Latest News

SPOTLIGHT SPORTS GROUP SUPERFEED IN-PLAY CONTENT PROVEN TO INCREASE BETTING ENGAGEMENT BY 20%

Published

3 years ago

March 24, 2022

Reading Time: < 1 minute

LeanConvert independently analysed Spotlight Sports Group’s in-play content to show the effectiveness of live data and tipping.

Spotlight Sports Group (SSG), a world-leading technology, content and media company, has today released the results of an independent study into its own in-play content engine, Superfeed. Tested on a UK bookmaker, 20% of customers added a selection to their bet slip when the in-play content was shown.

The independent study, conducted by LeanConvert the customer experience, analytics and engineering experts, found an 8.24% increase of bets placed when the in-play analysis was on display and a £20.85 average increase in monthly stakes per user when viewing the content.

European Gaming Congress 2024 (Warsaw, Poland)

Launched in 2021, Superfeed In-play provides real-time in-play insights based on on-field events across the key betting markets for 90 football competitions in over 70 languages. The customisable content engine is delivered through game-changing APIs and ‘plug-in’ front end solutions.

The research was conducted throughout January 2022 and analysed users who were live betting across all English football.

Discussing the results Spotlight Sports Group B2B Sales Director, Rob Black said: ‘“The results are incredibly encouraging. We tested the product in-house and had some encouraging feedback for launch but using an independent business and tested live on a UK sportsbook is the acid test. The positive results show the value of integrated live content and tipping to customers choosing how and when they spend their money.’’

Echoing Black’s thoughts, LeanConvert’s managing director, Tim Axon said: ‘’We were delighted to work with Spotlight Sports Group. As an optimisation company that is constantly iterating to drive improved customer experience and improved bottom-line performance. The results are really encouraging and showcase that premium content delivered in the right place at the right time can have a huge impact on customer interactions.’’

Latest News

Imagine Live Partners with King.rs

Published

1 day ago

December 27, 2024

Zoltan Tundik

Reading Time: < 1 minute

Imagine Live the live casino provider launches with Serbian brand King.rs

Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.

The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian players’ localised preferences.

Hakob Manukyan, CEO of Imagine Live Armenia, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.”

Dragan Djordjevic, COO King, said, “Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It’s exactly the kind of creative energy we love at King.rs, where we’re all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can’t wait to see what we come up with together and how we’ll keep surprising and exciting players around the world”.

The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.

co-founder of Real Gaming

Terrible’s Mobile Gaming Introduces 5-Card Draw Poker in Nevada

Published

1 day ago

December 27, 2024

GamingAmericas.com

terrible’s-mobile-gaming-introduces-5-card-draw-poker-in-nevada

Renowned for its deliberately different philosophy, JETT/Terrible’s Gaming is now revolutionizing mobile gaming with the launch of Terrible’s Mobile Gaming. Offering Nevadans fast-paced Multi-Player 5 Card Draw Poker on mobile devices statewide, this groundbreaking multiplayer app enables real-money games anytime in Nevada, complete with thrilling features like Royal Flush bonuses of up to $4,500, Four-of-a- Kind payouts of up to $175, and more.

“JETT/Terrible’s Gaming and the Terrible’s brand in general have been making life more convenient for Nevadans for over 65 years. Now, we are excited to bring that same level of convenience to mobile gaming—delivering the excitement of Multi-Player 5 Card Draw Poker directly to our customers, wherever they are, and within the palm of their hand,” said Tim Herbst, President, JETT Gaming & Terrible Herbst Inc.

To celebrate the launch, Terrible’s Mobile Gaming is offering a *deposit match of up to $500 every week. Download the Terrible’s Mobile Gaming app on the App Store and Google Play Store for *details:

In collaboration with Real Gaming, one of Nevada’s pioneering licensed iGaming operators, Terrible’s Mobile Gaming integrates state-of-the-art technology to provide an unparalleled gaming experience across the state.

“Nevada players know that both the JETT Gaming and Terrible’s Gaming brands mean convenience, and that’s exactly what we’ve delivered,” said Lawrence Vaughan, co-founder of Real Gaming. “Players are loving it!”

For more information, visit terriblesmobilegaming.com.

Brazil’s iGaming regulation

Salsa Gator, Brazil’s game aggregator, secures certification for the regulated market

Published

1 day ago

December 27, 2024

GamingAmericas.com

salsa-gator,-brazil’s-game-aggregator,-secures-certification-for-the-regulated-market

Salsa Technology’s renowned content aggregator, Salsa Gator, has received GLI certification ahead of Brazil’s iGaming regulation taking effect on January 1, 2025. Among the key requirements is certification, ensuring compliance and trust in the regulated market.

This achievement enables Salsa to deliver high-quality content to operators in Brazil. In addition to strengthening its prominent position in the market, the certification ensures seamless and efficient operations for its clients in the new regulated landscape.

As per the rules of the Secretariat of Prizes and Bets (SPA) of the Ministry of Finance, the certification process for the aggregator platform included content agreements with some of the largest global gaming providers, such as Evolution, Games Global, Spribe, RubyPlay and FBM, among others. These partners offer an impressive variety of games that cater to the preferences of the Brazilian public.

Salsa Gator has solidified its position as a leading platform in Brazil and Latin America thanks to its strategic curation of games that prioritise local player preferences. With a single integration, partners gain access to a robust portfolio with support in Brazilian Portuguese, Latin American Spanish, and English.

“Salsa Technology is committed to delivering the best experience for operators and players in Brazil’s regulated market. Our focus on quality, innovation, and localized support positions us at the forefront of this historic moment for Brazil’s iGaming sector,” said Eliane Nunes, Chief Growth Officer at Salsa.

Salsa Technology remains dedicated to transforming the iGaming market with complete, certified solutions tailored to the needs of local audiences.