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NSoft exceeds growth expectations, delivering strong Q4 2021 results

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by Dražan Planinić, COO at NSoft 

The dawn of the second COVID-19 year was all but the COVID-coloured. The entire 2021 was shaped to fit our further development and the expansion of the business, therefore the last quarter of the year was a worthy closure.

 

The markets where NSoft is traditionally strong continued to grow steadily with new customers, some returning customers and enhancing co-operation with the existing ones. Fourth-quarter results reflect NSoft’s strategic investments in its core product categories. The overall stake in Q4 2021 grew by 20% YoY and the number of tickets surpassed Q4 2020 data by 12%.

Stake growth by the distribution channels:

  • Land-based betting business: 22.5%
  • Online: 14.3%

Land-based vs online business ratio continued to improve in Q4 2021. A great portion of new business in 2021 was online with notable growth for some particular games. The most prominent was Roulette and Next Six draw-based games together with Virtual Penalty Shootout and Greyhound Races from the virtual sports betting and racers categories.

Optimove CRM Marketing Solution integrated into our Seven Sportsbook platform

We were closing the integration process with the industry-leading CRM Marketing Hub Optimove in the last quarter of 2021. The partnership with Optimove came as we aspire to provide the best-in-class solutions for betting operators to boost player lifetime value, boost retention rates, and significantly scale multi-channel personalization. Balkan Bet, a long-time client of ours, was the first one to introduce Optimove’s AI-mapped CRM. The system allows the operator to maximise players’ lifetime value by micro-segmenting its audience and ensuring that every player is approached with the most personal message, every given time across every channel. The time of Dear Customer is long gone. Both the players and the operators know better and are aware that personalisation of the message and the delivery of the exact content player needs is imperative. Players don’t want to be bothered with irrelevant information.

T-1000 Self-Service Betting Terminal on US Market

In the previous quarterly update, I have announced the partnership with Suzohapp, a world leader in the manufacturing and distribution of gaming, amusement and sports betting products. Suzohapp carries a vast portfolio of components available for immediate distribution and for developing custom-built solutions. The company is our representative for the US market and already in Q4  2021, T-1000, Stark’s premium self-service betting terminals, were sold to the first buyers.

The certification of the terminal for the USA was done before in Q3 2021.

Industry recognition: GGA 2022 nomination in the category Retail Supplier of the year

In December 2021, we received one more confirmation of excellence. NSoft has been shortlisted for the Global Gaming Awards London 2022 in the Retail Supplier of the year category.

NSoft’s betting platform serves more than 60,000 devices daily, with a 20% increase in the number of punters and it is used by clients across 5 continents. This decision was merited by unique solutions for the retail business such as Remote device management that provides a sense of presence in any given betting shop by having full control over devices and daily operations even if you are physically miles away from it. Once again we are honoured and humbled to be recognized as one of the industry’s leading betting and gaming suppliers.

In total, NSoft has been shortlisted for 23 awards in 2021 in different categories – from Sportsbook and individual games to iGaming platform categories.

Lottery in Retail

In Q4 we have extended the Lottery to the retail channel as well. NSoft Lottery is provided through Betradar Unified Odds Feed (UOF), which covers 160+ lotteries from over 30 countries. Also, UOF minimises the possibilities of errors and disturbances in production. World lotteries have never been closer to the punters. Seven admin platform tool allows operators to choose the custom offer of tournaments and events for printing.

People@NSoft

As a result of Sales Boot Camp, an intense one-month-long programme for sales forces we have conducted during the course of October and November, we are richer for four new colleagues in our Business stream. New forces in Sales have already tackled the challenges of constant growth in clients and new markets.

We are immensely proud that our Employee Net Promoter Score (eNPS) increased to 61. This indicator represents the number of employees who would recommend their employer as a great place to work. The scale is ranging from -100 to +100 and is the ratio between employees detractors and employees promoters. The eNPS score above 50 is considered to be excellent so we are on the right track when it comes to the power of the team!

In general, hybrid work and clear business strategy and goals, together with healthy and stable corporate culture, helped us navigate throughout the entire 2021 with success.

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Las diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming

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El crecimiento del iGaming en Argentina ha posicionado al país como uno de los mercados más dinámicos de América Latina. Sin embargo, detrás de esta expansión existe un desafío que está cobrando cada vez más relevancia para los operadores: adaptarse a un mercado donde cada provincia presenta diferentes requisitos regulatorios, condiciones operativas y dinámicas comerciales.

A diferencia de muchos otros mercados de la región, Argentina no opera bajo un único marco regulatorio. Cada jurisdicción establece sus propios requisitos, procesos de licenciamiento y condiciones de operación, lo que obliga a los operadores a adaptarse constantemente a diferentes realidades dentro de un mismo país.

Para OKTO PAYMENTS, proveedor de infraestructura de pagos y servicios financieros para industrias digitales complejas y reguladas, estas particularidades locales representan tanto un desafío como una oportunidad. A medida que el mercado evoluciona, los operadores deben encontrar formas de escalar de manera eficiente manteniendo la consistencia en entornos operativos cada vez más diversos.

“Durante años, el crecimiento fue el principal objetivo de la industria. Hoy, el desafío radica en cómo escalar eficientemente en un mercado donde cada jurisdicción puede presentar distintos requisitos, expectativas y dinámicas operativas”, señaló André Boesing, gerente general para South LatAm de OKTO PAYMENTS.

A medida que el mercado continúa madurando en las distintas provincias, los operadores enfrentan crecientes exigencias en materia de transparencia, trazabilidad y control operativo. La capacidad de adaptarse a requisitos regulatorios y operativos diversos se está convirtiendo en un factor cada vez más importante para lograr un crecimiento sostenible.

Como resultado, la capacidad de coordinar múltiples proveedores, métodos de pago y procesos operativos se ha vuelto cada vez más estratégica para los operadores que buscan ampliar su presencia en todo el país manteniendo una experiencia de usuario consistente.

“Los usuarios esperan una experiencia simple y fluida independientemente del lugar donde jueguen. Pero detrás de esa experiencia existe una creciente complejidad operativa que los operadores deben gestionar eficientemente a medida que se expanden a diferentes jurisdicciones”, agregó Boesing.

A medida que los operadores amplían sus operaciones en múltiples jurisdicciones, gestionar distintos proveedores de pago, métodos de pago y requisitos operativos se vuelve cada vez más complejo. Capacidades como la orquestación de depósitos y retiros, la gestión de tesorería y liquidez, y los procesos de liquidación eficientes están emergiendo como habilitadores críticos para este crecimiento. Al permitir que los operadores centralicen múltiples conexiones de pago a través de una única capa de infraestructura, mejoren la visibilidad de la liquidez y optimicen los procesos de liquidación, estas capacidades ayudan a reducir la complejidad, fortalecer el control operativo y respaldar una experiencia de usuario fluida en diferentes mercados.

“En muchos casos, la infraestructura pasa desapercibida hasta que algo sale mal. Sin embargo, en mercados altamente fragmentados como Argentina, la capacidad de gestionar múltiples proveedores, mantener la consistencia operativa y adaptarse rápidamente a los requisitos locales puede convertirse en una ventaja competitiva en sí misma. En OKTO PAYMENTS llamamos a esto ‘jugar de una manera diferente’: competir no solo a través de productos y servicios, sino también mediante la resiliencia operativa y la capacidad de adaptación”, explicó Boesing.

Para OKTO PAYMENTS, la evolución del mercado argentino demuestra que el éxito a largo plazo dependerá no solo de atraer usuarios, sino también de la capacidad de operar eficientemente en entornos cada vez más complejos.

“Los operadores mejor posicionados para alcanzar el éxito a largo plazo serán aquellos capaces de combinar crecimiento, control operativo y adaptabilidad. La infraestructura financiera ya no es simplemente una capa de soporte tecnológico; se está convirtiendo en una ventaja estratégica en mercados cada vez más sofisticados”, concluyó Boesing.

OKTO PAYMENTS trabaja con operadores que navegan el escenario multijurisdiccional de Argentina para simplificar las operaciones de pago mediante una única capa de orquestación para depósitos y retiros instantáneos, gestión de tesorería y liquidez.

The post Las diferencias locales de Argentina representan tanto un desafío como una oportunidad para el sector del iGaming appeared first on Americas iGaming & Sports Betting News.

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Bigger Piggy Bank Super Wheel

Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab

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Two new online slot titles go live across the UK and Malta iGaming markets, including a Player Link community mechanic.

Inspired Entertainment, Inc. has launched two new online slot titles—Bigger Piggy Bank Super Wheel™ and Cops ‘n’ Robbers Smash ‘N’ Grab™—now available across the UK and Malta iGaming markets.

The company said Bigger Piggy Bank Super Wheel combines its Bigger Piggy Bank™ series with Player Link™ and a “Super Wheel” community feature. The title includes cash collection mechanics, a Free Spins Bonus and shared wheel prizes.

Cops ‘n’ Robbers Smash ‘N’ Grab brings back the Cops ‘n’ Robbers franchise with a 243-ways setup and multiple bonus mechanics. Inspired said the game includes Free Spins, Wheel Bonuses and random reel modifiers, plus optional features including Fortune Bet, Bonus Buy, Fortune Spins and Gamble, and a choice of volatility profiles.

Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “We’re always looking for new ways to evolve proven mechanics and themes that resonate most with players, and these two releases do exactly that. Bigger Piggy Bank Super Wheel offers a fresh social-style dynamic through Player Link, creating anticipation that builds beyond the individual player experience, while Cops ‘n’ Robbers Smash ‘N’ Grab brings one of our most recognisable game franchises back with more action, features and entertainment. Together, this duo offers operators two distinctive titles that combine proven gameplay with strong engagement potential and broad market appeal. Whether it’s smashing Piggy Banks or cracking safes, these games are built to keep players coming back for more.”

The post Inspired rolls out Bigger Piggy Bank Super Wheel and Cops ‘n’ Robbers Smash ‘N’ Grab appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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eSports

Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm

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Sportradar is positioning the 2026 World Cup (June 11 to July 19, 2026), hosted across the United States, Canada, and Mexico, as a major acquisition moment for Latin American sportsbooks—while warning that the expanded tournament format will raise operational and risk demands. In a “World Cup Report 2026,” the company highlights a 48-team field, 104 matches and a “favorable time zone” for Latin American audiences as factors likely to drive spikes in deposits and in-play betting activity.

The report cites the tournament organizer’s projection of approximately 6 billion engagements across traditional TV, streaming, digital platforms, and public screenings, with streaming and mobile consumption expected to represent over 30% of total audience. Sportradar also points to broader consumer intent data it references: around 60% of consumers plan to bet online or via mobile apps during the tournament, including nearly 19% who plan to bet for the first time.

Operationally, Sportradar argues the expanded match schedule increases exposure: “More matches mean more in-play betting windows, greater liability exposure, and higher volatility.” It also frames payments and product depth as differentiators, citing Brazil’s PIX instant payment system as an example of local rails shaping user expectations and internal efficiency, and pointing to growth in Parlays and Bet Builders among its operator partners.

On market context, the report highlights Brazil entering “its first full event cycle under a licensing framework,” stating the regulated market generated R$37 billion (approximately US$ 7.3 billion) in gross gaming revenue in 2025. It adds that Brazil is projected to account for approximately 10% of global betting handle during the tournament.

Sportradar’s recommended strategy centers on three pillars—enhanced betting experience, deeper fan engagement, and “an ecosystem of uncompromising integrity”—with artificial intelligence positioned as the cross-cutting enabler. The company says its Universal Fraud Detection System (UFDS AI) analyzes “over 30 billion odds movements” annually from more than 600 operators, and claims modern manipulation trends are concentrated in live betting, stating approximately 89% of cases target in-play markets. It also says that in 2025, “AI drove a 56% increase in detections.”

The post Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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