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AQM launches new Esports season for AC Milan

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AC Milan Women players Bergamaschi and Fusetti to get closer to the world of Esports with the AQM team – ready for a new season with their pro-players

AC Milan and QLASH, a leading European Esports organization, are consolidating their collaboration by getting ready to get AQM’s season underway. AQM was launched a year ago and is ready to represent the Rossoneri in Italy and internationally, in a sector that is constantly growing, with around 6 million fans in Italy (data provided by OIES Sports) and 474 million fans worldwide – up by over 75 million since 2019 – (data provided by Statista). Furthermore, 1.62 million spectators tune in to more than one live Esports event on a weekly basis, an increase of 15% since July 2020 (data provided by Nielsen Sports).

The launch of the new season coincides with the Milan Games Week, the most important consumer show for video games in Italy, which starts today and lasts until Sunday 14 November. QLASH will be present at the event with their own dedicated stand and will be hosting the AQM team for different physical and digital activities.

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The Rossoneri gaming world and football world will collide with the AQM pro-player Crazy set to meet Rossonere players Valentina Bergamaschi and Laura Fusetti. For this special occasion, the two AC Milan Women stars will swap their boots for controllers and put their gaming ability to the test on FIFA 22, under the supervision of Crazy himself.

Bergamaschi and Fusetti will then take part in a special live streaming event on AC Milan’s Twitch channel live from the Milan Games Week alongside streamers Lollo and Francesco Specchia.

AQM are coming off a largely positive first season, which saw the team reach the Brawl Stars World Finals and the Final Eight of the very first edition of eSerie A 2021. The AQM squad have been preparing for the new season since September when the pro players met at the QLASH House to work with the coach and team manager on their body and on their mind, but also on the economic aspect of creating the first team on FIFA Ultimate Team.

In this new season, AQM will wear a special shirt designed by PUMA with the special DryCell technology, which combines the tradition of the Club with its iconic Rossoneri colours and the innovation that QLASH brings to the world of Esports. For the first time, the BitMex logo will appear on the sleeve of the shirt. BitMex are the Rossoneri’s Official Sleeve Partner and will accompany the Esports team through its growth path. The special shirt is available at AC Milan’s physical and digital stores, as well as on QLASH’s online shop.

The season is set to kick off at the end of this month with the Online Qualifiers of the FIFA Global Series and the FIFAe Club Series 2021/22.

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This new and exciting season will then continue with AQM playing the Brawl Stars World Finals, to be held between 26 and 28 November in Bucharest, Romania. AQM’s Crazy will then represent the team in the next edition of the eChampions League 2021/22, the Club World Series 2021/22 and the eSerie A TIM 2022, alongside another player selected via a draft process.

Casper Stylsvig, Chief Revenue Officer of AC Milan said: “After a very successful first year, which has brought us some really great results, we are delighted to be heading towards the beginning of a new exciting Esports season with our AQM team, under the expert guidance of our partner QLASH. We entered this dynamic world last year and we are pleased to continue on this path, which represents an important step in the process of modernization and innovation of our Club.”

Luca Pagano, co-founder and CEO of QLASH added: “We cannot wait to get out there on the virtual playing fields, proud to be representing the prestigious colours of AC Milan and to wear a fantastic jersey specially designed by PUMA. Our main goal is to improve the great results already achieved last season.”

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Global Esports Federation Launches its Innovation & Research Centre in Athens

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The Global Esports Federation has launched its Innovation & Research Centre (IRC) in Athens, Greece, in collaboration with Socialinnov, a non-profit organisation dedicated to digital empowerment and social entrepreneurship.

The GEF Innovation & Research Centres are envisioned as collaborative spaces where technology, creativity and innovation converge to unlock human potential in the digital era. They will anchor forward-looking programmes that connect esports with education, wellness and opportunities in adjacent industries.

The Athens IRC anchors this global network, strengthening local ecosystems, enabling cooperation across regions and expanding opportunities in esports, gaming, technology and entertainment.

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Thanos Karagrounas, GEF Chief Impact Officer, said: “The launch of our Innovation & Research Center in Athens is a milestone in the GEF’s journey to shape an inclusive and impactful future for esports. By combining Socialinnov’s deep expertise in digital empowerment with the GEF’s international network, we will unlock new opportunities for innovation, education, and investment – with people at the center of everything we do.”

“We are proud to partner with the Global Esports Federation to bring the GEF Innovation & Research Center to Athens. This collaboration reflects our mission to empower individuals and communities with the skills and tools needed to thrive in the digital age. Together, we will cultivate new pathways for youth, educators, and entrepreneurs to engage with technology, esports, and innovation on a global scale,” said Stella Psarrou, Director, Socialinnov.

Leveraging Greece’s growing digital ecosystem and Socialinnov’s expertise in education, youth empowerment and SME support, the Athens IRC will serve as a platform to develop strategies, programmes and investment opportunities focused on responsible gaming, holistic wellness and sustainable career pathways in esports and beyond.

The post Global Esports Federation Launches its Innovation & Research Centre in Athens appeared first on European Gaming Industry News.

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EEF Strengthens Ties with Paralympic Leaders

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The European Esports Federation (EEF) has strengthened its ties with the Paralympic leaders. On September 2, EEF Secretary General Łukasz Klimczyk and Board Member Karol Cagan, held a meeting with Mr. Andrew Parsons, President of the International Paralympic Committee (IPC), and Mr. Tomas Varga, Executive Committee member at the European Paralympic Committee (EPC). The meeting took place at the headquarters of the Slovak Olympic Committee, following official celebration of 30th anniversary of the Slovak Paralympic Committee.

Discussions focused on exploring opportunities for closer cooperation between EEF, IPC and EPC, particularly in the areas of competition, prevention and educational initiatives. EEF remains committed to strengthening partnerships that support the values of inclusion, fair play and the development of parasport across Europe.

Importantly, esports offers unique opportunities for athletes with disabilities by removing many of the physical barriers present in traditional sports. With accessible technologies and adaptive solutions, esports can provide a level playing field where performance depends primarily on skill, strategy and teamwork.

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Finland’s Esports Betting Gets a Lift Through Oddin.gg and Veikkaus Partnership

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Oddin.gg, the leading B2B provider of esports betting solutions, is proud to announce a new partnership with Veikkaus, Finland’s state-owned betting operator. The agreement will see Oddin.gg’s technology and data powering Veikkaus’s growing esports offering—starting with a strong focus on Counter-Strike 2 (CS2).

Veikkaus has set ambitious goals for its esports portfolio, aiming to double related revenue within the next year. To support this growth, the operator is strengthening its focus on quality content, reliable infrastructure, and innovative engagement formats—all areas where Oddin.gg’s solutions will play a central role.

Veikkaus’s focus on CS2 made Oddin.gg a natural fit. Alongside traditional markets, Oddin.gg also brings exclusive CS2 Duels via its 24/7 Fast Betting Content offering, adding fresh engagement opportunities for bettors. This blend of data depth and product innovation supports Veikkaus’s commitment to delivering a best-in-class esports betting experience for its Finnish base.

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Andreas Reimblad VP, Sports Betting at Veikkaus, commenting on the partnership said: “Esports have been an important part of Veikkaus’ portfolio for several years, but in recent years it has been challenging to deliver a truly competitive offering and experience. What we value most in Oddin.gg is their drive to continuously improve the product and customer experience, while already being in a leading position. Together, we can take esports betting at Veikkaus to the next level, and we are extremely excited to work together with Oddin.gg.”

Marek Suchar, Co-Founder and Managing Director at Oddin.gg added:  “What makes this partnership exciting is the mindset Veikkaus brings. They’re serious about growing their esports offering and are already thinking beyond the basics—looking at things like local tournament data, new formats, and long-term product development. It’s the kind of collaboration where we can create something genuinely impactful—not just deliver and walk away.”

The post Finland’s Esports Betting Gets a Lift Through Oddin.gg and Veikkaus Partnership appeared first on European Gaming Industry News.

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