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bacta launch YGAM and Betknowmore UK Safer Gambling Training on portal

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Bacta, the trade association which represents the amusement and gaming machine industry in the UK, has reiterated its commitment to raising standards by enabling access to the Safer Gambling Training programme through the bactaPortal.

Safer Gambling Training, developed and delivered by leading charities YGAM and Betknowmore UK, combines specialist knowledge, insight and research to raise standards in player protection. Informed by lived experience and relevant to the latest LCCP requirements, the initiative contains six programmes including key areas such as: understanding customer vulnerability; managing welfare; how to interact with customers and signposting to support services.’ The training will now be accessible via the new bactaPortal which went live in September 2021.

The bactaPortal allows gambling venues to maintain paperless records of all their customer interactions and self-exclusions, as well as hosting training modules and other valuable information. It is available to everyone, although bacta members benefit from a subsidised price.

John White, Chief Executive at bacta welcomed the announcement by saying: “YGAM and Betknowmore UK are renowned for their safer gambling training and we are proud that they have chosen to make it available via the bactaPortal.  This initiative is the first of many that will make the bactaPortal indispensable to arcade businesses looking to remove paper from their operations.  Not only will we populate the bactaPortal with additional training we will be providing a suite of tools from AV testing logs to crime alerts that will put the bactaPortal at the top of the must haves for the sector.”

The Safer Gambling Team will be attending the upcoming EAG conference in London to showcase their programme and talk to delegates about how they can access the training through the portal.

Ian Shanahan, Director of Business Development and Fundraising at YGAM, said: “We’re delighted with this commitment from bacta. It is encouraging to see an influential trade association support our work and I hope more sectors within the gambling industry continue to invest in our City & Guilds Assured Safer Gambling Training. All profits generated from our training are directed back into our charities to further support our social purpose.”

Frankie Graham, Chief Executive at Betknowmore UK, said: “We are delighted to see bacta support the Safer Gambling Training programme. Sector wide commitment to raising standards through training and enhanced learning is our best guard in the prevention of gambling harms.”

Since launching in April 2021, the charities have sold over 14,500 programmes. The bactaPortal training can be completed online, with each programme taking around 60-minutes to complete. The training can be easily accessed on PC, laptop, tablet or mobile at a time that suits the learner.

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Push Gaming appoints Jonathan Moretta as Head of Account Management

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The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.

Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.

The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.

Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”

Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”

The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley

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Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.

The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.

The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.

Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.

Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.

“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.

“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.

“We hope this journey will make the match day experience even better.”

The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Mill Adventure deepens Optimove integration for player engagement

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The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.

TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.

The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.

Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.

“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”

Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.

“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”

The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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