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Scientific Games Promotes Lottery Industry Expert Beth Bresnahan to Chief Communications and Brand Officer

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Scientific Games has named Beth Bresnahan as the company’s Chief Communications and Brand Officer.

Beth Bresnahan Resized.jpgBresnahan, a veteran lottery industry expert, spent nearly 10 years in leadership roles at the Massachusetts Lottery, including serving as its Executive Director, and headed the District of Columbia’s Office of Lottery & Gaming. With a background in public relations, brand management and product positioning, she joined Scientific Games in 2022 and most recently served as Vice President of Strategic Communications.

The Chief Communications and Brand Officer is a new senior executive role that elevates strategic oversight of Scientific Games’ global communications, ensuring a unified and consistent voice and a strong representation of the company’s brand across all platforms and mediums. In this role, Bresnahan will continue to lead external and internal communications and customer proposals while expanding her leadership to include advertising, trade shows and events.

Pat McHugh, CEO of Scientific Games, said, “This promotion will come as no surprise to those who know and have worked with Beth. Her strategic vision, extensive experience in brand communications and deep knowledge of Scientific Games and the lottery industry have earned her the respect and support of our entire company and leadership team.”

Bresnahan’s promotion is another example of the strategic alignment of Scientific Games’ organization with its business strategy to deliver exceptional value to its customers around the world. The company recently announced the expansion of its legal and public policy teams into a new unified global department, made several key hires in systems and technology, and increased focus and execution on products, technology, analytics and marketing across retail and digital to further accelerate customer growth and return to good causes.

Bresnahan has dedicated nearly 25 years to developing impactful communications, marketing and business strategies for several public and private sector organizations.  In addition to her lottery industry experience, Bresnahan’s previous work spans serving as CEO of a regional print media outlet to providing strategic communications consultation to multiple top-tier national brands, including the Boston Red Sox, BJ’s Wholesale Club, Citizens Financial Group and Wynn Resorts. She also led public and legislative relations for several government agencies in her home state of Massachusetts.

Scientific Games is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs.

 

John O’Reilly

John O’Reilly Joins UK Tote Group Board as Non-Executive Director

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The UK Tote Group has announced the appointment of John O’Reilly as a non-executive director of its Board, effective from 1 May 2026.

John has over 35 years’ experience in the horseracing, betting and gaming sectors, having most recently served as CEO of the Rank Group PLC – the UK’s largest casino and bingo operator. He was formerly a non-executive director of William Hill plc and, between 2011 and 2015, Managing Director of Coral’s digital business. Prior to joining Gala Coral, John was an executive director on the board of Ladbrokes Plc. He has served as a non-executive director of Telecity Group Plc and Chair of the digital design and development business Grand Parade Ltd. He currently serves as Chair of Weatherbys and a trustee of the New Bridge Foundation, alongside his new position as a UK Tote Group board member from next month.

John Williamson, Chairman of the UK Tote Group, said: “We are pleased to welcome John to the UK Tote Group Board. As one of the most experienced and respected leaders in the betting industry, John will provide valuable support to the Tote team, particularly in relation to product development and customer experience. We are delighted to have John join the team, alongside Andrew Weir who joined the UK Tote Group board earlier this month.”

John O’Reilly said: “Like so many people deeply involved in gambling and horseracing, I have had many connections with, and fond memories of the Tote over the years. While the Tote has a century of history, I believe it has a very valuable role to play in the future of horseracing, both in the UK and Ireland and around the globe. The Tote has an impressive story to tell of innovation and growth in recent years, and through further enhancements to the pool product, alongside developing deepening international partnerships, I believe the Tote has its best days ahead of it. I am delighted to have the opportunity to join the UK Tote Group board and to support the Tote’s future success.”

The post John O’Reilly Joins UK Tote Group Board as Non-Executive Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Reflex Gaming Releases “Piggies Prize Party”

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Reflex Gaming, the UK’s largest independently owned omni-channel game supplier, has released its latest video slot “Piggies Prize Party”.

Powered by Yggdrasil, this vibrant video slot reimagines the arcade hit into a highly engaging digital experience designed to drive repeat play with broad player appeal.

Bursting with character and colour, Piggies Prize Party centres around a cheerful piggy bank party theme, combining low-to-medium volatility with frequent wins and smooth, accessible gameplay. Built on a familiar 5×3 reel layout with 25 paylines, the game delivers constant activity on the reels, while layering in a series of feature-driven moments that keep players firmly engaged from spin to spin.

At the heart of the game are four distinct Piggy Bank features, each linked to coloured coins that build anticipation in the base game before unlocking their full potential. Red Coins feed into Red Free Spins, where collected spins accumulate before being awarded in a burst of action. Green coins trigger Elimination Free Spins, stripping symbols from the reels to improve win potential and reshape gameplay. Blue coins power Prize Pot Free Spins, introducing increasing pots that enhance reward opportunities while maintaining a clear and familiar flow.

Adding another dimension, Yellow coins build towards the Wheel feature, where collected Piggies are transformed into a fortune wheel spin offering a mix of multipliers, Free Spins combinations or both. Designed to create standout moments, the Wheel cannot be triggered alongside Free Spins, ensuring each feature lands with its own distinct impact.

For players looking to accelerate the action, Bonus Buy options provide direct access to the Fortune Wheel, with Standard, Mystery and Super Free Spins configurations available depending on player preference and jurisdiction. Meanwhile, Golden Bet can be activated to increase the stake by 50%, boosting the chances of triggering one or more features while keeping all wins aligned to the base game paytable.

Mat Ingram, CPO at Reflex Gaming, said: “Piggies Prize Party has already proven itself as a standout performer on the land-based side, so we’re excited to bring it online.

“The different piggy bank mechanics give the game real variety, while the Wheel adds those big, memorable moments. It’s fun, it’s engaging and it’s built to keep players coming back.”

The launch of Piggies Prize Party further strengthens Reflex Gaming’s omni-channel strategy, delivering consistent, high-performing experiences across both land-based and online environments through its continued partnership with Yggdrasil.

The post Reflex Gaming Releases “Piggies Prize Party” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetConstruct

BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026

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The deal includes a fee waiver across its core suite plus setup and third-party integration discounts for the first three months.

BetConstruct AI has launched a World Cup 2026-focused commercial offer that waives fees for operators across its sportsbook and other core products for three months.

Under the terms published in the release, the company is offering “Complete fee waiver for the first 3 months across Sportsbook, CreedRoomz, Popok, Pascal, Choice, Virtual Sports, and Poker Network,” alongside a “SETUP DISCOUNT (50%)” for “all global market entry setups.” It is also applying a “3RD PARTY INTEGRATION (51%)” discount to “all 3rd Party Game Providers for the first 3 months.”

BetConstruct AI also included two complimentary add-ons it said would be available at “€0 cost” to partners. “Powerfull (Pre-Tournament)” is scheduled to run “8–10 weeks before kickoff” and is positioned around “weekly turnover challenges,” with prizes including “Free Bets (€1–€1,000) or a World Cup Final ticket,” which the company said are “100% funded by BetConstruct AI.”

The second product, “Bet on League (In-Tournament),” is described as an iFrame-based tournament hub that “requires no UI rebuilds,” with features including “an integrated module resembling a prediction market and personalized bet suggestions driven by AI.”

The company framed the campaign around operators preparing for what it called “the highest-concentration betting opportunity of the next four years,” referring to the 2026 FIFA World Cup.

More data as follows:

The post BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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