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NSoft exceeds growth expectations, delivering strong Q4 2021 results

Published

4 years ago

February 11, 2022

George Miller

Reading Time: 3 minutes

by Dražan Planinić, COO at NSoft

The dawn of the second COVID-19 year was all but the COVID-coloured. The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the last quarter of the year was a worthy closure.

The markets where NSoft is traditionally strong continued to grow steadily with new customers, some returning customers and enhancing co-operation with the existing ones. Fourth-quarter results reflect NSoft’s strategic investments in its core product categories. The overall stake in Q4 2021 grew by 20% YoY and the number of tickets surpassed Q4 2020 data by 12%.

Stake growth by the distribution channels:

Land-based betting business: 22.5%
Online: 14.3%

Land-based vs online business ratio continued to improve in Q4 2021. A great portion of new business in 2021 was online with notable growth for some particular games. The most prominent was Roulette and Next Six draw-based games together with Virtual Penalty Shootout and Greyhound Races from the virtual sports betting and racers categories.

Optimove CRM Marketing Solution integrated into our Seven Sportsbook platform

We were closing the integration process with the industry-leading CRM Marketing Hub Optimove in the last quarter of 2021. The partnership with Optimove came as we aspire to provide the best-in-class solutions for betting operators to boost player lifetime value, boost retention rates, and significantly scale multi-channel personalization. Balkan Bet, a long-time client of ours, was the first one to introduce Optimove’s AI-mapped CRM. The system allows the operator to maximise players’ lifetime value by micro-segmenting its audience and ensuring that every player is approached with the most personal message, every given time across every channel. The time of Dear Customer is long gone. Both the players and the operators know better and are aware that personalisation of the message and the delivery of the exact content player needs is imperative. Players don’t want to be bothered with irrelevant information.

T-1000 Self-Service Betting Terminal on US Market

In the previous quarterly update, I have announced the partnership with Suzohapp, a world leader in the manufacturing and distribution of gaming, amusement and sports betting products. Suzohapp carries a vast portfolio of components available for immediate distribution and for developing custom-built solutions. The company is our representative for the US market and already in Q4 2021, T-1000, Stark’s premium self-service betting terminals, were sold to the first buyers.

The certification of the terminal for the USA was done before in Q3 2021.

Industry recognition: GGA 2022 nomination in the category Retail Supplier of the year

In December 2021, we received one more confirmation of excellence. NSoft has been shortlisted for the Global Gaming Awards London 2022 in the Retail Supplier of the year category.

NSoft’s betting platform serves more than 60,000 devices daily, with a 20% increase in the number of punters and it is used by clients across 5 continents. This decision was merited by unique solutions for the retail business such as Remote device management that provides a sense of presence in any given betting shop by having full control over devices and daily operations even if you are physically miles away from it. Once again we are honoured and humbled to be recognized as one of the industry’s leading betting and gaming suppliers.

In total, NSoft has been shortlisted for 23 awards in 2021 in different categories – from Sportsbook and individual games to iGaming platform categories.

Lottery in Retail

In Q4 we have extended the Lottery to the retail channel as well. NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production. World lotteries have never been closer to the punters. Seven admin platform tool allows operators to choose the custom offer of tournaments and events for printing.

People@NSoft

As a result of Sales Boot Camp, an intense one-month-long programme for sales forces we have conducted during the course of October and November, we are richer for four new colleagues in our Business stream. New forces in Sales have already tackled the challenges of constant growth in clients and new markets.

We are immensely proud that our Employee Net Promoter Score (eNPS) increased to 61. This indicator represents the number of employees who would recommend their employer as a great place to work. The scale is ranging from -100 to +100 and is the ratio between employees detractors and employees promoters. The eNPS score above 50 is considered to be excellent so we are on the right track when it comes to the power of the team!

In general, hybrid work and clear business strategy and goals, together with healthy and stable corporate culture, helped us navigate throughout the entire 2021 with success.

betting innovation

DATA.BET Expands at SiGMA South America 2026

Published

1 hour ago

April 11, 2026

Wladimir P.

data.bet-expands-at-sigma-south-america-2026

DATA.BET has reinforced its ambitions in Latin America by making a strong return to BiS SiGMA South America 2026, one of the region’s most influential iGaming events.

With a significantly larger presence and an expanded product suite, the company demonstrated a clear evolution from its earlier identity as an esports-centric provider into a comprehensive sportsbook solutions partner.

Held in São Paulo, the event provided the perfect stage for DATA.BET to showcase its full-scale betting ecosystem. The company presented an integrated portfolio that spans traditional sports betting, esports wagering, and virtual sports—positioning itself as a one-stop solution for operators targeting regulated markets, particularly in Brazil.

A key highlight of DATA.BET’s offering is its GLI certification for Brazil. This certification is a major advantage for operators, as it removes the need for additional technical approvals and significantly shortens time-to-market. In a rapidly developing regulatory environment like Brazil’s, this capability gives partners a competitive edge when launching or scaling their betting platforms.

At the exhibition stand, visitors explored several product enhancements designed to improve both operator efficiency and player engagement. Among the updates were revamped Statistical Widgets and the esports-focused Timeline Widget, both aimed at delivering richer real-time insights and more immersive user experiences. The introduction of features such as One-Click Bet and Early Payout further underscores DATA.BET’s commitment to streamlining the betting journey while adding flexibility and excitement for end users.

In addition to officially announced upgrades, the company also teased an upcoming feature currently in development. While details remain under wraps, DATA.BET indicated that this innovation will push engagement standards even higher, reflecting its ongoing investment in next-generation betting technology.

Beyond technology, the company ensured its booth stood out through an engaging and interactive atmosphere. Cosplayers portraying popular League of Legends characters Jinx and Ahri attracted steady attention, reinforcing DATA.BET’s roots in esports culture while bridging the gap to mainstream sports betting audiences. A dynamic kinetic screen added a visual centerpiece, helping to maintain strong visitor engagement throughout the event.

According to Natalie Loshatynska, Head of PR & Marketing at DATA.BET, the company’s return to SiGMA South America marks a significant milestone. She emphasized that the transformation from an esports-focused provider to a full sportsbook ecosystem reflects both strategic growth and a deep commitment to local markets. With expanded coverage, localized certification, and tailored tools, DATA.BET is positioning itself as a leading supplier across key verticals including esports, traditional sports, and virtual betting.

This strategic shift aligns with broader industry trends, as Latin America—particularly Brazil—continues to emerge as one of the fastest-growing regulated betting markets globally. By investing in technology, compliance, and localized solutions, DATA.BET aims to empower operators to capitalize on these opportunities while delivering high-quality betting experiences to users.

As competition intensifies in the region, companies that can combine regulatory readiness with innovative product offerings are likely to lead the market. DATA.BET’s performance at BiS SiGMA South America 2026 suggests it is well on its way to becoming a dominant force in the evolving Latin American betting landscape.

The post DATA.BET Expands at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

DATA.BET Returned to BiS SiGMA South America 2026

Published

1 hour ago

April 11, 2026

GamingAmericas.com

data.bet-returned-to-bis-sigma-south-america-2026

The company showcased its full betting portfolio to São Paulo.

DATA.BET, a leading sportsbook solution supplier, has successfully wrapped up its participation at BiS SiGMA South America 2026, one of the largest iGaming events in Latin America. The company was back on the expo floor with a significantly larger stand and a wider portfolio, marking a clear shift from the previous positioning as an esports-first company to a full-spectrum betting ecosystem.

The team presented a complete sportsbook offering covering sports, esports, and virtual specifically tailored for casino and sports betting brands looking to enter or expand in the regulated market. The company holds GLI certification for Brazil, which eliminates the need for additional technical validation and allows operators to reduce time to launch.

At the stand, attendees got a closer look at a range of recent updates, including refreshed Statistical Widgets and the esports Timeline Widget. The company unveiled One-Click Bet and Early Payout, and shared an early look at a new feature yet to be officially announced, aimed at raising the bar for player engagement.

The stand brought the energy visitors have come to expect from DATA.BET. Cosplayers dressed as Jinx and Ahri, fan-favorite characters from League of Legends, drew consistent attention throughout the event, while a kinetic screen added an interactive visual element that kept foot traffic engaged.

“Returning to BiS SiGMA South America this year felt like a natural checkpoint for the team. Last time we were here, DATA.BET was an esports-focused company. This time, we came back with a full sportsbook solution, strengthened by extended coverage, local certification, and products and tools specifically adapted for local clients. All of these steps demonstrate the commitment to establishing ourselves in Brazil as a leading supplier with expertise in key betting verticals: esports, sports, and virtual sports,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET.

DATA.BET continues to invest in its technology and coverage to support partners targeting one of the fastest-growing regulated betting markets in the region.

The post DATA.BET Returned to BiS SiGMA South America 2026 appeared first on Americas iGaming & Sports Betting News.

Basketball Federation of Ukraine

GGBET UA and FBU Host “Media Slam”: A Landmark Open Media Event for Ukrainian Basketball

Published

20 hours ago

April 10, 2026

Wladimir P.

ggbet-ua-and-fbu-host-“media-slam”:-a-landmark-open-media-event-for-ukrainian-basketball

In a historic move for Ukrainian sports, the Basketball Federation of Ukraine (FBU) and title sponsor GGBET UA recently hosted Media Slam in Kyiv. This inaugural open media event served as a high-level forum to analyze the regular season results of the GGBET SuperLeague and the recent performances of Ukraine’s men’s and women’s national teams.

Since becoming the league’s title sponsor in January 2026, GGBET UA has prioritized transparency and engagement. The event highlighted a significant milestone: the return of fans to stadiums despite the ongoing challenges of martial law, signaling a resilient recovery for the domestic game.

Highlights and Recognition

The “Media Slam” wasn’t just about statistics; it was a celebration of the sport’s current momentum:

MVP Honors: The regular season’s top five players were officially recognized for their outstanding contributions.
Kyiv-Basket Victory: The Ukrainian Cup winners received a formal check in honor of their championship win.
Market Discussion: Stakeholders engaged in a candid dialogue regarding the increasing competitiveness of the league.

Sergii Mishchenko, CEO of GGBET UA, commented:

“We didn’t get involved in Ukrainian basketball just to have our logo on a banner. This is a systematic approach. We see the increasing interest in basketball and want to be a part of that growth. The tougher the competition, the stronger Ukrainian basketball becomes.”

A Strategic Expansion

Basketball marks a major pillar in GGBET UA’s diversifying sports portfolio. Following high-profile partnerships with FC Dynamo Kyiv, FC Polissya Zhytomyr, and the Usyk vs. Dubois 2 rematch, the brand is now cementing its status as a cornerstone of the Ukrainian basketball ecosystem.

The post GGBET UA and FBU Host “Media Slam”: A Landmark Open Media Event for Ukrainian Basketball appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.