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NSoft exceeds growth expectations, delivering strong Q4 2021 results

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by Dražan Planinić, COO at NSoft 

The dawn of the second COVID-19 year was all but the COVID-coloured. The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the last quarter of the year was a worthy closure.

 

The markets where NSoft is traditionally strong continued to grow steadily with new customers, some returning customers and enhancing co-operation with the existing ones. Fourth-quarter results reflect NSoft’s strategic investments in its core product categories. The overall stake in Q4 2021 grew by 20% YoY and the number of tickets surpassed Q4 2020 data by 12%.

Stake growth by the distribution channels:

  • Land-based betting business: 22.5%
  • Online: 14.3%

Land-based vs online business ratio continued to improve in Q4 2021. A great portion of new business in 2021 was online with notable growth for some particular games. The most prominent was Roulette and Next Six draw-based games together with Virtual Penalty Shootout and Greyhound Races from the virtual sports betting and racers categories.

Optimove CRM Marketing Solution integrated into our Seven Sportsbook platform

We were closing the integration process with the industry-leading CRM Marketing Hub Optimove in the last quarter of 2021. The partnership with Optimove came as we aspire to provide the best-in-class solutions for betting operators to boost player lifetime value, boost retention rates, and significantly scale multi-channel personalization. Balkan Bet, a long-time client of ours, was the first one to introduce Optimove’s AI-mapped CRM. The system allows the operator to maximise players’ lifetime value by micro-segmenting its audience and ensuring that every player is approached with the most personal message, every given time across every channel. The time of Dear Customer is long gone. Both the players and the operators know better and are aware that personalisation of the message and the delivery of the exact content player needs is imperative. Players don’t want to be bothered with irrelevant information.

T-1000 Self-Service Betting Terminal on US Market

In the previous quarterly update, I have announced the partnership with Suzohapp, a world leader in the manufacturing and distribution of gaming, amusement and sports betting products. Suzohapp carries a vast portfolio of components available for immediate distribution and for developing custom-built solutions. The company is our representative for the US market and already in Q4  2021, T-1000, Stark’s premium self-service betting terminals, were sold to the first buyers.

The certification of the terminal for the USA was done before in Q3 2021.

Industry recognition: GGA 2022 nomination in the category Retail Supplier of the year

In December 2021, we received one more confirmation of excellence. NSoft has been shortlisted for the Global Gaming Awards London 2022 in the Retail Supplier of the year category.

NSoft’s betting platform serves more than 60,000 devices daily, with a 20% increase in the number of punters and it is used by clients across 5 continents. This decision was merited by unique solutions for the retail business such as Remote device management that provides a sense of presence in any given betting shop by having full control over devices and daily operations even if you are physically miles away from it. Once again we are honoured and humbled to be recognized as one of the industry’s leading betting and gaming suppliers.

In total, NSoft has been shortlisted for 23 awards in 2021 in different categories – from Sportsbook and individual games to iGaming platform categories.

Lottery in Retail

In Q4 we have extended the Lottery to the retail channel as well. NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production. World lotteries have never been closer to the punters. Seven admin platform tool allows operators to choose the custom offer of tournaments and events for printing.

People@NSoft

As a result of Sales Boot Camp, an intense one-month-long programme for sales forces we have conducted during the course of October and November, we are richer for four new colleagues in our Business stream. New forces in Sales have already tackled the challenges of constant growth in clients and new markets.

We are immensely proud that our Employee Net Promoter Score (eNPS) increased to 61. This indicator represents the number of employees who would recommend their employer as a great place to work. The scale is ranging from -100 to +100 and is the ratio between employees detractors and employees promoters. The eNPS score above 50 is considered to be excellent so we are on the right track when it comes to the power of the team!

In general, hybrid work and clear business strategy and goals, together with healthy and stable corporate culture, helped us navigate throughout the entire 2021 with success.

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Casino Content Strategy

Slot Game Portfolio Valuation and What High-Performing Content Means for Operator Valuations

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Slot portfolios have moved from background assets to headline valuation drivers.
Content quality, consistency and player response now shape how gaming businesses are priced.

The way operator value is assessed has become more nuanced. Revenue still matters, but it no longer tells the full story. Attention has shifted toward what generates that revenue and how reliably it can continue to do so. Slot game portfolios now sit at the centre of that conversation.

If the content keeps players engaged without heavy intervention, confidence grows. That confidence influences how lenders, buyers and partners view long-term stability and growth potential.

Slot Portfolios Are No Longer Secondary Assets

Slot games generate a large share of casino revenue across most regulated markets. That reality has forced valuation models to evolve. Slot content is no longer treated as a supporting feature. It is viewed as a core operational asset.

When reviewing an operator, analysts now ask direct questions about slot performance. How concentrated is revenue around a small group of titles? How quickly do new releases gain traction? How stable is engagement across the year? These answers help determine whether earnings are sustainable.

In the first third of many valuation discussions, online slots appear alongside metrics like player retention and average revenue per user. That placement reflects how closely content performance is tied to perceived business strength.

What Separates High-Performing Slot Content From the Rest

A large library alone does not impress experienced evaluators. Performance matters more than volume. High-performing portfolios convert interest into repeat play and steady revenue over time.

Several traits tend to stand out:

  • A mix of volatility levels that supports both casual and higher-value players
  • Titles that remain relevant months after launch
  • Smooth mobile performance that avoids friction
  • Consistent technical reliability

When these elements are present, revenue patterns become easier to forecast. Predictability reduces perceived risk, directly influencing valuation outcomes.

This is where online slots play a defining role. They offer frequent engagement and repeat sessions that are easier to measure than one-off betting activity.

Content Diversity as a Risk Management Tool

From a valuation perspective, concentration risk is a red flag. Portfolios that rely too heavily on a narrow theme or a small group of titles can suffer sudden drops in performance.

Diverse slot libraries spread that risk. Different themes, mechanics and pacing styles attract different player types. If interest fades in one area, activity often shifts rather than disappears.

This diversification stabilizes revenue without the need for constant promotional pressure. That stability matters during due diligence. It signals that earnings are supported by structure rather than short-term incentives.

For many investors, a well-balanced online slots portfolio suggests disciplined content planning rather than reactive decision-making.

Player Retention Tells a Clearer Valuation Story

Retention has become one of the clearest signals of portfolio health. High-performing slot content keeps players returning because the experience feels rewarding and familiar.

When session frequency remains steady and average playtime holds, operating efficiency improves. Marketing spend stretches further. Margins become easier to protect.

Retention driven by slot play also strengthens cross-activity behaviour. Players who trust the slot experience are more likely to explore other offerings. This reinforces platform stickiness, which valuation models increasingly reward.

Repeated engagement with online slots often signals long-term value rather than temporary spikes in activity.

Why Buyers Look Closely at Slot Performance Data

During acquisition talks, slot data is rarely skimmed. Buyers want clarity. They want to know which titles carry weight and how performance changes over time.

Clear documentation makes a difference. Strong portfolios come with transparent performance histories, consistent contribution margins and evidence of player loyalty.

This clarity reduces integration risk. Content that already resonates with players tends to maintain momentum even when ownership changes. That continuity supports stronger pricing discussions.

In markets where online slots dominate revenue mix, content quality can outweigh short-term earnings swings when final valuations are set.

Long-Term Market Confidence and Content Quality

Positive sentiment around online casino gaming and sports betting continues to support content-led valuation models. Slot games, in particular, scale efficiently across regions and devices.

When platforms expand, slot libraries often deliver immediate engagement without complex onboarding. That ability reinforces confidence in future earnings.

Mentions of online slots in valuation commentary are no longer incidental. They reflect a broader shift in how value is understood. Content strength now acts as proof of operational maturity.

Why Slot Content Now Shapes Valuation Outcomes

The logic of valuations has evolved. Financial performance remains important, but the quality of content goes a long way toward explaining why companies with similar performance earn such different valuations, especially when revenue performance looks similar on paper.

Effective slot portfolios are stable, flexible and trusted by their players. These attributes carry as much weight as balance sheets because they indicate how well an operation can adapt to different market and patron demands.

The implications for operators with expansion and exit plans could not be clearer. High-quality slot content is not something that sits behind the scenes. It is perhaps the most obvious determinant of value and the key to building and maintaining investor confidence and sustainable performance.

The post Slot Game Portfolio Valuation and What High-Performing Content Means for Operator Valuations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Conferences

Digicode to Showcase Products Supporting iGaming Scale at ICE Barcelona 2026

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Digicode, a strategic partner to operators navigating scale and complexity in the digital gaming sector, is attending ICE Barcelona 2026 – the global iGaming and betting industry’s flagship event taking place from January 19–21, 2026, at Fira Barcelona Gran Via.

Barcelona marks the beginning of ICE’s 2026 chapter and is already a hub where pivotal next-step decisions are being made on ownership structures, production efficiency, and operating models built for sustainable growth. Digicode will present its product portfolio, developed to support operators at various stages of growth. The company’s solutions are designed to enhance operational efficiency, optimize production processes, and enable greater control over product development and ownership as organisational and technical complexity increases.

“ICE Barcelona presents an ideal platform to speak directly with operators about the hard questions shaping their next stage of growth. Our focus is on addressing real operational constraints and outlining realistic, scalable paths forward. We look forward to demonstrating how Digicode’s products and operating approaches support these objectives,“ said Alex Karichensky, CEO Europe at Digicode.

Digicode’s presence at ICE Barcelona 2026 will feature thought leadership and strategic engagement across the three-day programme. Attendees are encouraged to connect with the team to explore solutions tailored to high-growth environments.

Digicode Leadership Attending ICE Barcelona 2026:

  • Alex Karichensky, CEO Europe
  • Ihor Sheiko, Executive General Manager
  • Igor Zhalii, Senior Product Manager & Game Producer
  • Meir Shachar, Senior iGaming & Sports Betting Advisor

The post Digicode to Showcase Products Supporting iGaming Scale at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blockchain

RPM APPOINTS WEB3 EXPERT STEVE WHYMAN TO LEAD ON BLOCKCHAIN STRATEGY

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RPM, the specialist in retail and online betting and gaming, has announced that it has bolstered its digital markets capabilities with the appointment of Steve Whyman as Director of Web3 & Crypto.

Whyman joins RPM with a mandate to shape the credible adoption of blockchain technology within the global gaming industry, and will assist partners with a unique, high-level consultancy service that helps deliver faster routes to market using decentralised offerings and tokens.

This appointment internalises Steve Whyman’s institutional pedigree, having spent 25 years in senior trading and leadership roles with industry giants including Amundi, Aviva, and BlackRock, while he most recently served as Head of Debt Capital Markets at Fidelity International where he oversaw the $90bn fixed income primary markets portfolio and led the tokenisation of the firm’s money market fund.

With the added, potent combination of Web3 experience as founder and CEO at Fulminata Solutions, a digital capital markets boutique working with Layer-1 blockchains and prominent stablecoins, Whyman is well-positioned to translate digital finance innovations into practical gaming applications for RPM partners.

During his time at Fulminata Solutions, Whyman has established himself as a thought leader in the Web3 space with specific expertise in the Solana ecosystem. He currently serves as a Strategic Advisor to KEEL.FI, the largest allocator on Solana, and his new role will see this knowhow utilised to provide the gaming sector with a more seamless path to new business models, improved transparency, and new sustainable growth opportunities.

Richard Thorp, Founder at RPM, said: “Appointing Steve is a landmark moment for us as we take a major step forward in delivering on Web3’s promise. His background is exceptional. Blending the rigour of institutional finance and a first-rate, hands-on understanding of decentralised markets, we’re hugely confident that our partners will be able to reap the benefits of his expertise in bridging to new product and market opportunities in the space.”

Steve Whyman, RPM’s new Director of Web3 and Crypto, added: “I’m thrilled to join RPM at a pivotal time as the gaming industry moves beyond speculative Web3 trends towards implementing genuine utility. My focus will be on delivering major new value opportunities to clients in digital finance through consulting on various product improvements, such as instant settlement opportunities, smoother payment rails or executing on innovative, tokenised growth models.

“By fostering partnerships between RPM, our clients, and the leading, high-performance Layer-1 blockchains, we have a massive opportunity to build igaming-led systems that improve transparency, operational efficiency, and, critically, improve the bottom line, and working alongside Rich and the team, we’re in a strong position to genuinely lead Web3 gaming innovation from the front.”

The post RPM APPOINTS WEB3 EXPERT STEVE WHYMAN TO LEAD ON BLOCKCHAIN STRATEGY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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