GOQii Inc. announced that it has raised $10 million in an extended Series C Equity round of funding from Animoca Brands.

GOQii is a smart tech-enabled healthcare platform that brings together the entire preventive healthcare ecosystem to its users. GOQii’s offerings include fitness tracker, app, coaching, healthstore, insurance and many others. GOQii has been a pioneer in bringing evolving technologies in the field of preventive healthcare.

Animoca Brands is a global leader in gamification and blockchain with an extensive portfolio of over 170 investments in NFT-related companies and decentralized projects contributing to building the open metaverse.

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GOQii will collaborate with Animoca Brands and its ecosystem companies and projects to develop various offerings that leverage blockchain tokens and gamification in preventive healthcare.

GOQii’s metaverse ecosystem will be powered by a unique virtual token program, the Token. Consumers will receive the virtual token, which powers the GOQii metaverse ecosystem that incentivizes healthy behaviors and gamified fitness actions. These tokens can then be used to unlock products ,services, purchase NFTs, participate in special events and game modes, and access curated and discounted health-focused goods, medical services and insurance products.

GOQii launched ‘GOQii Cash’ in 2018, a virtual rewards program for completing steps taken targets and other health goals. GOQii Cash can be redeemed at the GOQii Health Store for discounts. The GOQii Health Store is a healthcare marketplace with over 200 brands and 6,000+ products including supplements, ayurveda products, healthy snacks, fitness equipment and many other offerings from brands such as Kapiva, Sri Sri Tatvaa, TGL, Yoga Bar, Sleepy Owl, Neemans and others.

GOQii’s metaverse is committed to driving innovation within the healthcare industry, as the company seeks to address the complex challenges of healthcare accessibility and affordability. With the launch of India’s National Digital Health Mission, India is set to bring healthcare into the digital sphere, and GOQii’s metaverse is well poised to benefit consumers across the spectrum of healthcare requirements.

Vishal Gondal, Founder and CEO of GOQii, commented: “We are excited to onboard Animoca Brands to the GOQii journey. Animoca Brands is one of the most prestigious names when it comes to gamification and blockchain. Web 3.0 is going to change the way companies interact with consumers. This investment from Animoca Brands and the close partnership will help GOQii bring best-of-class products to consumers and further keep them motivated to #betheforce in their journey of fitness.”

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Yat Siu, the executive chairman and co-founder of Animoca Brands, commented: “Animoca Brands is delighted to invest in GOQii and support its mission to make people healthier. GOQii has built a platform that leverages the power of gamification to make the preventive healthcare journey enjoyable for the masses, and we look forward to leveraging its synergies with OliveX and other companies in our portfolio.”

GOQii recently announced a $50 million Series C round which included participation from investors including Sumeru Ventures, Modality (Digality), 9 Unicorns, Venture Catalysts and others. The funding from Animoca Brands comes in the form of an extended Series C fund raising.

GOQii’s existing investors include Mitsui, funds managed by MegaDelta, DSG Consumer Partners, Galaxy Digital, Denlow Investment Trust, Edelweiss, Cheetah Mobile, GWC, Mr. Ratan Tata, Mr. Vijay Shekhar Sharma, Mr. Pravin Gandhi, Mr. Amit Singhal and others.

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