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NSoft exceeds growth expectations, delivering strong Q4 2021 results
by Dražan Planinić, COO at NSoft
The dawn of the second COVID-19 year was all but the COVID-coloured. The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the last quarter of the year was a worthy closure.
The markets where NSoft is traditionally strong continued to grow steadily with new customers, some returning customers and enhancing co-operation with the existing ones. Fourth-quarter results reflect NSoft’s strategic investments in its core product categories. The overall stake in Q4 2021 grew by 20% YoY and the number of tickets surpassed Q4 2020 data by 12%.
Stake growth by the distribution channels:
- Land-based betting business: 22.5%
- Online: 14.3%
Land-based vs online business ratio continued to improve in Q4 2021. A great portion of new business in 2021 was online with notable growth for some particular games. The most prominent was Roulette and Next Six draw-based games together with Virtual Penalty Shootout and Greyhound Races from the virtual sports betting and racers categories.
Optimove CRM Marketing Solution integrated into our Seven Sportsbook platform
We were closing the integration process with the industry-leading CRM Marketing Hub Optimove in the last quarter of 2021. The partnership with Optimove came as we aspire to provide the best-in-class solutions for betting operators to boost player lifetime value, boost retention rates, and significantly scale multi-channel personalization. Balkan Bet, a long-time client of ours, was the first one to introduce Optimove’s AI-mapped CRM. The system allows the operator to maximise players’ lifetime value by micro-segmenting its audience and ensuring that every player is approached with the most personal message, every given time across every channel. The time of Dear Customer is long gone. Both the players and the operators know better and are aware that personalisation of the message and the delivery of the exact content player needs is imperative. Players don’t want to be bothered with irrelevant information.
T-1000 Self-Service Betting Terminal on US Market
In the previous quarterly update, I have announced the partnership with Suzohapp, a world leader in the manufacturing and distribution of gaming, amusement and sports betting products. Suzohapp carries a vast portfolio of components available for immediate distribution and for developing custom-built solutions. The company is our representative for the US market and already in Q4 2021, T-1000, Stark’s premium self-service betting terminals, were sold to the first buyers.
The certification of the terminal for the USA was done before in Q3 2021.
Industry recognition: GGA 2022 nomination in the category Retail Supplier of the year
In December 2021, we received one more confirmation of excellence. NSoft has been shortlisted for the Global Gaming Awards London 2022 in the Retail Supplier of the year category.
NSoft’s betting platform serves more than 60,000 devices daily, with a 20% increase in the number of punters and it is used by clients across 5 continents. This decision was merited by unique solutions for the retail business such as Remote device management that provides a sense of presence in any given betting shop by having full control over devices and daily operations even if you are physically miles away from it. Once again we are honoured and humbled to be recognized as one of the industry’s leading betting and gaming suppliers.
In total, NSoft has been shortlisted for 23 awards in 2021 in different categories – from Sportsbook and individual games to iGaming platform categories.
Lottery in Retail
In Q4 we have extended the Lottery to the retail channel as well. NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production. World lotteries have never been closer to the punters. Seven admin platform tool allows operators to choose the custom offer of tournaments and events for printing.
People@NSoft
As a result of Sales Boot Camp, an intense one-month-long programme for sales forces we have conducted during the course of October and November, we are richer for four new colleagues in our Business stream. New forces in Sales have already tackled the challenges of constant growth in clients and new markets.
We are immensely proud that our Employee Net Promoter Score (eNPS) increased to 61. This indicator represents the number of employees who would recommend their employer as a great place to work. The scale is ranging from -100 to +100 and is the ratio between employees detractors and employees promoters. The eNPS score above 50 is considered to be excellent so we are on the right track when it comes to the power of the team!
In general, hybrid work and clear business strategy and goals, together with healthy and stable corporate culture, helped us navigate throughout the entire 2021 with success.
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Gambling in the USA
Scientific Games Introduces GlowMark, All-New Fluorescent Marking System for Lottery Extended Play Scratch Games
Vibrant Neon Marking System Enhances the Play Experience for Popular Crossword and Bingo Games
Scientific Games has created an all-new fluorescent marking system for lottery extended play scratch games such as crossword and bingo, adding a vibrant neon glow to the play experience. Recognizing the expanding popularity of extended play games, which have seen significant growth in recent years, the company’s metro Atlanta-based scratch game designers, game programmers, chemists and production experts developed GlowMark to give players a bright fluorescent surprise when they scratch the game. The innovation is available to U.S. and international lotteries.
Scientific Games, the world’s largest creator, producer and manager of lottery games, offers more than 100 strategic product enhancements for its world-leading lottery instant products. The new GlowMark marking system reveals a contrasting neon fluorescent color when the player scratches the play area, a vibrant departure from the typical white reveal area found in most games.
SG Analytics indicate extended play lottery games have grown by 32% in the past five years (2019-2024). Today, they represent 18.3% of U.S. lottery retail sales. What was once a niche product is now offered by 44 U.S. lotteries, with retail sales topping $11.5 billion last year.
Scratch games featuring fluorescent inks also grew in popularity, representing more than 12% of games in the market by fiscal year 2025. Additionally, $10 scratch games with fluorescent inks outperformed other $10 games by nearly 9% in fiscal year 2025.
“Our Innovation and Discovery teams developed this innovation by using fluorescents to enhance the scratch game experience and are now thrilled to debut GlowMark, our newest advancement in extended play marking systems,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “GlowMark gives games a strong, visually appealing contrast between the marked and unmarked areas of the game, adding excitement with glowing neon colors.”
Extended play scratch games produced at Scientific Games’ metro Atlanta global headquarters, as well as production facilities in Canada and the UK, can feature GlowMark. The company’s products represent 70% of lottery instant game global retail sales.
Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
GlowMark
is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Introduces GlowMark, All-New Fluorescent Marking System for Lottery Extended Play Scratch Games appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Resorts World Las Vegas Appoints Respected Industry Leaders Lou Dorn as Chief Legal Officer and Corporate Secretary; Elizabeth Tranchina as General Counsel
Resorts World Las Vegas announces the appointments of Lou Dorn as Chief Legal Officer and Corporate Secretary, and Elizabeth Tranchina as General Counsel. Together, they bring proven leadership across the gaming and hospitality industries and will oversee legal, regulatory, governance, and risk-related functions for the resort, helping to drive operational excellence and support long-term growth.
“Lou brings an exceptional depth of experience in gaming law and regulatory compliance that will be instrumental as we continue to grow and evolve,” said Jim Murren, Chairman of Resorts World Las Vegas. “His leadership will help ensure our operations remain forward-thinking, responsible and built on a strong legal foundation.”
Dorn’s distinguished career spans both public service and private-sector leadership. He comes to Resorts World from Bally’s Corporation, where he served as Senior Vice President and General Counsel – North America and oversaw legal operations for 19 casino and resort properties across the U.S., including online gaming and sports wagering platforms. Prior to that, he held executive legal roles at Monarch Casino & Resort, SLS Las Vegas, Aliante Casino and Hotel and the Las Vegas Hilton, where he led legal strategy, compliance programs and regulatory affairs.
Earlier in his career, Dorn served as Chief of the Corporate Securities Division for the Nevada Gaming Control Board and as Deputy Attorney General for the State of Nevada. In these roles, he helped shape and enforce gaming regulations and compliance for the state, gaining a comprehensive understanding of both Nevada gaming law and federal securities law.
“Joining Resorts World Las Vegas at such a dynamic time in its growth is an exciting opportunity,” said Dorn. “Having spent my career navigating the complexities of gaming law and regulatory compliance, I look forward to supporting the resort’s continued success by ensuring we operate with the highest standards of legal integrity and strategic governance.”
Resorts World Las Vegas also welcomes Elizabeth Tranchina as General Counsel. A seasoned legal counsel with more than 20 years of legal and regulatory compliance experience in the gaming and hospitality industry, Tranchina began her legal career as an Assistant Attorney General in the Gaming Division for the Louisiana Department of Justice. She most recently served as General Counsel for Investar Bank, headquartered in Louisiana, overseeing the legal operations for more than 20 branch locations across Louisiana, Texas and Alabama. Prior to that, she was General Counsel at Rio Hotel & Casino where she managed the legal, regulatory compliance and risk functions for the property. Tranchina has held senior leadership roles at publicly traded gaming, sports betting, and iGaming companies, overseeing legal and compliance matters across multiple jurisdictions.
“Elizabeth brings a steady, solutions-oriented mindset to complex legal challenges. Her experience across gaming and financial services adds valuable perspective to our leadership team, and her contributions will be instrumental as we continue to grow,” said Carlos Castro, President and Chief Financial Officer for Resorts World Las Vegas.
For more information about Resorts World Las Vegas, please visit rwlasvegas.com.
The post Resorts World Las Vegas Appoints Respected Industry Leaders Lou Dorn as Chief Legal Officer and Corporate Secretary; Elizabeth Tranchina as General Counsel appeared first on Gaming and Gambling Industry in the Americas.
In today’s connected world, a single missed message can have a ripple effect far beyond its intended recipient. For high-volume messaging businesses, from fintech to e-commerce, reliability isn’t just a feature; it’s the foundation.
At CommsHub, we’ve seen how even the most robust communication strategies can fall apart when traffic isn’t managed intelligently. That’s why built-in failover isn’t an add-on for us, it’s at the very core of our platform architecture.
The Hidden Risk in Messaging at Scale
Sending a million messages is easy. Delivering a million messages on time without losses, delays, or duplicates is the real challenge.
Traditional messaging setups often rely on a primary route, with a manual backup plan in case of outages. The problem? Manual intervention takes time and every second loss increases the risk of failed conversions, missed verifications and frustrated customers.
For some sectors, a five-minute delay can mean thousands in lost revenue. For others, it can damage trust irreparably.
How Our Failover Works
CommsHub’s built-in failover system works like an automated traffic director.
- Real-Time Route Monitoring: Every active channel is monitored for delivery speed, message status and error rates.
- Instant Automatic Switching: If performance drops below a set threshold or a provider experiences downtime traffic is instantly redirected to the next best available route.
- Multi-Level Redundancy: We don’t just fail over once. Traffic can cascade through multiple backup routes until successful delivery is confirmed.
This means campaigns keep running without interruption, even when unexpected technical issues occur in the background.
The Numbers Behind It
In controlled environments, we’ve observed that our failover logic reduces message loss to near zero. While previously around 17% of messages were considered as lost or undelivered – while in reality, fallback mechanism saves them.
The architecture also ensures that when switching routes, there’s no spike in costs thanks to our intelligent routing engine, which considers provider pricing in real time.
Protecting Revenue and Reputation
The immediate benefit is obvious: you don’t lose communication with your audience. But the deeper value lies in protecting both revenue and reputation.
For high-volume businesses, the stakes are high:
A trading platform missing two-factor authentication codes risks losing active traders.
An e-commerce brand failing to deliver time-sensitive promotions risks wasted ad spend.
A fintech company delaying fraud alerts risks customer churn.
CommsHub’s failover was designed to address these risks without requiring extra integration work or manual monitoring.
Engineering for the Future of Messaging
We see failover not as a safety net, but as a structural pillar of next-generation communication platforms. As channels diversify and volumes grow, redundancy and intelligent routing will be as essential as delivery speed and analytics.
This is why we’ve invested heavily in creating an architecture that can evolve with market needs from adding new providers in days instead of weeks, to scaling traffic instantly during spikes.
The result? Businesses that can move faster, sleep easier and deliver messages with confidence.
In messaging, there’s no such thing as “just a delay.”
Every second counts and with built-in failover, those seconds are always on your side.
Meet Us at SBC Summit Lisbon 2025
We’ll be showcasing CommsHub’s next-generation messaging solutions at SBC Summit Lisbon 2025, from 16-18 September.
Visit us at Booth D181 to see how built-in failover can help your business deliver every message with confidence.
The post How CommsHub Built-In Failover Protects High-Volume Messaging Businesses appeared first on European Gaming Industry News.
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