Latest News
Swintt unveil game-changing new partnership program, SwinttStudios
Sought-after software provider’s new product vertical will enable third-party studios to launch on the Swintt platform, with Fine Edge Gaming set to become its first partner
Software innovator Swintt is delighted to announce the launch of SwinttStudios – an additional product vertical that will allow third-party studios to develop and distribute their product using the Swintt platform.
The SwinttStudios project is a brand-new initiative designed to help boutique software providers develop games within the existing Swintt framework. It will allow studios to focus more on the design and theme of their titles, while Swintt handles the nuts and bolts of game logic and product delivery.
Having only been announced this month, the revolutionary partnership program is set to hit the ground running straight away, with North American software provider, Fine Edge Gaming, already confirming that they will distribute six exciting slot titles via SwinttStudios throughout 2022.
Founded and managed by a team with huge experience in the US land-based sector, Fine Edge Gaming will use the opportunity to create a range of engaging games that will cater for player tastes in North America and beyond with the aid of Swintt’s extensive distribution network and useful back-end tools.
With two titles – Stacking Bisons and Diego’s Hunt – already confirmed, Fine Edge Gaming will use the SwinttStudios platform to develop and release a further four games throughout the year, with the collaboration enabling it to use Swintt’s licensing and partnerships to quickly roll out its new products.
Having spent over 35 years in the land-based gaming sector working for heavyweights like IGT and Incredible Technologies, Fine Edge Gaming Lead Founder, Beena Blake, is already a hugely experienced figure in the gaming industry – however, the additional technology and support offered by Swintt will certainly open up new doors and help her strengthen the company’s online presence.
With both parties expecting the partnership to be a resounding success, the deal between Fine Edge Gaming and SwinttStudios looks likely to be the first of many important collaborations on the new product vertical. It will simultaneously allow Swintt to make an instant impact with its latest venture by teaming up with an ambitious and hugely respected third-party studio, while also enabling Fine Edge Gaming to share its latest batch of games with new customers in a broad selection of markets.
David Mann, Chief Commercial Officer at Swintt, said: “With many independent suppliers requiring the support and know-how of an established industry partner, we’re delighted to be able to unveil our game-changing new partnership program, SwinttStudios. “Through SwinttStudios, we’ll be able to provide the perfect platform for providers such as Fine Edge Gaming to quickly and efficiently release their product in the markets they need to be seen. With six titles scheduled in 2022, we’re looking forward to working with them on this ambitious new project.”
Beena Blake, Lead Founder of Fine Edge Gaming, said: “The SwinttStudios project is an incredibly significant innovation in the iGaming industry and we’re honoured to be the first software provider to put the new product vertical through its paces.
“By teaming up with Swintt for this exciting new venture, we’ll be able to combine Fine Edge Gaming’s creative concepts and in-depth knowledge of player tastes across North America and beyond with Swintt’s advanced technology and distribution solutions to ensure we deliver a first-class gaming experience to a brand-new audience.”
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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