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2021 – the year of growth for Upgaming

In 2021 Upgaming entered the market with it’s new, updated products, launched new website, spurring up the competition within the iGaming solutions market
2021 has been a year of challenges and new opportunities. Even though pandemic rise has halted business activities worldwide, online platforms have emerged as new solutions that enabled businesses to pick up the slack.
During the last year, Upgaming has managed to have successful collaborations and mutual agreements with more than one hundred partners, giving us the possibility to offer complete iGaming content to our customers, thus, increasing customer loyalty and satisfaction rates.
Upgaming reached new markets, acquired new operators, and visited international iGaming exhibitions. Looking back, we can confidently say that one of the most memorable events was iGB Live 2021, held in Amsterdam. The conference allowed Upgaming to reinforce and strengthen cooperation with existing partners and introduce the brand to the potential iGaming allies.
“We are more than a company, and we are more than a team. That’s what enables us to develop software that changes the whole market.” — Tornike Tvauri – CEO of Upgaming
2021 was a year of growth for Upgaming. We had countless achievements we are proud of, but one of the most important accomplishments that further accelerated our development was acquiring the MGA license. It spurred the advancement and growth of The company, provided unique opportunities to our clients, allowed them to develop their businesses and adapt their services to the specifications of the European market.
We have always been at the top of providing innovative iGaming solutions mainly because of our leading-edge iGaming platform and multi-profile, ultra-fast sportsbook Solution. This year, we have renewed and updated both of the products mentioned above.
Upgaming’s analytics, marketing, and business development team have conducted in-depth research to redesign their interface and improve the products’ qualities. The renewal of our sportsbook solution with new betting markets, multi-functional bonus systems, and fast results enhanced the experience of end-users. Now, our operators get over 90% coverage of the live events and have access to over 5000 markets.
On the other hand, the iGaming platform was upgraded with advanced analytics and reporting system. Furthermore, tracking user activities and offering them specialized bonuses has become simpler by using an updated iGaming platform and back office. As a result, the effectiveness and flexibility of the platform were enhanced for our clients.
2021 has been a year of growth for Upgaming. We obtained an MGA license, attended exhibitions, updated our products and platform, signed over 100 new partnership deals, and acquired 140 new employees, which enabled us to grow even faster. But, still, there is a lot more to come. We believe that 2022 will be an even more exciting year, enabling us to grow at lightning speed and stay at the top of the iGaming industry.
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SOFTSWISS Sportsbook Introduces Player Chat to Enhance User Engagement

SOFTSWISS, a leading global provider of iGaming software, has launched Player Chat, a new feature enabling real-time communication among players within the SOFTSWISS Sportsbook. This addition aims to create a more interactive and engaging betting environment.
According to the SOFTSWISS iGaming Trends 2025 Report, fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement and loyalty as players feel more connected to the platform and each other. Player Chat encourages players to remain on the platform by facilitating real-time discussions, potentially increasing betting activity and fostering a sense of community. This social integration is anticipated to enhance player retention and attract new users through organic growth.
Player Chat allows users to join chat rooms specific to sporting events, facilitating discussions, sharing predictions, and celebrating wins in real time. Players can personalise their experience by setting nicknames and avatars, and utilise various communication tools such as messages, reactions, emojis, stickers, and message translations.
Chat administrators have access to moderation tools, including content filters, reporting systems, and the ability to send links, polls, quizzes, or marketing offers to enhance interaction. Additionally, administrators can reward active participants with badges, fostering a safe and engaging community.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, noted: “We’ve introduced Player Chat to make our platform more interactive. By enabling players to communicate during events, we’re aiming to enhance their overall experience and build a stronger community. We provide players with a space to engage in social gaming activities and offer operators a convenient tool for player interaction.”
This development follows the recent launch of the Sportsbook Network Jackpot, a progressive jackpot system designed to unite multiple brands in an exclusive network campaign with a shared prize pool. The Network Jackpot aims to boost player engagement and satisfaction by offering greater rewards without additional individual costs.
The SOFTSWISS Sportsbook will showcase the Player Chat feature at the upcoming SiGMA Americas Summit exhibition. Attendees are invited to visit Stand M85 to learn more about how it enhances the sports betting experience. Notably, Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will be part of the team and is scheduled to deliver a keynote address at the conference.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Sportsbook Introduces Player Chat to Enhance User Engagement appeared first on European Gaming Industry News.
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Spinomenal lights up portfolio with City Heat slot

Leading iGaming content provider Spinomenal has released its cool new slot, City Heat. The game joins Spinomenal’s Adventures series to celebrate the tropical nightlife vibe celebrated in luxurious Miami.
A stunning beachside cityscape at sunset lined with palm trees creates an inviting scene for players to jump into the action. City Heat’s Wild symbol is represented by a chic lady and will count for all symbols except free spins and bonus symbols. Finding five wild symbols on a winning line returns x1,000 the bet. Pink flamingos, diamond rings, suitcases of cash and flamboyant cocktails make up the other high-value symbols.
Three or more scattered Free Spins symbols will trigger the free spins, but these symbols will appear in the base game on reels one, three and five.
City Heat also has the Countdown Wild, which comes into play once the reels have stopped. If there are any countdown Wild symbols on the screen, the game will enter a respin mode. Here the countdown Wild will remain in place until the next re-spin and the counter will decrease by one. Once there are no countdown wilds with count bigger or equal to 1 on the slot the re-spin mode will end. These can only appear on reels one, three and five in the base game and re-spin mode.
Players can also enjoy the Mystery symbols feature. Once the reels stop, if there are mystery symbols, they will uncover and reveal one random symbol, except bonus, wild or free spins symbols.
Free Spins will activate with three or more Scattered Free Spins. During free spins, the wild symbol expands on one reel and remains until the game ends. Upon activation, players select one from five options, each determining the reel for the stacked wild and the number of free spins awarded.
Three or more scattered bonus symbols trigger the bonus game. Players get three spins on a 3-level fortune wheel to win multipliers, extra spins, or level-ups. Advancing levels increases prize values. A level-up awards an extra spin, and after all spins are used, players receive the total collected winnings.
Spinomenal CO-CEO, Omer Henya commented: “City Heat turns up the thrill with neon-lit streets, luxury vibes, and feature-packed gameplay. Spin through the city’s pulse with expanding wilds, mystery symbols, and high-energy free spins—where fortune shines as bright as the skyline.”
The post Spinomenal lights up portfolio with City Heat slot appeared first on European Gaming Industry News.
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SOFTSWISS Appoints Max Trafimovich as International Non-Executive Director

SOFTSWISS, a leading global provider of iGaming software, appoints Max Trafimovich to the role of International Non-Executive Director. Max will provide strategic oversight and independent counsel on business-related matters in this newly established position.
Max Trafimovich has been an integral part of SOFTSWISS since 2013, starting as a Business Development Manager and advancing through key roles including Sales and Marketing Director and, most recently, Chief Commercial Officer. Throughout his tenure, Max has been instrumental in driving the company’s expansion into new markets and has played an important role in mergers and acquisitions, significantly contributing to SOFTSWISS’ growth and success.
Ivan Montik, Founder of SOFTSWISS, commented on the appointment: “Max’s deep understanding of our business and his brilliant business skills have been invaluable assets to SOFTSWISS. We are confident that in his new role as International Non-Executive Director, Max will continue to provide insightful guidance that will propel our company to new heights.”
Max Trafimovich also shared his thoughts on the new role: “As SOFTSWISS continues moving forward with steadfast ambition, I’m excited to take on this new challenge. This role offers a unique opportunity to look at the business from a wider perspective – to spot patterns, connect the dots, and bring forward transformative ideas. I look forward to contributing to our long-term strategy in a more independent and cross-functional way.”
This appointment underscores SOFTSWISS’ commitment to strengthening its leadership team and enhancing strategic governance as the company continues to evolve in the dynamic iGaming industry.
Max will be representing SOFTSWISS at the upcoming SiGMA Americas Summit, taking place on 7–10 April 2025 at the Transamerica Expo Center in São Paulo, Brazil. On-site, he will work with a diverse team of SOFTSWISS professionals from various departments, including Rubens Barrichello, Non-Executive Director in Latin America, who will be at SOFTSWISS Stand M85 and deliver a keynote address at the conference.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Appoints Max Trafimovich as International Non-Executive Director appeared first on European Gaming Industry News.
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