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Vita Media Group acquired Greenplay – a Codere casino

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Vita Media Group, a Danish iGaming company listed as a Top 20 EGR Global Power Affiliate, is excited to announce the acquisition of Greenplay, a casino brand formerly owned and managed by Codere Online Management Services Ltd, an international gaming operator from Spain.

With this acquisition, Vita Media Group is strengthening its market position both in Europe and LATAM countries. This December acquisition is a step forward in the continuity of the overall growth of the company.


For Jimmi Meilstrup, Chief Executive Officer of Vita Media Group, “the acquisition of the Greenplay casino brand is a massive expansion of our own iGaming ecosystem. We are reinventing our presence in existing markets, and at the same time we are trying to unlock new market possibilities. This strategic investment allows us to be more creative and offer a lot more quality on the market in 2022.”


Greenplay Casino is the seventh casino brand that will join the Vita Media Group family as part of the company’s affiliate division, OMG Affiliates. All affiliates working under the Codere Online Management Services Ltd agreement of the Greenplay casino, will now be transferred to the OMG Affiliates platform. Once the migration is complete, all affiliates will be introduced to the new account management system.


In 2021, the acquisition of Greenplay casino is the third investment that Vita Media Group added to its affiliate division, OMG Affiliates. Previously, Vita Media Group acquired the awarded Trada Affiliates brands from the United Kingdom, and more recently, Affilisearch, a European Gambling Affiliate Network from Denmark.


Vita Media Group’s efforts in 2021 have been recognized by multiple respected award organizations and the company has been shortlisted in different categories for a record number of 9 times. Most recently, the company was shortlisted as the Best Casino Affiliate at the iGB Affiliate Awards 2022, and its OMG Affiliates division was shortlisted for both Best Affiliate Program and Rising Star.

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CasinoCanada.com Launches Revamped Bonus Cards

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CasinoCanada.com has revamped its bonus display, introducing a new Bonus Card system that makes it easier to understand, compare, and claim offers.

The recently launched Bonus Cards offer an organized and efficient method for discovering bonuses.

This update addresses ongoing problems with messy and uneven bonus information. In the past, diverse naming methods, extensive explanations, and concealed special offers complicated the process for users to find pertinent deals.

Neat, uniform cards

Every bonus now follows a distinct standardized format with straightforward names and essential information displayed prominently. The straightforward, easy-to-read design removes confusion and enables users to swiftly grasp every offer.

Exclusive bonuses highlighted prominently

CasinoCanada.com now showcases its exclusive offers – bonuses that can only be accessed through the site. A new Exclusive toggle enables users to quickly display these deals without going to a different page or completing extra tasks. With one tap, special deals rise to the top of the list.

Expandable information for enhanced understanding

Every card now features an expandable area containing essential terms, advantages and disadvantages, and qualification criteria. This assists visitors in swiftly locating the specific promotion they seek, minimizing search duration and enhancing overall navigation.

The revamped system simplifies the reading, comparing, and claiming of bonuses. This update increases CasinoCanada.com’s value to its audience by minimizing friction and showcasing exclusive offers.

CasinoCanada.com will persist in broadening and improving the product, with forthcoming visual upgrades and extra features already being developed.

The post CasinoCanada.com Launches Revamped Bonus Cards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bonus Cards

CasinoCanada.com introduces redesigned Bonus Cards

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CasinoCanada.com has updated its bonus presentation, unveiling a redesigned Bonus Card system that simplifies understanding, comparison, and claiming of offers.

The newly released Bonus Cards bring a streamlined and structured approach to bonus discovery.

This update resolves persistent issues with cluttered and inconsistent bonus information. Previously, varied naming conventions, lengthy descriptions, and hidden exclusive offers made it difficult for users to identify relevant deals.

Clean, consistent cards

Each bonus now uses a clear unified format with concise names and key details presented upfront. The simple, scannable layout eliminates complexity and allows users to quickly understand each offer.

Exclusive bonuses front and center

CasinoCanada.com now highlights its proprietary offers – bonuses available exclusively through the platform. A new Exclusive toggle allows users to instantly surface these deals without navigating to a separate page or taking additional steps. With a single tap, exclusive offers move to the top of the list.

Expandable details for deeper insights

Each card now includes an expandable section with key terms, pros and cons, and qualification requirements. This helps visitors quickly find the type of promotion they are looking for, reducing search time and improving overall navigation.

The redesigned system makes bonuses easier to read, compare, and claim. By reducing friction and highlighting exclusive offers, this update enhances CasinoCanada.com’s value to its audience.

CasinoCanada.com will continue expanding and refining the product, with upcoming visual enhancements and additional functionality already in development.

The post CasinoCanada.com introduces redesigned Bonus Cards appeared first on Americas iGaming & Sports Betting News.

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Acquisitions/Merger

Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey

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Great Canadian Entertainment and the SE-MI-AH-MU Development Corporation, the economic development arm of Semiahmoo First Nation (SE-MI-AH-MU) announced that they have entered into a definitive agreement for the purchase by SE-MI-AH-MU from Great Canadian of Elements Casino Surrey.

Great Canadian’s Board of Directors unanimously approved the transaction, which remains subject to financial commitments, customary closing conditions as well as customary approvals by the regulatory authorities and the City of Surrey, which owns the underlying real property at Elements Casino Surrey. Under the terms of the definitive agreement, the Company will provide transition services to SE-MI-AH-MU for up to one year post-closing.

“Today’s announcement marks the eighth agreement we have executed with B.C.-based First Nations for the sale of our B.C. operations. We are thrilled that the Semiahmoo First Nation is eager to enter the province’s casino sector with the purchase of Elements Casino Surrey. Our next step will be to continue to work with the SE-MI-AH-MU team to timely close this transaction and then work with SE-MI-AH-MU and the Elements Casino Surrey team members for long term success,” said Matt Anfinson, Chief Executive Officer of Great Canadian.

“This acquisition represents an important step forward in strengthening economic opportunity for Semiahmoo First Nation and reaffirming our presence within our traditional territory as a strong and capable business entity. Through this new venture, we look forward to creating meaningful benefits for our people, supporting employment opportunities in the region, and contributing to the long-term well-being and prosperity of our community,” said Chief Harley Chappell of Semiahmoo First Nation.

McMillan is serving as legal counsel to Great Canadian and Munnings Law is serving as legal counsel to SE-MI-AH-MU.

The post Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey appeared first on Americas iGaming & Sports Betting News.

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