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BETER debuts table tennis heart rate data for Setka Cup

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BETER, the industry’s leading provider of next-gen betting and gaming solutions, has taken its Setka Cup (part of BETER Sports) to the next level, by integrating on-court table tennis players’ heart rate data into its offering.

Having successfully implemented heart rate monitors into their Efootball ESportsBattle tournaments during the summer, BETER’s trialled and tested model is now ready to add the feature to their Setka Cup’s table tennis tournaments.

Designed to increase both incremental revenue and customer engagement for sportsbooks by delivering an entirely new element to the betting experience, BETER’s in-game monitors are able to track and analyse the table tennis players’ heart rate levels to track in-game performance and recovery rate.

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The devices, worn on players’ arms, use optical heart rate technology to provide the most accurate heart rate data available, which is then automatically collected and displayed on live streams.

Allowing bettors to make a more informed betting decisions than ever; BETER’s tech analyses a vast range of data relating to their physiological response during matches and their ability to recover – highlighting their potential to achieve the best possible results.

As well as driving engagement, the Setka Cup will also benefit by monitoring and tracking the physical health of the participants throughout the tournament periods, as well as initiating resting periods to prevent over-exertion during the season.

In total, BETER’s heart rate monitors are now available at multiple Setka Cup locations. The functionality is set to be implemented for all Setka Cup table tennis locations across CEE, including Ukraine and the Czech Republic.

Commenting on the launch Alex Lobov, BETER’s Chief Product Officer said:

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“We’re all about delivering the most next generation betting experience out there, whether that be Esports or offline sports.

“Our Setka Cup caters to fans who love live action, and I believe that heart rate monitoring will help us strengthen the position of our table tennis product in our growing portfolio of fast content.

“Designed to be an excellent add-on to drive both revenue and engagement we predict our partners are like to see an average 2% increase in customer bets on Setka Cup table tennis events, as well as a 5% average increase in views of the Setka Cup live streams.” 

BETER’s Setka Cup tournaments across table tennis, tennis and beach volleyball, are a part of its BETER Sports portfolio. The Setka Cup remains one of the largest daily sports tournaments worldwide.

In Q3 2021, the total number of table tennis, tennis, and beach volleyball matches reached 25,454 and increased by 15% compared to Q1 2021. During the same period, the number of betting participants increased by 25%.

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Already renowned as a leading supplier of data and content, BETER is used by the likes of Sportradar, Bet365, William Hill and Fortuna Entertainment Group. The company recently overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.

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Aristocrat Leisure Completes Acquisition of Neo Group Ltd. (f/k/a NeoGames) for $29.50 per Share

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Neo Group Ltd. (formerly known as NeoGames S.A.), announced today that Aristocrat Leisure Limited, an entertainment and content creation company delivering world-leading mobile and casino games, has completed the previously announced acquisition of all of the outstanding ordinary shares of Neo for $29.50 per share in an all-cash transaction, representing an enterprise value of approximately $1.2 billion for Neo.

“We are excited to have successfully closed this transaction and joined forces with the Aristocrat team to further drive our success across iLottery, iGaming, and online sports betting,” said Moti Malul, Chief Executive Officer of Neo. “We firmly believe that this Transaction represents a great outcome for all of Neo’s shareholders, customers and employees. We are very grateful to all our stakeholders who have supported us since our inception. I would also like to thank all our employees for their commitment in making Neo the great company it is today.”

The transaction was announced on May 15, 2023.

The post Aristocrat Leisure Completes Acquisition of Neo Group Ltd. (f/k/a NeoGames) for $29.50 per Share appeared first on European Gaming Industry News.

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PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.

Incorporating all the fan-favourite features of Pragmatic Play’s Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.

In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betsson’s precise requirements.

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It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Delivering a dedicated studio for Betsson marks another milestone for Pragmatic Play’s award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.”

Chellyanne Cassar, Live Casino Manager at Betsson Group, added: “We are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.

“The partnership highlights our shared commitment to delivering unparalleled gaming experiences, and we’re thrilled with the final results of the studio.”

The post PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON appeared first on European Gaming Industry News.

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EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member

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The EL Executive Committee has named Mr. Ionut-Valeriu Andrei as its newest member during its meeting on April 5. Mr. Andrei is the General Manager of Loteria Română since 2022, and succeeds Mr. Olgierd Cieslik, whose term as CEO of Totalisator Sportowy (Poland) has concluded.

”It is with great pleasure to welcome Mr Ionut-Valeriu Andrei as a new Executive Committee member. As an experienced executive, Mr Andrei has already contributed in various ways to our Association and the EL Executive Committee members trust he will continue to do so in the future,” Arjan van ‘t Veer, Secretary General of EL, said.

Mr Andrei will oversee the learning and development activities of EL. His appointment underscores the further commitment of the European Lotteries to inclusivity and collaboration among its members.

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”I am honoured to join the EL Executive Committee and look forward to working closely with my colleagues to advance the mission and values of the Association,” Ionut-Valeriu Andrei said.

Mr Andrei’s co-optation will be formalised during the upcoming EL General Assembly in Salzburg (Austria) on 17 June 2024.

The post EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member appeared first on European Gaming Industry News.

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