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SOFTSWISS Sportsbook Launches New Freebet Version – Freebet Booster

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The SOFTSWISS Sportsbook is upgrading its online betting solution with the launch of an updated Freebet bonus feature – Freebet Booster. The new functionality is part of the Sportsbook’s strategy to gamify the gambling process and player experience. The expanded bonus functionality will help operators offer more attractive terms to players, which will increase their loyalty and engagement.

The new Freebet Booster feature will complement the lineup of existing player rewards. At the moment it includes three types of Freebets (No Risk, AllWin and OnlyWin), Comboboost, and the sport betting platform’s recent novelty – Hunting bonus. 

The principle behind Freebet Booster is to multiply the standard Freebet bonuses that can be assigned to players. The Freebet Booster will be given to the user at the same time as a standard freebet. The player will need to activate the Freebet Booster (clicking on it) in order to take advantage of the bonus. The bettor will then be able to get from 1 to 5 additional Freebets identical in value to the ‘boosted’ freebets.

An operator determines the number of freebet bonuses a player receives after activating the Freebet Booster. The SOFTSWISS Sportsbook plans to extend the Booster model to other available bonuses at a later date.

The SOFTSWISS Sportsbook is a reliable sports betting solution which allows for the running of a successful sports betting website. Platform clients have access to data from the leading provider of live odds for eSports, Oddin.gg, and the leading sports odds feed supplier, Betradar. In addition to an extensive set of bonus tools, which now includes three types of bonuses, the Sportsbook offers its clients flexibility in managing sports betting bonuses and promotions, as well as:

  • 22,000+ live events monthly
  • 180+ sports on 1,200+ markets
  • Advanced player segmentation
  • eSports and premium сricket odds

“The SOFTSWISS Sportsbook has a number of advantages as a flexible online sports betting solution for both operators and players. We are constantly working to develop our product to reflect the latest requirements of the iGaming industry. Therefore, the launch of the new bonus will be great news for all those who would like to bring gamification elements to their betting sites. Freebet Booster will be appreciated by those players who value interactive and dynamic gameplay. And that is certainly the majority of casino and betting site visitors”, commented Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

 

ABOUT SOFTSWISS

Launched in 2020, the SOFTSWISS Sportsbook Platform offers a gaming experience that can be enjoyed by seasoned punters and a new generation of players.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

ABOUT ODDIN.GG

Oddin.gg is a B2B provider of Esports odds feed, risk management, and iFrame solutions. It delivers the most engaging Esports betting experience with industry-leading uptime and the highest number of live market coverage. The solution boosts engagement, drives volume, increases margin, and thus accelerates profitability. This is only achievable by a combination of state-of-the-art technologies, advanced data science and machine learning algorithms, experienced traders, and official data. The team has more than 50 years of combined experience in betting and Esports, successfully having done business with the most complex global platforms, including Betfair Exchange.

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Tonybet player in Canada claims $20,000 CAD golden World Cup card prize

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Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.

The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.

The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.

Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.

“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.

“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”

Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.

The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Canada

Tonybet player in Canada claims $20,000 CAD golden World Cup card prize

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on

tonybet-player-in-canada-claims-$20,000-cad-golden-world-cup-card-prize

Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.

The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.

The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.

Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.

“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.

“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”

Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.

The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on Americas iGaming & Sports Betting News.

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SCCG Management and Trivver Partner to Transform Gaming with AI-Powered Interactive Commerce

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SCCG Management has entered a strategic partnership with Trivver, Inc., a spatial AI technology company holding more than 165 global patents, to bring measurable AI-powered commerce experiences to gaming operators, casinos, sportsbooks, and entertainment brands.

SCCG Management, an advisory and consultancy firm serving publicly traded and privately held corporations across the global gaming, betting, and prediction markets sectors, today announced a new strategic partnership with Trivver, Inc., a spatial AI technology company based in Hideout, Utah. The partnership brings Trivver’s patented AI-powered Smart Objects into SCCG’s network of gaming operators, platform providers, and sports and entertainment brands.

Trivver holds more than 165 global patents covering spatial AI, immersive environment monetization, and viewability measurement, with technology that deploys across web, mobile, and smart glasses platforms without requiring an app download. Trivver enables gaming operators and brands to transform digital environments into measurable, interactive commerce experiences where every product, sponsorship, or promotion becomes intelligent, personalized, and directly shoppable. The company’s work includes a virtual banking experience built for JPMorgan Chase and, most recently, the June 11, 2026 launch of its PlayCanvas SDK on Google Cloud Marketplace, Trivver’s first commercial deployment of in-game advertising infrastructure, announced with supporting statements from Jack Buser, global director for Games, Strategic Industries at Google Cloud, and Will Eastcott, CEO and co-founder of PlayCanvas. The SDK lets developers building on the PlayCanvas engine deploy interactive in-world brand experiences inside browser-based games, personalized in real time using Google’s Gemini models, with Unreal Engine and Unity support in development. Its platform is designed to turn any product, brand asset, or advertising unit into an interactive 3D object inside an immersive environment, with built-in measurement of viewability and engagement aligned with IAB and MRC ad-measurement standards.

Trivver’s environments can be launched through a URL, QR code, or link, with inventory swapped in seconds without changing the destination address, and each smart object carries its own engagement data on screen coverage and dwell time. That data layer is what SCCG sees as the differentiator for gaming and entertainment use cases: an operator or rights holder can measure exactly how an audience engages with a branded 3D object inside a live casino stream, a fan-engagement environment, or a venue activation, not just whether it was displayed.

Under the partnership, SCCG will provide Trivver with strategic and regulatory advisory across gaming verticals, commercial introductions to operators and platform partners across its network, support for Trivver’s expansion into new international markets, and introductions to potential strategic partners and acquirers. The engagement will prioritize verticals where Trivver’s technology has direct application, including live casino, fan engagement and sports entertainment, music, and automotive. The fit runs in both directions: Trivver’s own positioning for its Enterprise AI Commerce Platform names Gaming, Casinos & Sports Betting as one of ten target verticals the platform serves.

“Trivver is exactly the kind of category-defining technology partner our network looks for. They hold more than 165 global patents, they just launched their PlayCanvas SDK on Google Cloud Marketplace, and their own platform already names gaming, casinos, and sports betting as a core vertical. Live casino, fan engagement, and immersive entertainment all have unused digital real estate, and Trivver’s spatial AI is built to monetize exactly that space, with measurement built to IAB and MRC standards.”

Stephen Crystal, Founder and CEO, SCCG Management

SCCG will draw on its established network of more than 100 partners across sportsbook operators, iGaming platforms, content studios, live casino providers, and B2B technology vendors to identify and support introductions for Trivver, alongside representation at major international gaming events including G2E Las Vegas, ICE London, and SBC events.

“Gaming has become one of the world’s largest digital commerce platforms. Together with SCCG we’re giving operators, brands, and entertainment companies a new way to engage audiences through AI-powered experiences that can be measured, personalized, and monetized in real time.”

Joel LaMontagne, Chief Executive Officer, Trivver, Inc.

The partnership adds to SCCG’s growing roster of technology partners bringing new categories of immersive, measurable digital experiences into the gaming and entertainment industry, and reflects the continued convergence of physical and digital engagement across live casino, sports, music, and automotive audiences. SCCG will begin with a market assessment and gaming-vertical analysis of Trivver’s technology, followed by initial introductions to qualified operators and platform providers across its network, with distribution and advisory support continuing throughout the engagement.

About SCCG Management

SCCG Management is a global advisory firm with more than 33 years of experience connecting clients to strategic partners across the gambling industry. With an ecosystem of over 130 gaming-related partner companies, SCCG provides market representation, business development, capital introductions, and managed services to operators, technology providers, and brands worldwide. For more information, visit sccgmanagement.com.

About Trivver

Trivver, Inc. is a spatial AI technology company specializing in 3D smart object technology, immersive environment monetization, and augmented reality deployment across web, mobile, and smart glasses platforms. Trivver is the Enterprise AI Commerce Platform that enables organizations to create, deploy, measure, personalize, and monetize interactive experiences across web, mobile, gaming, smart TVs, and emerging wearable devices. The company holds more than 165 global patents, launched its PlayCanvas SDK on Google Cloud Marketplace in June 2026, and has worked with organizations including JPMorgan Chase. Trivver is led by Chief Executive Officer Joel LaMontagne. For more information, visit trivver.com.

The post SCCG Management and Trivver Partner to Transform Gaming with AI-Powered Interactive Commerce appeared first on Americas iGaming & Sports Betting News.

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