Latest News
Continent 8 Technologies makes two account management hires
Aidan Rees-Williams and Lee Bridge join the fast-growing hosting, connectivity, cloud and security solutions provider as Sales Account Director and Account Relationship Supervisor
Continent 8 Technologies, the provider of hosting, connectivity, cloud and security solutions to the global gambling industry, has strengthened its sales and account management team with two hires as it continues to grow at pace.
The company has welcomed Aidan Rees-Williams and Lee Bridge into the roles of Sales Account Director and Account Relationship Supervisor respectively.
Rees-Williams, based in England, will be responsible for ensuring that the company’s existing customers receive the best possible service and support, aligning their requirements with Continent 8’s growing suite of products and solutions. He will also work with the global sales team to grow the company’s customer base.
He joins the company from Viadex Global where he held several senior roles over a six-year career. This includes Global Sales and Operations Manager and most recently Gaming Account Manager where he gained tremendous knowledge and insight into the gambling industry.
Bridge, based in the Isle of Man office, will be responsible for building and leading a new customer success team and to maintain strong working relationships between Continent 8’s Sales Account Directors and customers, working closely and collaboratively to achieve the best outcome for both parties.
He joins from a well-known Isle of Man-based business where he spent 30 years working in business analytics and logistics.
Rees-Williams and Bridge join Continent 8 at a time when the company is rapidly expanding into new global markets with a particular focus on the Americas, while also strengthening its presence in established jurisdictions in Europe such as Gibraltar, Malta and the Isle of Man.
Roberta Castle, Chief Revenue Officer at Continent 8 Technologies, commented: “I am thrilled to welcome Aidan and Lee to the team and for Continent 8 to be able to leverage their talents, skills and experiences.
“While we continue to focus on our expansion plans, as a customer-centric business we go to great lengths to ensure that existing customers receive the best possible experience and that the solutions we provide meet their individual needs and requirements.
“This can only be achieved by having a highly experienced team, and in Aidan and Lee we have two people that are at the top of their game. They are a great addition to Continent 8.”
Aidan Rees-Williams, Sales Account Director at Continent 8 Technologies, said: “It is an honour to join the Continent 8 team and to be working so closely with its respected partners and customers.
“The gambling industry is fast moving so we need to work closely with our customers to ensure the services and solutions we provide meet their needs. Of course, it is imperative that we deliver the highest levels of assistance and support and that is what I am here to do.”
Lee Bridge, Account Relationship Supervisor at Continent 8 Technologies, added: “I am delighted to join Continent 8 and to be playing a key role in shaping its new customer success team as the business continues to expand. I’m looking forward to using my skillset and experience to ensure that our customers receive the highest level of support.”
Powered by WPeMatico
SOFTSWISS, an international iGaming software provider, hosted the second season of its award-winning Summer Kids Camp in August on the shores of Lake Jeziorsko, Poland. The initiative brought together over 100 children of SOFTSWISS employees from more than 11 countries, reaffirming the company’s commitment to a people-first culture that extends well beyond the workplace.
The 11-day camp combined sports, creativity, and early career exploration, with over 50 engaging activities amounting to nearly 350 hours of programming. Children took part in everything from tournaments and creative workshops to speaking clubs and hands-on masterclasses.
A standout feature of this year’s programme was the camp coin system – a playful, gamified experience that introduced children to basic economic thinking. Kids earned coins for being proactive or engaged in educational tasks, and then spent them on fun privileges like ice cream, song requests at the disco, or even “becoming a PE teacher” for an hour, which many cleverly used to cancel morning workouts.
“The coin system helped teach initiative, responsibility, and teamwork in a fun way – almost like running a small business,” said Hanna Sauchuk, Event Producer at SOFTSWISS. One of the most touching moments was when the kids pooled their savings to ‘buy’ a collective sunrise celebration on the final day. That kind of collaboration and emotional intelligence is exactly what we hoped to nurture.”
Last year’s event has earned external recognition, winning the Eventex Award 2025 in the Corporate Event category – placing SOFTSWISS’ initiative alongside brand-led experiences from Disney, Nike, and Netflix.
“For me, this is not just another corporate project – it is one of the most meaningful things we do at SOFTSWISS. It brings our core value ‘We see people’ to life in the most tangible way. We don’t just see professionals at their desks; we see human beings with families, dreams, and passions. The Kids Camp is our way of saying: your family matters to us as much as your work does. It’s an investment in joy, in connection, and in kindness. Because when children are happy, their parents shine – and together, we create a stronger, more united community. This is rare in business, and that’s exactly why we are proud to make it happen at the highest quality,” said Ivan Montik, Founder of SOFTSWISS.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Kids Camp: Award-Winning Initiative Putting Families First appeared first on European Gaming Industry News.
Latest News
BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION
BETBY, a leading provider of cutting-edge sportsbook solutions, has announced the launch of Help Arena, a comprehensive customer support platform designed to enhance operational efficiency and streamline communication with its partners.
Help Arena serves as a central hub where BETBY partners can access support, submit and manage tickets, and stay informed with tailored updates, all from one intuitive portal. The platform is built to simplify day-to-day operations by consolidating communication and support tools into a single, easy-to-use interface, whilst ensuring that all customer queries and requests are met in a short timeframe
Through Help Arena, partners can engage in real-time communication with BETBY’s support team via an integrated widget and dedicated email channel. The platform is ideated to also support communication through multiple popular messaging apps, reflecting BETBY’s commitment to accessible and responsive support.
The platform features an efficient ticketing system, enabling users to create, track, and manage support requests with ease. Alongside this, Help Arena includes a robust knowledge base and FAQ section covering key topics such as sportsbook features, risk management, Betby Games, and betting rules. Partners can also access release notes and technical maintenance notifications, ensuring they are always up to date with the latest developments.
“Help Arena was developed to provide our partners with a seamless, efficient, and transparent support experience,” said Kirill Zhgun, Head of Customer Support at BETBY. “We understand that convenience and clarity are key to productive partnerships, and Help Arena reflects our commitment to making support as streamlined and effective as possible.”
Looking ahead, BETBY plans to continue enhancing the platform with new features, including deeper analytics, improved reporting tools, and greater customization options. The team is also actively working on expanding the knowledge base and FAQ section to support five languages, making Help Arena even more accessible to a global audience. Help Arena represents not just a support tool, but a long-term investment in the success and satisfaction of BETBY’s partners.
The launch of Help Arena marks a significant milestone in BETBY’s mission to deliver world-class service and operational excellence across the iGaming industry. Partners are encouraged to explore the platform and discover how BETBY is redefining customer support.
To find out more about BETBY, visit: https://betby.com/
About Betby
Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION appeared first on European Gaming Industry News.
Latest News
MixRift Appoints Former Meta VP Ingrid Cotoros to Board of Advisors to Accelerate Mixed Reality Gaming Innovation
The post MixRift Appoints Former Meta VP Ingrid Cotoros to Board of Advisors to Accelerate Mixed Reality Gaming Innovation appeared first on European Gaming Industry News.
-
Asia7 days agoFaster Guest Entry at Korea’s INSPIRE Entertainment Resort’s Casino, Powered by Regula’s Technology
-
gamanzaengage6 days agoGamanza Engage signs major regional agreement with Grupo Jer
-
Latest News5 days ago
Be Heard Above the Noise: Booming Games’ Dorota Gruszka on Standing Out in the Crowded Slot Studio Market
-
Latest News6 days ago
SOFTSWISS Game Aggregator Breaks the 35,000-Game Mark, Reaffirming Its Status as the Largest Content Hub
-
Africa5 days ago
QTech Games recruits Agatha Wanjugu as Sales Manager for East Africa
-
eSports7 days ago
Fighting Game GOAT Justin Wong Joins BASILISK, Science’s Esports Team
-
Compliance Updates6 days ago
Cyprus National Betting Authority Warns Public About Illegal Online Gambling and Misinformation
-
Compliance Updates6 days ago
CT Interactive Expands Presence with MGA-certified Game Portfolio
