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Kambi Group plc extends partnership with Kindred Group and gains ability to prepay convertible bond

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New contract continues successful partnership until 2026 while Kambi meets requirements to prepay convertible bond previously issued to Kindred

Kambi Group plc and Kindred Group have agreed a three-year extension to its sportsbook partnership after signing a new agreement up to the end of 2026. In addition to the contract, Kambi’s strong financial performance has seen it meet specific conditions required to prepay, at its own discretion, a convertible bond previously issued to a wholly owned subsidiary of Kindred.

The new agreement, which will take effect after the completion of the current contract which runs until 1 January 2024, continues the successful partnership first established in 2014 following Kindred’s decision to spin-off its sportsbook arm, Kambi, now the world’s leading sports betting technology and services provider.

As part of the spin-off, Kindred was issued a €7.5m convertible bond in Kambi, however, having satisfied certain financial performance criteria set out in the bond agreement, Kambi now has the option to prepay the full loan amount and exit the bond agreement at any time of its own discretion. Upon the prepayment of the convertible bond, Kambi will no longer be required to seek prior consent for certain events and will eliminate the prospect of Kindred converting the bond into shares, which would have given the operator a controlling influence over Kambi. This ensures Kambi and its shareholders have complete control of the company’s strategic direction.

As well as the continuation of a long and successful partnership, the contract provides security to both Kambi and Kindred throughout the extended term. The contract provides Kambi with a baseline guarantee of revenue, with Kindred committed to a minimum revenue contribution of €55m across 2024 to 2026. Meanwhile, Kindred will be guaranteed Kambi’s technology and services as it aims, over time, to leverage Kambi’s increasingly modularised offering to pursue its own platform strategy. As communicated by Kindred, from 2024 the operator seeks to reduce its reliance on Kambi and rebalance its use of proprietary and third-party products, with Kambi’s technology to remain an integral part of Kindred’s sportsbook offering.

The contract extension comes as Kambi continues to build on its market-leading differentiation capability by further modularising its technology and services to give operators greater scope to create unique sports betting experiences. In doing so, Kambi is strengthening its ability to attract and retain a select group of top-tier partners that increasingly demand a hybrid approach to technology. This approach is reflected in Kambi’s contract extension with Kindred and central to Kambi’s strategy of developing best-in-breed functionality.

Kristian Nylén, Kambi CEO and Co-founder said: “Kambi and Kindred continue to enjoy a fantastic relationship and this contract extension, which sees Kambi commit to providing Kindred with our modularised technology and services until 2026, enables this form of symbiotic partnership to further develop and best support the evolving strategies of both companies.

“The financial security and change of control protection granted by this new agreement, as well as the control we have gained over the convertible bond, place Kambi in a strong position as we enter our next chapter of global growth and take a significant step towards us becoming the key enabler for visionary operators in regulated markets across the world.”

Henrik Tjärnström, CEO Kindred Group, commented: “I’m very pleased that we have secured a continued collaboration with our long-term partner Kambi to supply us with high-quality technology and trading services for the coming five years. This agreement is an important building block in our long-term strategy to transform Kindred into a product driven company with a sustained dedication on customer experience, and we are excited to continue to work closely with Kambi to evolve the partnership.”

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Meet N1 Partners at Affiliate World Global in Dubai

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N1 Partners will attend Affiliate World Global in Dubai on March 4–5, 2026. The event brings together affiliates, media buyers, and performance-focused brands for intensive networking, deal-making, and practical discussions around traffic, monetization, and scaling.

A key focus for the team will be the N1 Traffic Cups — a year-long series of traffic tournaments running throughout 2026. The opening stage, N1 SEO Traffic Cup, is now launching and will kick off the season for affiliates ready to compete, scale, and earn additional rewards. Affiliate World Global provides an ideal opportunity to discuss the N1 SEO Traffic Cup in person, connect directly with the team, and explore strategies to maximize performance within the tournament.

At the Dubai event, N1 Partners will meet with partners seeking strong brands, fast execution, and flexible deal structures across 10+ Tier-1 GEOs. The team will also share insights into upcoming 2026 projects, new launches, and strategic growth priorities for the year ahead.

Book a meeting with the team

To make the most of Affiliate World Global, partners are encouraged to arrange meetings in advance and discuss cooperation opportunities on-site. Alexey Gusarov, Team Lead of Affiliates, and Victoria Sokolenko, Affiliate Manager, will represent N1 Partners in Dubai and will be available throughout the event to discuss traffic strategies, deal structures, and participation in the upcoming N1 Traffic Cups.

Why meet N1 Partners at Affiliate World Global

Attendees can explore:
• 14+ casino and sportsbook brands with Reg2Dep up to 70%
• Top deals across 10+ Tier-1 GEOs
• CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models

See you in Dubai at Affiliate World Global.

About N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser объединing 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating since 2018, the company delivers stable results and long-term value for partners worldwide. N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention systems, and an experienced team, N1 Partners helps partners achieve consistent earnings across competitive Tier-1 markets.

Be number one with N1 Partners.

The post Meet N1 Partners at Affiliate World Global in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Affiliate World Global

Meet N1 Partners at Affiliate World Global in Dubai

Published

on

meet-n1-partners-at-affiliate-world-global-in-dubai

N1 Partners team is attending Affiliate World Global in Dubai on 4 and 5 March 2026. The event is a major meeting point for affiliates, media buyers, and performance-driven brands, known for high-intensity networking, deal-making, and practical conversations around traffic, monetization, and scaling.

One of the key focuses will be the N1 Traffic Cups series, a year-long format of traffic tournaments running throughout 2026. The first stage, N1 SEO Traffic Cup, which is just getting started and will open the season for affiliates ready to compete, scale, and earn extra rewards.

Affiliate World Global will be the perfect moment to discuss the N1 SEO Traffic Cup in person. Attendees will be able to connect directly with the team, get the details first, and explore the best strategies for their traffic to take advantage of the tournament.

In Dubai, N1 Partners will be ready to connect with partners looking for strong brands, fast execution, and flexible deals across 10+ Tier-1 GEOs. The team will also share insights into new projects planned for 2026, upcoming launches, and key growth priorities for the year ahead.

Book a Meeting with Our Affiliate Managers

To make the most of Affiliate World Global, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site.

Alexey Gusarov, Team Lead of Affiliates and  Victoria Sokolenko, Affiliate Manager, will represent N1 Partners in Dubai and will be available throughout the event to talk about traffic strategy, deal structures, and how to join the upcoming N1 Traffic Cups.

Why Meet N1 Partners at Affiliate World Global

Affiliate World Global is the right place to explore:

  • 14+ casino and sportsbook brands with Reg2Dep up to 70%
  • Top deals across 10+ Tier-1 GEOs
  • CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models

See you in Dubai at Affiliate World Global.

About N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating successfully since 2018, the company delivers stable results and long-term value for partners worldwide.

N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention system, and experienced team, N1 Partners helps partners achieve consistent earnings even in highly competitive Tier-1 markets.

Be number one with N1 Partners.

The post Meet N1 Partners at Affiliate World Global in Dubai appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Latest News

Meet N1 Partners at Affiliate World Global in Dubai

Published

on

N1 Partners team is attending Affiliate World Global in Dubai on 4 and 5 March 2026. The event is a major meeting point for affiliates, media buyers, and performance-driven brands, known for high-intensity networking, deal-making, and practical conversations around traffic, monetization, and scaling.

One of the key focuses will be the N1 Traffic Cups series, a year-long format of traffic tournaments running throughout 2026. The first stage, N1 SEO Traffic Cup, which is just getting started and will open the season for affiliates ready to compete, scale, and earn extra rewards.

Affiliate World Global will be the perfect moment to discuss the N1 SEO Traffic Cup in person. Attendees will be able to connect directly with the team, get the details first, and explore the best strategies for their traffic to take advantage of the tournament.

In Dubai, N1 Partners will be ready to connect with partners looking for strong brands, fast execution, and flexible deals across 10+ Tier-1 GEOs. The team will also share insights into new projects planned for 2026, upcoming launches, and key growth priorities for the year ahead.

Book a Meeting with Our Affiliate Managers

To make the most of Affiliate World Global, book a meeting with N1 Partners in advance and discuss partnership opportunities directly on-site.

Alexey Gusarov, Team Lead of Affiliates and  Victoria Sokolenko, Affiliate Manager, will represent N1 Partners in Dubai and will be available throughout the event to talk about traffic strategy, deal structures, and how to join the upcoming N1 Traffic Cups.

Why Meet N1 Partners at Affiliate World Global

Affiliate World Global is the right place to explore:

  • 14+ casino and sportsbook brands with Reg2Dep up to 70%
  • Top deals across 10+ Tier-1 GEOs
  • CPA up to €700 for high-performing traffic, RevShare up to 45% + NNCO for top partners, and hybrid models

See you in Dubai at Affiliate World Global.

About N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and sportsbook brands with high LTV and Reg2Dep conversion rates of up to 70%. Operating successfully since 2018, the company delivers stable results and long-term value for partners worldwide.

N1 Partners offers transparent terms, flexible partnership models, and a reputation as a reliable partner. With a strong product portfolio, advanced retention system, and experienced team, N1 Partners helps partners achieve consistent earnings even in highly competitive Tier-1 markets.

Be number one with N1 Partners.

Continue Reading

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