peränen added.
Bettingbladet is currently in an early growth phase and plans to expand its coverage over time, with the ambition of building a broader archive of Swedish gambling industry news, analysis and company-related reporting.
The post Bettingbladet Aims to Become Sweden’s Central Hub for Gambling Industry News & Trends appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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