eSports
Global Esports Games Announces Official Partners for Inaugural Event
The inaugural Global Esports Games (GEG) in Singapore will be supported by a slate of partners that includes Singapore Airlines, MyRepublic, Samsung and Razer, signalling the strong backing that the event has received from organizations across the APAC region.
GEG, the flagship event of the Global Esports Federation (GEF), is a global, multi-title competition. The inaugural edition features Dota 2, eFootball 2022, and Street Fighter V: Champion Edition with teams from more than 40 countries and territories around the world competing. The event runs from 18 to 19 December at Resorts World Sentosa.
This is Singapore Airlines’ first esports partnership, and the national carrier will be the GEG’s Official Airline Partner. The GEG’s other official partners in their respective areas are MyRepublic (Telco), Samsung Neo QLED (Technology), Razer (Esports), and Lazada (Ecommerce). Joining them are community partners TikTok and GosuGamers, and venue partner Resorts World Sentosa.
In a tangible demonstration of its deep commitment to the esports community, Flare Networks, GEF’s Global Partner for Blockchain systems, is making a grant of their Songbird Tokens ($SGB) to every athlete and team heading to Singapore and helping the global broadcast reach the entire world.
Chris Chan, President, Global Esports Federation said: “We are thrilled by the support from world-class brands for the first-ever Global Esports Games. We are now in the final phase of preparations for the GEG. The entire team remains focused on staging a prestigious international competition as planned despite the challenging circumstances. We are grateful to our partners for their commitment to sharing and supporting our #worldconnected vision.”
GEFcon, the GEF’s international convention of esports thought leaders, will take place on 16 December 2021, as well as GEFestival, a three-week celebration of esports culture that unites art, music, and technology to the broader gaming community across the world. Viewers around the world can watch live streams of the GEG through GosuGamers, Twitch, Facebook, YouTube and Huya.
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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.
The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.
Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
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