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GAMING1 elevates David Carrion to COO Interactive

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Promotion to see former CMO focus on enhancing company’s technology, business and marketing operations

 Leading gaming and sports betting partner GAMING1 has promoted its former CMO, David Carrion to the position of Chief Operator Officer Interactive (COO Interactive).

As the newly appointed COO Interactive, David will focus on developing a high performing organisation, that is capable, focused and resilient. While also aligning the company’s technology, business and marketing services to operate as one.

The structural change reflects the company’s outstanding growth over the past year, which saw GAMING1 become the first company to launch live casino in Columbia thanks to a long-standing partnership with the industry leading live casino provider, Evolution.

GAMING1 also celebrated its launch into US market this year, with plans to also launch in the Netherlands in the coming months, while it continues to consolidate and grow in Belgium through a robust portfolio of brands and products.

These projects are spearheaded by a responsible gaming approach and focus on long term sustainability of the sector. With this in mind, the company forecasts significant traction across all international fronts in 21 different operations during 2022.

Commenting on the appointment, Sylvain Boniver, Co-founder of GAMING1 said: Everyone at GAMING1 is delighted to have David take on more responsibilities as the company’s new COO Interactive.

“During his time as a Chief Marketing Officer, David showed his quality and experience in delivering impressive growth strategies. We are confident that in his new role, David will excel and continue being a tremendous and valuable asset to the company and its partners.”

David Carrion, COO Interactive at GAMING1 said: I’m proud to have been trusted as COO Interactive for one of the industry’s most exciting and ambitious brands. During my time here, the company has excelled in every area and continues to see rapid growth.

“We have bold aspirations for the future, our goal for the GAMING1 interactive business line is to outperform market growth, we are set to double our revenues within the next five years. We aim to do this based on scalability and by delivering real quality to the player.”

Well-known throughout the industry for his track record of achievements, GAMING1’s COO Interactive holds a wealth of experience, notably at the BlackStone-owned Spanish Casino Group Cirsa, and at The Stars Group, where Carrion led the company’s digital marketing transformation and growth before becoming Marketing Director of its renowned brand, PokerStars.

Carrion’s tenure saw him develop the strategy, teams and tech stack around SEO, PPC, Paid Social, Affiliates and Display advertisement, as well as multiple high-profile award-winning campaigns.

These have included Game On (2018 EGR Marketing Social Campaign and Poker Campaign Winner), and the PokerStars NLHE Championship, poker’s largest ever $25k buy-in tournament, earning him a place on Gaming Intelligence’s prestigious HOT 50 list of online gaming’s most influential professionals.

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eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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