Latest News
PADDY POWER IMAGINES A WORLD WHERE RACING FANS BEHAVED LIKE FOOTBALL FANATICS
talkSPORT’s Adrian Durham and AFTV’s Ty apply football fan clichés to the world of racing
With Cheltenham fever sweeping the nation, cheeky Irish bookie Paddy Power has released its latest video, imagining a world where racing punters act like poorly behaved football fans.
Starring Adrian Durham from talkSPORT and AFTV’s Ty, the clip breaks down common football fanatic traits, translating it directly to the racing world – opening with a group of racegoers chanting “You’re sh*t ahhhh!” at a horse and jockey.
Social media ‘ITKs’ are then seen using a freight tracker to closely monitor the movements of Willie Mullins’ horses in typical Deadline Day fashion, while Ty pulls out some cracking excuses to blame his horse’s performance the crowd being “a bit too loud for my horse,” and the sun being in his eyes.
Durham hosts his usual talkSPORT phone-in show to hear a furious fan demand Henry de Bromhead be sacked after a run of recent poor performances, and failing to make the top four in the 2020 Grand National, despite there not being a race that year.
Godolphin’s recent net spend and ‘expected wins’ (or xW) are also questioned by callers.
Fights also break out in the stands, as a late charge from the horse in blue takes the win away from a despairing set of yellow and red fans.
The widely mocked keyboard warrior is also depicted in the parody video, cleverly renaming ‘Aintree’ to ‘Emptree’ after spotting an image of an empty stand on a day with two grade ones on the card.
And, that’s all before bragging to his mum that he’s spent his day well, taking a horse from Dundalk to the Melbourne Cup on the latest Horse Racing Manager 2022.
Spokesman Paddy Power said: “Football fans have a very particular way of behaving, so we thought it would be fun to imagine a world where a day at the races felt the same way.
“And let’s be honest, if racing punters had the same attitude as football fanantics, it would only take one bad race here or there before the hashtags were out, calling for the jockeys and trainers to be sacked!
“Despite the feistier than usual scenes on course, no horses were harmed in the making of this video – all punters were simply foaling about.”
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NuxGame bolsters personalisation capabilities with Solitics partnership
NuxGame, the experienced betting and iGaming software provider, has integrated the CRM system Solitics into its platform, scaling up its automation, data processing and analytics reporting.
Solitics, a powerful CRM tool, collects real-time data from multiple sources providing a comprehensive view of player activities. This integration enables NuxGame customers to utilise advanced tools for creating intelligent user journeys and personalised content, boosting player engagement and improving customer retention.
The collaboration with Solitics optimises NuxGame’s platform functionality, boosting player satisfaction and driving business growth for its operator partners.
NuxGame has continued to broaden its platform capabilities recently through recent deals with Jumio and Apcopay, which have helped enhance its service as it continues to deliver a robust, scalable and comprehensive offering.
With its commitment to staying ahead of the tech curve, gamification tools have also been a key focus for NuxGame. It has boosted its platform with features such as PVP Battles, a points system, player tournaments, free spins, live stream promotions and leaderboards.
Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Through our strategic partnership with Solitics, we are reshaping how our operators engage with players by utilising live data feeds for informed decision-making and enhanced engagement strategies.
“In today’s competitive market, leveraging personalisation and real-time analytics is crucial for driving player retention and maximising return on investment.”
The post NuxGame bolsters personalisation capabilities with Solitics partnership appeared first on European Gaming Industry News.
Baltics
Hitting the Networking Jackpot: Iconic MARE BALTICUM Gaming & TECH Summit Launch at Tallinn Olympic Park Casino
HIPTHER, leading event organizer and parent brand of online media outlets for Gaming and Technology, is thrilled to announce the iconic kick-off of their MARE BALTICUM Gaming & TECH Summit at the flagship Olympic Park Casino!
The Welcome Meet, scheduled for 3 June 2024 from 18:30 to 22:00, promises to set the stage for an unforgettable experience! Attendees will gather at the renowned Olympic Park Casino, located in the heart of Tallinn at the Hilton Tallinn Park hotel, where the MARE BALTICUM Summit is scheduled to take place. This premier venue offers a stunning 1,600 square meters of Las Vegas-style entertainment and is open 24/7, ensuring a lively and engaging atmosphere for all participants.
Guests at the Welcome Meet will enjoy a stylish, warm reception with welcome drinks, snacks, a separate lounge area, and €10 play money to experience the casino’s exciting games. Olympic Park Casino boasts the city’s nicest cocktail bar and a comfortable lounge, along with 76 state-of-the-art slot machines from top manufacturers like IGT, Novomatic, and Aristocrat. The casino also features 14 table games, including Baccarat, Blackjack, Roulette, and various forms of Poker, with a 24-hour table hall, poker tournaments, multi-level jackpot systems, and a VIP room.
The #hipthers are proud to announce Olympic Casino and OlyBet as official Welcome Meet Sponsors of the MARE BALTICUM Summit 2024, and are excited to host the event at the prestigious and iconic venue of the Olympic Park Casino, setting the tone for an extraordinary summit promising insightful discussions, networking opportunities, and a deep dive into the future of gaming and technology.
Olympic Entertainment Group (OEG), the parent brand of Olympic Park Casino and online brand Olybet, is the leading sports betting and gaming services provider in the Baltics and operates casinos across Slovakia, Croatia, and Malta. With a presence in six countries and 145 casinos, OEG is renowned for its commitment to regulated markets and exceptional customer service.
Don’t miss out on the opportunity to network in style with industry leaders and enjoy the luxurious amenities of the Olympic Park Casino. Register now for the MARE BALTICUM Gaming & TECH Summit 2024 and join us for an iconic kick-off in Tallinn!
For more information and to register, visit: https://hipther.com/events/tallinn/
The post Hitting the Networking Jackpot: Iconic MARE BALTICUM Gaming & TECH Summit Launch at Tallinn Olympic Park Casino appeared first on European Gaming Industry News.
Latest News
Peter & Sons Content Now Live on iGP’s iGaming Deck
New distribution deal brings Peter & Sons’ hit titles to iGP
Innovative game studio Peter & Sons’ state-of-the art portfolio of online casino content is now live on iGP’s aggregator solution iGaming Deck. The launch follows a new distribution partnership between the two companies that will deliver Peter & Sons’ hit titles via iGaming Deck’s seamless single API to iGPoperator partners around the world.
These include groundbreaking games like Barbarossa, Book of Books, DragonBlox, and Peter Hunter.
Formed in 2019 with a mission to embody “the anti-boring,” Peter & Sons has been turning heads in the industry with its uniquely styled, high-performing video slots and casino games. Now part of the SkillOnNet Group, the company works with world-class artists, mathematicians, and musicians to create some of the most innovative and entertaining titles on the market today.
Likewise, iGP has grown rapidly since its formation in 2016, now powering more than 40 gaming operators. Its iGaming Deck is a centralized hub with more than 5,000 titles from both established brands and innovative challenger studios. The company’s mission is to empower iGaming operators to push boundaries with unparalleled flexibility, innovation, and speed.
Yann Bautista, Commercial Director and Founder of Peter & Sons, said: “It’s important for us to partner with industry leaders and tech pioneers, and iGP have proven that’s who they are with consistent innovation. The iGaming Deck is one of the standout aggregation platforms in the industry, which is why we wanted to be part of it.”
Inesa Glazaitė at iGP said: “It’s fantastic to announce iGaming Deck will be delivering new titles to our operators through this partnership. Peter & Sons’ games immediately grab you. Like us, the studio has always stood out from the crowd because they push the boundaries, reimagining gaming content in inventive and surprising ways. We’re delighted to carry their awesome content on our ever-expanding iGaming Deck. Together, we have high hopes for our partnership.
The post Peter & Sons Content Now Live on iGP’s iGaming Deck appeared first on European Gaming Industry News.
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