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Veloce Racing misses out on Jurassic X Prix Final after most competitive weekend yet
Veloce Racing showed great fighting spirit during the Jurassic X Prix, as the all-new driver line-up of Woolridge and Chadwick gave it all they had in search of that elusive second Extreme E podium.
The London-based squad arrived in Dorset with nothing to lose. Having shown strong speed in the penultimate round in Sardinia, but ultimately failing to reach the Final, it was all or nothing today for the team.
Qualifying
A revised racing format for this weekend meant that all rounds of the Jurassic X Prix were run over three laps instead of the usual two. The first in the driving seat completed two laps before handing over to their team-mate to cross the finish line.
Extreme E also decided which drivers would start each round. Free practice saw all teams starting with their female driver, with their male counterpart taking on the start of the next round.
This meant that a strong start in Qualifying 1 was left in the hands of debutant Woolridge. The South African put in an encouraging first two laps, and the returning Chadwick showed no sign of nerves as she followed up with another competitive lap. Thanks to the efforts of both drivers, Veloce Racing ended the session in a respectable fifth place, just over 10 seconds behind leaders X44.
Qualifying 2 followed a similar story, but this time with Chadwick leading the way from the starting line. Coming to the end of a good two laps Chadwick did well to control the car as the rear end bucked aggressively. Woolridge then brought the #5 car home and secured the fifth-fastest stint on the table once again. With a time of 9:26:744 the team was four seconds faster than their first qualifying attempt.
Semi-Finals
The first Semi-Final saw the Veloce team up against Championship contenders X44 and the JBXE team fighting it out with Andretti United Extreme E for third in the standings.
Woolridge lost time on the first lap of the Semi-Final, dropping back after a jump caused the car to spin.The Veloce driver then showed breath-taking pace to close the gap, and his driving masterclass ensured that all three teams were nose to tail going into the Switch Zone.
Chadwick followed Woolridge’s lead, with both drivers achieving amazing heights over the knife edge in a bid to catch and overtake the other teams. Despite running closely together throughout the final lap, Chadwick was unable to get past JBXE’s Mikaela Åhlin-Kottulinsky for a spot in the Final.
Lance Woolridge, driver, Veloce Racing commented: “Just past waypoint 10, chasing Seb [Loeb] I kept a bit inside to try to get the inside line, but the jump was a lot bigger, and it kicked the car all the way up and actually completely around. So, I had to turn the car all the way round again and get going. I think I lost six seconds there. So, very frustrating but we had good pace in the second half so there are positives there.”
Jamie Chadwick, driver, Veloce Racing added: “We are obviously a bit disheartened, naturally, but we were up against two of the fastest teams there so to have beaten them would have been a bit of a challenge. Lance did an amazing job after a little mistake. He was so fast, and I think to show that speed in this car and to have a clean weekend was good for the team.”
Rupert Svendsen-Cook, Team Principal, Veloce Racing added: “It’s been by far our most competitive weekend from a performance perspective and all of the team can hold their heads high for that. We’ve learnt a huge amount this year, with what was a brand-new team built from the ground up. We will now take all those crucial lessons into the off season to ensure we come back the best prepared we can be for 2022.
“Thank you to all the team who have been herculean at times as well as our drivers, sponsors and investors. We’re really excited to build on the foundations we have laid, and in true Veloce style we’re going for it!”
With many positives for Veloce Racing to take away from the inaugural Extreme E season, the team is excited for what next year will bring. Extreme E returns in February with an X Prix in Saudi Arabia.
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Following Meta’s algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.
In the new Success Story, N1 Partners explains how they helped a media buying team specializing in Facebook traffic for the iGaming vertical adapt to changing market conditions and successfully scale traffic acquisition across Tier-1 GEOs.
The results after nine months of collaboration were impressive: a 155% increase in FTDs, 135% ROI, and a 22% reduction in average CPA.
About partner
The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic acquisition for iGaming products.
At the beginning of the partnership, the team was already working with Tier-1 GEOs, including Canada, Germany, New Zealand, and Australia. They consistently identified profitable campaign combinations but encountered the typical scaling limitations faced by many teams in the industry.
To continue growing, they needed a partner offering high-quality products with strong Reg2Dep and LTV performance, reliable payouts, and responsive support capable of handling increasing traffic volumes.
Why did they choose N1 Partners?
Several factors influenced their decision:
- High Reg2Dep rates;
- Strong player LTV performance;
- Reliable and consistent payouts;
- Fast and responsive affiliate manager support;
- The ability to work with multiple brands within a single ecosystem.
For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.
| “Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity,” explained Polina Bogatko, Affiliate Manager N1 Partners. |
Preparing for launch
Before launching the campaigns, N1 Partners specialists analyzed the partner’s previous performance and proposed a structured testing plan.
Instead of focusing on a single offer, they decided to test multiple brands simultaneously. This approach allowed them to identify much faster which products performed best with Facebook traffic in each GEO.
At the start, the partner also received several recommendations:
- Start with the CPA payment model;
- Separate advertising campaigns by audience type;
- Build dedicated landing pages for each GEO instead of using one universal funnel;
- Test broad audiences without narrow interest-based targeting;
- Use multiple creative formats;
- Evaluate not only registration costs but also the quality of acquired players.
This strategy helped identify promising campaign combinations early while preventing unnecessary spending on underperforming campaigns.
Choosing GEOs, offers and creatives
N1 Partners affiliate manager shared internal performance data highlighting products that consistently delivered strong results with Facebook traffic.
For the first stage, three high-potential GEOs with stable demand were selected:
- Canada;
- Germany;
- New Zealand.
Australia was intentionally excluded from the initial testing phase to concentrate the available budget on fewer markets and collect meaningful data more quickly.
Offers were selected primarily based on two key metrics: deposit conversion rate and player quality. Among all available brands, the selected products consistently demonstrated the strongest overall performance.
For every GEO, the team created special creatives featuring localized visual elements and market-specific bonus offers.
Workflow organization
After launch, specialists from N1 Partners worked alongside the partner on a daily basis, analyzing campaign performance and deciding on the next optimization steps.
| “Regular data sharing allowed us to detect changes almost immediately. We didn’t wait until the end of the week, we adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal,” noted Polina Bogatko, Affiliate Manager N1 Partners. |
Teams closely monitored:
- Reg2Dep and LTV;
- Player quality;
- Budget allocation between products;
- Individual GEO performance;
- Results of newly launched creatives.
Most operational questions were resolved by the affiliate manager within a few hours. This allowed the partner to quickly switch offers and launch additional tests without interrupting traffic acquisition.
Initial hypotheses
During the preparation phase, N1 Partners suggested testing several working hypotheses:
- Video creatives could outperform static banners;
- Different advertising concepts might attract audiences of different quality;
- Rapid budget increases could reduce campaign stability;
- Evaluating traffic solely based on acquisition cost does not reflect its actual value.
The team tested lifestyle creatives, game-focused concepts, bonus offers, and social proof elements. Budgets were increased gradually, while campaign performance was evaluated not only by CPA but also by player behavior after making their first deposit.
| “The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget. This helped maintain acquisition momentum without relying on a single offer,” commented Polina Bogatko, Affiliate Manager N1 Partners. |
Strategy and optimization
After the initial testing phase, the team focused on increasing traffic volumes without compromising player quality.
To achieve this, the partner:
- Duplicated the highest-performing campaigns;
- Regularly launched new creatives;
- Split campaigns by device type;
- Applied successful approaches to markets with similar audience characteristics.
At the same time, budgets were increased gradually, helping maintain campaign stability while keeping CPA within the target range.
What delivered the best results?
Four optimization strategies produced the strongest performance improvements:
- Creative localization;
- Continuous production of fresh advertising materials;
- Pausing underperforming campaign combinations within the first 48 hours;
- Optimizing based on player quality rather than CPA alone.
At one stage of the campaign, the affiliate manager noticed that one of the brands was achieving a significantly higher Reg2Dep rate from Facebook traffic in Canada.
After jointly reviewing the data, part of the advertising budget was shifted toward that product.
| “The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable,” said Polina Bogatko, Affiliate Manager N1 Partners. |
Results
After nine months of collaboration, every key performance indicator improved significantly.
- Monthly FTDs increased from 450 to 1,150 (+155%);
- ROI increased from 86% to 135%;
- Average CPA decreased by 22%;
- Revenue increased by approximately 2.5 times;
- Player LTV increased by 25%.
The most important achievement was not a single successful campaign but the creation of a sustainable Facebook traffic acquisition model. The partner was able to continuously scale traffic across Tier-1 GEOs without experiencing a proportional increase in acquisition costs.
Key takeaways
- What was the biggest advantage of working with N1 Partners?
According to the media buying team, working with N1 Partners helped establish a clear and scalable traffic acquisition process.
The main contributing factors were high-quality products, strong Reg2Dep performance, and constant communication with the affiliate manager. The team also emphasized that N1 Partners specialists proactively suggested new testing hypotheses before market changes began noticeably affecting campaign performance. This allowed them to stay ahead of industry trends instead of reacting only after performance had already declined.
- What made the results possible?
Polina Bogatko, Affiliate Manager N1 Partners: “The biggest factor behind our success was the partner’s willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO. This enabled us to redistribute budgets quickly and focus on the most promising campaign combinations.
After launching localized creatives and testing new audiences, the number of FTDs in Canada nearly doubled within just a few weeks, while campaign ROI remained stable. This clearly demonstrated the importance of continuous testing, fast analytics, and close collaboration between both teams”.
Scale your Facebook traffic with N1 Partners!
N1 Partners gives affiliates access to:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post FB Success Story +155% FTD, 135% ROI appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Following Meta’s algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.
In the new Success Story, N1 Partners explains how they helped a media buying team specializing in Facebook traffic for the iGaming vertical adapt to changing market conditions and successfully scale traffic acquisition across Tier-1 GEOs.
The results after nine months of collaboration were impressive: a 155% increase in FTDs, 135% ROI, and a 22% reduction in average CPA.
About partner
The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic acquisition for iGaming products.
At the beginning of the partnership, the team was already working with Tier-1 GEOs, including Canada, Germany, New Zealand, and Australia. They consistently identified profitable campaign combinations but encountered the typical scaling limitations faced by many teams in the industry.
To continue growing, they needed a partner offering high-quality products with strong Reg2Dep and LTV performance, reliable payouts, and responsive support capable of handling increasing traffic volumes.
Why did they choose N1 Partners?
Several factors influenced their decision:
- High Reg2Dep rates;
- Strong player LTV performance;
- Reliable and consistent payouts;
- Fast and responsive affiliate manager support;
- The ability to work with multiple brands within a single ecosystem.
For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.
| “Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity,” explained Polina Bogatko, Affiliate Manager N1 Partners. |
Preparing for launch
Before launching the campaigns, N1 Partners specialists analyzed the partner’s previous performance and proposed a structured testing plan.
Instead of focusing on a single offer, they decided to test multiple brands simultaneously. This approach allowed them to identify much faster which products performed best with Facebook traffic in each GEO.
At the start, the partner also received several recommendations:
- Start with the CPA payment model;
- Separate advertising campaigns by audience type;
- Build dedicated landing pages for each GEO instead of using one universal funnel;
- Test broad audiences without narrow interest-based targeting;
- Use multiple creative formats;
- Evaluate not only registration costs but also the quality of acquired players.
This strategy helped identify promising campaign combinations early while preventing unnecessary spending on underperforming campaigns.
Choosing GEOs, offers and creatives
N1 Partners affiliate manager shared internal performance data highlighting products that consistently delivered strong results with Facebook traffic.
For the first stage, three high-potential GEOs with stable demand were selected:
- Canada;
- Germany;
- New Zealand.
Australia was intentionally excluded from the initial testing phase to concentrate the available budget on fewer markets and collect meaningful data more quickly.
Offers were selected primarily based on two key metrics: deposit conversion rate and player quality. Among all available brands, the selected products consistently demonstrated the strongest overall performance.
For every GEO, the team created special creatives featuring localized visual elements and market-specific bonus offers.
Workflow organization
After launch, specialists from N1 Partners worked alongside the partner on a daily basis, analyzing campaign performance and deciding on the next optimization steps.
| “Regular data sharing allowed us to detect changes almost immediately. We didn’t wait until the end of the week, we adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal,” noted Polina Bogatko, Affiliate Manager N1 Partners. |
Teams closely monitored:
- Reg2Dep and LTV;
- Player quality;
- Budget allocation between products;
- Individual GEO performance;
- Results of newly launched creatives.
Most operational questions were resolved by the affiliate manager within a few hours. This allowed the partner to quickly switch offers and launch additional tests without interrupting traffic acquisition.
Initial hypotheses
During the preparation phase, N1 Partners suggested testing several working hypotheses:
- Video creatives could outperform static banners;
- Different advertising concepts might attract audiences of different quality;
- Rapid budget increases could reduce campaign stability;
- Evaluating traffic solely based on acquisition cost does not reflect its actual value.
The team tested lifestyle creatives, game-focused concepts, bonus offers, and social proof elements. Budgets were increased gradually, while campaign performance was evaluated not only by CPA but also by player behavior after making their first deposit.
| “The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget. This helped maintain acquisition momentum without relying on a single offer,” commented Polina Bogatko, Affiliate Manager N1 Partners. |
Strategy and optimization
After the initial testing phase, the team focused on increasing traffic volumes without compromising player quality.
To achieve this, the partner:
- Duplicated the highest-performing campaigns;
- Regularly launched new creatives;
- Split campaigns by device type;
- Applied successful approaches to markets with similar audience characteristics.
At the same time, budgets were increased gradually, helping maintain campaign stability while keeping CPA within the target range.
What delivered the best results?
Four optimization strategies produced the strongest performance improvements:
- Creative localization;
- Continuous production of fresh advertising materials;
- Pausing underperforming campaign combinations within the first 48 hours;
- Optimizing based on player quality rather than CPA alone.
At one stage of the campaign, the affiliate manager noticed that one of the brands was achieving a significantly higher Reg2Dep rate from Facebook traffic in Canada.
After jointly reviewing the data, part of the advertising budget was shifted toward that product.
| “The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable,” said Polina Bogatko, Affiliate Manager N1 Partners. |
Results
After nine months of collaboration, every key performance indicator improved significantly.
- Monthly FTDs increased from 450 to 1,150 (+155%);
- ROI increased from 86% to 135%;
- Average CPA decreased by 22%;
- Revenue increased by approximately 2.5 times;
- Player LTV increased by 25%.
The most important achievement was not a single successful campaign but the creation of a sustainable Facebook traffic acquisition model. The partner was able to continuously scale traffic across Tier-1 GEOs without experiencing a proportional increase in acquisition costs.
Key takeaways
- What was the biggest advantage of working with N1 Partners?
According to the media buying team, working with N1 Partners helped establish a clear and scalable traffic acquisition process.
The main contributing factors were high-quality products, strong Reg2Dep performance, and constant communication with the affiliate manager. The team also emphasized that N1 Partners specialists proactively suggested new testing hypotheses before market changes began noticeably affecting campaign performance. This allowed them to stay ahead of industry trends instead of reacting only after performance had already declined.
- What made the results possible?
Polina Bogatko, Affiliate Manager N1 Partners: “The biggest factor behind our success was the partner’s willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO. This enabled us to redistribute budgets quickly and focus on the most promising campaign combinations.
After launching localized creatives and testing new audiences, the number of FTDs in Canada nearly doubled within just a few weeks, while campaign ROI remained stable. This clearly demonstrated the importance of continuous testing, fast analytics, and close collaboration between both teams”.
Scale your Facebook traffic with N1 Partners!
N1 Partners gives affiliates access to:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post FB Success Story +155% FTD, 135% ROI appeared first on Americas iGaming & Sports Betting News.
The updated slot launches on Lottomart for UK players on 23rd July with a new bonus wheel and higher max win.
Blueprint Gaming is releasing an upgraded version of Super Graphics Upside Down exclusively on Lottomart from 23rd July, giving Lottomart’s UK players early access to the title.
Originally launched in 2021, Super Graphics Upside Down is being re-released with a new bonus wheel feature and an increased max win potential, rising from 250X to 3000X, according to the companies.
Chris Ruddock, Commercial Director at Lottomart, said:
“Securing an early release exclusive on the new Super Graphics Upside Down is another exciting milestone for Lottomart. Blueprint Gaming has upgraded a fantastic game with engaging new features and bigger win potential, and we’re delighted to offer this game exclusively to our UK players.”
Elliott Kyne, Account Manager at Blueprint Gaming, said:
“We’re delighted to support Lottomart with the exclusive UK launch of Super Graphics Upside Down. It’s also pleasing to see our partnership continue to go from strength to strength, and Lottomart’s impressive growth and UK focus has made them a match made in heaven for Blueprint’s content. We’re SUPER excited to bring this latest release to their players.”
The companies said the launch is part of their ongoing partnership, with Blueprint Gaming providing exclusive content as Lottomart expands its UK presence.
The post Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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