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Guide to the world of mobile WakeApp agency has received a license to promote gambling in Romania

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The performance marketing agency, WakeApp, has received a license to promote online casino sites in Romania.

This means that now the agency’s clients can run full-scale advertising campaigns using all the relevant traffic sources. In addition to the classic online casino, WakeApp gets the opportunity to promote other licensed projects related to gambling in this country, such as poker, betting, and bingo.

WakeApp is already preparing to launch advertising campaigns with several key clients who have expressed an interest in promoting in Romania.

“In 2021, we became a real guide in the world of white mobile advertising, connecting dozens of new traffic sources and reaching even more licensed countries to promote our partners. Obtaining a license from Romania is the next step of the agency to expand the pool of countries in which we can help our clients to take a leading position in the field of gambling and at the same time attract users in accordance with all legal regulations. We saw positive changes in the legislation of the country and the growing interest from the players, so it was only a matter of time to obtain a license. ” – CBDO Nikolay Belikov.

The company is actively introducing new approaches to traffic generation and according to AppsFlyer, takes a leading position in the mobile advertising market, offering customers a wide range of sources with the highest quality target audience.

WakeApp is an international project and has been in the market for 7 years, and is also a leader in the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. With annual nominations in ratings and awards, coupled with many years of experience in the field, the agency has status as a provider in the world of mobile marketing for all WakeApp clients.

Earlier this year, AppsFlyer awarded the agency several honorary awards:

  • 2nd place in the Growth Index in the Eastern Europe region in the non-gaming Android category.
  • 3rd place in the Growth Index in the Western Europe region also in the non-gaming Android category.
  • 4th place in the Retention Index (Volume Ranking) in the Eastern Europe region in the Life & Culture iOS category.
  • 7th place in the Retention Index (Power Ranking) in the Eastern Europe region in the Life & Culture iOS category.
  • Ranked 29th in the IAP (Power Ranking) in the Global region in the non-gaming category for Android.

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Compliance Updates

KSA Issues Warning to 711 BV

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The Netherlands Gambling Authority (KSA) has issued a warning to 711 BV, an online gambling provider, for using an influencer to advertise online gambling. This violates the ban on using role models to advertise online gambling. The purpose of these rules is to protect vulnerable groups, such as young people and at-risk and problem gamblers, from gambling advertising.

Role model ban

Online gambling providers are prohibited from using role models, such as professional athletes, actors, models and influencers. The Royal Netherlands Gambling Authority (KSA) has informed 711 that all expressions in which the influencer promotes the gambling provider must be removed. This means, among other things, that the expressions may no longer be seen in the videos. 711 has confirmed that the collaboration has ended and has initiated the removal of the content in question.

The KSA emphasized that gambling providers must be careful about who they use for promotion.

In addition, the KSA addressed 711 about offering tournaments in which players were automatically entered, without having to register or agree to the bonus terms. This can lead to inappropriate gaming behaviour. 711 has confirmed that it has stopped this practice.

The post KSA Issues Warning to 711 BV appeared first on European Gaming Industry News.

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Compliance Updates

eGaming Integrity Celebrates Two Years of Independent Compliance and Audit Expertise

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eGaming Integrity Ltd marks its two-year anniversary, celebrating a period of growth, trust, and continued delivery of independent regulatory, compliance, and audit expertise to eGaming operators, suppliers, and Corporate Service Providers.

Founded by former regulators and senior compliance leaders, eGaming Integrity was established with a clear mission: to help protect licences and reputations through practical, regulator-ready assurance. Two years on, the firm continues to provide objective, expert support designed to strengthen governance and reduce regulatory risk.

A Trusted Partner for Assurance

In just 24 months, eGaming Integrity has become a trusted partner for organisations seeking confidence in their control environments. The team delivers:

  • mock regulatory audits and inspection readiness;
  • independent internal audit programmes;
  • targeted remediation and advisory support.

Emma Shilling, Director, highlighted the firm’s commitment to meaningful, independent assurance: “Reaching our second anniversary is a proud moment. From day one, our focus has been to provide independent assurance that adds real value. We help embed governance and compliance into everyday operations to protect licences and reputations for the long term.”

Robert Penfold, Head of Internal Audit, highlighted the importance of objective insight in strengthening client operations: “Over the past two years, eGI has shown how truly independent audit and compliance support can reduce risk and give boards confidence that controls are working as they should. Our role is to provide clear, workable solutions that prepare businesses for scrutiny and support their ongoing success.”

Looking Forward

As it enters its third year, eGaming Integrity remains committed to delivering expert,

impartial, and commercially practical assurance. Whether preparing businesses for regulatory engagement, providing independent internal audit services, or supporting targeted remediation, the firm’s goal remains simple: to be the trusted partner that helps protect licenses and reputations.

The post eGaming Integrity Celebrates Two Years of Independent Compliance and Audit Expertise appeared first on European Gaming Industry News.

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Compliance Updates

Regulators Call for Stronger Measures Against Illegal Online Gambling

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Regulators of Austria, France, Germany, Great Britain, Italy, Portugal and Spain issued a joint institutional statement.

The fight against illegal online gambling is one of the paramount tasks facing regulated jurisdictions. Its borderless nature and the speed of technological innovation make it easier for illegal operators to evade regulatory oversight. This creates significant risks for consumer and public health protection, endanger public order and harms the activity of legitimate operators. In short, illegal online gambling undermines the entire regulatory framework designed to protect the public interest.

The statement reads: “We express our common concern regarding the increasing proliferation of advertising targeting our jurisdictions by unauthorised operators, particularly through digital channels such as social media, video platforms, and affiliate networks. These activities not only violate our national laws but also expose citizens — including minors and vulnerable individuals — to significant risks associated with illegal gambling.

“We wish to express our strong commitment to consumer protection, market integrity, and compliance with national and international regulations within the respective legal framework by:

• sharing information on illegal operators among us

• calling on digital platforms and social media networks to strengthen their control mechanisms to prevent the dissemination of advertising content from unauthorised operators

• reaffirming our commitment to share knowledge and better practices in identifying, investigating, and sanctioning operators acting outside the law.

This statement marks a renewed and united commitment by our jurisdictions to strengthen the integrity of the regulated gambling sector and to protect citizens from the risks posed by illegal gambling activities.”

The post Regulators Call for Stronger Measures Against Illegal Online Gambling appeared first on European Gaming Industry News.

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