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SPOTLIGHT SPORTS GROUP SUPERFEED IN-PLAY CONTENT PROVEN TO INCREASE BETTING ENGAGEMENT BY 20%

Published

4 years ago

March 24, 2022

Reading Time: < 1 minute

LeanConvert independently analysed Spotlight Sports Group’s in-play content to show the effectiveness of live data and tipping.

Spotlight Sports Group (SSG), a world-leading technology, content and media company, has today released the results of an independent study into its own in-play content engine, Superfeed. Tested on a UK bookmaker, 20% of customers added a selection to their bet slip when the in-play content was shown.

The independent study, conducted by LeanConvert the customer experience, analytics and engineering experts, found an 8.24% increase of bets placed when the in-play analysis was on display and a £20.85 average increase in monthly stakes per user when viewing the content.

Launched in 2021, Superfeed In-play provides real-time in-play insights based on on-field events across the key betting markets for 90 football competitions in over 70 languages. The customisable content engine is delivered through game-changing APIs and ‘plug-in’ front end solutions.

The research was conducted throughout January 2022 and analysed users who were live betting across all English football.

Discussing the results Spotlight Sports Group B2B Sales Director, Rob Black said: ‘“The results are incredibly encouraging. We tested the product in-house and had some encouraging feedback for launch but using an independent business and tested live on a UK sportsbook is the acid test. The positive results show the value of integrated live content and tipping to customers choosing how and when they spend their money.’’

Echoing Black’s thoughts, LeanConvert’s managing director, Tim Axon said: ‘’We were delighted to work with Spotlight Sports Group. As an optimisation company that is constantly iterating to drive improved customer experience and improved bottom-line performance. The results are really encouraging and showcase that premium content delivered in the right place at the right time can have a huge impact on customer interactions.’’

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R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026

Published

18 minutes ago

March 20, 2026

Wladimir P.

r.-franco-digital-to-showcase-premium-portfolio-at-gat-expo-cartagena-2026

At the heart of the exhibition is the IRIS platform, R. Franco Digital’s GLI-certified, open-architecture solution. Designed to deliver a seamless experience across casino, sports betting, and retail operations, IRIS gives operators the flexibility, scalability, and security required to grow efficiently across multiple Latin American markets.

In addition to its robust infrastructure, R. Franco Digital will present its latest high-performance gaming titles, including Strange Spins, Genie Triple Bonanza, Diamond King Gorilla, Luxury Blast, Zorro: Final Duel, and The Phantom. Each game incorporates localized mechanics and culturally relevant themes, ensuring maximum engagement for LatAm players.

Javier Sacristán Franco, International Business Director at R. Franco Digital, commented:
“Latin America is a cornerstone of our global strategy. GAT Expo Cartagena provides an essential platform to connect with partners and showcase how our technology evolves alongside the region’s regulatory landscape. We are excited to highlight the latest advancements in our IRIS platform and our expanding game portfolio, both designed to deliver operational excellence and support regulated operators across LatAm.”

Visitors to the expo will be able to experience live demonstrations of the IRIS platform and explore R. Franco Digital’s diverse content offerings, emphasizing the company’s commitment to innovation, localization, and operator success in the region.

The post R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conferences

R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026

Published

18 minutes ago

March 20, 2026

GamingAmericas.com

R. Franco Digital, the Spanish iGaming provider, has announced its participation at GAT Expo Cartagena in Colombia, continuing its strategic push across the most prominent regulated markets in Latin America.

The company will be at the Las Américas Convention Center from March 24 to 26 to present its comprehensive ecosystem of products and services, specifically engineered to meet the sophisticated demands of the LatAm gaming sector.

The centrepiece of the exhibit will be the IRIS platform, R. Franco Digital’s powerful, GLI-certified open architecture solution. Designed to provide a seamless experience across casino, sports betting, and retail, IRIS equips operators with the flexibility, security, and scalability needed to grow efficiently across multiple markets.

In addition to its technical infrastructure, R. Franco Digital will debut its latest high-performance gaming content, including recent releases such as Strange Spins, Genie Triple Bonanza, Diamond King Gorilla, Luxury Blast, Zorro: Final Duel, and The Phantom.

All titles feature the localised mechanics and themes that have become a hallmark of R. Franco Digital, ensuring relevance and engagement across LatAm markets.

Javier Sacristán Franco, International Business Director of R. Franco Digital, said: “Latin America is a cornerstone of our global strategy. GAT Expo Cartagena provides an essential forum for us to connect with partners and demonstrate how our technology continues to evolve alongside the region’s regulatory landscape.

“We are excited to showcase the latest iterations of our IRIS platform and our continually expanding portfolio, both designed to deliver operational excellence and support regulated operators across LatAm.”

The post R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026 appeared first on Americas iGaming & Sports Betting News.

DR Gaming Technology

DR Gaming Technology Appoints Stephane Henault as Director of Technical Services

Published

1 hour ago

March 20, 2026

Wladimir P.

dr-gaming-technology-appoints-stephane-henault-as-director-of-technical-services

DR Gaming Technology (DRGT) has appointed Stephane Henault – formerly of Light & Wonder, Scientific Games and Bally’s – as its new director of technical services.

The newly created role comes amid pending deals for DRG that will see it expand in Latin America and Africa.

“This is an important appointment for DRGT as we continue to scale our operations globally,” said company CEO Marco Herrera.

“Stephane brings a wealth of technical and operational experience, as well as a deep understanding of the evolving needs of casino operators. His expertise will be instrumental in further strengthening and streamlining the services we provide to our partners.”

“I see this opportunity as the perfect way for me to re-connect with operator partners directly, leveraging the experience gained over the last three decades working for both a start-up, and of late, a massive multinational, and to contribute in a very practical way to their day-to-day success,” said Henault.

“DRGT’s current growth trajectory presents an exciting challenge, particularly in ensuring that as the business expands, its technical service delivery remains efficient, scalable, and aligned with operator requirements.

“Being part of that journey and helping to build processes and structures that support it, is hugely motivating. Right now, I wake up every morning with a spring in my step – that’s special.”

The post DR Gaming Technology Appoints Stephane Henault as Director of Technical Services appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.