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BetitRight’s in-play product continues to thrive as the sports betting analytics company enters the second year providing its market-leading bet prompt service to bookmaker Betfred.

Over the past 12 months data taken from several operators and organisations reveals that 24% of sports bettors who engaged with the in-play content added to their bet-slip. Furthermore, there was a 450% increase in usage of the product by customers between launch and the end of the football season.

BetitRight’s innovative in-play product brings together predictive models, with live event feeds and bookmaker price feeds to create engaging in-play bet prompts on all the headline fixtures.

The analytical capability of BetitRight has enabled Betfred’s customers to benefit from valuable insight into rich data to help them ‘bet better’ on Europe’s top competitions.

Betfred has been able to introduce the in-play service for over 50 football markets, with 10-25 prompts generated per match only of the most interesting, engaging and relevant content. BetitRight is currently working on additional in-play products to help even more bettors ‘bet better’.

Henry Newman, Sporting Risk Co-Founder, said: “We’re delighted with the feedback we’re getting on the product from our partners and will build on these solid foundations in 2022 by improving the existing product. On top of this we are building new products, to help all who engage with our in-play offerings, bet better.”

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