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NSoft exceeds growth expectations, delivering strong Q4 2021 results

Published

4 years ago

February 11, 2022

George Miller

Reading Time: 3 minutes

by Dražan Planinić, COO at NSoft

The dawn of the second COVID-19 year was all but the COVID-coloured. The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the last quarter of the year was a worthy closure.

The markets where NSoft is traditionally strong continued to grow steadily with new customers, some returning customers and enhancing co-operation with the existing ones. Fourth-quarter results reflect NSoft’s strategic investments in its core product categories. The overall stake in Q4 2021 grew by 20% YoY and the number of tickets surpassed Q4 2020 data by 12%.

Stake growth by the distribution channels:

Land-based betting business: 22.5%
Online: 14.3%

Land-based vs online business ratio continued to improve in Q4 2021. A great portion of new business in 2021 was online with notable growth for some particular games. The most prominent was Roulette and Next Six draw-based games together with Virtual Penalty Shootout and Greyhound Races from the virtual sports betting and racers categories.

Optimove CRM Marketing Solution integrated into our Seven Sportsbook platform

We were closing the integration process with the industry-leading CRM Marketing Hub Optimove in the last quarter of 2021. The partnership with Optimove came as we aspire to provide the best-in-class solutions for betting operators to boost player lifetime value, boost retention rates, and significantly scale multi-channel personalization. Balkan Bet, a long-time client of ours, was the first one to introduce Optimove’s AI-mapped CRM. The system allows the operator to maximise players’ lifetime value by micro-segmenting its audience and ensuring that every player is approached with the most personal message, every given time across every channel. The time of Dear Customer is long gone. Both the players and the operators know better and are aware that personalisation of the message and the delivery of the exact content player needs is imperative. Players don’t want to be bothered with irrelevant information.

T-1000 Self-Service Betting Terminal on US Market

In the previous quarterly update, I have announced the partnership with Suzohapp, a world leader in the manufacturing and distribution of gaming, amusement and sports betting products. Suzohapp carries a vast portfolio of components available for immediate distribution and for developing custom-built solutions. The company is our representative for the US market and already in Q4 2021, T-1000, Stark’s premium self-service betting terminals, were sold to the first buyers.

The certification of the terminal for the USA was done before in Q3 2021.

Industry recognition: GGA 2022 nomination in the category Retail Supplier of the year

In December 2021, we received one more confirmation of excellence. NSoft has been shortlisted for the Global Gaming Awards London 2022 in the Retail Supplier of the year category.

NSoft’s betting platform serves more than 60,000 devices daily, with a 20% increase in the number of punters and it is used by clients across 5 continents. This decision was merited by unique solutions for the retail business such as Remote device management that provides a sense of presence in any given betting shop by having full control over devices and daily operations even if you are physically miles away from it. Once again we are honoured and humbled to be recognized as one of the industry’s leading betting and gaming suppliers.

In total, NSoft has been shortlisted for 23 awards in 2021 in different categories – from Sportsbook and individual games to iGaming platform categories.

Lottery in Retail

In Q4 we have extended the Lottery to the retail channel as well. NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production. World lotteries have never been closer to the punters. Seven admin platform tool allows operators to choose the custom offer of tournaments and events for printing.

People@NSoft

As a result of Sales Boot Camp, an intense one-month-long programme for sales forces we have conducted during the course of October and November, we are richer for four new colleagues in our Business stream. New forces in Sales have already tackled the challenges of constant growth in clients and new markets.

We are immensely proud that our Employee Net Promoter Score (eNPS) increased to 61. This indicator represents the number of employees who would recommend their employer as a great place to work. The scale is ranging from -100 to +100 and is the ratio between employees detractors and employees promoters. The eNPS score above 50 is considered to be excellent so we are on the right track when it comes to the power of the team!

In general, hybrid work and clear business strategy and goals, together with healthy and stable corporate culture, helped us navigate throughout the entire 2021 with success.

€10M guarantee

WSOP Europe 2026 Adds €1,000 Ladies Championship in Prague — Exclusive Gold Bracelet Up for Grabs

Published

1 hour ago

February 4, 2026

Wladimir P.

wsop-europe-2026-adds-e1,000-ladies-championship-in-prague-—-exclusive-gold-bracelet-up-for-grabs

The World Series of Poker (WSOP®) has added a prestigious €1,000 Ladies Championship to the WSOP Europe 2026 schedule in Prague, set for Saturday, April 4, 2026.

The inaugural Ladies Championship highlights WSOP’s ongoing commitment to growing women’s competitive poker on the world stage and elevates the Prague festival’s lineup of headline events.

Ladies Championship: unique bracelet and premier competition

Open exclusively to female players, the new Ladies Championship offers more than a prize pool — the winner will receive a specially designed WSOP gold bracelet created uniquely for Ladies Events. This custom bracelet features additional gemstones and a distinct setting that sets it apart from standard WSOP hardware, adding prestige to the victory and reinforcing the event’s status among international women’s tournaments.

A star-studded field confirmed

The inaugural Ladies Championship is already drawing top international talent. Early registrants and confirmed players include celebrity entrant Mackenzie Dern and elite pros such as Leo Margets, Vanessa Kade, Kitty Kuo, Xuan Liu, Shiina Okamoto, Cecile Ticherfatine, and Kasey Lyn Mills. Popular poker vloggers Ashley Frank and Abby Merk, along with GGTeam’s Andrijana “Lijapoker” Gligoric, are also slated to compete. WSOP will announce additional entrants and schedule highlights on its official social channels in the weeks ahead.

WSOP Europe 2026 — festival details

WSOP Europe 2026 runs March 31 – April 12 at the Hilton Prague, and promises to be Europe’s largest poker festival of the year. The series is anchored by the €5,300 Main Event and its headline €10,000,000 guarantee, plus a deep festival schedule designed to serve professionals and recreational players alike.

Players can qualify for WSOP Europe events exclusively through GGPoker, with additional event information and updates posted on WSOP’s official channels.

Why this matters for women’s poker

Adding a dedicated Ladies Championship to the Prague schedule underscores WSOP’s strategy to broaden access and spotlight women’s competition at major international venues. The event not only creates high-profile competitive opportunities for female players but also enhances community engagement and visibility for women in poker worldwide.

For more details and the latest announcements about WSOP Europe 2026, follow WSOP on social media or check the WSOP news hub for schedule updates and player announcements.

The post WSOP Europe 2026 Adds €1,000 Ladies Championship in Prague — Exclusive Gold Bracelet Up for Grabs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

All the Ways Players Pay: Super Bowl

Paysafe research: Half of Super Bowl fans to bet in regulated North American markets

Published

6 hours ago

February 4, 2026

GamingAmericas.com

paysafe-research:-half-of-super-bowl-fans-to-bet-in-regulated-north-american-markets

Payment speed and brand reputation remain crucial for bettors’ selection of online sportsbooks for Super Bowl LX, with 27% expecting to wager more than usual

In the countdown to this Sunday’s Super Bowl LX in Santa Clara, California, 51% of fans who’ll follow the football game in U.S. states and Canadian provinces with regulated sports-betting plan to bet online, according to research issued today by leading payments platform Paysafe. The company’s All the Ways Players Pay: Super Bowl report also indicates strong interest in legal betting from fans in this year’s host state, if California were to regulate sports-betting, as well as in Texas and Canada’s Alberta.

Appetite to legally wager in California, Texas, and Alberta – with the Canadian province expected to launch its jurisdiction before year-end – rivals the regulated market, with 52% of fans keen to wager on future Super Bowls. Across these currently unregulated jurisdictions and regulated sports-betting markets alike, fans consider payments crucial for online sports betting.

Surveying fans intending to bet in the regulated markets of Florida, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, and Canada’s Ontario, the report reveals that 59% of them plan to place bets on game-day and 27% expect to wager more than usual. Their top criteria when choosing an online sportsbook are brand trust (prioritized by 43%) and streamlined payouts (37%). Cashing out a Super Bowl bet seamlessly is considered more important than every other non-payment factor, including good odds (30%), UX (22%), promos (21%), and sports events (14%).

Other payment factors are also instrumental in how fans in regulated markets choose sportsbooks, especially rapid deposits (prioritized by 25%) and range of payment methods (24%).

With bettors prioritizing their go-to payment methods’ availability, the battle for Super Bowl customers will likely be won in part by sportsbooks with diverse cashiers.

Across the regulated market, players’ preference for debit cards (43%) is today rivalled by digital wallets (42%). And while states like Massachusetts ban credit cards for wagering, they remain a preference for 33% overall, rising as high as 51% in New York and 47% in Ontario, the top choice in the province.

With established local payment methods (LPMs) like Venmo in the U.S. and Interac e-Transfer in Canada, it’s no surprise that 20% of bettors expect to see their favorite LPM at the cashier. And with 17% of players preferring to wager with pay-by-bank solutions and 10% favoring eCash, sportsbooks with these options will likely gain a competitive edge.

With over a quarter of bettors expecting to wager more than normal, the game offers an important short-term revenue opportunity, but the real value for operators is retaining customers for the long-haul – and here payments are also key. If the payment experience goes awry for the game, 84% of bettors would switch brands.

While California, Texas and Alberta are yet to launch regulated sports-betting markets, Super Bowl fans there are already aware of payments’ importance. If wagering were legal, fans would prioritize payment factors – fast payouts (29%) and rapid deposits (26%) – above everything but brand reputation (36%) when selecting a sportsbook.

Zak Cutler, President of Global Gaming at Paysafe, commented: “Super Bowl LX is expected to generate a record $1.71bn in legal wagers from the U.S. market alone, with an unprecedented betting volume also likely in Canada’s Ontario. The game represents a massive growth opportunity for North American online sportsbooks, and our research indicates that operators that are laser-focused on their cashiers and streamlining the payment experience will give themselves an edge in a highly competitive market.”

The post Paysafe research: Half of Super Bowl fans to bet in regulated North American markets appeared first on Americas iGaming & Sports Betting News.

Boomerang Partners

Boomerang Partners prepares a major affiliates activation, TIME TO WIN, as the Year of Sports enters its hot phase

Published

8 hours ago

February 4, 2026

Wladimir P.

boomerang-partners-prepares-a-major-affiliates-activation,-time-to-win,-as-the-year-of-sports-enters-its-hot-phase

As the global sports calendar enters one of its most intense and opportunity-rich periods, Boomerang Partners is preparing an activation designed to capture the full attention of affiliate teams worldwide. The agency has released a teaser video featuring players from AC Milan, its Official Regional Partner, signaling the upcoming launch of TIME TO WIN — an exclusive initiative built specifically for affiliates.

The video, already sparking anticipation across the industry, delivers two clear messages: TIME TO WIN and Save the date. The full reveal is scheduled for February 12.

More Than a Campaign

Although details remain tightly under wraps, one thing is already evident: TIME TO WIN is not a conventional affiliate campaign or a one-off promotion. The teaser features AC Milan stars Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot, and Rafael Leão — stopping just short of revealing what’s coming next.

Behind the scenes, TIME TO WIN appears to be a carefully engineered project built at the intersection of elite sport, affiliate expertise, and precise timing. It reflects Boomerang Partners’ long-term strategy of supporting affiliates during the most competitive moments of the sports season, where speed, readiness, and execution make the difference.

Powered by One of Football’s Most Iconic Clubs

The involvement of AC Milan is no coincidence. As Boomerang Partners’ Official Regional Partner, the club plays a central role in the TIME TO WIN concept, bringing global prestige, massive reach, and elite sporting credibility.

This partnership allows affiliate teams to align with one of the most recognizable football brands in the world, blending top-tier football energy with performance-driven marketing opportunities. As part of the broader collaboration, Boomerang Partners and AC Milan are preparing multiple initiatives throughout the season — including exclusive experiences, high-impact campaigns, and the launch of the AC Milan Hub, a dedicated portal centralizing all partnership-related activities.

Preparation Makes the Difference

While the full scope of TIME TO WIN will only be revealed on February 12, affiliates can already prepare by leveraging Boomerang Partners’ Sports Marketing & Betting Calendar 2026. This expert resource is designed to help partners anticipate peak moments, plan campaigns in advance, and make smarter decisions when competition is at its highest.

A Critical Window for Affiliates

The timing of TIME TO WIN aligns perfectly with one of the busiest stretches of the sports year. February and March feature a packed schedule of global events, including:

The Olympic Winter Games Milano Cortina 2026
UEFA Champions League knockout stages
Men’s Basketball World Cup Qualifiers
Major tennis tournaments such as Indian Wells and the Miami Open

For affiliate teams, this period demands precision, rapid execution, and well-timed activations — exactly where TIME TO WIN is positioned to deliver a strategic edge.

What Affiliates Can Expect

While Boomerang Partners is keeping the finer details confidential for now, expectations are high. TIME TO WIN is shaping up to be one of the most ambitious and exclusive affiliate activations of the 2026 sports season — a high-impact opportunity designed for teams ready to perform when it matters most.

The wait won’t be long. Full details of TIME TO WIN will go live on February 12 via the Boomerang Partners website.

Stay tuned.

About Boomerang Partners

Boomerang Partners is a fast-growing global marketing agency delivering a wide range of affiliate and entertainment services. An Official Regional Partner of AC Milan, the agency launched the Golden Boomerang Awards in 2024 — a global affiliate tournament that attracted more than 400 teams in its second season in 2025.

Between 2024 and 2025, Boomerang Partners’ clients launched six new products, driving nearly 1.5x growth in product users. The agency’s portfolio includes more than 10 brands operating across 40+ regulated markets, offering personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners prepares a major affiliates activation, TIME TO WIN, as the Year of Sports enters its hot phase appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.