Affiliate Industry
The Football Pools adds trio of legends to famous Pools Panel
Michael Owen, Derek Johnstone and Rachel Brown-Finnis join esteemed panel as world-famous football gaming company relaunches affiliate program
The Football Pools is celebrating 60 years of its famous Pools Panel with the addition of football icons Michael Owen (Liverpool, Manchester United), Derek Johnstone (Rangers) and the panel’s first-ever woman expert, former England goalkeeper Rachel Brown-Finnis.
The announcement comes as The Football Pools and The Pools relaunches its affiliate program, with casino and sportsbook affiliates being offered a range of generous deals to promote both brands to their audiences in the UK.
The trio joins existing member and Liverpool veteran, Ian Callaghan, and will predict the results of postponed matches. They will use their 50 years of expertise, and some strong opinions, to decide the all-important score draws and wins which could help make Pools fortunes.
Michael, who has gone on to become a successful football pundit since retiring from the game in 2013, said he was delighted to become part of a football gaming institution that means so much to fans:
“The Football Pools has been a tradition for generations of families and mine is no different. My dad used to do the Pools and he would even let me get involved in picking some of the games.
“Now I can no longer affect results as a player, I’m delighted to have been asked to sit on the panel to hopefully put my knowledge of the game to use to help others.”
John Stevens, Managing Director of The Football Pools and The Pools, said creating such an illustrious new Pools Panel was a fitting way to celebrate its 60th year.
He said: “Since the Pools Panel was set up in 1963, we’ve had some of the biggest names in the game predicting results.
“Our new members represent football from different generations, from both sides of the border and we’re very proud to have our first ever woman panellist with Rachel. We are confident that we’ve created a winning team in what is such a landmark year for us.
“It is great to be announcing the new Pools Panel at the same time as we are relaunching our affiliate program and looking to engage with new publishers about promoting our brands to their audiences.”
The Pools affiliate program is powered by Income Access and allows publishers to promote two of the most established and trusted gambling brands in the UK to their players via a range of tailored commercial agreements and deals.
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Affiliate Industry
AskGamblers Launches AskGamblers Sports
AskGamblers, a renowned affiliate in the iGaming industry, launched the highly awaited sports betting section of AskGamblers, ushering in a new chapter in the affiliate’s quest for bringing online bettors closer to reputable and trustworthy iGaming platforms.
Relying on over a decade of experience in online casino affiliation, AskGamblers decided to take the next logical step in the website’s development and venture into sports. Over a year later, the AskGamblers Sports section is up and running and ready to welcome sports bettors.
In creating the new section, AskGamblers took a holistic approach, designing a one-stop shop for online sports bettors, with a simple idea to guide visitors towards a safe and secure betting experience.
Dijana Radunović, General Manager at AskGamblers, said: “AskGamblers Sports is the result of the hard work of the entire AskGamblers team, and I believe I’m speaking on everyone’s behalf when I say we couldn’t be more proud of it.
“We spent countless hours fine-tuning the sports betting section to make it as appealing and helpful to players as possible. We did an amazing job, and I am certain today’s launch will strengthen AskGamblers’ position as the leader in iGaming affiliation.”
The post AskGamblers Launches AskGamblers Sports appeared first on European Gaming Industry News.
Affiliate Industry
Amusnet Partners with Gamblers Connect
Amusnet, a leading gaming provider, has entered into a partnership with Gamblers Connect, a renowned affiliate known for its integrity and impartiality in producing comprehensive reviews and casino guides. This collaboration guarantees that the most trustworthy information in the gaming industry will reach a wider audience globally.
One of Amusnet’s latest additions was noticed by Gamblers Connect, evaluating everything from theme and design to every single feature with precision. Clover Islands takes players on a thrilling adventure across the enchanting leprechaun lands. This 5-reel, 3-row video slot game is a true gem, packed with unique features to keep players on the edge of their seats. From a Buy Bonus feature to a Wheel of Fortune and a Pick Me mini-game, Clover Islands offers an unparalleled gaming experience.
“We appreciate the comprehensive review by Gamblers Connect and are confident that Clover Islands will captivate a broader audience, allowing game enthusiasts to immerse themselves in its unique gameplay fully. Thanks to such affiliates, players worldwide can access the resources they need to make informed decisions and obtain reliable insights about the latest news and games in the industry,” Liliya Chatalbasheva, Chief Marketing & Communication Officer at Amusnet, said.
The post Amusnet Partners with Gamblers Connect appeared first on European Gaming Industry News.
Affiliate Industry
47 New Brands in Q1’24: Affilka by SOFTSWISS Results
Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24.
The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.
This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.
Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter.
The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.
The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.
Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”
The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.
The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post 47 New Brands in Q1’24: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.
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