Greece
Greentube furthers Greek reach with Fonbet partnership

Greentube, the NOVOMATIC Interactive division, has taken a selection of its games portfolio live with Fonbet in Greece, further expanding its regulated market reach.
Six titles are initially available to Fonbet’s local players including fan-favourites Book of Ra™ deluxe, Lucky Lady’s Charm™ deluxe and Dolphin’s Pearl™ deluxe. Additional content including Greentube’s popular Diamond Link and Cash Connection series will soon be added to the selection.
Greentube’s content has been available in Greece for several years, but the country recently moved from an interim legal framework for online gambling to become fully regulated, enabling more operators to enter the territory.
Fonbet is a leading operator in Greece and the partnership sees Greentube significantly expand the reach of its engaging and entertaining content to a new audience.
The partnership is the latest in a string of deals that has enabled Greentube to bolster its presence in regulated markets in Europe, Latin America and North America.
Lisa Sandner, Greentube’s Sales & Key Account Manager for Greece, said: “Our content is performing strongly in the Greek market and we are thrilled to reach even more local players through our partnership with Fonbet, a prominent and reputable operator. We continue our focus to expand in regulated markets and Greece plays an important part in our growth strategy.”
Yiannis Zafiratos, Vice Present of International Operations of Fonbet, said: “Greentube’s content needs no introduction, and we are pleased to now be able to offer a selection of their best performing titles to our customers. With more games to be added to our offering shortly, we look forward to a long and successful partnership.”
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Aristocrat Pavilion
Aristocrat Gaming Partners with Regency Casino Thessaloniki to Introduce the Aristocrat Pavilion

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Introducing a gaming experience unlike any other in the region, the all-new Aristocrat Pavilion celebrates its official opening as part of the groundbreaking Piazza at Regency Casino Thessaloniki. This dedicated space offers fans of Aristocrat games an exclusive experience surrounded by more than 55 chart-topping game titles, many being first to the market.
Featuring the latest hardware, mechanics and bonus features, popular Aristocrat games like Bao Zhu Zhao Fu Blast, Crazy Chickens, Ultimate Fast Cash, Phoenix Link and Lucky Looters can all be found within the Aristocrat Pavilion.
“We are incredibly proud to partner with the Regency Casino Thessaloniki team to bring to life this innovative gaming and entertainment experience that is the Aristocrat Pavilion at The Piazza. We are all about bringing next-level experiences to our players, and this project is exactly that. Congratulations to all the teams involved, as this was truly a collaborative partnership from ideation to reality,” said Kurt Gissane, Chief Revenue Officer at Aristocrat Gaming.
In addition to the latest gaming innovations, the Aristocrat Pavilion features luxurious amenities and an atmosphere that offers an elevated player experience.
The post Aristocrat Gaming Partners with Regency Casino Thessaloniki to Introduce the Aristocrat Pavilion appeared first on European Gaming Industry News.
eSports
Global Esports Federation Launches its Innovation & Research Centre in Athens

The Global Esports Federation has launched its Innovation & Research Centre (IRC) in Athens, Greece, in collaboration with Socialinnov, a non-profit organisation dedicated to digital empowerment and social entrepreneurship.
The GEF Innovation & Research Centres are envisioned as collaborative spaces where technology, creativity and innovation converge to unlock human potential in the digital era. They will anchor forward-looking programmes that connect esports with education, wellness and opportunities in adjacent industries.
The Athens IRC anchors this global network, strengthening local ecosystems, enabling cooperation across regions and expanding opportunities in esports, gaming, technology and entertainment.
Thanos Karagrounas, GEF Chief Impact Officer, said: “The launch of our Innovation & Research Center in Athens is a milestone in the GEF’s journey to shape an inclusive and impactful future for esports. By combining Socialinnov’s deep expertise in digital empowerment with the GEF’s international network, we will unlock new opportunities for innovation, education, and investment – with people at the center of everything we do.”
“We are proud to partner with the Global Esports Federation to bring the GEF Innovation & Research Center to Athens. This collaboration reflects our mission to empower individuals and communities with the skills and tools needed to thrive in the digital age. Together, we will cultivate new pathways for youth, educators, and entrepreneurs to engage with technology, esports, and innovation on a global scale,” said Stella Psarrou, Director, Socialinnov.
Leveraging Greece’s growing digital ecosystem and Socialinnov’s expertise in education, youth empowerment and SME support, the Athens IRC will serve as a platform to develop strategies, programmes and investment opportunities focused on responsible gaming, holistic wellness and sustainable career pathways in esports and beyond.
The post Global Esports Federation Launches its Innovation & Research Centre in Athens appeared first on European Gaming Industry News.
Greece
Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC

Betsson, one of the world’s leading sports betting and gaming operators, has announced the renewal and expansion of its partnership with ARIS Basketball Club for the 2025/26 season.
Under the new agreement, Betsson will continue as the Main Sponsor of the club while also becoming its Official Naming Partner. The Betsson brand will feature prominently on the front of the official team jersey, reflecting the elevated level of the partnership.
The collaboration, which established in 2023, has gone from strength to strength, built on a shared commitment to promoting basketball and engaging with the passionate ARIS fanbase. This expanded sponsorship reflects the mutual trust, respect and ambition between Betsson and one of Greece’s most historic clubs.
With the arrival of the team’s new investor and owner, Richard Xiao and the launch of an ambitious transformation plan, ARIS BC is entering a new era of growth and modernisation.
Agapitos Diakogiannis, CEO of ARIS BC, said: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum. Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.
Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.
“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”
The post Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC appeared first on European Gaming Industry News.
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