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UK Tote Group goes live with Voxbet’s type-a-bet Viber service
UK Tote Group has signed a new agreement with Voxbet, the pioneer of machine-learning technology that allows customers to speak or type their bets. The partnership will introduce direct betting functionality, courtesy of the leading Viber messaging platform. Accordingly, this deal sees Voxbet Viber go live in the UK and Ireland with UK Tote Group and Tote Ireland customers.
Voxbet‘s platform allows sports bettors to securely and accurately bet by sending their stake and selections in a text message, making it fast and easy to place even complex bets. And this flair for next-generation bet execution has already registered new peaks in fan engagement via the Viber app, whose popular cross-platform instant messaging software continues to gain global market share, having already increasingly become a platform of choice in territories like Asia, LatAm and many Eastern European countries.
Voxbet has proven the power of combining its software with Viber through pre-eminent French operator PMU whose brand, like UK Tote Group, is historically intertwined with horse racing. This Viber optionality has already demonstrated its gateway credentials in that, as players migrated from standard SMS to Viber, their frequency of activity doubled.
By deploying Voxbet‘s industry-leading solution directly through Viber (alongside other existing messaging services already integrated with the firm) UK Tote Group players can back a horse in seconds by speaking or typing its name, or can be helped build a bet with a quick-fire predictive bet builder. Voxbet predicts the most likely results as players type or speak – a feature anyone who has used Google will be familiar with – bolstering Voxbet‘s mission statement as the fastest way to bet.
Voxbet founder and CEO, Jonathan Power, explained: “We’ve discovered that moving customers from SMS (where users bet on average 80 times a month) to Viber doubled their frequency of activity and has seen revenues rise by around 17%. Logically, the ability to bet by voice should now take those engagement rates even higher and appeal to younger customers.
“We can’t think of a more apt partner with whom to explore this functionality than UK Tote Group – a brand, much like our own, which has flourished from its horse racing. It’s an exciting time to be expanding our collaboration and growing our global footprint with them.”
Jamie Hart, Racing Director at UK Tote Group, added: “We’ve been enthusiastic proponents of Voxbet, ever since they first came on to the scene. UK Tote Group is all about adopting new technologies and ideas that improve the digital customer experience for our customers, so this Viber functionality will only enhance that experience by making betting more convenient, simpler and faster.
“Voxbet’s unique tools connect with all types of bettors. I believe voice and text engagement will be very popular.”
Voxbet‘s platform is fast becoming an essential tool for sports betting operators in today‘s messaging-app-centred world. Thanks to the learning derived from processing millions of written bets each month, Voxbet are years ahead in being able to understand spoken bets as well.
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Dominic Sawyer VP Growth at Tequity
Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
Christos Zoulianitis Chief Commercial Officer at ENJOY
ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
Fortune of Olympus
PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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