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Jada Gaming is acquired by CRM and CRO cloud solutions provider Symplify in €30m deal

AI specialist Jada Gaming is to be acquired by Symplify, market leaders in CRM and CRO cloud solutions, in a deal worth €30m.
Jada Gaming’s data and analytics AI expertise will be a welcome extension to Symplify’s expanding list of services, that has already produced excellent results within iGaming thanks to CRM partnerships with William Hill, LeoVegas, Mr.Green, Betsson and MegaRush, to name a few. Jada will embed its Jada Brain into the Symplify software to create an all-in-one ecosystem, where clients can use AI and ML to create, manage and optimise all their communication cycles.
Jada Co-founders, Alberto Alfieri and Josh Tromans-Jones, will retain their roles and continue running the operations and development of the Jada platform. Symplify’s CEO Robert Kimber and COO Fatima Ekekrantz, will join the board together with the Co-founders to work on further strengthening the Jada offer and prepare for entering into new markets and verticals. Jada will benefit from this acquisition which will drive the next exciting growth stage for the business.
Symplify’s growing portfolio of partners is now in position to benefit from Jada’s strengths in real-time marketing, churn prediction, hyper-personalisation and AI-powered segmentation. Each element will enable Symplify’s network to improve operational visibility and predictive capabilities.
Jada’s Responsible Gaming and Bonus Abuse modules can be seamlessly integrated into any operation to better monitor behaviours and identify abusers. Armed with clearer data, Symplify’s partners will now be in position to optimise marketing spend and nurture customer sentiment leading to increased Lifetime value.
Alberto Alfieri, Jada Gaming Co-Founder, said: “Josh and I are incredibly excited to team up with Symplify and feel our AI solution perfectly fits within the business. The synergies between our two company objectives and philosophies means this will deliver an unrivalled business management system that translates across a wide range of verticals.”
Symplify’s CEO Robert Kimber said: “AI is playing an ever-increasingly influential role in successful operations and Jada’s capabilities will augment Symplify’s already strong iGaming position. Our mission is providing a 360° service for our partners and I’m excited to add another vital layer to our solution and be working alongside Alberto and Josh as we continue to grow the business.”
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Brenda Quinn CEO at QuinnBet
Realistic Games expands with QuinnBet partnership

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Realistic Games continues its strong run of commercial momentum into Q4, solidifying its expansion across UK and Ireland, through its latest partnership with sportsbook and casino operator QuinnBet.
Through the agreement, QuinnBet’s players will have immediate access to a selection of Realistic’s top-performing content, including slots, instant wins, and table games. The launch portfolio features beloved classics like European Roulette and BarX, alongside recent releases such as 9 Rhino Fast Fire and Phantom Tides.
Marcela Nadin, Account Manager at Realistic Games, said: “This partnership with QuinnBet marks the latest success in what has already been a great period of commercial momentum for Realistic. We’ve been incredibly impressed by their rapid growth and the strong market presence they’ve built. This agreement will ensure our proven mix of classic hits and new releases is put directly in front of their growing player base across the UK and Ireland.”
Brenda Quinn, CEO at QuinnBet, added: “We’re delighted to welcome Realistic Games to our platform. This integration is a key step in our commitment to providing the best possible gaming experience for our players. Their portfolio is well-known for offering a fantastic blend of popular classics and diverse titles. This partnership strengthens our current offering across the UK and Ireland, ensuring our customers continue to have access to reliable and enjoyable entertainment.”
The post Realistic Games expands with QuinnBet partnership appeared first on European Gaming Industry News.
Conferences in Europe
European Gaming Media Reports: SBC Summit 2025 – Lisbon Key Stats & Impact

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The SBC Summit 2025 took place from 16–18 September at the Feira Internacional de Lisboa (FIL) and the MEO Arena in Lisbon, and the numbers and atmosphere confirm why SBC describes it as “the greatest show in iGaming.” Speaking at a dedicated press conference, SBC Events’ Managing Director Andrew McCarron and Senior Marketing Director Dennis Algreen shared the story behind this year’s record-breaking edition, its wider impact, and what comes next.
A Global Gathering for the iGaming Industry
The Lisbon event attracted over 30,000 attendees – a 20% increase on 2024 – representing 150 countries. Growth was visible across all audience segments, with operator attendance rising by 31% and affiliates by 38%. Importantly, the summit hosted nearly 6,000 C-level decision-makers, a concentration of senior leadership rarely seen at any industry event.
The show spanned 135,000m² across five expo halls and networking areas, supported by 700 sponsors and exhibitors – including 235 new partners. Regional participation also surged, particularly from Africa (+78%), Asia (+69%), and Latin America (+40%).
Exhibitors included iGaming suppliers, Online Casino and Sports Betting operators, Affiliates, Payment Providers, and more.
Beyond the numbers, Dennis Algreen emphasised that Lisbon has now firmly become “our global event” – expanded, and elevated after the success of its debut in Lisbon.
Content for Every Gaming Market
SBC placed special focus on tailoring content for a global audience. The new Global & Emerging Markets Stages highlighted different regions each day, giving attendees a direct window into growth areas like Africa, Asia, and Latin America, while for the rest of the agenda, the Summit revisited developments in more established territories. This dual approach ensured the event spoke to both established operators and those planning their expansion into emerging jurisdictions.
The introduction of Tech Academies was a new addition, offering hands-on learning about AI, blockchain, Web3, and other transformative technologies.
Headliners and Highlights
The Super Stage brought star power and inspiration, with headline speakers such as Gary Vaynerchuk, Randi Zuckerberg, Rubens Barrichello, and Oleksandr Usyk. The agenda was bolstered by more than 550 speakers across themed tracks, including the Affiliate Leaders Summit and Payments Expert Summit.
New additions in 2025 expanded SBC’s cultural and community footprint. A Food Festival enlivened networking areas, while the Affiliate Leaders Awards debuted as a standalone celebration of affiliate excellence.
Meanwhile, the Legends Charity Game became one of the most memorable features. Football icons including Roberto Carlos, Alessandro Del Piero, Marek Hamšík, and Giorgos Karagounis took to the pitch, raising significant donations for charity. The match was broadcast in more than 90 jurisdictions, with half a million online viewers in Spain alone.
Wider Impact on Lisbon’s Economy
The summit’s footprint was felt well beyond the venue. With more than 72,000 room nights booked, SBC Summit 2025 brought a measurable boost to Lisbon’s tourism and hospitality sector. Collaboration with local authorities was crucial, from traffic and zoning adjustments to logistical support, underlining how the city has embraced the summit as a flagship annual event.
McCarron noted: “This has a significance for the local community now. Lisbon knows us, works with us, and the impact is tangible.”
Networking, Community, and Culture
Networking remained a cornerstone. Dedicated areas linked directly to the conference stages, making it easier for delegates to connect around specific topics. The organisers also highlighted initiatives like SBC First Pitch, giving startups a chance to present their innovations, and Women in Gaming events, which included networking gatherings and super stage discussions on women in tech, sports, and gaming.
Entertainment, too, played a role. The Infinity closing party showcased world-class DJs Alok and Timmy Trumpet, giving attendees the chance to celebrate and unwind after an intense week of business.
European Gaming Media in the Room
European Gaming Media was present at SBC’s press conference, raising two questions to the organisers:
- Why choose Lisbon for SBC’s “global event”?
Algreen explained that while multiple factors played a role, venue capacity and accessibility were decisive:
“When you put on an event of this scale, suitable options in Europe are limited. Lisbon offers one of the biggest indoor arenas in Europe, which allows us to deliver everything from the Super Stage to Infinity. Combined with the city’s beauty, weather, hospitality, and its strategic connection to Brazil – the next major growth market – it became the perfect choice.”
- What’s next after breaking all these highs in 2025?
McCarron underlined that the immediate focus is on consolidating feedback and data, but pointed towards one clear direction:
“Emerging technologies will be a priority. From AI to blockchain and Web3, our goal is to make sure the industry is not just aware, but educated, so they can take their businesses forward. This year proved we can keep raising the bar, but we won’t rest – the summit is meant to be the greatest show in gaming, and that vision continues.”
SBC Summit in the Future: Looking Ahead
With its mix of scale, global reach, and innovative additions, SBC Summit 2025 laid the foundations for its organisers’ vision of a global event in the gaming industry calendar. The organisers confirmed that Lisbon will continue to host the summit, with next year’s edition already scheduled slightly later in September.
For attendees, exhibitors, and the city itself, SBC Summit 2025 was more than just an industry showcase – it was a statement of ambition and impact.
The post European Gaming Media Reports: SBC Summit 2025 – Lisbon Key Stats & Impact appeared first on European Gaming Industry News.
cyber attack
Important Information regarding Fast Track services

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Fast Track is issuing this statement regarding an isolated incident that occurred in early October.
Fast Track experienced a highly sophisticated cyber attack that specifically targeted two clients operating on the Fast Track Platform.
Upon detection of the breach, Fast Track immediately ceased the attack and informed the affected parties.
Fast Track confirms that no other clients have been impacted by this incident.
Further details will be provided as they become available and appropriate to release.
If you have any questions regarding this incident, please email [email protected].
The post Important Information regarding Fast Track services appeared first on European Gaming Industry News.
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