Adam Greenblatt BetMGM CEO
MGM RESORTS AND BETMGM STRENGTHEN UNIFIED COMMITMENT TO RESPONSIBLE GAMING
MGM Resorts International and BetMGM announced the next evolution of their responsible gaming initiative providing the gaming industry’s most comprehensive tools for both in-person and online gaming to help players make responsible, informed decisions. The announcement comes as MGM Resorts and BetMGM join the National Council on Problem Gambling in promoting Problem Gambling Awareness Month throughout March.
MGM Resorts’ casino floors now feature a variety of slot machines with QR codes that offer access to responsible gaming information and educational materials from GameSense. GameSense is an industry-leading program, first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC), focusing on positive, transparent, and proactive conversations with players about how to gamble responsibly. Recently, MGM Resorts expanded its GameSense Advisor employee training program by certifying more than 180 GameSense Advisors who are now staffed at each MGM Rewards desk across the country. Also, GameSense signage is now being featured prominently throughout properties and on marquees.
“As we enter our fifth year with GameSense, we remain focused on offering new and innovative resources to our guests, designed to increase responsible gaming awareness and to promote healthy play,” said MGM Resorts CEO & President Bill Hornbuckle. “GameSense remains an instrumental part of our guest service model and we’re confident that it has and will continue to make a difference.”
March marks the full integration of GameSense into BetMGM’s desktop and mobile platforms, providing customers with the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gaming tools which serve to provide customers with an entertaining and safe digital experience. Through GameSense, BetMGM will proactively promote and encourage responsible gaming with customers. GameSense’s integration into BetMGM offers information on how to set responsible gaming limits, dispels common gambling myths, explains the basic rules to understand how gambling works, and gives easily accessible resources for customers and their families to receive support and assistance for anyone concerned about problem gambling. Throughout the month, employees will also receive GameSense training to reinforce BetMGM’s commitment and approach to responsible gambling.
Adam Greenblatt, BetMGM CEO, said, “Our industry is expanding at a rapid rate as more markets legalize sports betting, and we’re committed to growing the right way. It is important to empower and educate our customers, and the enhancements we’ve invested into GameSense within BetMGM provides the best information and guest services for players to bet responsibly.”
Additionally, in September 2021, MGM Resorts and BetMGM joined the American Gaming Association (AGA) as official partners of its Have A Game Plan.® Bet Responsibly.
Powered by WPeMatico
-
Canada7 days ago
Court Decision Upholds iGaming Ontario’s Model
-
Compliance Updates7 days ago
Supremeland Gaming Continues U.S. Expansion With Supplier License Approval In Michigan
-
Asia6 days ago
From LatAm to Asia: Meet GR8 Tech at SiGMA Manila
-
Latest News6 days ago
NetBet Casino Joins Forces with Yggdrasil
-
Latest News6 days ago
Games Global and OROS Gaming add to acclaimed series with Magnificent Power Wolf Fire Spirit™
-
CGS Santiago6 days ago
Pragmatic Play to Participate in CGS Santiago
-
Asia6 days ago
Wazdan secures Philippines market entry with SG8 partnership
-
Latest News6 days ago
Wizard Games embarks on a spellbinding adventure in Wynmor’s Tales – The Rise