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Sharmilee Daru PR launches gaming division, ‘4WD Gaming’ to lead brands targeting sector growth

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The first of its kind, 4WD Gaming will focus on PR & marketing for Indian as well as international brands across all categories of gaming 

Sharmilee Daru PR, known for its contribution in the gaming space, most notably with Nazara Technologies Ltd., today announced the launch of its new specialized gaming division, 4WD Gaming to address the growing demand in the Indian gaming ecosystem. It will exclusively focus on gaming PR and marketing services for Indian and international brands. 4WD Gaming will encompass all categories of gaming and extend its services to brands in the space of content, talent management, esports, gamified education, game development, publishing, fantasy sports, skill based and real money gaming, Web3 & blockchain among others.

Sharmilee Daru PR has been a pioneer and worked with multiple gaming brands over the years, assisting them in navigating the market and media space. With a proficient set of people running it, the new division will be solely dedicated to the rising gaming industry. Apart from Nazara Technologies Ltd., the team’s portfolio consists of various gaming brands and IPs including Nextwave Multimedia of World Cricket Championship fame, Evenbet Gaming, HalaPlay, Trinity Gaming India, Sportskeeda and Nordanvind Investment Ltd. among others.

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4WD Gaming aims to successfully launch brands and strengthen their presence in the existing gaming market. It will strategically ground brands by offering both tactical and long term communication strategies along with solid execution aimed at desired perception. 4WD Gaming will look to impact the bottom line, while adding value to companies, products and services. The offerings will include public relations, marketing, content & copywriting, creators, digital gaming events and more.

Given the exponential growth rate predicted at $5 billion by 2025* for the mobile gaming industry Sharmilee Daru, Founder, 4WD Gaming says, “It is thrilling to see so many innovative companies launching their new technology and gaming brands in the Indian gaming ecosystem. These companies are instrumental to the growth and mainstreaming of the industry and we at 4WD Gaming will help in the effective delivery of their brand ethos and consolidate their position in the rapidly growing ecosystem.”

Given the expected surge and potential opportunities the Indian industry holds, she further adds, “This seemed like the perfect time to launch the specialized division and we are excited to partner brands and deliver new experiences to fans and stakeholders, driving innovation in gaming communication.”

The founder, Sharmilee Daru has more than two decades of experience in the communication space. She has been instrumental in creating successful brands by providing guidance, training and strategic direction. From consulting with big names of the industry like RIL and HUL to emerging gaming startups, her experience as a communication advisor with a sharp eye for detail and strong domain knowledge has culminated into the inception of 4WD Gaming.

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QTech Games strengthens its elite suite with Bigpot Gaming

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Emerging-markets leader expands its all-encompassing library with exciting new slots portfolio

QTech Games, the leading game aggregator for all emerging markets, has signed its latest provider partnership with Bigpot Gaming, enabling its platform customers to access the supplier’s innovative and multi-faceted slots catalogue.

Bigpot Gaming, an exciting challenger studio in the igaming arena, draws from a deep well of slot games – including titles such as Quests Of Olympus, Mega Sevens, Golden Kitty and Journey To The Abyss – which form an eclectic range of popular titles.

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Bigpot Gaming specialises in developing high-quality online slot and table games which are RNG-certified and fully compliant with international regulatory standards. To underscore this commitment to fairness, Bigpot Gaming is certified by four recognised test laboratories in GLI, BMM, GA and iTech Labs.

The agreement also broadens Bigpot Gaming’s global scope, targeting emerging markets and creating new revenue streams. As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, retention and marketing tools, and 24/7 local-language support.

QTech Games CEO, Philip Doftvik, said: “It’s another feather in our cap to have integrated more premium content, this time from Bigpot Gaming. We will continue to raise the bar and shape a localised experience for global players. And we can’t wait to witness how these games perform across a range of untapped markets which, in many cases, represent new territory for Bigpot Gaming.”

David Shon, Global Sales Executive at Bigpot Gaming, added: “Bigpot Gaming stands out as a fast-growing rookie studio for slots games and a real revenue-driver for digital casinos, always offering players a fresh yet familiar gaming experience.

“This collaboration marks another crucial step in our company’s worldwide growth strategy, and. Bigpot Gaming is targeting the finest content aggregators to improve our visibility and influence in the sector, and QTech Games sets the gold standard for emerging markets.”

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Polemos Announces Partnership with Guinevere Capital

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Polemos, a Web3 gaming infrastructure platform, has announced a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles, including League of Legends, Valorant, Rocket League and many more. This partnership aims to leverage the combined expertise of Polemos.io and Guinevere Capital to enhance and further monetise audiences across publishers, infrastructure players, gaming companies, studios and platforms.

The collaboration will focus on integrating advanced asset management and engagement tools from Polemos.io’s Forge platform with Guinevere Capital’s extensive network and experience in both Web2 and esports ecosystems. This will create new monetisation opportunities and improve player experiences by bridging traditional gaming with blockchain-enabled innovations.

Carl Wilgenbus, CEO of Polemos.io, said: “Partnering with Guinevere Capital marks a significant milestone in our mission to expand access to gaming rewards and unlock new revenue streams for the entire gaming industry. Together, we will empower publishers and studios to better engage their audiences and capitalize on the evolving landscape of gaming and esports.”

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“Polemos has built an impressive piece of infrastructure that has plugged a huge gap in the gaming sector. We look forward to working with them to commercialise this,” said Dave Harris, a partner at Guinevere Capital.

Dave’s previous experience includes investing in and operating top teams and leagues in the Riot Games and Activision Blizzard ecosystems.

Guinevere Capital’s strategic involvement will accelerate the adoption of blockchain gaming infrastructure while supporting the growth of esports and gaming communities worldwide. This alliance underscores a shared vision to drive innovation, education and monetisation in the gaming sector by combining Web2’s reach with Web3’s potential.

The post Polemos Announces Partnership with Guinevere Capital appeared first on European Gaming Industry News.

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WiseGaming strikes content partnership with Zenith Gaming

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WiseGaming, a leading global sports betting and gaming platform, has entered into a strategic partnership with Zenith, Asia’s premier iGaming platform provider.

This collaboration will enable WiseGaming’s extensive partner portfolio to gain seamless access to over 10,000 standout titles across key markets in Asia and Latin America. These games will be made available via Zenith’s OneAPI integration allowing WiseGaming to tap into a vast content library with localised performance, rapid onboarding, and centralised support — all through a single touchpoint.

WiseGaming’s collaboration with Zenith supports the company’s mission to provide best-in-class secure, flexible, innovative, reliable, and customer-centric solutions that drive long-term success.

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WiseGaming Senior Business Development Manager, Oz Mustafa, commented: “From the initial introduction to the ongoing integration process, our partnership with Zenith has been positive and productive — one we’re excited to showcase to the industry. As we expand across multiple regions and jurisdictions, Zenith’s support will be key in delivering value to both our existing brands and those soon to go live. We look forward to a long and rewarding partnership.”

Zenith Business Development Manager, Vitali Smoliarenko, added: “We’re fully aligned with WiseGaming’s vision and ambition across multiple markets, and Zenith is committed to delivering solutions that empower them to move forward. From the outset, we saw strong synergy with its goal to scale efficiently. We’re proud to support their growth strategy and broader business objectives.”

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