Canada
‘I Wouldn’t Be Where I Am Without UK’: UK Alumna and TV Personality Gives Back to UK Students Pursuing Careers in Esports
For University of Kentucky alumna Erin Simon, esports changed her life. The billion-dollar industry has opened doors for her she didn’t know existed. Now, a multimedia personality, host, producer and consultant within esports, gaming and entertainment, Simon wants to open those same doors for others at the university through the Erin Ashley Simon Esports Internship Fund.
“I wouldn’t be where I am without UK,” said Simon, who is a 2014 graduate of the College of Communication and Information. “UK was where I really built my journalism skills and had professors and fellow students who believed in me and my future. Now that I’m a broadcaster in gaming and entertainment, as well as a co-owner of the new esports organization XSET, it’s my turn to pay it forward.”
Home to the first-of-its-kind global gaming and esports program, UK brings together academics, community, professional development, collegiate competition and multidisciplinary research around the growing global sport. Together, UK and its gaming partner, Gen.G, are creating an innovative program unlike any other in the country.
“I wanted to start this scholarship because accessibility is not only an issue in education, but also an issue in esports and gaming,” Simon said. “I want to help create an additional route for the youth to not only gain experiences in esports and get an education but to have an amazing experience at the University of Kentucky, the same way I did when I attended.”
The Erin Ashley Simon Esports Internship Fund will include a multi-year internship, which will offer extensive mentorship and experiential learning opportunities that engage and educate students on the many facets of the dynamic esports industry that extend far beyond the classroom.
Financial support will also be provided to recipients with demonstrable financial need who wish to pursue UK’s esports program. The initiative seeks to make the UK experience possible for students who may not have otherwise had the opportunity to attend.
Leaders at the university, like Heath Price, UK associate chief information officer, believe the internship fund will add an exciting new depth and dimension to UK’s esports program, while also helping the university to reach a broader student audience.
“UK wants to be a thought leader in the esports and video game community, building a foundation of technology investment that pushes the envelope in areas of social and competitive gaming and seeks to serve important community values — democratizing access to great career opportunities; respecting people on- and offline; and intentional outreach to interested parties irrespective of race, gender or identity,” Price said.
“Practical experiences are very important in the competitive professional landscape of today and tomorrow,” Price continued. “Opportunities like the Erin Ashley Simon Esports Internship Fund, that provide a combination of experience and mentorship, have the potential to be transformative when you consider the preparation necessary to compete for jobs and pursue careers across the rapidly evolving video game and esports industries.”
The application for the internship fund will open in the fall of 2022. The criteria to apply is as follows:
- Applicants must possess a minimum of a 3.00 unweighted high school grade-point average, out of a possible 4.0.
- Applicants must possess demonstrable financial need as evidenced in their individual financial aid record.
- Esports experience with gaming ties, which can include coding, broadcasting, content creation, event organization and more is preferred.
- Applicants are holistically considered on an individual basis. Diversity in all its forms is welcome and encouraged.
The landscape of esports is ever evolving, particularly collegiate esports.
As the state’s flagship, land-grant institution, UK has a bold and vital mission — to nurture an outstanding learning community that inspires students, staff and faculty alike, preparing them for an increasingly diverse and technological world.
Not only will this fund help to fulfill the university’s mission, but it will also break barriers for students like Simon who didn’t know a future in the esports and gaming industry was possible.
“I look forward to the start of this scholarship and am so thankful for UK, JMI, Gen.G, XSET and other companies that are interested in working with me on this opportunity for our youth,” Simon said.
To learn more about the esports initiative at the university, go to: www.uky.edu/esports/.
More About Erin Simon
Erin Ashley Simon is a multimedia personality, host, producer and consultant within esports, gaming and entertainment. Her love and passion for these areas has helped to shape who she is today, pushing the culture forward, breaking barriers as a female in the industry. In doing so, Simon was the first individual female public figure to be the face of PUMA’s new esports line. Additionally, she has worked tirelessly behind the scenes in the industry to provide more opportunities for those in underserved, underrepresented and marginalized communities, working with companies like Evil Geniuses, XSET and one of the largest video game publishers, Riot Games. Simon is also co-owner of one of the fastest growing esports organizations XSET. Within her role at the organization, she is helping to shape the culture of the organization to ensure the org has content and deep-rooted connections in music, entertainment and the gaming industry. Simon has been tapped by well-known brands and organizations such as AT&T, Riot Games, Bleacher Report, TBS, EA Sports, General Motors, Google Play, Tampax, Columbia Records, PUMA, Turtle Beach, Bacardi, Crown Royal, Forbes, Gen.G, Evil Geniuses, Cloud 9, The Wall Street Journal, University of Kentucky, Bleacher Report and more. As Simon’s career moves forward, she looks to continue to build the intersection between gaming and culture, paving a path forward for future generations. Learn more about Simon at erinsimon.com.
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Building on the momentum of its successful market entry, Fennica Gaming announced the expansion of its partnership with Loto-Québec by launching also its portfolio of eInstant games. This second phase follows the recent successful launch of Fennica Gaming’s online casino games, making its full suite of innovative online games available to players on Loto-Québec’s digital platform, the only legal online gaming offer in the province of Québec.
The launch of the eInstant portfolio completes the initial offering, delivering a diverse and engaging gaming experience designed with Fennica Gaming’s signature player-first approach. The move solidifies Fennica Gaming’s commitment to the Canadian market and its strategy of building long-term, sustainable partnerships with regulated lotteries and operators.
“Launching our casino games was the first step; following it up swiftly with our eInstants is about delivering on our promise. Our partnership with Loto-Québec is built on shared values of responsibility and providing engaging, high-quality entertainment. This isn’t just a content drop; it’s a commitment to our partner’s long-term success and to bringing fresh, reliable gaming experiences to the players in Québec,” said Joni Hovi, SVP of Customers and Marketing at Fennica Gaming.
“Our eInstants are designed with a Nordic innovativeness; they are intuitive, visually engaging, and extremely entertaining – built for sustainable fun. We’ve added the best of mobile gaming expertise, seasoned it with a high-quality, player-centric experience. We are confident that this creative energy offers a distinct flavour that will stand out and connect with players in Québec,” said Kirsi Lagus, SVP of Portfolio and Product Development.
The post Fennica Gaming Expands its Partnership with Loto-Québec by Launching eInstant Games appeared first on Americas iGaming & Sports Betting News.
Amanda Brewer becomes Senior Vice President of Policy & Communications and Brandon Aboultaif becomes Vice President of Western Canada; Salim Adatia (GLI) and Mike Maodus (Blake, Cassels & Graydon LLP) join the CGA Board as Scott Vanderwel (PointsBet Canada) is appointed Chair.
Amanda Brewer has joined the Canadian Gaming Association (CGA) as Senior Vice President of Policy and Communications, and Brandon Aboultaif has assumed the position of Vice President for Western Canada.
Amanda has served as a consultant to the Association for over 15 years, playing a pivotal role in achieving numerous CGA milestones. “I am confident she will apply her enthusiasm and expertise to this new position, which more precisely aligns with her ongoing contributions on behalf of our members,” said Paul Burns, President and CEO, CGA. Amanda remains actively engaged in AML and advertising bill initiatives in Ottawa, along with the Alberta consultation process, where the Association is collaborating with the Government of Alberta and AGLC to prepare the province for its iGaming market launch.
Brandon is the former Press Secretary to Dale Nally, Minister of Service Alberta and Red Tape Reduction and will be a great addition to the CGA. “With the Alberta market soon opening, it has been an important goal to expand our presence into the western part of the country,” added Mr. Burns. His key responsibilities include advancing industry research and education initiatives, supporting member engagement across Western Canada, and fostering collaboration on responsible gaming, innovation, and market development initiatives that strengthen Canada’s gaming ecosystem.
In addition, Salim Adatia, Managing Director, Canada for Gaming Laboratories International, LLC, and Mike Maodus, Partner, Blake, Cassels & Graydon LLP, have joined the CGA’s Board of Directors, and Scott Vanderwel, CEO for PointsBet Canada, becomes the Association’s new Chair.
The full 2026 board is as follows:
- Salim Adatia, Gaming Laboratories International, LLC
- Bruce Caughill, Rush Street Interactive
- Peter Czegeldy, Aird & Berlis LLP
- Neil Erlick, Nuvei
- Kurt Gissane, Aristocrat
- Charmaine Hogan, Playtech
- Dale Hooper, FanDuel
- Chuck Keeling, Great Canadian Entertainment
- Mike Maodus, Blake, Cassels & Graydon LLP
- Terry McInally, Gateway Entertainment
- Niaz Nejad, Non-Member Director
- Derek Ramm, Kinectify
- Lindsay Slader, GeoComply
- Richard Taylor, Niagara Casinos
- Shane Thompson, Konami
- Scott Vanderwel, PointsBet Canada (Chair)
- Scott Woodgate, BetMGM
We are also pleased to welcome three past chairs as Emeritus members of the board:
- Ilkim Hincer, IC360
- Carrie Kormos, CK Consulting Inc
- Bob Parente, Light & Wonder
“Amanda and Brandon have joined the CGA as full-time members to oversee several important national campaigns,” stated Scott Vanderwel, Chair of the Board. “We are also pleased to welcome Salim and Mike to the Board. The Board has worked closely with Paul over recent years to advance the Association’s leadership and board structure. We have full confidence in Amanda and Brandon as they step into these key roles, as well as in the valuable contributions that Salim and Mike are expected to bring as we prepare for an active 2026 workload.”
Mr. Burns stated that the newly announced executive and Board appointments will strengthen CGA’s position and support its expansion into Western Canada. “Amanda brings extensive CGA experience, while Brandon contributes knowledge of government policy at both federal and provincial levels. Coupled with our enhanced Board, I am confident they will help drive CGA’s objectives and ongoing growth.”
Source: canadiangaming.ca
The post CGA Announces Leadership Evolution and 2026 Board of Directors appeared first on Americas iGaming & Sports Betting News.
Adam Pentecost Chief Revenue Officer at Gaming Corps
Gaming Corps partners with BetMGM for exclusive Ontario launch
Gaming Corps – a publicly-listed game development company based in Sweden, has announced a landmark content partnership with BetMGM, a leading iGaming and sports betting operator, marking BetMGM as the first partner to bring Gaming Corps’ full portfolio to players in Ontario. The exclusivity will run for an initial period before the portfolio is rolled out more widely in the market.
The agreement brings BetMGM players in Ontario the full force of Gaming Corps’ premium line-up, from blockbuster titles like 3 Pigs of Olympus and Gates of Hellfire to signature mechanics including the adrenaline-fuelled A-MAZE-CADES
and instant-win Smash4Cash series.
Available at BetMGM Casino, the portfolio also features the innovative X-MY-WAY challenge, as seen in Hoop Champion and Golf Champion, which introduces new layers of interactivity and personalised gameplay experiences.
Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has quickly become one of the most exciting regulated markets in North America, and we’re thrilled to be making our debut with BetMGM as our first operator partner in the province. The opportunity to launch with such a high-profile brand, on an exclusive basis, allows us to showcase our content to an engaged player base and demonstrate the unique experiences we can deliver. This is an important milestone in our North American expansion strategy, and we look forward to seeing how Ontario players respond to our portfolio.”
Oliver Bartlett, Vice President of Gaming at BetMGM, said: “Exclusivity matters because it gives our players something they can’t find anywhere else and sets us apart in a competitive market. Gaming Corps’ engaging and interactive content portfolio is a fantastic addition to BetMGM Casino.”
The post Gaming Corps partners with BetMGM for exclusive Ontario launch appeared first on Americas iGaming & Sports Betting News.
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