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Push Gaming announces latest tier-one partnership with ComeOn Group
B2B gaming supplier Push Gaming has signed a partnership agreement with leading iGaming operator ComeOn Group that will see its content distributed in the operator’s licensed territories.
The deal sees player-first titles such as the hit of 2021 Jammin’ Jars 2, Fire Hopper, Bison Battle and the upcoming Big Bamboo become available to ComeOn’s players in regulated markets such as Germany, Sweden and other Scandinavian countries.
The agreement is the latest in a series of high-profile partnerships that Push has announced in the first few weeks of 2022 with 888 and 32Red already under its belt, reflecting the tier-one ambitions the supplier is pursuing on the back of its string of hit slots.
Commenting on the announcement, Fiona Hickey, Head of Sales at Push Gaming said: “It’s been a busy first few weeks of the year for our European growth and we’re certainly not stopping here!
“Maintaining this momentum and replicating it in other major global territories is key for our growth plans this year and with the success we’re enjoying with our games we’re excited at the prospects for 2022.”
Cristiano Blanco, Chief Product Officer at ComeOn Group, added: “It’s a delight to have the quality of games available to our players that Push provides. Its success as a studio reflects our own growth and with games like the Jammin’ Jars series, Razor Shark and its upcoming titles, we’re really looking forward to the level of content we’re going to be able to showcase with such a player-first provider.”
Push’s 2022 expansion follows a hugely successful 2021, having picked up crowns at the Casino Beats Game Developer Awards, Game of the Year at the 2021 SiGMA Europe Awards and also being shortlisted for a further four crowns at the prestigious EGR B2B Awards 2021.
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Finnish gambling sector
Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027
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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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