Compliance Updates
Eyas Gaming partners with Crucial Compliance
Operator of popular MerkurSlots brand is using compliance specialist’s Crucial Player Protection system to protect at-risk players
Eyas Gaming, the operator behind popular online casino brand MerkurSlots, has partnered with Crucial Compliance to mitigate player harm after recently making its debut in the UK market.
Eyas Gaming is using the Crucial Player Protection (CPP) system which has been designed as a single, scalable solution for compliance and business management. The ultimate aim is to improve the accuracy of review for AML and Responsible Gambling to increase the protection of at-risk players.
This is done through 19 harm markers that are combined with advanced algorithms and machine learning which has been calibrated to the Merkur Slots business. These advanced models are based on individual player behaviour and are segmented at the core by product, country, vertical and channel.
This allows Eyas Gaming to compare player behaviour not only with the wider cohort but also against their individual benchmarked behaviour over time, which is key to minimising gambling related harm. CPP then allows Eyas to automatically interact with players about their gambling behaviours and habits, through the full integration with Adobe.
CPP drives player interaction on a timely and specific basis to educate players of how to stay in control of their play and utilise the RG tools available to help them do this. From the customer perspective, this guides them though their own playing habits to keep them in the “entertainment zone”.
The use of CPP in monitoring and assessing player behaviour allows players to continue enjoying online gambling without experiencing harm. CPP also monitors, tracks and stores all actions and interactions taken between Eyas and its players, which is critically important when it comes to providing evidence to the regulator or player that it took necessary action, and can then show the resulting change in play.
Andy Masters, COO at Crucial Compliance, said: “We are delighted to have partnered with Eyas Gaming and to be providing the operator with our powerful Crucial Player Protection solution into the Bede Platform and Adobe Campaign
“It is the only compliance platform that has been built from the ground up by compliance professionals for the specific purpose of compliance and with a focus on a single view and holistic player protection.
“CPP improves the output and efficiency of the compliance team, allowing the Eyas team to focus on the most at risk players. The tool is also supported by an experienced training, data and analytical team who continue to support the needs of the business in an everchanging regulation landscape and as they enter new markets ”
Adam Joseph, COO at Eyas Gaming, said: “We take player protection incredibly seriously and in Crucial Compliance we have a partner that can provide us with the platform and tools we need to take responsible gambling to the next level.
“Its technology is at the cutting edge of responsible gambling and is supported by an experienced team on hand at all times to ensure that we maximise the potential of the platform and tools available through Crucial Player Protection.
“This partnership is evidence of our commitment to responsible gambling and compliance, and will be crucial to our success in the UK market and beyond.”
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The PGA of America is partnering with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.
public service campaign to promote responsible sports wagering.
Announced ahead of the 2024 PGA Championship—May 16-19 at Valhalla Golf Club in Louisville, KY—the partnership will feature co-branded responsible gaming content, educational materials and strategic activations across PGA of America’s digital and social platforms.
“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”
Launched in 2019, Have A Game Plan brings legal gaming operators, sports teams, leagues, media companies and other organizations together around a common consumer education message, focusing on the core principles of responsible wagering:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
“We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettors across the country,” said AGA Senior Vice President of Strategic Communications Joe Maloney. “Together, we’re driving the message home: set a budget, stick to it, and wager responsibly.”
Other league Have A Game Plan partners include the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA. For more information about the Have A Game Plan initiative and resources on responsible gambling, visit HaveAGamePlan.org.
Compliance Updates
A New Analysis by EGBA Reveals Notable Shift Towards Multi-licensing for Online Gambling Across Europe
A new analysis by EGBA concludes that 27 out of 31 European countries employ some form of multi-licensing for online gambling, with an overwhelming majority implementing a full multi-licensing approach.
In recent years, Europe has experienced a remarkable transformation in online gambling regulation. Just fifteen years ago, the landscape was vastly different. Most European countries lacked dedicated regulations for online gambling or operated under exclusive rights models where only state-owned entities had a monopoly to offer online gambling services.
But fast forward to today and the situation has evolved significantly. A new analysis by the European Gaming and Betting Association (EGBA) concludes that the multi-licensing model has become the predominant regulatory approach in Europe. Under this model, multiple companies are permitted to offer online gambling services within a country, provided they comply with strict regulatory obligations.
Key findings of the analysis:
- 27 out of 31 European countries have adopted some form of multi-licensing, indicating a robust trend towards open, competitive markets.
- Four countries currently do not have any form of multi-licensing: Finland, Iceland, and Norway maintain exclusive rights models, granting state-owned entities a monopoly over all online gambling services, while Luxembourg lacks dedicated regulations for online gambling.
- Of the 27 countries with multi-licensing, 23 countries have a full multi-licensing model for all regulated online gambling products in those countries.
- Four countries have a mixed model with partial multi-licensing: Slovenia and Switzerland each have a monopoly for online sports betting, while Austria and Poland each have a monopoly for online casino gaming and poker, with multi-licensing for all other online gambling products.
- Cyprus (casino gaming and poker) and France (casino gaming) each impose product-specific prohibitions but both have multi-licensing for all other regulated online gambling products.
- Finland is currently undergoing legislative reforms, and is expected to establish a multi-licensing framework for online gambling in 2026.
Maarten Haijer, Secretary General of EGBA, said: “The momentum towards full multi-licensing for online gambling in Europe is undeniable. While a few exceptions still exist, governments are concluding that public policy objectives, particularly related to consumer protection and tax generation, are more effectively met through well-regulated online competition. Finland’s current transition towards multi-licensing signals the impending end of the last online gambling monopoly in the EU, marking a significant regulatory milestone.
“Similar deliberations regarding the future of the online monopoly are inevitable in Norway and Iceland. Furthermore, the handful of countries with either partial monopolies or product prohibitions should strive for greater consistency and effectiveness in their policies by phasing these out. With over 15 years of regulatory experience in Europe, it’s clear that full multi-licensing offers the best pathway to enhance consumer protection, increase tax revenues, and ensure stronger regulatory control. The time has come for the last remaining European countries to embrace this optimal form of online regulation.”
The post A New Analysis by EGBA Reveals Notable Shift Towards Multi-licensing for Online Gambling Across Europe appeared first on European Gaming Industry News.
Spinomenal, the leading iGaming content provider, has expanded its Latin American presence by registering as a service provider in Peru. The approval from Peru’s Ministry of Foreign Trade and Tourism (MINCETUR) allows Spinomenal to provide its casino titles to the country’s locally licensed operators.
With Peru’s recent introduction of new gaming regulations, the iGaming environment is set for an exciting transformation. Spinomenal is thrilled to be part of this dynamic evolution, offering our state-of-the-art gaming solutions to energise and enhance the gaming experience within Peru’s thriving iGaming community.
Peruvian players will now be able to enjoy Spinomenal’s popular portfolio of games and some of the gems available are Majestic King and Demi Gods V.
Spinomenal CO-CEO, Lior Shvartz commented: “Latin America continues to be a key region for us and we’re proud to now be able to offer our titles within the regulated Peruvian market. Games have been hand-picked for Peruvians based on localised knowledge of player preferences gained by our experience in the market prior to the new regulation.”
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