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NSoft exceeds growth expectations, delivering strong Q4 2021 results

Published

4 years ago

February 11, 2022

George Miller

Reading Time: 3 minutes

by Dražan Planinić, COO at NSoft

The dawn of the second COVID-19 year was all but the COVID-coloured. The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the last quarter of the year was a worthy closure.

The markets where NSoft is traditionally strong continued to grow steadily with new customers, some returning customers and enhancing co-operation with the existing ones. Fourth-quarter results reflect NSoft’s strategic investments in its core product categories. The overall stake in Q4 2021 grew by 20% YoY and the number of tickets surpassed Q4 2020 data by 12%.

Stake growth by the distribution channels:

Land-based betting business: 22.5%
Online: 14.3%

Land-based vs online business ratio continued to improve in Q4 2021. A great portion of new business in 2021 was online with notable growth for some particular games. The most prominent was Roulette and Next Six draw-based games together with Virtual Penalty Shootout and Greyhound Races from the virtual sports betting and racers categories.

Optimove CRM Marketing Solution integrated into our Seven Sportsbook platform

We were closing the integration process with the industry-leading CRM Marketing Hub Optimove in the last quarter of 2021. The partnership with Optimove came as we aspire to provide the best-in-class solutions for betting operators to boost player lifetime value, boost retention rates, and significantly scale multi-channel personalization. Balkan Bet, a long-time client of ours, was the first one to introduce Optimove’s AI-mapped CRM. The system allows the operator to maximise players’ lifetime value by micro-segmenting its audience and ensuring that every player is approached with the most personal message, every given time across every channel. The time of Dear Customer is long gone. Both the players and the operators know better and are aware that personalisation of the message and the delivery of the exact content player needs is imperative. Players don’t want to be bothered with irrelevant information.

T-1000 Self-Service Betting Terminal on US Market

In the previous quarterly update, I have announced the partnership with Suzohapp, a world leader in the manufacturing and distribution of gaming, amusement and sports betting products. Suzohapp carries a vast portfolio of components available for immediate distribution and for developing custom-built solutions. The company is our representative for the US market and already in Q4 2021, T-1000, Stark’s premium self-service betting terminals, were sold to the first buyers.

The certification of the terminal for the USA was done before in Q3 2021.

Industry recognition: GGA 2022 nomination in the category Retail Supplier of the year

In December 2021, we received one more confirmation of excellence. NSoft has been shortlisted for the Global Gaming Awards London 2022 in the Retail Supplier of the year category.

NSoft’s betting platform serves more than 60,000 devices daily, with a 20% increase in the number of punters and it is used by clients across 5 continents. This decision was merited by unique solutions for the retail business such as Remote device management that provides a sense of presence in any given betting shop by having full control over devices and daily operations even if you are physically miles away from it. Once again we are honoured and humbled to be recognized as one of the industry’s leading betting and gaming suppliers.

In total, NSoft has been shortlisted for 23 awards in 2021 in different categories – from Sportsbook and individual games to iGaming platform categories.

Lottery in Retail

In Q4 we have extended the Lottery to the retail channel as well. NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production. World lotteries have never been closer to the punters. Seven admin platform tool allows operators to choose the custom offer of tournaments and events for printing.

People@NSoft

As a result of Sales Boot Camp, an intense one-month-long programme for sales forces we have conducted during the course of October and November, we are richer for four new colleagues in our Business stream. New forces in Sales have already tackled the challenges of constant growth in clients and new markets.

We are immensely proud that our Employee Net Promoter Score (eNPS) increased to 61. This indicator represents the number of employees who would recommend their employer as a great place to work. The scale is ranging from -100 to +100 and is the ratio between employees detractors and employees promoters. The eNPS score above 50 is considered to be excellent so we are on the right track when it comes to the power of the team!

In general, hybrid work and clear business strategy and goals, together with healthy and stable corporate culture, helped us navigate throughout the entire 2021 with success.

Francesco Cuzzupoli

REEVO Goes Live with Microgame, Expanding Its Reach in Italy

Published

1 hour ago

October 29, 2025

Niji Narayan

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Reading Time: < 1 minute

REEVO has announced that its innovative portfolio of in-house games is now live with Microgame, one of Italy’s leading gaming service providers.

This partnership marks another significant milestone in REEVO’s expansion strategy, bringing its rapidly growing collection of original slot titles to Microgame’s extensive operator network. Known for its cutting-edge technology, immersive mechanics and distinctive themes, REEVO continues to redefine the online casino experience for players worldwide.

Italian operators and players will now gain access to some of REEVO’s most popular and engaging titles, including Bongo Safari, Her Genie Ways and Bullfighting Champion—games that blend striking visuals, fresh concepts and dynamic gameplay designed to captivate audiences.

Francesco Cuzzupoli, Gaming Product Director at Microgame, said: “With REEVO joining our portfolio, we strengthen Microgame’s ability to provide Italian operators with a diverse and high-quality offering. The vast selection of titles and the advanced architecture of REEVO’s platform represent an important competitive lever for us.”

Karl Grech, Head of Business Development at REEVO, said: “We’re delighted to officially go live with Microgame, a market leader in Italy with an impressive operator network. This collaboration is a powerful step forward in our mission to deliver exceptional content and aggregation solutions to operators globally. By combining REEVO’s innovative in-house games with Microgame’s deep local expertise, we’re confident players in Italy will enjoy a truly unique and next-level gaming experience.”

The post REEVO Goes Live with Microgame, Expanding Its Reach in Italy appeared first on European Gaming Industry News.

Ivelina Balova Product Owner at Sneaky Slots

Sneaky Slots reveals a bunch of freaks in its second release, Freak Show Revelation

Published

3 hours ago

October 29, 2025

George Miller

sneaky-slots-reveals-a-bunch-of-freaks-in-its-second-release,-freak-show-revelation

Reading Time: 3 minutes

The show is about to begin… so find your seats, sit back and enjoy The Freak Show Revelation! B.T Parnum has gathered the freakiest freaks and created a program that is meant to shock the people! This is the second release from Sneaky Slots since the launch of Nip Tuck last month, with Gopnik and Gods Go Pew Pew up next!

Reel Area

The Freak Show unfolds across a 3-3-3-3-3 reel setup with a couple of sneaky Host tricks above the reel. Each linked to a Host symbol that can land anywhere on the reels. When a Host Symbol lands, the corresponding feature above the reel activates:

Host Multiplier: Awards a random Multiplier 5x, 10x, 25x and 50x.
The Generous Host: The Host will expand to cover the entire reel and acts like a wild.
Host Cash: Instant cash prize will be awarded and the Host will add a random multiplier between 2x and 10x.

xBomb®

Well, well, well… look what decided to make an surprise appearance! It’s one of Nolimit City’s iconic xMechanic, xBomb®, making its first ever appearance in another provider’s game!

In Freak Show Revelation, xBomb® explodes removing all adjacent symbols and increases the Multiplier for the next collapse.

Pick Your Bonus!

The beauty of this show is that get to choose between Heaven and Hell. Land 3 Bonus Symbols and choose between either the Heaven Spins or Hell Respins. Landing 4 Bonus Symbols will unlock the choice for the Super Variants of each bonus.

Heaven Spins

So, you think you have a good cocnscious. When selecting the Heaven Spins, you get 10 free spins. During this feature the Host activation increase in frequency. A single Bonus Symbol will activate Super Heaven Spins and will award +3 Spins.

Super Heaven Spins

The difference between Heaven and Super Heaven Spins is that the Host is guaranteed to land at least once in each spin.

Hell Respins

Maybe you’re feeling a little mischievous. When selecting the Hell Respins Bonus, you are award 3 respins where the only symbols that can land are; Multipliers between 1x-10x, Blank, Bonus and the Host.

When a multiplier lands on the reels, it’s value will be added to the current multiplier on top of the relevant reel.

Whenever the Host lands on any reel, he will double the value of the multiplier above that reel.

Landing a Multiplier or the Host will always award +1 respin. At the end of the feature all Multipliers will be added up and added to the bet.

Landing a single Bonus Symbol will upgrade Hell Respins to Super Hell Respins and award +2 respins. Super Hell Respins will also keep the collected Multipliers above the reels.

Super Hell Spins

The difference between Hell and Super Hell Respins is that in Super Hell Spins you start with 4 free respins . During Super Hell Spins whenever the Host lands it will triple the value of the Multipliers above that reel. Landing at least 1 Multiplier Symbol or Host will award +1 respin.

Sneaky Buy

Do you want the best seat in the house? The Sneaky Buy feature lets you jump straight into the action:

The Host – Guaranteed to land at least 1 Host symbol
Bonus – Guaranteed to land 3 Bonus Symbols and pick either Heaven Spins or Hell Respins
Super Bonus – Guaranteed to land 4 Bonus Symbols and pick either Super Heaven Spins or Super Hell Respins

Sneaky Boost

Sneaky Boost makes for an unforgettable performance in Freak Show Revelation.

Sneaky Boost is activated for 2 times the base bet, where there is an increased chance of triggering the Bonus rounds. Landing 1 or 2 active Sneaky Symbols in a spin trigger a normal bonus feature.

Super Sneaky Boost can be activated for 5 times the base bet for an increased chance of triggering the Super Bonus feature. Landing 1 Super Sneaky symbol will trigger a normal Bonus and landing 2 Super Sneaky symbols will trigger a Super Bonus.

The Stats

Max Win: 13,000x

Volatility: Extremely Volatile

Ivelina Balova, Product Owner at Sneaky Slots, said: “We’ve gotten great reception after our first release and now we’re looking to capitalise off that momentum. Freak Show Revelation has been in the works for a while, we have even changed the name a few times, but the Host? He has always been the star of the show. Sit back, enjoy the spectacle and keep an eye out for those easter eggs!”

‘Freak Show Revelation’ will be available to all Sneaky Slots partners on October 29th, 2025.

The post Sneaky Slots reveals a bunch of freaks in its second release, Freak Show Revelation appeared first on European Gaming Industry News.

BGaming

Land Colourful Cluster Wins in BGaming’s Merge Up™ 2

Published

3 hours ago

October 29, 2025

George Miller

land-colourful-cluster-wins-in-bgaming’s-merge-up-2

Reading Time: 2 minutes

Rapidly expanding content provider delivers data-driven sequel to improve on popular hit

Popular iGaming content provider BGaming is proud to announce the release of Merge Up 2, the long-awaited sequel to the hugely popular cluster-pay title, Merge Up. The new release elevates the original’s gameplay mechanics and design, using data-driven insights and research to give players exactly what they want.

The company has collaborated with Strmlytics, which provided factual streaming data and direct feedback from the streaming community playing Merge Up. These insights have enabled BGaming to enhance gameplay without losing the charm and appeal of the original title.

This data-first approach has resulted in a visually modernised and polished slot experience. Merge Up 2 features an eye-pleasing pastel theme, with simplified visuals and mechanics that are now even easier for players to read.

Gameplay has seen the most significant enhancements. Cell Multipliers are now a central part of the base game, while consecutive clusters can trigger the all-new Bomb symbols, an idea inspired by a more rewarding experience compared to the original title.

Bonus features have also been made more accessible. The Free Spins bonus is triggered with three Scatters, as opposed to four, while three Bonus Buy options now offer different entry levels for players with a brand new bonus with maximum potential.

Merge Up 2 also boasts an explosive math model, offering a 10,000x maximum win and an impressive 98% RTP, enhancing the overall entertainment experience.

Yana Drabianok, Game Designer at BGaming, said, “We aimed to keep the merging mechanic as dynamic as before and make it even more engaging, but in the end, we knew the game must also have a heart. Merge Up 2 is more than a set of soulless features – it’s a game made with love for detail. We want the feeling of it to be precisely that of a game with a soul: with a smooth flow, understandable rhythm, instant readability, and pleasant “micro-rewards” at every step.

Sebastian Khalighy, CEO at Strmlytics, said, “We are delighted to work alongside BGaming again, and we are excited to see how players react to Merge Up 2. Our data, expertise and research identified key areas improvements of the original gaming experience focusing on improving the overall player experience, and we believe the final product addresses all of them, both for the fans of the original and also new players.

Data-driven insights and player research are going to play a key role in gaming development in the coming years, and titles like Merge Up 2 are an excellent example of what they are capable of helping to produce.”

The post Land Colourful Cluster Wins in BGaming’s Merge Up™ 2 appeared first on European Gaming Industry News.