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JNS Gaming unveils immersive world of new operator brand LynxBet
Ambitious iGaming start-up JNS Gaming has officially launched its new online casino and sportsbook brand, LynxBet .com, aiming to deliver a new world of entertainment for players worldwide with its immersive front-end design.
Inspired by the growing influence of the metaverse in the digital space, the self-styled ‘Land of LynxBet’ has been developed with casual players at the forefront. The brand combines a mix of escapism, vibrancy and animations to offer a fun and responsible iGaming experience, with users invited to explore a variety of environments that are determined by the multitude of verticals on offer. This is further aided by the creation of its endearing mascot, the Lucky Lynx, who has the magic touch and features prominently across the online platform.
Entering multiple territories, LynxBet’s prime focus is on establishing a solid player base across South America and other pre-regulated markets. It aims to achieve this by placing emphasis on a localised service, including customer support offered in each language via email and live chat. Regional teams have been established to create a more personal player experience, boosted further by significant marketing investment and partnerships with local brand ambassadors, who are set to be announced over the coming months.
In addition, localised payment methods are available for each jurisdiction, while LynxBet also accepts deposits and withdrawals using cryptocurrency. This approach is solidified by JNS Gaming harnessing the expertise of its sister brand Freebitco.in, a cryptocurrency casino specialist with over 48 million players, from which LynxBet will also target with its own cross-selling campaigns.
LynxBet operates under a Tier 1 Isle of Man Gaming licence and is fully committed to responsible play, providing accessible self-exclusion and time-out facilities, as well as deposit, wager and loss limits.
JNS Gaming is backed by substantial investment and run by a senior management team that is highly-experienced within the global betting and gaming industry. The company is headed by Jeremy Taylor, who was formerly Managing Director of Genting Casinos UK and Group Marketing Director at Betsson Group.
Commenting on the launch of LynxBet, JNS Gaming CEO Jeremy Taylor, said: “Following months of hard work behind the scenes, introducing LynxBet to the marketplace is an exciting moment for JNS Gaming. We understand how competitive and saturated the iGaming industry is, which is why we devised an immersive platform that offers something alternative for players to explore.
“Simply put, JNS Gaming is an iGaming start-up like no other. We are very ambitious and truly believe that our unique user journey will captivate players worldwide. Over the coming months, we will be revealing more developments that will illustrate our desire to propel LynxBet to new heights.”
With complete control over its front-end design and user experience, LynxBet has enhanced its back-end infrastructure further by utilising Aspire Global’s entire proprietary offering. This includes a robust PAM, managed services, the deployment of Aspire’s content aggregation platform powered by Pariplay, with a vast range of games already implemented within the LynxBet casino offering, as well as the BtoBet sportsbook, delivering comprehensive markets and odds on a variety of global sports.
Tsachi Maimon, CEO at Aspire Global, added: “JNS Gaming has done a remarkable job in developing such an immersive digital environment with its new LynxBet brand. While the group has focused on developing a fascinating online portal that will resonate with a wide audience, Aspire Global provides the new operator with a complete iGaming solution and significant B2B and B2C experience to build from.
“We look forward to supporting LynxBet’s growth in the near future including more new markets, with our cutting-edge solutions set to form a crucial role in its expansion.”
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Best Platform Provider 2026
GR8 Tech Named Best Platform Provider 2026 at SiGMA Eurasia Awards
GR8 Tech has been awarded Best Platform Provider 2026 at the SiGMA Eurasia Awards, reaffirming its position as a leading technology partner for casino and sportsbook operators worldwide.
The recognition highlights the company’s ability to deliver a stable, high-performance platform that enables rapid market entry and seamless scalability across regulated and emerging markets.
The award reflects GR8 Tech’s Platform for Champions philosophy—a full-stack iGaming platform engineered for speed, flexibility, and reliability under peak operational loads. Designed to support both casino and sportsbook businesses, the platform allows operators to configure, localize, and scale efficiently while maintaining consistent performance across jurisdictions.
A key driver behind the win is GR8 Tech’s recently launched Crypto Turnkey solution, which combines a comprehensive sportsbook and casino offering with native multi-wallet functionality. This solution enables operators to enter crypto-friendly markets faster, streamline payments, and offer modern betting experiences tailored to evolving player preferences.
Commenting on the achievement, Sergey Ghazaryan, Chief Revenue Officer at GR8 Tech, said:
“Awards are meaningful when they reflect real-world performance. This recognition confirms that operators can rely on our platform when entering new markets and scaling under pressure. The Platform for Champions is built to perform when it matters most, and we’ll continue delivering the competitive advantages our partners need to succeed locally and globally.”
The Best Platform Provider 2026 title follows GR8 Tech’s recent accolade as Best Software Supplier of the Year at the European iGaming Awards, further cementing the company’s reputation as a top-tier iGaming technology provider.
With a focus on rapid integration, smart localization, and long-term scalability, GR8 Tech continues to set new benchmarks for platform performance and innovation in the global iGaming industry. Operators looking to launch faster and scale with confidence can explore GR8 Tech’s award-winning Platform for Champions through personalized demos and consultations.
The post GR8 Tech Named Best Platform Provider 2026 at SiGMA Eurasia Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand sponsorship Brazil
Esportes da Sorte Becomes Official Sponsor of Brazil’s Biggest Carnival Celebrations in 2026
Esportes da Sorte, one of Brazil’s leading iGaming brands, has announced a major nationwide sponsorship for Carnival 2026, securing an official presence at the country’s most iconic and culturally significant celebrations.
The initiative marks one of the most extensive Carnival activation projects ever undertaken by a gaming company in Brazil.
For Carnival 2026, Esportes da Sorte will serve as an official sponsor in seven Brazilian capitals: Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal, and Maceió. In addition, the brand will have a strong presence in Olinda, a city internationally recognized for its cultural heritage, along with targeted activations in Caicó (Rio Grande do Norte), a key production hub for the company’s promotional materials.
This nationwide project reflects Esportes da Sorte’s long-term commitment to Brazilian popular culture and its continued investment in community-based celebrations across multiple regions. The 2026 Carnival strategy has been developed city by city, embracing the diversity of Carnival expressions—from traditional street blocos and electric trios to large-scale urban stages—while adapting visual identity, messaging, and experiences to local traditions and cultural narratives.
Darwin Filho, CEO of Esportes Gaming Brasil, emphasized the cultural importance of the initiative:
“Carnival is part of Brazil’s identity and has always been part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations reinforces our long-term commitment to Brazilian culture, to the cities, and to the people who bring this festival to life in the streets.”
Marcela Campos, Vice President of Esportes Gaming Brasil, highlighted the localized approach behind the project: “Our Carnival strategy was carefully designed for each city, respecting its unique traditions and cultural characteristics. The goal is to create authentic experiences for Carnival-goers and integrate the brand organically into each celebration—whether through blocos, electric trios, or major urban hubs.”
Beyond on-the-ground activations, Esportes da Sorte’s Carnival 2026 campaign includes a comprehensive media and engagement strategy. The initiative will feature coordinated activations across television, radio, out-of-home advertising, and a national public relations campaign before, during, and after Carnival. Content creation and influencer partnerships will further amplify reach, capturing behind-the-scenes moments and authentic Carnival experiences across multiple locations.
Following its presence in more than 100 blocos and street parties during Carnival 2025, Esportes da Sorte is significantly expanding its footprint for 2026. The nationwide sponsorship solidifies the brand’s leadership role at Brazil’s largest cultural event and strengthens its positioning at the intersection of entertainment, culture, and gaming.
The post Esportes da Sorte Becomes Official Sponsor of Brazil’s Biggest Carnival Celebrations in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026
Tuesday 10th February 2026: Leading Brazilian iGaming company Esportes da Sorte will deliver one of the most extensive Carnival activations in the industry for Carnival 2026, with an official presence at the country’s most iconic and emblematic celebrations.
The brand will serve as the official sponsor of festivities in seven Brazilian capitals — Recife, Salvador, Rio de Janeiro, São Paulo, Belo Horizonte, Natal and Maceió — as well as having a strong presence in Olinda, a city of major cultural significance. The national project will also include special activations in Caicó (RN), a key production hub for the brand’s promotional merchandise.
This initiative reflects Esportes da Sorte’s continued investment in Brazilian popular culture, built over several years across different regions of the country. In 2026, this positioning takes shape through a structured national project that embraces the diversity of Carnival formats — from traditional street blocos to electric trios and major urban stages — with visual identity and activations designed city by city, respecting local symbols, aesthetics and narratives.
“Carnival is part of Brazil’s cultural identity and also part of Esportes da Sorte’s journey. Being present at the country’s main Carnival celebrations is a strategic choice that reinforces our long-term commitment to popular culture, to the cities, and to the people who live this festival in the streets,” said Darwin Filho, CEO of Esportes Gaming Brasil.
“Our Carnival project was designed city by city, respecting the unique characteristics and culture of each sponsored location. The idea is to ensure a real presence and unique experiences for Carnival-goers, integrating the brand organically into the rhythm of each celebration. Whether through blocos, trios or major urban hubs, we want to strengthen ourselves as the brand that elevates the connection between culture and entertainment,” said Marcela Campos, Vice President of Esportes Gaming Brasil.
Beyond its on-the-ground presence, Esportes da Sorte’s Carnival 2026 strategy includes an integrated media and engagement approach, featuring activations across TV, radio, out-of-home media and a national PR operation before, during and after the festivities, focused on high-quality coverage and organic content generation.
The project will also include content and influencer engagement initiatives across multiple locations, expanding organic reach while capturing behind-the-scenes moments and Carnival experiences.
In 2025, the brand was present in more than 100 blocos and street parties across different regions of the country. For 2026, Esportes da Sorte is taking things to the next level, consolidating a nationwide project and reinforcing its leadership role in Brazil’s largest popular event.
The post Esportes da Sorte to be official sponsor of Brazil’s leading Carnival celebrations in 2026 appeared first on Americas iGaming & Sports Betting News.
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