Latest News

bacta launch YGAM and Betknowmore UK Safer Gambling Training on portal

Published

4 years ago

March 2, 2022

Reading Time: 2 minutes

Bacta, the trade association which represents the amusement and gaming machine industry in the UK, has reiterated its commitment to raising standards by enabling access to the Safer Gambling Training programme through the bactaPortal.

Safer Gambling Training, developed and delivered by leading charities YGAM and Betknowmore UK, combines specialist knowledge, insight and research to raise standards in player protection. Informed by lived experience and relevant to the latest LCCP requirements, the initiative contains six programmes including key areas such as: understanding customer vulnerability; managing welfare; how to interact with customers and signposting to support services.’ The training will now be accessible via the new bactaPortal which went live in September 2021.

The bactaPortal allows gambling venues to maintain paperless records of all their customer interactions and self-exclusions, as well as hosting training modules and other valuable information. It is available to everyone, although bacta members benefit from a subsidised price.

John White, Chief Executive at bacta welcomed the announcement by saying: “YGAM and Betknowmore UK are renowned for their safer gambling training and we are proud that they have chosen to make it available via the bactaPortal. This initiative is the first of many that will make the bactaPortal indispensable to arcade businesses looking to remove paper from their operations. Not only will we populate the bactaPortal with additional training we will be providing a suite of tools from AV testing logs to crime alerts that will put the bactaPortal at the top of the must haves for the sector.”

The Safer Gambling Team will be attending the upcoming EAG conference in London to showcase their programme and talk to delegates about how they can access the training through the portal.

Ian Shanahan, Director of Business Development and Fundraising at YGAM, said: “We’re delighted with this commitment from bacta. It is encouraging to see an influential trade association support our work and I hope more sectors within the gambling industry continue to invest in our City & Guilds Assured Safer Gambling Training. All profits generated from our training are directed back into our charities to further support our social purpose.”

Frankie Graham, Chief Executive at Betknowmore UK, said: “We are delighted to see bacta support the Safer Gambling Training programme. Sector wide commitment to raising standards through training and enhanced learning is our best guard in the prevention of gambling harms.”

Since launching in April 2021, the charities have sold over 14,500 programmes. The bactaPortal training can be completed online, with each programme taking around 60-minutes to complete. The training can be easily accessed on PC, laptop, tablet or mobile at a time that suits the learner.

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

4 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

4 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

9 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.