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Veloce Racing misses out on Jurassic X Prix Final after most competitive weekend yet

Published

5 years ago

December 20, 2021

Reading Time: 3 minutes

Lance Woolridge and Jamie Chadwick fought hard to come close to a place in the Final of the Extreme E season finale.

Veloce Racing showed great fighting spirit during the Jurassic X Prix, as the all-new driver line-up of Woolridge and Chadwick gave it all they had in search of that elusive second Extreme E podium.

The London-based squad arrived in Dorset with nothing to lose. Having shown strong speed in the penultimate round in Sardinia, but ultimately failing to reach the Final, it was all or nothing today for the team.

Qualifying

A revised racing format for this weekend meant that all rounds of the Jurassic X Prix were run over three laps instead of the usual two. The first in the driving seat completed two laps before handing over to their team-mate to cross the finish line.

Extreme E also decided which drivers would start each round. Free practice saw all teams starting with their female driver, with their male counterpart taking on the start of the next round.

This meant that a strong start in Qualifying 1 was left in the hands of debutant Woolridge. The South African put in an encouraging first two laps, and the returning Chadwick showed no sign of nerves as she followed up with another competitive lap. Thanks to the efforts of both drivers, Veloce Racing ended the session in a respectable fifth place, just over 10 seconds behind leaders X44.

Qualifying 2 followed a similar story, but this time with Chadwick leading the way from the starting line. Coming to the end of a good two laps Chadwick did well to control the car as the rear end bucked aggressively. Woolridge then brought the #5 car home and secured the fifth-fastest stint on the table once again. With a time of 9:26:744 the team was four seconds faster than their first qualifying attempt.

Semi-Finals

The first Semi-Final saw the Veloce team up against Championship contenders X44 and the JBXE team fighting it out with Andretti United Extreme E for third in the standings.

Woolridge lost time on the first lap of the Semi-Final, dropping back after a jump caused the car to spin.The Veloce driver then showed breath-taking pace to close the gap, and his driving masterclass ensured that all three teams were nose to tail going into the Switch Zone.

Chadwick followed Woolridge’s lead, with both drivers achieving amazing heights over the knife edge in a bid to catch and overtake the other teams. Despite running closely together throughout the final lap, Chadwick was unable to get past JBXE’s Mikaela Åhlin-Kottulinsky for a spot in the Final.

Lance Woolridge, driver, Veloce Racing commented: “Just past waypoint 10, chasing Seb [Loeb] I kept a bit inside to try to get the inside line, but the jump was a lot bigger, and it kicked the car all the way up and actually completely around. So, I had to turn the car all the way round again and get going. I think I lost six seconds there. So, very frustrating but we had good pace in the second half so there are positives there.”

Jamie Chadwick, driver, Veloce Racing added: “We are obviously a bit disheartened, naturally, but we were up against two of the fastest teams there so to have beaten them would have been a bit of a challenge. Lance did an amazing job after a little mistake. He was so fast, and I think to show that speed in this car and to have a clean weekend was good for the team.”

Rupert Svendsen-Cook, Team Principal, Veloce Racing added: “It’s been by far our most competitive weekend from a performance perspective and all of the team can hold their heads high for that. We’ve learnt a huge amount this year, with what was a brand-new team built from the ground up. We will now take all those crucial lessons into the off season to ensure we come back the best prepared we can be for 2022.

“Thank you to all the team who have been herculean at times as well as our drivers, sponsors and investors. We’re really excited to build on the foundations we have laid, and in true Veloce style we’re going for it!”

With many positives for Veloce Racing to take away from the inaugural Extreme E season, the team is excited for what next year will bring. Extreme E returns in February with an X Prix in Saudi Arabia.

Affiliates

PartnerMatrix teams with Broadway Platform to roll out Agent System to PAM clients

Published

21 minutes ago

June 29, 2026

Wladimir P.

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PartnerMatrix, part of the EveryMatrix Group, has signed an exclusive collaboration with Broadway Platform, a Player Account Management platform (PAM) developed by SPRIBE, to expand distribution of the PartnerMatrix Agent System. The agreement was announced Monday, June 29th, 2026, in Malta.

Under the deal, Broadway Platform will introduce the PartnerMatrix Agent System to its clients as a tool to manage and scale offline traffic operations alongside digital affiliate activity.

PartnerMatrix said the Agent System is designed to give operators visibility and control over agent performance, commission structures and player activity within a connected environment, supporting online and offline traffic management across multiple territories.

Vahe Khalatyan, Head of PartnerMatrix, said: “We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators.
“Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally.”

Giorgi Samkharadze, Director at Broadway Platform, said: “We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem.
“As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth.”

The post PartnerMatrix teams with Broadway Platform to roll out Agent System to PAM clients appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

affiliate marketing

Intelitics adds generative AI visual reporting tool for iGaming marketers

Published

21 minutes ago

June 29, 2026

Wladimir P.

intelitics-adds-generative-ai-visual-reporting-tool-for-igaming-marketers

Intelitics has launched Actionable Intelligence, a generative AI reporting feature designed to let iGaming and sports betting marketing teams create custom data visualisations on demand using plain-language questions.

The company said the tool builds on Intelitics’ existing reporting stack used to track partner performance, campaign ROI and acquisition metrics. Instead of commissioning a new report or writing code, users can query the same dataset and receive a chart or visualisation in response.

Use cases cited by Intelitics include comparing partner performance by traffic source, drilling into individual campaigns, and breaking down player value by acquisition channel. Intelitics said the feature interprets iGaming and affiliate marketing terms including partners, offers, traffic sources, player value, acquisition channels, GGR and NGR, without requiring users to translate requests into SQL.

“The data our customers need to make better decisions has always been inside Intelitics,” said Allan Stone, founder and CEO of Intelitics. “Actionable Intelligence makes it accessible on their terms, with no technical skills required and no waiting for a report to be built. We designed it so that everyone on a marketing team, not just the analysts, can explore their data and act on what they find – and we built it to understand the way iGaming and affiliate marketers actually talk about their business, from partners and offers to GGR and NGR.”

On data governance, Intelitics said Actionable Intelligence runs within each customer’s Intelitics environment. The company stated that customer data is not pooled across accounts, shared with third parties, or used to train any model outside that environment, and that each visualisation is generated only from the customer’s own Intelitics data. The feature is available to Intelitics customers.

The post Intelitics adds generative AI visual reporting tool for iGaming marketers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Stake names UFC flyweight contender Tracy Cortez as global ambassador

Published

21 minutes ago

June 29, 2026

Wladimir P.

stake-names-ufc-flyweight-contender-tracy-cortez-as-global-ambassador

Stake has appointed UFC women’s flyweight contender Tracy Cortez as a global ambassador, with the partnership set to begin in June 2026.

The company said the deal adds Cortez—currently ranked No. 8 at women’s flyweight—to its growing group of UFC athletes and ambassadors. Stake also listed Alex Pereira, Max Holloway, Merab Dvalishvili, Caio Borralho and Alexandre Pantoja among its current UFC ambassadors.

Cortez holds a 12-3 record, according to Stake, and rose through Dana White’s Contender Series in 2019. The company also referenced an 11-fight win streak during her career.

Akhil Sarin, Chief Marketing Officer at Stake, said: “Tracy Cortez is a phenomenal athlete, who we’re really excited to be partnering with in this new ambassadorial role. She has proven herself to be a real contender in the UFC flyweight division already, and as she comes into her prime, Stake is proud to support her journey.

“Tracy’s personality and competitive spirit is something which aligns with our values at Stake – she’s fun, the fans love her, and we’re looking forward to bringing a valuable partnership to MMA fans.”

Stake ambassador Tracy Cortez added: “Partnering with Stake feels like the perfect fit for this chapter of my career. This is a brand at the cutting edge of sports and entertainment, and they value the same grit and authenticity that I bring to every fight.

“I’m ready to engage with my supporters in a whole new way and take this journey to the next level together.”

The post Stake names UFC flyweight contender Tracy Cortez as global ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.