Betcris
Betcris welcomes Natalia Guitler as the gaming operator’s newest ambassador in Brazil

Natalia Guitler is a multi-talented athlete who has left her mark in several sports. The 35-year-old Brazilian is a world champion in tennis, footvolley and teqball, among others, and has participated in one-on-one competitions against soccer greats Neymar and Ronaldinho. With a commanding presence on the global athletic stage, sports betting and iGaming operator Betcris has recruited Guitler as a brand ambassador.
Guitler, as the newest brand ambassador for Betcris in Brazil, will appear across all media platforms, including several new initiatives beginning this year. The campaigns will feature several experiential and creative presentations that highlight both Betcris and Guitler’s achievements.
The new Betcris ambassador stated, “For me, it is a great satisfaction to be able to represent a brand of the size of Betcris. I am very excited about this partnership, and we will certainly create a lot of content to engage with sports lovers.”
Guitler has been profiled on ESPN and other sports media outlets. She has continued to break stereotypes in sports by dominating opponents of both genders, creating greater awareness for female athletes and helping the global sports industry evolve.
Natalia Guitler is also a phenomenon on social media, with more than two million followers on Instagram. She has become an inspiration for many young athletes, which will integrate well with the sports betting operator’s activity. Betcris has continuously led the industry in support of athletic growth and has been involved in numerous sports campaigns in all the countries it serves.
Angelo Alberoni, Country Manager of Betcris in Brazil, said of the new ambassador, “Natalia Guitler is fantastic! It was an honor for us that she accepted our invitation to represent Betcris in Brazil. Betcris is a leader in sports betting in Latin America and has always been at the forefront in all the markets it has explored and it will be no different here. With exceptional values, Natalia Guitler brings to Betcris the ‘Brazilianness,’ and the friendliness and, together with our brand, the credibility that has always marked us in all the countries we explore around the world.”
Guitler joins the Betcris family that includes high-profile names in the sports world.
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Arizona
Plannatech Enters Arizona with Hosting Solutions from Internet Vikings

Internet Vikings, a licensed in-state hosting provider for the U.S. iGaming and online sports betting industry, is announcing that it’s supporting Plannatech, a large B2B Provider, now stepping into the B2C space, in its expansion within the United States through an agreement to provide VMware cloud hosting solutions in Arizona.
Plannatech, leveraging the well-established Betcris brand from the America’s sports betting industry, has selected Internet Vikings for its structured setup processes, stable hosting environment, and technical expertise. This agreement ensures that the B2C iGaming and sportsbook operator benefits from a highly secure and reliable infrastructure, with Internet Vikings’ responsive support playing a crucial role in maintaining smooth operations.
“This is our 2nd state with Internet Vikings, who has been an absolute pleasure working with in providing the solid hosting infrastructure we need as we now expand into Arizona this time as the Operator,” said Adam Bjorn, CEO at Plannatech.
“We value our partnership with Plannatech and extending our VMware cloud hosting solutions to Arizona was the perfect next step as they bring new strategic offerings to the U.S. market,” said Rickard Vikström, CEO and Founder of Internet Vikings.
The Arizona sports betting market has seen impressive growth rates, with total handle reaching $791.2M in October 2024. While several operators have struggled to gain traction, Plannatech, utilizing the Betcris brand, is taking a strategic approach and leveraging its extensive experience in competitive markets. By choosing Internet Vikings as their hosting partner, Plannatech ensures a strong, compliant, and resilient digital presence as they expand their U.S. operations.
The post Plannatech Enters Arizona with Hosting Solutions from Internet Vikings appeared first on Gaming and Gambling Industry in the Americas.
Betcris
PRAGMATIC PLAY GOES LIVE WITH BETCRIS IN LATAM MARKET

Pragmatic Play, a leading content provider to the iGaming industry, continues to impress in Latin America with another commercial partner, this time with Betcris becoming the latest operator to go live in the region.
The number of players that can now make Pragmatic Play games their favourite has grown again, with a comprehensive package of Slots, Live Casino, and Virtual Sports debuting on Betcris’ platform.
Award-winning classics such as Gates of Olympus and Sugar Rush
are now available alongside recently-released titles such as Zeus vs Hades – Gods of War
and Spaceman, which has planted a flag across Latin America as a firm player-favourite.
One of the industry’s most diverse Live Casino portfolios delivers game show hits like Sweet Bonanza Candyland and PowerUP Roulette, alongside a full package of classics such as roulette and blackjack.
Cutting-edge technology and animation bring the action to life across Pragmatic Play’s Virtual Sports content which completes the deal, taking betting opportunities on 24/7 horse and greyhound racing, football and motorsport to new heights.
Latin America continues to be a hotbed of growth for Pragmatic Play, with similar partnerships with Salsa Technology, Vem Betar, Juegalo and Land Vegas maintaining the supplier’s dominance in the region.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It isn’t the number of signed deals as much as the quality of operators. Betcris provides us with another tremendous brand to showcase Pragmatic Play content. We couldn’t be happier to see Pragmatic Play products there.”
Mauricio Delgado, Casino Manager at Betcris, said: “As a leading LATAM bookmaker, Pragmatic Play’s games are a great asset for Betcris. We’re anticipating a positive reaction from our players and positive impact upon our customer experience.”
Betcris
Betcris celebrates its eighth anniversary in the Dominican Republic
Betcris, a leader in the sports betting industry in Latin America, is celebrating its eighth anniversary in the Dominican Republic. Since it began operations in May 2015, Betcris has established itself as one of the top choices for sports betting among Dominican sports enthusiasts.
Betcris has stood out for its high ethical and security standards, which have helped solidify its presence on the island. Security, fast and reliable payments, as well as exceptional customer service, are fundamental to the company, and it has been demonstrated that these values are shared by its clients.
In the Dominican Republic, Betcris has thirteen physical branches located in different parts of the country, demonstrating the company’s commitment to its customers and its growth in the region.
Betcris expresses gratitude to its customers for their trust and loyalty to the brand, and it is committed to continuing to work towards providing the best sports betting experience in Latin America. The company continues to establish itself as one of the top choices in the industry and aims to remain an integral part of the sports community in the Dominican Republic and throughout the region.
With this anniversary in the Dominican Republic, Betcris is preparing to continue growing and expanding its operations in the region, offering new sports betting options and always enhancing the customer experience.
Betcris’ eight years in the Dominican Republic mark an important milestone for the company, which maintains a strong commitment to the region and the sports community. Betcris continues to establish itself as one of the top choices in the sports betting industry in Latin America.
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