Latest News
Better Collective establishes new Long Term Incentive Plan for key employees in the Better Collective group

The board of directors (the “Board“) of Better Collective A/S has decided to implement a new Long Term Incentive Plan (the “LTI“) for key employees in the Better Collective group. Grants under the new LTI will be in the form of performance share units and share options vesting over a 3-year period. The executive management of Better Collective A/S will not receive any grants under the LTI.
The LTI has been designed by the Remuneration Committee and approved by the Board with the focus to appropriately retain, motivate and reward selected key employees in the Better Collective group. The intent is also to support sustainable value creation for the shareholders as well as aligning the interests of participants in the LTI to those of the Better Collective A/S’ shareholders. To achieve this, the LTI provides an opportunity to participate in the value creation of Better Collective A/S by rewarding business performance against selected metrics as well as share price growth.
In total the grants under the LTI in 2022 covers 71,432 performance share units and 23,221 share options to 35 key employees in total. Though it is the intention that the program will be revolving with a yearly grant, the size of such grants and the allocation hereof in the following years, will be at the full discretion of the Board.
The total value of the 2022 LTI grant program is 1.4 mEUR (Calculated @Black-Scholes value) measured at the target level, which is to say 100% achievement of the financial goals. If the financial goals are not met, the value of these grants will be zero. If exceptional performance above target is achieved on the financial goals, the maximum value of the 2022 LTI grants can reach 2.8mEUR (@Black-Scholes value), assuming a constant share price.
The grant value of the program (Black Scholes formula) will be evenly expensed as an employee remuneration cost during the vesting period. The cost will be revalued at each period based on the forecasted performance on the financial KPIs at that time and the expected retention rate of the employees included in the program.
The LTI will have no dilutive effect on Better Collective A/S’ shareholders, since Better Collective A/S intends to initiate share buy-back programs to meet its obligations under the LTI.
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Latest News
BetBlocker expands to offer French language support

Internationally recognised safer gambling charity, BetBlocker, today announces the expansion of their support for vulnerable players to include a French language feature for the app.
UK and US charity organisation, BetBlocker, provides free and anonymous blocking software, supporting users to manage their interactions with gambling in a safe and sustainable manner.
BetBlocker has been rapidly expanding their support to include new languages over the last 12 months, with the inclusion of French raising the total languages supported to 20. With an estimated 34 million gamblers in France alone, alongside Canda in North America and many countries on the African continent using French as their official language, this launch ensures that a valuable new tool is accessible within a substantial worldwide community.
Duncan Garvie, Founder and Trustee of BetBlocker was thrilled when asked about the most recent language addition: “I’m really pleased to open up BetBlocker to French speaking communities. With the recent launch of the US arm of our charity, raising our profile in North America is a strategic priority. This launch helps us support our French Canadian friends.
Beyond this, I’m always keen to do whatever we can to support the emerging markets in Africa. This is an underserved community where a free and anonymous service like BetBlocker can make a meaningful difference to a lot of lives.
I want to personally thank Xavi D. and Christina Theophilos for their tireless work supporting us to deliver this translation. BetBlocker could not have done this without them.”
The post BetBlocker expands to offer French language support appeared first on European Gaming Industry News.
Latest News
More bang for your buck

Troy Paul of SGG Media, on why streamers and influencer amplification are fast becoming the cornerstone of media activation for sportsbook and casino brands
Amplification is crucial to getting the most out of marketing activity and spend, but it’s something that very few online sportsbook brands are doing, let alone getting right.
Amplification means taking marketing campaigns and materials and “amplifying” them through targeted influencers that get the messaging in front of even more people.
Let me explain by way of example.
An operator will pay an athlete millions of dollars a year to create social posts about its sportsbook and offering, including new bonuses and Sunday Football Picks.
Let’s say the athlete is making a post on Monday that says he loves the Kansas City Chiefs in that week’s game and that DraftKings is offering a boost to all players who tail his bet slip.
This post will generate a decent number of impressions and clicks, but this can be “amplified” by having the top Kansas City Chiefs fan accounts retweet it on X or create an Insta story around it.
These influencers will then say things like “I love this play” or “KC fans, don’t miss out!”, boosting the message to more people and ultimately driving engagement and interaction.
In many cases, we have taken posts that will generate around 50,000 impressions and through our network of influencers, make that post go viral with 10x-20x engagement and reach.
Sportsbooks spend millions on their celebrity partnerships and brand ambassadors, but for a few thousand dollars, amplification can turbo-charge engagement with that content and transform KPIs.
And it’s not just sportsbooks that can benefit from this – so too can online casinos, casinos, racetracks and tribal casinos and sportsbooks.
Mastering the art of amplification
The channels through which amplification is the most effective are evolving with live streaming very much king these days.
The audiences behind popular sports and casino live streams are extremely loyal, and those who can lead an audience through an entertaining stream are becoming instrumental to operator growth.
Streamers are the new celebrities and the space as a whole has tons of latent potential to explore and growth to unlock, especially in terms of a media play.
In terms of how it works relating to amplification, let’s take a Tuesday NBA team in a mid-level market as an example. Most NBA fans don’t even know the game is on, let alone where to watch it.
If a popular streamer had the necessary media access to live stream the game, his loyal audience would tune in to watch the stream regardless and then in turn be introduced to the NBA.
Streamers ultimately create a community around the content they are watching, and this can directly translate to a growing audience around a sport, team, player or, of course, a betting brand.
Sportsbook and casino brands need to get in on the amplification action
This is why sportsbook and casino brands need to sign with streamers early and use them to support marketing campaigns and growth initiatives.
For me, developing a product around a streamer’s audience will prove to be an immensely important aspect for growing brand equity and boosting engagement in the months and years ahead.
For example, a client of ours recently created a 1SC promo link for the first 5,000 users to log into their account through the link. The stream reached the 5,000-user cap in 24 hours.
This means 5,000 unique accounts logged into and/or wagered through the social casino account in the 24-hour period, which is an insane metric.
This stands as a perfect example of how an operator can build out a campaign targeted at streaming, and how amplification through streaming resulted in success.
There are tons of opportunities to explore
Of course, this is just one example and there are loads of opportunities for both operators and content creators to get into.
Streamers that can leverage platforms like X, Instagram and TikTok to create a loyal audience that shows up daily for their content will be in an excellent position to monetise through partnerships.
The operators that recognise this trend early, and we are still in the early days of streaming and amplification, will get ahead of the curve in the ever-changing landscape of media activation.
But where there are opportunities there are also challenges and streaming is no different. The big one here is that no post-editing can be done as everything is broadcast in real-time.
This makes it imperative that streaming hosts are well versed in the sportsbook/casino’s brand guidelines and the compliance and responsible gambling elements that come along with it.
Influencer amplification is the cornerstone of media activation
With influencer amplification, brands don’t need to spend millions of dollars with Google AdSense or Meta ads to target fans – even though this is what’s been done up until this point.
With streaming and general influencer amplification, campaigns can be delivered directly to fans that genuinely care about the content.
What’s more, this can be done for pennies on the dollar of what traditional media would cost, and with a much better return.
In short, online and land-based gambling brands can get more bang for their buck.
The post More bang for your buck appeared first on Gaming and Gambling Industry in the Americas.
Central Europe
Digitain Partners with Gamingtec to Expand Presence in Europe

Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”
The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.
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