Vegangster has expanded its partnership with Shared Luck by integrating JackpotX, a player-funded jackpot system now live across five client brands. Early results show an average opt-in rate of around 25%, with players actively choosing to join the jackpot via a simple opt-in toggle.

Across these deployments, JackpotX is configured as a player-funded system, where a portion of player activity contributes to a shared prize pool. This creates a continuously growing jackpot that runs alongside standard gameplay, adding a persistent betting incentive without interrupting the core gaming experience.

Unlike traditional fixed or operator-funded jackpots, this model scales with player activity. As participation increases, the prize pool grows, reinforcing visibility and engagement over time.

For operators, the integration introduces a retention and monetisation layer that is directly tied to player volume. Because the jackpot is funded through gameplay, it reduces reliance on upfront promotional spend while still creating a strong engagement loop.

Michael Oziransky, Chief Product Officer at Vegangster, commented:
“What stands out with JackpotX is flexibility. Operators can run multi-brand jackpots and tailor how they work, with real-time performance visibility. This made it easy for us to use a player-funded approach and boost engagement without additional operator spend.”

The integration requires minimal operational overhead and can be deployed across brands without complex configuration, allowing operators to activate jackpot-driven engagement quickly.

With JackpotX now live and scaling across brands, Vegangster and Shared Luck plan to expand the partnership further, focusing on deeper gamification mechanics and wider rollout across the Vegangster client network.

About SharedLuck

Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press contact
Romans Kozlovskis
Senior Content & PR Manager
[email protected]

Peter White, Publisher of Sports Betting Operator, has announced the appointment of Mark McGuinness as the publication’s new Editor-in-Chief.

A highly respected figure in the global iGaming, crypto and digital marketing sectors, McGuinness brings more than 30 years of international experience in high-performance marketing, brand strategy and growth leadership across regulated markets in the UK, EMEA and Latin America.

Currently operating as a Fractional CMO and strategic advisor, McGuinness has built a reputation for scaling brands, transforming underperforming channels and delivering measurable commercial impact across B2B, B2C and D2C environments. His expertise spans user acquisition, retention, lifecycle marketing, affiliate and SEO strategy, as well as AI-driven growth initiatives.

In addition to his advisory roles, McGuinness is Co-Founder of the iGaming Roundtable, a fast-growing industry forum designed to foster meaningful, solution-led discussions among senior leaders across the sector.

Peter White, Publisher of Sports Betting Operator, said: “Mark’s appointment marks an exciting new chapter for Sports Betting Operator. His depth of experience, industry credibility, and forward-thinking approach to marketing, AI, and emerging technologies align perfectly with our vision to deliver authoritative, insightful, and commercially relevant content to the global betting community.”

Mark McGuinness, Editor-in-Chief of Sports Betting Operator, said: “I’m delighted to join Sports Betting Operator at such a pivotal time for the industry. The convergence of AI, data, and player engagement is reshaping the landscape, and there is a clear need for intelligent, honest, and forward-looking editorial. I look forward to working with Peter and the wider network to build a platform that informs, challenges, and connects the industry.”

As Editor-in-Chief, McGuinness will lead the editorial direction of Sports Betting Operator, focusing on high-value content, expert insights and in-depth analysis across sports betting, iGaming, technology and regulatory developments. His appointment signals a continued commitment to innovation, editorial integrity and industry leadership.

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A new gaming experience has arrived in Ireland. The first Type S27 slot cabinets powered by Amusnet were successfully installed across two Premier Casinos locations by Elite Gaming Distributions (GRUPO ORENES). The machines were deployed across venues in Cork and Dublin, marking the first time this platform has been introduced to players in the country.

The rollout was facilitated by Elite Gaming Distributions (GRUPO ORENES), who partnered with Premier Casinos to bring the latest Amusnet technology to players in Ireland. This launch represents an important step in expanding access to modern, high-quality gaming solutions across the country.

The introduction of the new slot machines brings a fresh selection of engaging content to Irish players. Among the featured titles are 20 Power Hot, Candy Palace, Extra Crown, Bulky Fruits and Diamond Plus, each designed to deliver fast-paced gameplay and vibrant visuals. The installation also includes Jackpot Cards Plus, adding an extra layer of excitement and anticipation for players visiting the venues.

Guillermo Ruipérez, Business Development Manager at Amusnet, said: “Bringing our Type S27 slot cabinets to Ireland for the first time is an important milestone for us. Our partnership with Elite Gaming Distributions Ltd has allowed us to introduce a platform that combines reliable hardware with engaging game content. This launch marks the beginning of what we hope will be a strong and growing presence in the Irish market.”

For Elite Gaming Distributions Ltd (GRUPO ORENES), the launch reflects its continued commitment to enhancing the gaming experience. By working closely with operators such as Premier Casinos, the company continues to introduce new technologies and high-performing content to the market.

Benjamin Fernandez, Head of Sales for Elite Gaming Distributions Ltd, said: “We are delighted to introduce the Type S27 slot cabinets with Amusnet to the Irish market. This rollout in Cork and Dublin represents an exciting step forward, bringing fresh games and new features to players. The early response has been extremely positive, and we look forward to expanding this platform further across additional locations.”

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