Latest News
House of Spades Enters the iGaming Space like a Rock Star
Get set to Gamble with the Legends of Rock at cool new rock thematic online casino brand holding exclusive rights with rock icons
The global iGaming market continues to attract attention. In order to be successful, however, operators have to have an edge and brand loyalty. House of Spades has entered the mix as the latest online gaming platform to set its sights on the global stage. It’s not holding anything back, ready to rock gamblers like a hurricane.
House of Spades (HoS) has launched like a well-experienced rock star. Imagine combining luxury with a true rock vibe, well that’s what players get with the House of Spades experience. It brings you back to those true 70’s Rock n’ Roll days where everyone wanted to be “at the Roxy”. Every ounce of House of Spades feels like it’s built for VIPs looking to rock.
Rock’ n’ Roll plays such a large part in the platform’s design that HoS has attracted support from some of the biggest legends in the music business. Alice Cooper ‘the godfather of shock rock’ and Twisted Sister’s lead Dee Snider need no introduction to true rock fans, and both are brand ambassadors for the platform. Having these rock icons as part of the gang and face of the casino leads to exclusive marketing promotions, merchandise deals and branding opportunities not found anywhere else.
House of Spades offers an exclusive fan-to-game loyalty model that takes loyalty to a whole new level and which isn’t found on any other platform. This is a unique model that can be applied to other segments and cultural niches.
House of Spades CEO Pelle Wiman states, “House of Spades is more than just an online casino; it’s a high-class entertainment experience. We’re building a ‘fan-to-game bond’. We also access what-money-can’t-buy treats from our friends, our rock ambassadors and from some of the most legendary bands in the world.
So, with special welcome offers tailored for the fans, rare rock rewards directly from the bands and a cutting-edge product like no other, we are ready to rock the industry.”
Licensed in Malta and Curacao, HoS offers some wickedly awesome games from 90 gaming providers with over 4,000 unique online slots and casino games.
Driving home that rock n’ roll feel, HoS offers a game segment called “The Rock’ n’ Roll Hall of Games”, including Alice Cooper, ZZ Top, KISS, Twisted Sister slots. This is an extensive catalog of 15 top-quality Play’n GO-produced rock-themed games. A growing number of global rock artists and bands are signing up to produce their very own official slot games and House of Spades is in on all the action.
House of Spades offers an action-packed 36-level Achievement program that takes players on a House tour room by room in search for hidden artifacts and keys and rewards players with coins and cash prizes for each accomplished room.
The platform includes weekly challenges and tournaments, all uniquely developed to let it stand out from its competitors. It also boasts a special avatar program of fictional hotel guests and celebrity rock stars to choose from.
Adds Wiman, “The whole industry is based on short-term winnings. It’s a constant chase for the next game that will only be in the spotlight for a short second before they drown in the endless flood of generic slots, and casino brands come and go like pop-up stores. My ambition is to establish brands that align with the actual entertainment content they offer and achieve long term loyalty towards something more substantial than just bonuses and cash prices.”
The platform is live in Finland, Canada, Germany, Poland, New Zealand and Norway, and is looking at expansion throughout Latin America, Japan, India and other parts of the world this year. Because of its global reach, House of Spades readily accepts multiple currency types, including cryptocurrencies like Bitcoin and Litecoin.
House of Spades was put together by an accomplished team of industry insiders from companies such as Mr Green, Ninja Casino, Global Gaming, Cashmio and Metal Casino. On the team is also a veteran of the music industry who founded the Sweden Rock Festival.
As a result, what has emerged is a platform that knows how to wow the audience and keep players loyal and entertained – the same awesome experience rock legends give in front of their audiences.
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155.io, the live content studio built for a mobile-first world, has appointed Raúl Cué as Head of Integration to accelerate its mission of bringing chaos-fueled content to the next-gen of players.
With extensive iGaming experience, Cué joins the 155.io team to help operators and aggregators seamlessly connect with the studio’s 24/7 live portfolio, featuring Marbles.io, Stairpon
Raúl Cué, Head of Integration at 155.io, said: “It’s rare you see a company in this space do something truly unique and that instantly drew me to Sam and 155.io. They’ve quickly curated a revolutionary portfolio of titles where my goal is elevating the integration experience for operators and aggregators. I’m looking forward to being in Lisbon for the SBC Summit where we’re bringing our live chaos to the show – watch this space!”
He will also support partners in quickly making these cutting-edge titles live, whether through Hub88.io or via simple direct integrations. Cué’s role extends to working with providers to identify and implement practical solutions, ensuring integrations are efficient as well as impactful, sustainable, and future-ready.
Cué joins 155.io from Live Casino provider EEZE, bringing an impressive track record across Live Casino, Slots, and the sweeps market.
Sam Jones, CEO of 155.io, commented: “Welcoming Raúl to the 155.io set-up adds real momentum to the significant progress we’ve made. His expertise will help us bring even more chaos, flipping the tables on real-world, awesome content that the new wave of players love. He’s exactly who we need to drive the next growth stage.”
The post 155.io names Raúl Cué as Head of Integration to unleash chaos content worldwide appeared first on European Gaming Industry News.
Latest News
First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network
First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.
Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools, including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.
Zillion Games, established in 2021, has quickly built a reputation for innovation and quality in online slots, with a portfolio of more than 50 titles, including popular releases such as Candy Stash Deluxe, Gems Sky, and Golden Dragon Deluxe. RNG-certified by iTech Labs, Zillion supports 190+ currencies, including fiat and crypto, and delivers its games to 900+ operators worldwide. Its content is available across Europe, Australia, New Zealand, Canada, Brazil, USA, Brazil and other key markets, with notable growth marked by multiple EGR award wins, including EGR Europe Awards 2025 “European casino content supplier. Under 5 years” and EGR Italy Awards 2024 “Rising Star.”
Through this partnership, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Zillion’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.
Partnership Benefits
Faster time to market for Zillion Games releases
Access to high-quality visuals, game sheets, and demo tools
Enhanced compliance and Accuracy Management features
Support for expansion into new regulated markets
The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.
“Partnering with First Look Games is a powerful step forward for Zillion Games,” said Tasha Sokolova, Head of Marketing at Zillion Games. “Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”
Tom Galanis, Co-Founder and CEO at First Look Games said: “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”
The post First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network appeared first on European Gaming Industry News.
MightyTips has been shortlisted for the Sports Affiliate category at the EGR Operator Awards 2025, one of the industry’s most respected events celebrating excellence in online gaming.
Over the past year, MightyTips has continued to strengthen its position as a trusted partner for sportsbooks worldwide, expanding into new markets and delivering innovative content formats to enhance user engagement. The nomination reflects the company’s commitment to providing bettors with reliable insights, comparison tools, and exclusive content that connects them with the best betting opportunities.
Operated by SEOBROTHERS, MightyTips has also introduced fresh features, including redesigned bonus listings, faster daily predictions, and exclusive interviews with sporting icons. These initiatives underline the brand’s dedication to combining affiliate expertise with media presence.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “This nomination is a testament to our teams’ efforts to innovate while maintaining the highest standards of performance, transparency, and user experience. We are proud and determined to win in this category.”
The post MightyTips has been nominated for Sports Affiliate at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.
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