Latest News
kwiff utilising ad:s, Sportradar’s programmatic advertising solution, to accelerate next major growth stage
kwiff, the super-charged sports betting service, has implemented ad:s, Sportradar’s proprietary programmatic advertising solution, to accelerate its next major growth stage.
Sportradar’s powerful betting specific DSP will enable kwiff to further optimise its media buying capability to add momentum to its user acquisition successes. kwiff’s rapidly growing affiliate network will be supported by Sportradar’s programmatic media buying solution to drive prospecting and reactivation. Since the ad:s programmatic solution went live in October, kwiff has seen a substantial rise in new players and an increased reactivation rate.
In the coming weeks, kwiff will double down on its commitment to providing an unrivalled player experience by introducing personalised advertisements. Players will be shown timely, relevant and engaging visual content to help make improved betting decisions.
kwiff’s CEO, Charles Lee, commented: “Sportradar’s programmatic advertising solution, ad:s, has allowed us to build on our impressive growth over the past 12 months. By optimising our media buying campaigns we have seen a sharp rise in users and reactivated players which has led to considerable gains in ROI.”
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Latest News
Games Global and Videoslots crown latest Mega Moolah™ jackpot winner
More than €7 million paid out on Absolootly Mad™ Mega Moolah™
Games Global, a leading supplier of online gaming content, has created its latest multimillionaire after a Videoslots player hit the jackpot on Absolootly Mad™ Mega Moolah™, winning an impressive €7,004,235.
Based in Sweden, the winner became the fifth person ever to strike the top Mega Moolah™ progressive jackpot on the Triple Edge Studios title, with the game awarding more than €66 million in total prizes since its release in 2020.
The seven-figure sum is the second biggest prize to drop on Games Global’s renowned progressive jackpot network so far in 2024 and is also Videoslots’ largest ever payout, eclipsing the €3 million plus figure won on Ancient Fortunes: Poseidon WowPot! Megaways™ in 2021.
Absolootly Mad™ Mega Moolah™ is a quirky and colourful Alice in Wonderland-inspired online slot that is packed with crowd-pleasing features including Rolling Reels™, a multiplier trail, and the iconic four-tiered Mega Moolah™ progressive jackpot.
Games Global’s long-established jackpot network continues to lead the way in the industry, delivering wins more frequently than any other progressive jackpot offering. In 2024 alone, a win has struck every 14 seconds on average, with over €42 million paid out across 846,000 wins so far this year.
Andy Booth, Chief Product Officer at Games Global, said: “The mighty Mega Moolah™ progressive jackpot has become a staple for slots enthusiasts around the world and continues to excite audiences with its ever-growing portfolio of great gaming experiences and massive win potential. We are thrilled to see another Videoslots player land a top jackpot, reinforcing the reputation of our content library for providing unrivalled opportunities to win big.”
Klas Winberg, Chief Commercial Officer at Videoslots, said: “The Mega Moolah™ jackpot once again shows why it is an institution in our industry, having the ability to award incredible prizes time and time again. We are very happy on behalf of our customer on this historic win, which is the largest payout to date on Videoslots Casino.
“Further strengthening our relationship with Games Global, Mega Moolah™ progressive jackpot games will be prominently featured on MegaRiches, our new jackpot-centric casino brand, which will launch in the UK this summer. We look forward to more momentous wins and shared successes.”
The post Games Global and Videoslots crown latest Mega Moolah™ jackpot winner appeared first on European Gaming Industry News.
Latest News
Fast Track Achieves SOC 2 Accreditation
Reinforcing Its Commitment to Data Security and Customer Trust
Fast Track, the leading CRM platform built specifically for the iGaming industry, is pleased to announce the achievement of the SOC 2 accreditation, further cementing its commitment to data security, operational excellence and customer trust.
SOC 2 (System and Organisation Controls 2) is an internationally recognised standard for the management and protection of customer data. This accreditation demonstrates Fast Track’s commitment to maintaining the highest levels of security, availability and confidentiality of partners’ information.
“This accreditation marks a significant milestone in Fast Track’s journey,” said Simon Lidzén, co-founder and CEO of Fast Track. “As we continue to grow and innovate, ensuring the security and integrity of our partners’ data remains a top priority. Achieving SOC 2 certification validates the robust controls and processes we have in place, and assures our customers that their data is in safe hands”.
The SOC 2 accreditation process involved a rigorous evaluation of Fast Track’s systems and controls, ensuring that they met stringent criteria across multiple trust principles, including security, availability, processing integrity, confidentiality and privacy.
This achievement isn’t just about compliance, it’s about trust. Fast Track’s partners can be confident that their data is protected by best-in-class security measures.
Fast Track CRM is designed to help iGaming operators orchestrate all their communications and rewards from a single place, using real-time data and powered by AI to deliver personalised, one-to-one experiences at scale. The SOC 2 accreditation demonstrates to partners that Fast Track’s solutions are strong, secure and reliable.
The post Fast Track Achieves SOC 2 Accreditation appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix promotes Mihnea Dobre to Chief Technology Officer
EveryMatrix has appointed Mihnea Dobre as its new Group Chief Technology Officer.
With his extensive experience and expertise Mihnea will spearhead the company’s technology strategy and operations, based in Bucharest.
Previously EveryMatrix’s Head of IT Governance, Mihnea has been a pivotal figure within the leadership team.
He has been part of EveryMatrix for almost a decade, joining the company as Head of Incident Management with a team of just four. One year after joining, he formed the Technical Support and IT Governance teams, significantly improving the release management and change management processes.
In his new position, he will lead EveryMatrix’ technical development, provide technical direction and support the company’s business unit CTOs in achieving their objectives.
Ebbe Groes, CEO of EveryMatrix, said: “Working alongside Mihnea for the past eight years has been a pleasure from day one. His appointment as Group CTO is a logical progression, as the company thrives amidst exponential growth, boasting a workforce of more than 1,000 employees.
“His expertise will ensure the seamless management of operations, crucial in upholding the high service standards our customers demand.”
Mihnea Dobre, Group CTO, EveryMatrix, said: “Stepping into the role of CTO has me buzzing with excitement. This is not about the job title; it’s about diving into a world where tech meets real change.
“Taking on this role was a no-brainer – I jumped at the chance to make a difference with creativity and fresh thinking and am genuinely thankful for the trust given to me. I can’t wait to roll up my sleeves with the team, crafting the future one step at a time.”
The post EveryMatrix promotes Mihnea Dobre to Chief Technology Officer appeared first on European Gaming Industry News.
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