Latest News
SOFTSWISS Sportsbook Launches New Freebet Version – Freebet Booster

The SOFTSWISS Sportsbook is upgrading its online betting solution with the launch of an updated Freebet bonus feature – Freebet Booster. The new functionality is part of the Sportsbook’s strategy to gamify the gambling process and player experience. The expanded bonus functionality will help operators offer more attractive terms to players, which will increase their loyalty and engagement.
The new Freebet Booster feature will complement the lineup of existing player rewards. At the moment it includes three types of Freebets (No Risk, AllWin and OnlyWin), Comboboost, and the sport betting platform’s recent novelty – Hunting bonus.
The principle behind Freebet Booster is to multiply the standard Freebet bonuses that can be assigned to players. The Freebet Booster will be given to the user at the same time as a standard freebet. The player will need to activate the Freebet Booster (clicking on it) in order to take advantage of the bonus. The bettor will then be able to get from 1 to 5 additional Freebets identical in value to the ‘boosted’ freebets.
An operator determines the number of freebet bonuses a player receives after activating the Freebet Booster. The SOFTSWISS Sportsbook plans to extend the Booster model to other available bonuses at a later date.
The SOFTSWISS Sportsbook is a reliable sports betting solution which allows for the running of a successful sports betting website. Platform clients have access to data from the leading provider of live odds for eSports, Oddin.gg, and the leading sports odds feed supplier, Betradar. In addition to an extensive set of bonus tools, which now includes three types of bonuses, the Sportsbook offers its clients flexibility in managing sports betting bonuses and promotions, as well as:
- 22,000+ live events monthly
- 180+ sports on 1,200+ markets
- Advanced player segmentation
- eSports and premium сricket odds
“The SOFTSWISS Sportsbook has a number of advantages as a flexible online sports betting solution for both operators and players. We are constantly working to develop our product to reflect the latest requirements of the iGaming industry. Therefore, the launch of the new bonus will be great news for all those who would like to bring gamification elements to their betting sites. Freebet Booster will be appreciated by those players who value interactive and dynamic gameplay. And that is certainly the majority of casino and betting site visitors”, commented Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.
ABOUT SOFTSWISS
Launched in 2020, the SOFTSWISS Sportsbook Platform offers a gaming experience that can be enjoyed by seasoned punters and a new generation of players.
SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
ABOUT ODDIN.GG
Oddin.gg is a B2B provider of Esports odds feed, risk management, and iFrame solutions. It delivers the most engaging Esports betting experience with industry-leading uptime and the highest number of live market coverage. The solution boosts engagement, drives volume, increases margin, and thus accelerates profitability. This is only achievable by a combination of state-of-the-art technologies, advanced data science and machine learning algorithms, experienced traders, and official data. The team has more than 50 years of combined experience in betting and Esports, successfully having done business with the most complex global platforms, including Betfair Exchange.
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Report affirms Ygam’s leading role in gambling harm prevention

The latest Ygam impact report reiterates the integral role that the charity plays in preventing gaming and gambling harms among young people.
Between January 2024 to March 2025, Ygam trained nearly 10,000 delegates and reached and estimated 1.3 million children and young people across the UK – the highest reach figure since its inception in 2014. Recognised as the UK’s leading charity dedicated to prevention gambling harms among young people, Ygam has continued to set the standard in the sector.
The charity has significantly strengthened its focus on data, evaluation, and evidence-based practice, commissioning independent evaluations of four of its flagship programmes. These evaluations have generated robust insights into the long-term effectiveness of Ygam’s approach and are helping to shape the future of prevention education across the UK.
This report brings together a rich body of evidence, including independent evaluations, pre- and post-training feedback, and delegate testimonials – compiled to inform strategic direction and long-term effect.
Ygam’s growing prominence is reflected in its expanding reputation and influence across the youth sector. The charity continues to build strong partnerships with schools, universities, youth organisations, and community groups, ensuring its resources are embedded where they can make the greatest impact. Ygam is now working with esteemed brands including The Scouts, NSPCC, The Children’s Society, TSB Bank, Place2Be, and Barnardo’s.
The charity’s work has also been praised by Gambling Minister Baroness Twycross, who welcomed the publication of the report.
Parliamentary Under-Secretary of State at the Department for Culture, Media and Sport, Baroness Twycross, said: “I welcome this report, which highlights Ygam’s vital role in educating more than one million young people on how to lead safer digital lives.
One of my key priorities as gambling minister is to strengthen protections around those most vulnerable to harmful gambling and I look forward to collaborating with Ygam in future as we continue to build a safer online space for young people.”
Helen Martin, Chief Operating Officer and Interim Chief Executive at Ygam, said: “I’m incredibly proud to present this impact report, which highlights Ygam’s leading role in the prevention field and our recognised expertise in safeguarding children and young people. Central to our success is a strong commitment to collaboration and the transformative power of partnership.
I’m delighted with the strides we’ve made in evaluating our work. While our reach figures are impressive, they represent just one facet of the significant impact we are achieving. By investing time and resources in rigorous evaluation, we ensure our programmes are not only evidence-based but also exemplify best-in-class standards and deliver lasting impact.
Our dedication to thorough evaluation, ongoing learning, and reflective practice empowers us to continually enhance our approach and meet the evolving needs of the communities we support. This commitment will continue to reinforce our position as trusted experts in the field.”
Key findings of the Impact Report 2024/2025:
- 1,324,416 estimated young people reach through delegates trained.
- 9,448 delegates trained in positions of care and influence over young people, including 3,762 teachers and youth workers.
- 1 million social media impressions, marking 322% increase from 2023.
- 97% of delegates would recommend Ygam training to a colleague.
- 97% of delegates felt better equipped to identify and respond to gambling harms following Ygam training.
- 50% of teachers and youth workers said they had implemented the Ygam materials in their classroom within 12 months of completing the training.
- 2,134 volunteer leaders were reached through the Scout Association partnership, safeguarding an estimated 45,000 children and young people.
- 50 universities visited across the UK.
- 115,000 estimated university students reach.
This report reinforces the charity’s commitment to independent evaluation, learning, and reflection, which helps to continuously strengthen their our own portfolio and harm prevention efforts across the wider sector.
You can read Ygam’s full Impact Report 2024-5 here.
The post Report affirms Ygam’s leading role in gambling harm prevention appeared first on European Gaming Industry News.
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Midnite named principal partner of Sheffield United

- Midnite to be Blades’ front-of-shirt sponsor for 2025-26 season
- Lucky season ticket holders will get VIP seat upgrade for every match thanks to Midnite
- Midnite is among UK’s fastest-growing sportsbooks.
Midnite, one of the UK’s fastest-growing online sportsbooks, has been named as the principal partner of Sheffield United for the 2025-26 season.
Midnite’s logo will be on the front of Blades shirts for the men’s and women’s adult first teams, training kits and adult replica shirts. It will also be displayed around Bramall Lane, on home match team sheets, the matchday programme and across the club’s social media channels.
The partnership also launches Midnite Premium Seat Upgrade. This will see two lucky season ticket holders drawn at random before each men’s home league game to enjoy a premium match experience in the prestigious Tony Currie Suite.
Midnite and Sheffield United will also collaborate to bring Blades fans closer to their club with a series of unique moments and unprecedented opportunities throughout the season.
Midnite was the official betting partner of the 2025 World Snooker Championship, held at the Crucible in Sheffield earlier this year.
Jonathan Shaw, Vice President of Growth at Midnite, said: “It’s a privilege for Midnite to become principal partner of Sheffield United for the coming season. The club has a proud history and a strong connection with its supporters and we’re committed to helping make this a memorable season for Blades fans.
“This partnership continues our efforts to grow Midnite as a challenger brand in the UK market, as we look to build our presence and offer a genuine alternative to the established tier-one operators. We’re looking forward to working with the club and its supporters throughout the season.”
Paul Fielder Head of Commercial for Sheffield United Football Club said: “We’re pleased to welcome Midnite as our principal partner for the 2025-26 season. They’ve shown a clear commitment to working with the club and its supporters and we’ve been impressed by their thoughtful and collaborative approach.
“We look forward to developing the partnership over the season and providing Blades fans with some memorable moments along the way.”
Midnite and Sheffield United’s partnership will operate in accordance with the Gambling Commission’s codes of practice.
The post Midnite named principal partner of Sheffield United appeared first on European Gaming Industry News.
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Unlock Top-Tier Deals and Careers: Parimatch joins iGB L!VE 2025

Parimatch, the global entertainment company, is set to make a significant impact at iGB L!VE 2025, taking place in London from July 2–3. Located at Stand E34, the Parimatch team will welcome industry leaders, potential partners, and top talent to explore a world of premium entertainment opportunities.
iGB L!VE is a cornerstone event in the iGaming calendar. That is why Parimatch is creating a hub for high-value connections with key decision-makers. The stand will be a must-visit destination for attendees seeking access to a top-tier network of C-level executives and the best deals from an Affiliate program operating globally across the Middle East, Southeast Asia, and Europe. The Parimatch Affiliate team will be on hand to discuss the best deals and hottest offers, designed to drive high performance for partners.
The Parimatch experience at Stand E34 is designed to be unforgettable, going beyond performance to build strong alliances and celebrate shared success. Demonstrating a commitment that goes beyond industry standards, Parimatch Affiliates will host an exclusive side event for its top partners: a trip to the Formula 1 race in Silverstone. This ethos will be reflected at the stand through a dynamic atmosphere where insights and energy converge, complete with engaging activities, prize draws, and limited-edition merchandise drops.
In addition to fostering business objectives, Parimatch is focusing more than ever on its employer brand. The company’s Employer Brand and HR teams will be on-site for open conversations with talented professionals. Visitors can gain direct insights into Parimatch’s vibrant corporate culture, diverse work formats, and significant career opportunities. This provides a transparent look into life at a leading global entertainment company.
The post Unlock Top-Tier Deals and Careers: Parimatch joins iGB L!VE 2025 appeared first on European Gaming Industry News.
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