Central Europe
Bragg’s ORYX Gaming now live in Czech Republic with SYNOT Group

Introduction of exclusive iGaming content in the central European market represents Company’s sixth new market entry in last ten months
ORYX Gaming, a Bragg Gaming Group company, has recently debuted its exclusive iGaming content in the Czech Republic in partnership with SYNOT Group, via its SYNOT INTERACTIVE platform, marking its debut in the country and strengthening its presence in central Europe.
Since March 2021, ORYX has gone live with its player-popular content in regulated markets in Switzerland, Germany, Greece, the Netherlands, and the United Kingdom in addition to this recent launch in the Czech Republic.
A selection of exclusive titles including from popular slots studio Gamomat are now being served via the ORYX Hub to SYNOT TIP Czech Republic following the partnership established in 2021 between ORYX and SYNOT INTERACTIVE. In addition to the Czech Republic launch, a large selection of exclusive content from the ORYX Hub has also recently been added and made available to online operator brands in Serbia through SYNOT INTERACTIVE’s omnichannel platform.
The total addressable market (TAM) for the online casino sector in the Czech Republic is projected to be approximately US$0.5 billion this year according to H2 Gambling Capital. H2 Gambling Capital projects the aggregate 2022 online casino TAM for the six countries in which ORYX has introduced its content since March 2021 will be approximately US$9.5 billion.
Chris Looney, Chief Commercial Officer at Bragg Gaming, said: “Introducing our Czech-certified exclusive game titles via the SYNOT INTERACTIVE platform for players at SYNOT TIP Czech Republic represents another milestone in our continuing efforts to expand the number of markets we serve globally. The success we have had since early 2021 with growing the number of markets we address is expected to further our growth momentum with more new markets expected to come online later this year including in North America and in Europe.
“We are excited to enter the Czech market that is served by SYNOT TIP as we are confident the engaging entertainment our content offers will prove to be popular with players.”
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Central Europe
Turnover of Legal Gambling Market in Hungary Increases

The Regulated Activities Supervisory Authority (SZTFH) has announced that the turnover of the legal gambling market in Hungary has increased.
The SZTFH and its predecessor have been blocking illegal gambling websites since 2014, preventing them from being accessible to Hungarian players. Thanks to the more than two thousand blockings ordered so far in 2024 and 2025, the traffic and turnover of the legal market is sharply increasing compared to the total market, which can be considered a significant improvement compared to the illegal market presence in previous years.
One of the main goals of the SZTFH is to take action against websites offering illegal online gambling that are not licensed in Hungary and the prohibited advertising sites that promote them, and to whitewash the Hungarian online gambling market. In the past two years, several legislative changes have come into force that have resulted in the acceleration and extension of the blocking procedure to advertising and contributing sites, and have created the opportunity to track and immediately block illegal sites that are constantly jumping to new domain names every day in order to evade the authority’s measures. Thanks to the change in the legal environment and the intensive action of the Authority, the number of visits to illegal gambling sites has now decreased significantly.
In the case of services offered by organisers who are not licensed to organise gambling in Hungary, the Authority has no possibility to oblige the gambling organiser to comply with the guarantee rules protecting the interests of the players, and the claim for the payment of the prize cannot be enforced before a Hungarian court. Gambling organisers who are not licensed by the Authority also violate the interests of the Hungarian State in the economic activity of organising and operating gambling. In addition to the above, by not joining the player protection register kept by the Authority, which prevents players who have been excluded from gambling voluntarily or by a court from participating in gambling, they also constitute an obstacle to the effective enforcement of goals related to player protection.
The SZTFH is committed to the elimination of illegal gambling and the whitening and increasing the competitiveness of the Hungarian gambling market in order to protect the interests of Hungarian players, and therefore will continue its intensive blocking activities with great effort and the use of innovative solutions in the future. Players can find out about the gambling organizers licensed in Hungary and the illegal sites blocked by the Authority on the Authority’s website.
The post Turnover of Legal Gambling Market in Hungary Increases appeared first on European Gaming Industry News.
Central Europe
German Federal Research Minister Dorothee Bär to open gamescom 2025

Federal Research Minister Dorothee Bär will take part in the official opening of gamescom on 20 August. This was announced today by Koelnmesse and game – The German Games Industry Association. The minister responsible for computer and video games in the German government will give a welcoming address at the opening of the world’s largest games event. Hendrik Wüst, Minister President of North Rhine-Westphalia, has also already been confirmed for the opening. During a tour of gamescom, they and other political guests of honour will gain an impression of the latest developments and trends in the games industry.
gamescom is the world’s largest and leading event for computer and video games. It brings together the international gaming community and entire games industry in a unique way, both in person in Cologne and digitally. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.
The post German Federal Research Minister Dorothee Bär to open gamescom 2025 appeared first on European Gaming Industry News.
Central Europe
FC Bayern and Betano Sign Partnership Agreement

Premium Online Sports Betting and Gaming Brand Betano Joins Forces with Football Giant FC Bayern in a Landmark Three-Year Agreement
FC Bayern, the 34-time champions of Germany and six-time champions of Europe, has entered a three-year partnership with Betano, the leading international online sports betting and gaming brand owned by Kaizen Gaming. This strategic alliance designates Betano as an Official Partner of FC Bayern starting from the 2025-26 season and extending until the 2027-28 season.
Michael Diederich, FC Bayern Executive Vice Chairman commented: “We are delighted to have Betano as a new Official Partner of FC Bayern. Betano stands out as a global market leader in its field – highly innovative and always pushing forward – qualities that we hold in high regard and also claim for ourselves. With Betano at our side we have gained another reliable partner to help us reach our growth objectives and continue to strengthen our innovative edge”.
George Daskalakis, Kaizen Gaming CEO, stated: “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognized among the top online gaming and betting brands worldwide”.
Julio Iglesias, Kaizen Gaming Chief Commercial Officer added: “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans. Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international footprint, this partnership empowers us to connect with people globally”.
The post FC Bayern and Betano Sign Partnership Agreement appeared first on European Gaming Industry News.
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