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GAMING1 elevates David Carrion to COO Interactive

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Promotion to see former CMO focus on enhancing company’s technology, business and marketing operations

 Leading gaming and sports betting partner GAMING1 has promoted its former CMO, David Carrion to the position of Chief Operator Officer Interactive (COO Interactive).

As the newly appointed COO Interactive, David will focus on developing a high performing organisation, that is capable, focused and resilient. While also aligning the company’s technology, business and marketing services to operate as one.

The structural change reflects the company’s outstanding growth over the past year, which saw GAMING1 become the first company to launch live casino in Columbia thanks to a long-standing partnership with the industry leading live casino provider, Evolution.

GAMING1 also celebrated its launch into US market this year, with plans to also launch in the Netherlands in the coming months, while it continues to consolidate and grow in Belgium through a robust portfolio of brands and products.

These projects are spearheaded by a responsible gaming approach and focus on long term sustainability of the sector. With this in mind, the company forecasts significant traction across all international fronts in 21 different operations during 2022.

Commenting on the appointment, Sylvain Boniver, Co-founder of GAMING1 said: Everyone at GAMING1 is delighted to have David take on more responsibilities as the company’s new COO Interactive.

“During his time as a Chief Marketing Officer, David showed his quality and experience in delivering impressive growth strategies. We are confident that in his new role, David will excel and continue being a tremendous and valuable asset to the company and its partners.”

David Carrion, COO Interactive at GAMING1 said: I’m proud to have been trusted as COO Interactive for one of the industry’s most exciting and ambitious brands. During my time here, the company has excelled in every area and continues to see rapid growth.

“We have bold aspirations for the future, our goal for the GAMING1 interactive business line is to outperform market growth, we are set to double our revenues within the next five years. We aim to do this based on scalability and by delivering real quality to the player.”

Well-known throughout the industry for his track record of achievements, GAMING1’s COO Interactive holds a wealth of experience, notably at the BlackStone-owned Spanish Casino Group Cirsa, and at The Stars Group, where Carrion led the company’s digital marketing transformation and growth before becoming Marketing Director of its renowned brand, PokerStars.

Carrion’s tenure saw him develop the strategy, teams and tech stack around SEO, PPC, Paid Social, Affiliates and Display advertisement, as well as multiple high-profile award-winning campaigns.

These have included Game On (2018 EGR Marketing Social Campaign and Poker Campaign Winner), and the PokerStars NLHE Championship, poker’s largest ever $25k buy-in tournament, earning him a place on Gaming Intelligence’s prestigious HOT 50 list of online gaming’s most influential professionals.

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EGR Europe Awards 2026

REEVO Wins “European Casino Content Supplier Under 5 Years” at EGR Europe Awards 2026

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REEVO has been recognised as the “European Casino Content Supplier Under 5 Years” at the prestigious EGR Europe Awards 2026, held at the Hilton in Malta.

This award represents a major milestone in REEVO’s journey and highlights its rapid growth, innovation and commitment to delivering high-performing casino content to partners across Europe and beyond.

The EGR Europe Awards celebrate the most successful and innovative companies in the online gaming industry. Winning in the “Casino Content Supplier Under 5 Years” category reflects REEVO’s strong market impact in a short period of time, as well as its dedication to product excellence and partner success.

Since its launch, REEVO has focused on:

• Delivering premium, high-converting slot content.

• Expanding a fast-growing aggregation platform.

• Building strong strategic partnerships across regulated markets.

• Prioritising performance, innovation, and player engagement.

This recognition reinforces the strength of REEVO’s vision and the results achieved together with its partners.

Winning this award is a testament to the hard work, creativity and determination of the entire REEVO team. From game development and platform engineering to commercial and operations, every department has played a key role in building a brand that stands out in a highly competitive industry.

The post REEVO Wins “European Casino Content Supplier Under 5 Years” at EGR Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2026 FIFA World Cup

Sportradar and Aireal Announce Strategic Partnership

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Sportradar AG, the global sports technology company, and aireal, the business transforming broadcast and digital audio into programmatically tradable media, announced a strategic partnership to elevate how brands advertise around sports content – at a time when relevance, context and timing matter more than ever.

With the 2026 FIFA World Cup approaching and advertisers competing in what has become the “relevance economy”, the partnership enables brands to use broadcast radio as a modern channel to reach sports fans with contextually aligned messaging placed into ad breaks close to key sports moments.

Aireal’s technology identifies when broadcast or digital audio programming features sports content by recognizing context like commentary, match previews and sports news. The technology makes FM, DAB+ and streaming audio inventories addressable based on context, unlocking highly targeted and sports-relevant advertising inventory for Sportradar’s demand- side platform to purchase on behalf of clients.

Sportradar adds “sports moments” signals such as goals, momentum changes and penalties allowing advertising into upcoming blocks through aireal’s sell-side platform and real-time insertion tech. Sportradar’s GenAI-enhanced creative intelligence generates audio scripts provided by team narratives, tournament dynamics or fan sentiment. This automation enables brands to align with emotional instances fans care about, without interrupting live broadcasts.

The agreement further boosts Sportradar’s advertising capabilities to engage sports fans on behalf of clients and builds on its end-to-end solution already featuring a proprietary demand-side platform, programmatic ads including digital out of home, display, video and audio such as podcasts. The company also offers paid social and paid search as acquisition tools and a range of retention products.

Ralf Ollig, Sportradar’s VP of Product Marketing and Advertising Services, said: “Audio is critical in any sports-focused advertising campaign as brands need scalable channels that keep them connected to sports moments throughout the day. We know that radio is a primary channel for match-day build-up, commentary, travel-time listening and fan gatherings and radio consumption surges during major sports cycles such as the FIFA World Cup, Euros, Bundesliga, winter sports and cycling. Our partnership with aireal turns broadcast radio into a digitally activated, programmatic channel and is the next evolution in our sporting moments approach to campaign planning and execution.”

Markus Adomeit, aireal MD, said: “We’re bringing automation and contextual intelligence to one of the most important media channels. Working with Sportradar allows advertisers to align their audio campaigns with sports programming and sports signals in a way that’s scalable and relevance driven.

“Broadcast radio remains one of the strongest mass-reach media channels worldwide. Radio has high trust levels and is repeatedly ranked as one of the most credible advertising channels, meaning this partnership enables advertisers to reach millions of listeners across international markets with unparalleled brand safety.”

The post Sportradar and Aireal Announce Strategic Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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$SNACK token

Crypto Snack Unveils Five-Pillar Ecosystem Spanning Sports, RWA Tokenisation, iGaming, Consumer Rewards and Payments

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Crypto Snack, the blockchain-based crypto infrastructure company behind the $SNACK token, has announced the full scope of its multi-vertical ecosystem — spanning a Premier League football partnership, institutional-grade real-world asset (RWA) tokenisation, licensed iGaming, a live consumer rewards platform and an integrated crypto wallet and payments app.

The announcement marks a strategic repositioning for the project, which has spent the past 18 months building infrastructure, securing partnerships and obtaining licences ahead of a coordinated 2026 launch across all five verticals.

“Most crypto projects pick one lane. We’ve built five — and every single one generates real revenue for the token. This isn’t a roadmap built on promises. The partnerships are signed, the licences are secured, and the technology is built. 2026 is about execution,” Stuart Morrison, CEO and Founder of Crypto Snack.

Premier League Partnership

Crypto Snack has secured a partnership with an English Premier League football club, making it the first project to process cryptocurrency payments for a PL club. The integration covers matchday ticket purchases, merchandise sales, LED stadium advertising, VIP hospitality packages, and Ticketmaster-integrated ticketing — with $SNACK enabled as a direct payment method.

The club name remains under embargo ahead of a formal joint announcement in the coming weeks.

Real-World Asset Tokenisation

Crypto Snack facilitated and represents the Alkemya Metacore Security Token Offering (STO), which is listing on a regulated tokenised securities exchange. The STO comprises 800 million tokens, with Crypto Snack holding a 3% allocation. Proceeds are received in USDT, with remaining tokens generating ongoing cash distributions.

The company is actively tokenising UK real estate, commodities, and securities at institutional scale, with projects valued at up to $1.5 billion.

Licensed iGaming

Snack Casino and Snack Bet — a fully licensed online casino and sportsbook — are scheduled to launch in 2026, operated by a strategic iGaming partner under a licensed agreement to use the Crypto Snack brand. All bonuses, rewards and referral incentives will be distributed exclusively in $SNACK tokens, creating a recurring demand mechanism for the token independent of speculative trading.

Live Consumer Rewards

Snack Rewards is already live in the US through a partnership with Affina Loyalty, offering cashback paid in $SNACK tokens across more than 2000 brands including Apple, Nike, IKEA and Uber. The merchant-funded model means brands fund the cashback directly, with Crypto Snack earning a 1% commission on every transaction. UK and European expansion is scheduled for Q3 2026.

Snack App and Wallet

The Snack App will serve as the central gateway to the entire ecosystem, featuring a built-in crypto wallet with virtual debit cards, buy/sell/trade functionality and unified access to all rewards and loyalty programmes. The app is designed for mainstream adoption, removing the technical barriers that typically prevent non-crypto users from entering the space.

The post Crypto Snack Unveils Five-Pillar Ecosystem Spanning Sports, RWA Tokenisation, iGaming, Consumer Rewards and Payments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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