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bacta launch YGAM and Betknowmore UK Safer Gambling Training on portal
Bacta, the trade association which represents the amusement and gaming machine industry in the UK, has reiterated its commitment to raising standards by enabling access to the Safer Gambling Training programme through the bactaPortal.
Safer Gambling Training, developed and delivered by leading charities YGAM and Betknowmore UK, combines specialist knowledge, insight and research to raise standards in player protection. Informed by lived experience and relevant to the latest LCCP requirements, the initiative contains six programmes including key areas such as: understanding customer vulnerability; managing welfare; how to interact with customers and signposting to support services.’ The training will now be accessible via the new bactaPortal which went live in September 2021.
The bactaPortal allows gambling venues to maintain paperless records of all their customer interactions and self-exclusions, as well as hosting training modules and other valuable information. It is available to everyone, although bacta members benefit from a subsidised price.
John White, Chief Executive at bacta welcomed the announcement by saying: “YGAM and Betknowmore UK are renowned for their safer gambling training and we are proud that they have chosen to make it available via the bactaPortal. This initiative is the first of many that will make the bactaPortal indispensable to arcade businesses looking to remove paper from their operations. Not only will we populate the bactaPortal with additional training we will be providing a suite of tools from AV testing logs to crime alerts that will put the bactaPortal at the top of the must haves for the sector.”
The Safer Gambling Team will be attending the upcoming EAG conference in London to showcase their programme and talk to delegates about how they can access the training through the portal.
Ian Shanahan, Director of Business Development and Fundraising at YGAM, said: “We’re delighted with this commitment from bacta. It is encouraging to see an influential trade association support our work and I hope more sectors within the gambling industry continue to invest in our City & Guilds Assured Safer Gambling Training. All profits generated from our training are directed back into our charities to further support our social purpose.”
Frankie Graham, Chief Executive at Betknowmore UK, said: “We are delighted to see bacta support the Safer Gambling Training programme. Sector wide commitment to raising standards through training and enhanced learning is our best guard in the prevention of gambling harms.”
Since launching in April 2021, the charities have sold over 14,500 programmes. The bactaPortal training can be completed online, with each programme taking around 60-minutes to complete. The training can be easily accessed on PC, laptop, tablet or mobile at a time that suits the learner.
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Buffalo Bonanza Hold & Win
ICONIC21 adds Buffalo Bonanza Hold & Win to its Buffalo slot series
New release follows Buffalo Wild Collection and includes Hold & Win jackpots and a Bonus Buy option.
ICONIC21 has launched Buffalo Bonanza Hold & Win, a new online slot and the second title in the supplier’s Buffalo series following Buffalo Wild Collection.
The game is set on a prairie-themed backdrop and features up to 1,024 ways to win. ICONIC21 said the Free Spin round removes lower-value symbols from the reels, leaving only higher-value symbols in play.
The slot also includes a Hold & Win mechanic triggered when gold coins land and lock. ICONIC21 said the feature builds multipliers and coin values toward one of four jackpot tiers: Mini, Minor, Major or Grand.
Buffalo Bonanza Hold & Win has a maximum prize of 10,000x stake and includes a Bonus Buy option to access bonus rounds. The release adds to ICONIC21’s slots line-up alongside its live casino, virtual, instant game and RNG table game portfolios.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Buffalo Bonanza Hold & Win is built around a clear idea of stripping everything back to what matters most. The game’s Free Spin round does exactly that, putting the focus on the symbols with the highest potential.
“The Hold & Win feature then adds a second layer of engagement, turning the session into something more rhythmic as multipliers accumulate, and the jackpot tiers come into play. It’s a title with real bite, and we’re confident it will perform strongly for operators seeking to add a high-impact slot to their lobby.”
The post ICONIC21 adds Buffalo Bonanza Hold & Win to its Buffalo slot series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Booming Games
Booming Games Secures Strategic Partnership With Casino Portugal to Accelerate Growth in Southern Europe
Booming Games, a leading provider of premium gaming content, has announced a strategic partnership with Casino Portugal, one of the country’s most established and trusted online gaming platforms. The collaboration marks a significant step in Booming Games’ continued expansion across regulated European markets.
Through this partnership, Booming Games will integrate its portfolio of certified games into Casino Portugal’s platform, making a selection of its top-performing titles available to Portuguese players. The rollout will include popular releases such as Buffalo Hold and Win Extreme 10,000 and Inferno Fortune Power Hit, alongside newer hits like Greedy for Gold Power Hit, Tasty Bonanza 10,000, Trollfufu Bonanza, and Diamond Hits Trio: InstaStrike.
Casino Portugal, operated by the renowned Estoril Sol Group, was the first licensed online casino to launch in Portugal in 2016 and has since established itself as a leader in the market. Known for its premium user experience, strong regulatory compliance, and entertainment-led approach, the brand continues to innovate through exclusive content and omnichannel engagement strategies.
The partnership reflects Booming Games’ commitment to delivering high-quality, compliant content tailored to local markets, while strengthening its footprint in Europe. As demand for engaging, innovative casino content continues to grow in Portugal, the collaboration positions both companies to capitalise on new opportunities and enhance the player experience.
Lucia Baranda, Head of Partnerships at Booming Games, said: “We are delighted to partner with Casino Portugal, a brand that stands out for its strong reputation, premium positioning, and commitment to innovation. This collaboration represents an important milestone in our European growth strategy and allows us to bring our engaging content to a wider audience in Portugal.”
Tiago Sousa, Casino Manager at Casino Portugal, said: “We are excited to welcome Booming Games to our platform. Their portfolio of high-performing and visually engaging titles aligns perfectly with our commitment to delivering premium entertainment experiences to our players. We look forward to a successful partnership that will further enrich our offering.”
The post Booming Games Secures Strategic Partnership With Casino Portugal to Accelerate Growth in Southern Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETANO
Betano signs sponsorship deal with Argentina national football team
Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.
Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.
The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.
According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.
In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.
More relevant data as follows:
- Betano (Kaizen Gaming) official website; https://www.betano.com/ Primary source for brand and market presence details related to Betano.
- Kaizen Gaming official website; https://kaizengaming.com/ Company background and corporate announcements for Kaizen Gaming, the owner of Betano.
- AFA (Argentine Football Association) official website; https://www.afa.com.ar/ Authoritative reference for Argentina national team commercial partnerships and federation announcements.
- FIFA World Cup 2026; https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Official tournament page to ground the timing reference to the FIFA World Cup 2026.
The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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