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NSoft exceeds growth expectations, delivering strong Q4 2021 results

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by Dražan Planinić, COO at NSoft 

The dawn of the second COVID-19 year was all but the COVID-coloured. The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the last quarter of the year was a worthy closure.

 

The markets where NSoft is traditionally strong continued to grow steadily with new customers, some returning customers and enhancing co-operation with the existing ones. Fourth-quarter results reflect NSoft’s strategic investments in its core product categories. The overall stake in Q4 2021 grew by 20% YoY and the number of tickets surpassed Q4 2020 data by 12%.

Stake growth by the distribution channels:

  • Land-based betting business: 22.5%
  • Online: 14.3%

Land-based vs online business ratio continued to improve in Q4 2021. A great portion of new business in 2021 was online with notable growth for some particular games. The most prominent was Roulette and Next Six draw-based games together with Virtual Penalty Shootout and Greyhound Races from the virtual sports betting and racers categories.

Optimove CRM Marketing Solution integrated into our Seven Sportsbook platform

We were closing the integration process with the industry-leading CRM Marketing Hub Optimove in the last quarter of 2021. The partnership with Optimove came as we aspire to provide the best-in-class solutions for betting operators to boost player lifetime value, boost retention rates, and significantly scale multi-channel personalization. Balkan Bet, a long-time client of ours, was the first one to introduce Optimove’s AI-mapped CRM. The system allows the operator to maximise players’ lifetime value by micro-segmenting its audience and ensuring that every player is approached with the most personal message, every given time across every channel. The time of Dear Customer is long gone. Both the players and the operators know better and are aware that personalisation of the message and the delivery of the exact content player needs is imperative. Players don’t want to be bothered with irrelevant information.

T-1000 Self-Service Betting Terminal on US Market

In the previous quarterly update, I have announced the partnership with Suzohapp, a world leader in the manufacturing and distribution of gaming, amusement and sports betting products. Suzohapp carries a vast portfolio of components available for immediate distribution and for developing custom-built solutions. The company is our representative for the US market and already in Q4  2021, T-1000, Stark’s premium self-service betting terminals, were sold to the first buyers.

The certification of the terminal for the USA was done before in Q3 2021.

Industry recognition: GGA 2022 nomination in the category Retail Supplier of the year

In December 2021, we received one more confirmation of excellence. NSoft has been shortlisted for the Global Gaming Awards London 2022 in the Retail Supplier of the year category.

NSoft’s betting platform serves more than 60,000 devices daily, with a 20% increase in the number of punters and it is used by clients across 5 continents. This decision was merited by unique solutions for the retail business such as Remote device management that provides a sense of presence in any given betting shop by having full control over devices and daily operations even if you are physically miles away from it. Once again we are honoured and humbled to be recognized as one of the industry’s leading betting and gaming suppliers.

In total, NSoft has been shortlisted for 23 awards in 2021 in different categories – from Sportsbook and individual games to iGaming platform categories.

Lottery in Retail

In Q4 we have extended the Lottery to the retail channel as well. NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production. World lotteries have never been closer to the punters. Seven admin platform tool allows operators to choose the custom offer of tournaments and events for printing.

People@NSoft

As a result of Sales Boot Camp, an intense one-month-long programme for sales forces we have conducted during the course of October and November, we are richer for four new colleagues in our Business stream. New forces in Sales have already tackled the challenges of constant growth in clients and new markets.

We are immensely proud that our Employee Net Promoter Score (eNPS) increased to 61. This indicator represents the number of employees who would recommend their employer as a great place to work. The scale is ranging from -100 to +100 and is the ratio between employees detractors and employees promoters. The eNPS score above 50 is considered to be excellent so we are on the right track when it comes to the power of the team!

In general, hybrid work and clear business strategy and goals, together with healthy and stable corporate culture, helped us navigate throughout the entire 2021 with success.

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Amusnet Releases Cocktail Splash, a Tropical-themed Crash Game

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Amusnet has released Cocktail Splash, a high-energy crash game that blends summer vibes, fast decision-making and adrenaline-fueled gameplay into a bold new entertainment experience.

Set in a vibrant tropical ocean, Cocktail Splash throws players into a thrilling chase where a fearless rider glides across sparkling waves, cocktail in hand – while a relentless shark closes in, determined to steal the prize. Every second on the water raises the stakes as the multiplier climbs and tension builds, turning each run into a split-second decision: cash out or push further before the shark strikes.

At the heart of the gameplay is a simple but powerful risk-reward loop, enhanced by the 50% Cash Out feature, allowing players to secure part of their winnings while staying in the action for additional upside. This added layer of control creates more strategic depth without slowing down the fast-paced excitement.

Inspired by the signature Cocktail Rush experience, Cocktail Splash evolves the concept with sharper pacing, expressive visuals and an even more immersive crash structure. Powered by a Provably Fair algorithm, the game ensures transparent outcomes while maintaining the intensity and unpredictability that defines the genre.

With its mix of tropical aesthetics, instant engagement and high-stakes chase mechanics, Cocktail Splash reinforces Amusnet’s focus on delivering innovative, entertainment-driven crash titles designed to stand out in competitive game lobbies.

Amusnet continues to push the crash category forward – creating experiences that are not only visually striking but built to keep players on the edge of their seats from the first second to the last splash.

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The post Amusnet Releases Cocktail Splash, a Tropical-themed Crash Game appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Tim Miller Announces Departure from UK Gambling Commission

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The UK Gambling Commission has announced that Tim Miller, Executive Director of Policy & Research, has decided to leave the Commission in September 2026 after 10 years of service.

Following his departure, Tim will take up a new role outside of the British regulated gambling industry, supporting governments, regulators and other organisations that are developing and overseeing gambling regulatory systems around the world.

During his time at the Commission, Tim has played a leading role in strengthening the Commission’s research and evidence base, bringing greater rigour and robustness to its research framework. He has overseen the development and launch of the Gambling Survey for Great Britain – the largest survey of its kind anywhere in the world – helping to transform the evidence available to inform gambling regulation and policy.

Tim has also led the Commission’s work to implement the Government’s Gambling Act Review White Paper, overseeing the introduction of a wide range of new protections and regulatory measures. These include reforms to age verification, financial vulnerability checks, remote game design, direct marketing controls and wider measures to make gambling safer, fairer and free from crime.

Tim Miller said: “I have worked at the Commission longer than anywhere else during my career and have found it the most rewarding and fulfilling role. In large part this has been due to the amazing and dedicated colleagues that I’ve had the pleasure to work alongside. That’s what made it a hard decision to leave but after ten years I felt ready for the next challenge.”

Sarah Gardner, Acting Chief Executive of the Gambling Commission, said: “Tim has provided outstanding service to the Commission for ten years. I would like to thank Tim for his significant contribution to gambling regulation and wish him every success in the future.”

The post Tim Miller Announces Departure from UK Gambling Commission appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Merkur Slots Invests £800K in Two New Venues Creating 20 Jobs

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MERKUR Slots has opened two new venues as part of a wider £5m UK investment programme, with further venue expansion planned across the country.

The two £400,000 entertainment centres on Whitechapel Road in London and Bradshawgate in Leigh, will boost local employment with 20 new job role opportunities.

Mark Schertle, chief operating officer at MERKUR Slots’ parent company MERKUR Casino UK, said: “We’re delighted to officially open our new venues and create 20 new job opportunities for the local community. Investment in new venues remains a major focus for us and this latest opening reflects our continued confidence in high street locations across the UK.”

“Every new venue we open creates an average of 10 jobs and, over the past 12 months alone, we have supported more than 600 roles nationwide through new venue openings and continued investment in our existing locations.”

The Whitechapel and Leigh venues feature the latest digital slot machines and bingo games, offering a mix of classic titles and new releases in a modern gaming environment.

Mark added: “We’re incredibly proud of the finished venues and look forward to welcoming customers through the doors in the weeks ahead.”

The MERKUR Community, a programme launched in January 2024, is dedicated to supporting non-for-profit organisations, clubs and events in areas where the company operates, working closely with local groups to identify areas where they can make a positive impact on the lives of local residents.

The post Merkur Slots Invests £800K in Two New Venues Creating 20 Jobs appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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