eSports
AQM launches new Esports season for AC Milan
AC Milan Women players Bergamaschi and Fusetti to get closer to the world of Esports with the AQM team – ready for a new season with their pro-players
AC Milan and QLASH, a leading European Esports organization, are consolidating their collaboration by getting ready to get AQM’s season underway. AQM was launched a year ago and is ready to represent the Rossoneri in Italy and internationally, in a sector that is constantly growing, with around 6 million fans in Italy (data provided by OIES Sports) and 474 million fans worldwide – up by over 75 million since 2019 – (data provided by Statista). Furthermore, 1.62 million spectators tune in to more than one live Esports event on a weekly basis, an increase of 15% since July 2020 (data provided by Nielsen Sports).
The launch of the new season coincides with the Milan Games Week, the most important consumer show for video games in Italy, which starts today and lasts until Sunday 14 November. QLASH will be present at the event with their own dedicated stand and will be hosting the AQM team for different physical and digital activities.
The Rossoneri gaming world and football world will collide with the AQM pro-player Crazy set to meet Rossonere players Valentina Bergamaschi and Laura Fusetti. For this special occasion, the two AC Milan Women stars will swap their boots for controllers and put their gaming ability to the test on FIFA 22, under the supervision of Crazy himself.
Bergamaschi and Fusetti will then take part in a special live streaming event on AC Milan’s Twitch channel live from the Milan Games Week alongside streamers Lollo and Francesco Specchia.
AQM are coming off a largely positive first season, which saw the team reach the Brawl Stars World Finals and the Final Eight of the very first edition of eSerie A 2021. The AQM squad have been preparing for the new season since September when the pro players met at the QLASH House to work with the coach and team manager on their body and on their mind, but also on the economic aspect of creating the first team on FIFA Ultimate Team.
In this new season, AQM will wear a special shirt designed by PUMA with the special DryCell technology, which combines the tradition of the Club with its iconic Rossoneri colours and the innovation that QLASH brings to the world of Esports. For the first time, the BitMex logo will appear on the sleeve of the shirt. BitMex are the Rossoneri’s Official Sleeve Partner and will accompany the Esports team through its growth path. The special shirt is available at AC Milan’s physical and digital stores, as well as on QLASH’s online shop.
The season is set to kick off at the end of this month with the Online Qualifiers of the FIFA Global Series and the FIFAe Club Series 2021/22.
This new and exciting season will then continue with AQM playing the Brawl Stars World Finals, to be held between 26 and 28 November in Bucharest, Romania. AQM’s Crazy will then represent the team in the next edition of the eChampions League 2021/22, the Club World Series 2021/22 and the eSerie A TIM 2022, alongside another player selected via a draft process.
Casper Stylsvig, Chief Revenue Officer of AC Milan said: “After a very successful first year, which has brought us some really great results, we are delighted to be heading towards the beginning of a new exciting Esports season with our AQM team, under the expert guidance of our partner QLASH. We entered this dynamic world last year and we are pleased to continue on this path, which represents an important step in the process of modernization and innovation of our Club.”
Luca Pagano, co-founder and CEO of QLASH added: “We cannot wait to get out there on the virtual playing fields, proud to be representing the prestigious colours of AC Milan and to wear a fantastic jersey specially designed by PUMA. Our main goal is to improve the great results already achieved last season.”
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PlayVS, the leading esports platform in North America, announced a multi-year partnership with Zenni Optical, the world’s leading online eyewear retailer. This partnership establishes Zenni as the official eyewear partner of PlayVS, bringing exclusive benefits to PlayVS’ esports community.
As part of this collaboration, Zenni will serve as the official eyewear partner of the PlayVS Cup, the annual national esports championship for high school students. The Cup provides top scholastic esports teams from across the country with an opportunity to compete for a national title and earn recognition and awards, including college scholarships. Zenni’s partnership will help power scholarship prizes for Cup finalists, furthering PlayVS’ dedication to empowering students and supporting their educational and athletic ambitions. These scholarships not only aid with alleviating financial strain, but also highlight esports as a viable pathway to academic and professional success.
Zenni’s eyewear will also be included in the prize packages that PlayVS Cup champions and PlayVS Awards winners receive, providing students with high quality eyewear to complement their gaming performance. Additionally, Zenni will offer members of the PlayVS community exclusive discounts on eyewear.
“We are excited to partner with PlayVS and expand our ongoing support of the gaming and esports community. Empowering a dedicated high school esports program that not only will generate awareness around the importance of eye health to a new generation of gamers but also support their academic pursuits is such an amazing opportunity for Zenni to partner with,” said Robb Chiarini, Head of Partnerships, Licensing, & Events at Zenni Optical.
Through this partnership, Zenni will also be integrated into PlayVS’ content series, Road to the PlayVS Cup, a set of videos showcasing different esports programs across the nation as they compete to earn a spot in the PlayVS Cup.
“Partnering with Zenni is a natural fit for us as we continue to grow the high school esports community. Zenni shares our commitment to supporting students in both esports and academics. By joining forces with Zenni, we’re empowering students with scholarships and enabling them to partake in healthy competition to foster their esports careers. We’re excited to work together and bring Zenni’s eyewear to our community of gamers,” said Jon Chapman, CEO of PlayVS.
The post PlayVS Announces Multi-year Partnership with Zenni Optical appeared first on Gaming and Gambling Industry in the Americas.
Genius Sports Limited has signed new partnerships with Bayes Esports and GRID Esports (GRID) to provide sportsbooks with the highest-quality official esports offering.
GRID, as the only game data platform directly working with the game publishers will provide Genius Sports with exclusive access to official live esports data from League of Legends, and VALORANT, the fastest-growing betting esports title, alongside Ubisoft’s Rainbow Six data, and a robust portfolio of CS2 and Dota2 data from the global tournaments by BLAST and Champion of Champions.
Genius Sports’ sportsbook partners will also be able to access official streaming and data visualizations powered by official GRID data.
Bayes Esports is helping power Genius Sports’ esports offering with its highly granular Live Match Data. As the exclusive data partner of key esports tournament organisers such as ESL FACEIT Group, Bayes Esports covers the majority of official live data for Counter-Strike 2 and Dota 2 esports, which brings in some of the highest revenue for sportsbooks.
Genius Sports will further enhance its offering with Bayes Esports’ data product suite, including low-latency video and live data-powered widgets. Select Genius Sports products will be available through Bayes Esports’ distribution in return.
Going forward, Genius Sports will provide sportsbooks worldwide with an end-to-end esports trading product across pre-match and in-play, powered by ultra low-latency data to guarantee sharp odds and maximum market uptime. Through this product, sportsbooks can unlock new revenues by reaching a highly engaged audience with high-octane, year-round content.
“We are thrilled to announce these new partnerships with Bayes and GRID, two leaders in their field, to create an unrivalled esports content suite for our sportsbook partners. As the new home of esports for sportsbooks, we will provide our partners with the highest-quality data and odds on the most prestigious titles in the sport,” said Matt Stephenson, Global Partnerships Director at Genius Sports.
The post Genius Sports Signs Partnerships with Bayes Esports and GRID appeared first on European Gaming Industry News.
The Esports Integrity Commission (ESIC) has announced that DACH CS GmbH (DACH CS), a tournament organiser seeking to revitalise competitive Counter-Strike in Germany, Austria and Switzerland, has officially joined ESIC membership.
By joining ESIC, DACH CS commits to upholding the highest standards of competitive integrity. The membership requires the league to implement ESIC’s Integrity Programme across all of its tournaments, tackling key issues such as match-fixing, cheating, and doping, fostering a culture of fair play within the region.
As an ESIC member, DACH CS will integrate ESIC’s codes of conduct, actively cooperate in investigations, and enforce ESIC’s rulings. This commitment aligns DACH CS with global best practices, ensuring that the DACH Counter-Strike esports scene operates with a proven integrity framework.
Stephen Hanna, Chief Executive Officer of ESIC, said: “DACH CS’s dedication to rebuilding and strengthening the competitive Counter-Strike scene in the DACH region makes them a valuable addition to ESIC’s growing membership. Their commitment to competitive integrity and fair competition aligns perfectly with our mission to safeguard esports. We look forward to working closely with them to support a sustainable and transparent ecosystem for players, teams, and stakeholders in the region.”
Anton Christoph, Founder & Managing Director of DACH CS, said: “At DACH CS, we’re on a mission to take the Counter-Strike Scene in Germany, Austria, and Switzerland to old and new heights! We’re super excited to be joining forces with ESIC, as we’re confident that this is a vital step in keeping our community’s most prized values at the heart of our operations. By teaming up with ESIC and aligning with their globally recognised integrity standards, we’re making a promise to you, our players, teams and stakeholders, to provide a competitive environment that’s both trusted and well-structured. We are excited to work closely with ESIC to build a sustainable and respected esports landscape in the DACH region.”
The post DACH CS Joins as Member of Esports Integrity Commission appeared first on European Gaming Industry News.
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