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Swintt unveil game-changing new partnership program, SwinttStudios

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Sought-after software provider’s new product vertical will enable third-party studios to launch on the Swintt platform, with Fine Edge Gaming set to become its first partner

Software innovator Swintt is delighted to announce the launch of SwinttStudios – an additional product vertical that will allow third-party studios to develop and distribute their product using the Swintt platform.

The SwinttStudios project is a brand-new initiative designed to help boutique software providers develop games within the existing Swintt framework. It will allow studios to focus more on the design and theme of their titles, while Swintt handles the nuts and bolts of game logic and product delivery.

Having only been announced this month, the revolutionary partnership program is set to hit the ground running straight away, with North American software provider, Fine Edge Gaming, already confirming that they will distribute six exciting slot titles via SwinttStudios throughout 2022.

Founded and managed by a team with huge experience in the US land-based sector, Fine Edge Gaming will use the opportunity to create a range of engaging games that will cater for player tastes in North America and beyond with the aid of Swintt’s extensive distribution network and useful back-end tools.

With two titles – Stacking Bisons and Diego’s Hunt – already confirmed, Fine Edge Gaming will use the SwinttStudios platform to develop and release a further four games throughout the year, with the collaboration enabling it to use Swintt’s licensing and partnerships to quickly roll out its new products.

Having spent over 35 years in the land-based gaming sector working for heavyweights like IGT and Incredible Technologies, Fine Edge Gaming Lead Founder, Beena Blake, is already a hugely experienced figure in the gaming industry – however, the additional technology and support offered by Swintt will certainly open up new doors and help her strengthen the company’s online presence.

With both parties expecting the partnership to be a resounding success, the deal between Fine Edge Gaming and SwinttStudios looks likely to be the first of many important collaborations on the new product vertical. It will simultaneously allow Swintt to make an instant impact with its latest venture by teaming up with an ambitious and hugely respected third-party studio, while also enabling Fine Edge Gaming to share its latest batch of games with new customers in a broad selection of markets.

David Mann, Chief Commercial Officer at Swintt, said: “With many independent suppliers requiring the support and know-how of an established industry partner, we’re delighted to be able to unveil our game-changing new partnership program, SwinttStudios. “Through SwinttStudios, we’ll be able to provide the perfect platform for providers such as Fine Edge Gaming to quickly and efficiently release their product in the markets they need to be seen. With six titles scheduled in 2022, we’re looking forward to working with them on this ambitious new project.”

Beena Blake, Lead Founder of Fine Edge Gaming, said: “The SwinttStudios project is an incredibly significant innovation in the iGaming industry and we’re honoured to be the first software provider to put the new product vertical through its paces.
“By teaming up with Swintt for this exciting new venture, we’ll be able to combine Fine Edge Gaming’s creative concepts and in-depth knowledge of player tastes across North America and beyond with Swintt’s advanced technology and distribution solutions to ensure we deliver a first-class gaming experience to a brand-new audience.”

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BOYLE Sports opens 400th shop at Galway Racecourse under new deal

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The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.

BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.

Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.

BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.

Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”

Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.

“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”

The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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S8UL partners with AMD ahead of Esports World Cup 2026 campaign

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AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.

S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.

Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen™ AI 400 Series processor-based PCs, AMD Ryzen™ 9000 Series processors, and AMD Radeon™ RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.

The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.

“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.

“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”

EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.

The post S8UL partners with AMD ahead of Esports World Cup 2026 campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets

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Kaizen Gaming has launched Betano Trivia, a live trivia product it describes as the world’s first fully GenAI-powered live trivia experience. The free-to-play game is now available across the 20 markets where Kaizen Gaming operates.

The product was developed by Kaizen Labs, the company’s innovation incubator. Kaizen Gaming said Betano Trivia uses generative AI to power the avatar presenter, create dynamic trivia content, and generate supporting audiovisual assets, positioning it as a new engagement format inside the Betano brand.

Players are invited to answer questions spanning sports, entertainment and pop culture and compete for prizes, according to the company. Kaizen Gaming also tied the timing of the launch to heightened global football attention, pitching the game as a second-screen-style entertainment layer for fans.

George Kourakos, Director of Innovation at Kaizen Gaming, stated: “Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”

Kaizen Gaming framed the release as part of its broader generative AI push, arguing that internal teams can use the technology to scale new product experiences across multiple regulated markets.

The post Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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