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Relax Gaming promotes Nadiya Attard to Chief Commercial Officer

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Relax Gaming, the iGaming aggregator and supplier of unique content, has strengthened its commercial team to deliver upon its ambitious market expansion plans with the promotion of Nadiya Attard to the role of Chief Commercial Officer.

Having held the position of Director of Sales since joining Relax two years ago, Nadiya boasts 20 years of extensive experience in the iGaming sector, across both B2B and B2C for industry giants including Betfair, Microgaming and NetEnt.

Offering a unique combination of commercial and technical knowledge, as well as a Master’s degree in programming, Nadiya has consistently exhibited an in-depth understanding of regulatory landscape and legal framework across numerous jurisdictions.

Thanks to her wealth of experience, Nadiya’s role has proven invaluable to Relax Gaming’s impressive growth in recent years, aiding in significant expansion in distribution of the company’s network.

With a solution-oriented approach, Nadiya holds a well-earned reputation for consistently delivering on her targets, even when faced with challenges and alongside her dedication to maintaining a healthy work-life balance.

Following her appointment, Nadiya will succeed the position from Daniel Eskola who will now take on the role of Deputy CEO.

Daniel moved from CEO to CCO in November 2019 to focus fully on the commercial side of the business, during which time Relax went from strength to strength, with revenue from its slot content increasing by a staggering 592%.

Commenting on Nadiya’s appointment, Daniel Eskola, Relax Gaming Deputy CEO, said: “I am very proud of the commercial team, which has delivered phenomenal growth in a highly competitive market. After committing to two years as CCO and all targets delivered, it is time to hand over the reins to Nadiya who has been outstanding from day one.

“The commercial team is in very capable hands to lead Relax onward to a total of 300+ operators in the coming years, including multiple market entries on the horizon. On a personal note, I am incredibly excited to move into my role as Deputy CEO at Relax, giving me time to focus on special projects that are expected to be delivered in late spring 2022.”

Nadiya Attard, Relax Gaming Chief Commercial Officer, added: “Two years ago when joining Relax, my promise was to help accelerate the company’s success and now it’s time to reach new heights and take the next step.

“With a continued focus on team growth, development, empowerment and collaboration, I know we will continue to exceed expectations as we continue to drive differentiation and expand into new regulated markets.”

Relax now offers its partners more than 3,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.

Recognised by the industry as a true driver of differentiation, Relax Gaming has won a host of awards for its approach, celebrating “Casino Content Supplier” at the 2021 EGR Awards, as well as “Casino Software Supplier” at the EGR B2B 2020 Awards.

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CT Interactive Partners with Betano.cz for Live Rollout

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CT Interactive has unveiled its newest partnership with Betano in the Czech Republic, representing a significant advancement in the firm’s continuous global growth plan.

As a result of this collaboration, a selection of 30 exciting titles is now offered on the Betano.cz platform, enhancing the online gaming experience for players in the area. The collection includes several of CT Interactive’s most favored games, such as Win Storm, Wild Clover, 40 Treasures, Purple Fruits, and The Big Chile.

Through this launch, CT Interactive maintains its emphasis on offering content suited to local player tastes, reinforcing its dedication to delivering high-quality entertainment. The inclusion of these titles is anticipated to improve Betano Czech Republic’s collection, providing players with a varied and engaging gaming atmosphere.

“We are thrilled to extend our reach into the Czech market, which holds significant growth potential,” said Martin Ivanov, Chief Operating Officer at CT Interactive. “Our forward-thinking approach and understanding of local player preferences will be key as we work to redefine the online gaming experience in this region. We believe this partnership will create exciting opportunities for players and set a new benchmark for the industry in the Czech Republic.”

Monika Zlateva, Chief Commercial Officer at CT Interactive, added: “Building on our long-standing and strong relationship with Kaizen Gaiming across multiple markets, this collaboration enables us to deliver a fresh content tailored to player preferences. We are confident that CT Interactive’s titles will resonate with the audience and contribute to the overall gaming experience on Betano.cz.”

The post CT Interactive Partners with Betano.cz for Live Rollout appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Soft2Bet Introduces MEGA11, a Football Manager Experience Designed to Elevate Sportsbook Activity

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Soft2Bet has revealed the debut of MEGA11, a football management game aimed at enhancing sportsbook interaction and improving player loyalty. Acknowledging that football manager and fantasy games rank among the most favored genres with the longest typical gameplay durations, MEGA11 provides a progression-oriented and captivating football manager experience focusing on fantasy league team construction, allowing players to tactically oversee their own teams and make important choices while competing in leagues and matches.

Users of sportsbooks are inherently used to waiting before making their next wager. That inactivity naturally leads to a decrease in daily engagement, even among bettors who are very focused on football. MEGA11 addresses this issue by providing users with a football management game seamlessly connected to the sportsbook experience. Rather than waiting for the upcoming kickoff, players can remain engaged by forming their team, modifying lineups, and battling in their personal matchups or leagues. This establishes a distinctive two-way interaction cycle, effortlessly integrating real-money wagering with social, engaging gameplay, transforming these calmer times into organized activity with defined objectives, advancement, and a motivation to come back.

MEGA11 is developed as an independent game featuring its own soft-currency system, without any direct links to sportsbook deposits or casino operations. The main experience is free-to-play, enabling players to advance at their own speed. For players seeking to advance quickly or enhance their team, MEGA11 provides optional purchases, such as more powerful player cards and boosters that speed up progress and offer a strategic advantage.

The engagement of the sportsbook is fueled by a straightforward, quantifiable mechanism. Each wager allows players to accumulate points that enhance their advancement in the football manager game. This advancement, consequently, activates sportsbook bonuses, actively encouraging ongoing involvement and strengthening consistent engagement. Advancement is organized via a five-level loyalty and gamification framework that reflects a football career trajectory: Beginner, Amateur, Professional, World Class, and Legend. The tiering aims to maintain motivation over time, providing a consistent feeling of progress that fosters longer-term retention instead of brief spurts of engagement.

The new engine enhances Soft2Bet’s larger MEGA portfolio, which currently features mechanics like MEGA Chance, MEGA Round, and MEGA Clawee. It further enhances Soft2Bet’s sportsbook offering with instant payouts, 24/7 support, and over 200 pre-match football markets, by introducing a perpetual football format designed to maintain fan engagement beyond the live match calendar.

The design of the product continues to prioritize player protection and compliance. MEGA11’s soft-currency, non-deposit model promotes secure and compliant interactions, emphasizing entertainment and advancement while adhering to responsible gaming standards in regulated regions.

Yoel Zuckerberg, CPO at Soft2Bet, stated: “MEGA11 is built to keep football fans engaged between matchdays, pairing a manager-style progression loop with a soft-currency model that supports compliant, long-term sportsbook loyalty. Football manager games are renowned for having the highest player immersion and longest session times in the industry. By bringing this experience to our partners, we are combining real betting with social gameplay to deliver authentic player experiences that resonate with fans and drive sustainable engagement.”

The introduction of MEGA11 enhances Soft2Bet’s emphasis on product-driven engagement, merging game design, loyalty strategies, and a robust regulatory framework to assist operators in achieving more reliable retention during the football season. The technology has received significant industry awards and is eliciting a strong positive reaction from players, confirming its influence on engagement and long-term value generation.

The post Soft2Bet Introduces MEGA11, a Football Manager Experience Designed to Elevate Sportsbook Activity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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March Mania parties at the Plaza Hotel & Casino

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Thursday, March 19 through Saturday, March 21, the Plaza Hotel & Casino in downtown Las Vegas will host its annual March Mania viewing parties in its showroom, where the multi-game, high-energy collegiate tournament action can be viewed on an expansive 24-foot LED video wall. Doors open at 8 a.m. each day.

Single day tickets are $106 per person and include entry to a raffle, unlimited draft beer, two free well drinks, and unlimited soft drinks. Groups can reserve booth seating for up to four people for $424 per day. Attendees can bring in food from any dining outlet at the Plaza, and on March 19 -20, guests can also purchase nachos or hot dogs and chips for $5 in the showroom.

All ticket prices are plus taxes and fees. Gratuity not included. Tickets can be purchased online.

Guests attending the March Mania parties can also save up to 20 percent on a two-night hotel stay at the Plaza from March 16-24. Reservations must be made online by March 14.

About the Plaza Hotel & Casino

Located in the heart of downtown Las Vegas, the Plaza Hotel & Casino combines a vintage Rat Pack attitude with modern styling and personal customer service for the ultimate Vegas experience. First opened in 1971 and built on the site of the original Las Vegas railroad depot at 1 Main Street, the Plaza has transformed its historic location into a one-of-a-kind destination for cocktails, gaming, entertainment, and dining. Its glittering porte-cochère is home to the outdoor Carousel Bar that offers handmade cocktails inside a life-sized, animated Vegas-themed carousel setting. The Plaza has nearly 1,000 modern rooms and suites, a classic Vegas showroom, downtown’s only bingo hall, and 30,000 sq. ft. of refurbished ballroom and meeting space. The Plaza brought the rodeo back to downtown Las Vegas with its CORE Arena, downtown’s only outdoor equestrian and multipurpose facility. Guests enjoy a variety of dining options led by the renowned Oscar’s Steakhouse in the hotel’s iconic glass dome and on a rooftop patio overlooking the Fremont Street Experience. The Plaza has a lounge-style sports book, downtown’s first and only smokefree, social media friendly gaming space, and hundreds of slot machines and nearly two dozen table games on an 80,000-square-foot casino floor. A rooftop pool and recreation deck with private cabanas, hot tub, food truck, and dedicated Pickleball courts provide a variety of outdoor amenities.

The post March Mania parties at the Plaza Hotel & Casino appeared first on Americas iGaming & Sports Betting News.

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