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Jada Gaming is acquired by CRM and CRO cloud solutions provider Symplify in €30m deal

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AI specialist Jada Gaming is to be acquired by Symplify, market leaders in CRM and CRO cloud solutions, in a deal worth €30m.

Jada Gaming’s data and analytics AI expertise will be a welcome extension to Symplify’s expanding list of services, that has already produced excellent results within iGaming thanks to CRM partnerships with William Hill, LeoVegas, Mr.Green, Betsson and MegaRush, to name a few. Jada will embed its Jada Brain into the Symplify software to create an all-in-one ecosystem, where clients can use AI and ML to create, manage and optimise all their communication cycles.

Jada Co-founders, Alberto Alfieri and Josh Tromans-Jones, will retain their roles and continue running the operations and development of the Jada platform. Symplify’s CEO Robert Kimber and COO Fatima Ekekrantz, will join the board together with the Co-founders to work on further strengthening the Jada offer and prepare for entering into new markets and verticals. Jada will benefit from this acquisition which will drive the next exciting growth stage for the business.

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Symplify’s growing portfolio of partners is now in position to benefit from Jada’s strengths in real-time marketing, churn prediction, hyper-personalisation and AI-powered segmentation. Each element will enable Symplify’s network to improve operational visibility and predictive capabilities.

Jada’s Responsible Gaming and Bonus Abuse modules can be seamlessly integrated into any operation to better monitor behaviours and identify abusers. Armed with clearer data, Symplify’s partners will now be in position to optimise marketing spend and nurture customer sentiment leading to increased Lifetime value.

Alberto Alfieri, Jada Gaming Co-Founder, said: “Josh and I are incredibly excited to team up with Symplify and feel our AI solution perfectly fits within the business. The synergies between our two company objectives and philosophies means this will deliver an unrivalled business management system that translates across a wide range of verticals.”

Symplify’s CEO Robert Kimber said: “AI is playing an ever-increasingly influential role in successful operations and Jada’s capabilities will augment Symplify’s already strong iGaming position. Our mission is providing a 360° service for our partners and I’m excited to add another vital layer to our solution and be working alongside Alberto and Josh as we continue to grow the business.”

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Viper City Heist brings a neon-soaked criminal caper to the reels

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Play’n GO steps into the underworld of Viper City with its new slot, Viper City Heist, where cunning strategy and raw firepower lead to big rewards.

Viper City Heist throws players into a world of vault-busting gangsters and turf-war tensions. Led by the Boss, a crew of hard-bitten misfits reunites for one last job – a high-stakes hit on a rival gang’s underground vault. Every detail, from the moody neon skyline to the pulse of its synth-heavy soundtrack, immerses players in a cinematic clash of ambition and revenge.

Combining visual flair with exciting mechanics, this 5×3 slot with 20 fixed paylines offers a potent mix of instant prizes and feature-rich gameplay that stays true to Play’n GO’s signature storytelling style.

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Two standout mechanics – Quick Hit and Heist Re-Spin – reflect the game’s fast-paced narrative. Quick Hit offers instant gratification by awarding visible Bonus Prize Symbols on non-winning spins, while Heist Re-Spin locks symbols in place for a shot at accumulating serious loot. The Vault Raid Free Spins take the intensity up a notch, launching with a Vault Wheel that sets both Free Spin count and Win Multiplier – with potential for 150 spins and a x10 multiplier. These features aren’t just flashy; they’re tightly woven into the game’s high-stakes theme, reinforcing Play’n GO’s commitment to seamless gameplay and compelling storytelling.

While Viper City Heist carves out its own identity, it echoes the gritty aesthetic seen in Cash Pump and the narrative depth of Mafia Gold. Fans of crime-laden slot tales will appreciate the layered characters, escalating tension, and multiple ways to take a rival’s riches. It’s a classic revenge story told through thrilling, player-first design.

Magnus Wallentin, Games Ambassador at Play’n GO, commented: “Viper City Heist captures that cinematic feel we strive for – it’s bold, stylish, and mechanically sharp. We think players will love stepping into this fast-paced, adrenaline-fuelled world.”

With daring features and atmospheric flair, Viper City Heist is set to be a steal for fans of high-impact slots.

The post Viper City Heist brings a neon-soaked criminal caper to the reels appeared first on European Gaming Industry News.

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SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

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SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry. 

This collaboration marks SYNOT Games‘ debut in Argentina and signals a significant step in the company’s ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.

Entering Argentina with a partner like Betsson is a proud moment for us,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.

Latin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. We’re excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.”

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Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: “We are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOT’s games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.”

Argentina’s online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.

The deal strengthens SYNOT Games‘ positioning in Latin America, aligning with the company’s strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Games’ commitment to expanding across the most dynamic and regulated iGaming markets in the region.

The post SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner appeared first on Gaming and Gambling Industry in the Americas.

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Rivalry Provides Update on Management Cease Trade Order

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Rivalry Corp., is providing this update on the status of a management cease trade order granted on May 1, 2025 (the “MCTO”) by its principal regulator, the Ontario Securities Commission (the “OSC”), under National Policy 12-203 – Management Cease Trade Orders (“NP 12-203”). On May 2, 2025, the Company announced that there would be a delay in the filing of its annual financial statements, management’s discussion and analysis and related CEO and CFO certificates for the fiscal year ended December 31, 2024 (collectively, the “Annual Filings”), as required under applicable Canadian securities laws (the “Default Announcement”). The Company expects to complete the Annual Filings by June 30, 2025. The Company further announces that it expects to file its unaudited financial statements and management’s discussion and analysis for the three months ended March 31, 2025 and related certifications (collectively, the “Q1 Filings”) on or prior to July 14, 2025. The OSC has advised the Company that the MCTO will remain in place until the Q1 Filings have been completed.

The Company advises that: (i) other than in respect of the Q1 Filings, there have been no material changes to the information contained in the Default Announcement; (ii) it intends to continue to comply with the alternative information guidelines of NP 12-203; and (iii) except as previously disclosed, there are no subsequent specified defaults (actual or anticipated) within the meaning of NP 12-203.

The MCTO will remain in effect until the Company is no longer in default with respect to its filing requirements and the OSC lifts the cease trade order.

The post Rivalry Provides Update on Management Cease Trade Order appeared first on Gaming and Gambling Industry in the Americas.

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