Latest News

NSoft Doing Business in Q3 2021

Published

4 years ago

November 2, 2021

George Miller

Reading Time: 4 minutes

Online casino – a new niche for versatile NSoft game development team

By Dražan Planinic, COO at NSoft

The third quarter of the year is generally the slowest one – in terms of, well, everything. We are vacationing, building our immune system by the sea, lake, mountain. It’s the heat of the summer season. Still, the numbers show that our business is steadily growing. If we compare the total stake in Q3 2021 to the same quarter in 2020 we see a significant increase of 9%. The growth results from a clear business strategy, quality client portfolio and constant improvements in our product portfolio. The promising results and proven business strategy have assured us that we’re on the right track towards successfully completing this financial year-end.

Online casino – a new niche to conquer

We did our due diligence! Casino world, hello from NSoft!

We have formed a Casino team out of the most experienced seniors to set the ground for further development in this area. Prior to setting an effective strategy, the team has analysed the market, talked to the clients, did an analytic survey and in-depth interviews with the relevant stakeholders and focus groups. The overall process resulted in the development of the on-demand casino game Slingshot 6 that celebrates the Lucky Six legacy and twelve video slot games at the moment.

The video slots feature well-known topics, such as pirate treasure hunt, Egyptian mythology, and Atlantis theme, just to name a few. In addition, we have also made slots covering some very market-specific themes such as derby between life-long rivals from Belgrade, Serbia: Partizan FC and Crvena Zvezda FC. The Everlasting Derby (Večiti derbi) is a video slot made exclusively for long-term client, Balkan Bet.

The personalised slot offers content relevant to the players of the specific market. Exceptional backend combined with our modular iGaming platform and a dedicated in-house team of designers, animators, and frontend developers allows us to create the next level of personalised video slots. We see this as an excellent opportunity for market penetration and delivery of much needed customised, exciting content to the punters.

Sportsbook platform

Talking about further development, we continue to invest time and resources into our Sportsbook platform. Sportsbook recorded steady growth and remains one of our top priorities in business development. As announced in Q2, new features are on the way, including Optimove KYC system integration. Push notification feature is another novelty that will give our clients a new, valuable communication channel.

Platform integration expands our footprint, and we are happy to have some new partners on board. One of the most recent deals is the one with BetConstruct. According to the agreement, BetConstruct will make NSoft’s well-known and ever-popular virtual betting games portfolio available to its customers. Draw based games and virtual racers like NSoft’s flagship Lucky Six or Greyhound races will now be catching the players’ attention on BetConstruct clients’ betting sites.

Stark – growing strong

Recently we have celebrated the 6th anniversary of Stark Solutions, our sister company. The premium betting terminals manufacturer entered into the Q4 2021 with one more milestone reached. Stark’s partner SUZOHAPP presented Stark’s best-seller, T-1000 terminal, to the US operators. At the beginning of this month, an all-white T-1000 self-service betting terminal was presented at the G2E Las Vegas show. Negotiations with potential customers who fell in love with this state-of-the-art piece of hardware have already started.

Industry recognition

Q3 2021 brought us one more pleasant surprise in the form of an impressive seven nominations for the prestigious industry recognition: SBC Awards Latinoamerica 2021. We have been shortlisted in the categories: Sportsbook Supplier of the Year, Bingo & Lottery Supplier of the Year, Platform Provider of the Year, Land-Based Betting & Gaming Product, Virtual Sports Supplier, Employer of the Year and Leader of the Year.

In addition to this shortlisting, we have received more good news at the beginning of this month. Namely, the jury of the SBC Award 2021 has chosen to put NSoft name among the best companies in four categories. In December, NSoft will be competing for SBC Award 2021 in the categories:

Sportsbook Supplier of the Year,
Live Betting Product,
Land-Based Betting &
Gaming Product and Virtual Sports Supplier.

It is going to be a very exciting holiday season!

Live events are back! And we are happy about it!

During Q3 2021, our Sales staff attended a few industry events in person – not just behind their laptops. We have been in Amsterdam at iGB Live, SiGMA gathering and SBC Summit in Barcelona, and this was a nice change and reminder of pre-covid times. Still, the organisers and the attendees are both cautious, as we all should be. However, we praise the opportunities to meet in person with friends, partners, potential customers and industry professionals.

Online can never fully address our needs for human contact. The fact is that we laugh harder, talk to each other clearly and finally do business better when we sit with the person at the same table.

In this last quarter of the year, our colleagues already attended G2E Las Vegas and SBC Summit Latinoamerica, which gave us valuable insight into vast markets as well as some new contacts and business prospects.

Education, education, education

In the end, let’s finish the overview with the people. After all, we are what we are thanks to the people who invest their knowledge, ingenuity and flair into everyday business. We genuinely believe in the power of knowledge and heavily invest in it. Some of the activities we have conducted during the course of Q3 2021 were NSoft Summership, an internship programme for students, a workshop for the Support operators, and an internal workshop: Communication skills 2.0 for all employees. Regular online courses and education are part of our everyday life.

An initiative we have started in Q3, and that is currently in motion, is Sales Boot Camp. NSoft is growing, and consequently, we are in constant search of candidates with a quite specific skill set. Sales Boot Camp is a clever way to groom prospective candidates through month-long, intense training.

Latest News

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

50 minutes ago

February 3, 2026

Master Editor

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

Blacklists were created based on low deposit conversion.
Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.

3. Traffic Cleanup to Avoid Paying for Bots

Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
Device “farms” were identified and banned through Device ID analysis.
Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).

Result

Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.

Conferences

Champions Club Bound for Dubai

Published

57 minutes ago

February 3, 2026

Wladimir P.

GR8 Tech’s Champions Club invites participants of SiGMA Eurasia to booth 14G from February 9-11 in Dubai, UAE.

The company attends the event as a double finalist in the AIBC Eurasia Awards 2026, with GR8 Tech nominated for Best Platform Provider and its unique affiliate management solution Aff.Tech vying for the Best Affiliate Software award. The ceremony for the awards will occur at SiGMA Eurasia.

At the Champions Club, GR8 Tech will present a comprehensive array of its B2B offerings, featuring its premier Crypto Turnkey and Hyper Turnkey, along with its Championship configurations—ready-to-use platform packages that allow clients to access target markets in just 3 weeks. Guests can connect with the team to explore partnership possibilities in MENA and other rapidly growing areas.

“SiGMA Eurasia is a key event for us as we continue expanding in the region, and being recognised as finalists in two AIBC categories validates the work our teams have put into building technology that delivers real results for operators,” said Sergey Ghazaryan, CRO at GR8 Tech. “We’re looking forward to connecting with both existing partners and new faces at our Champions Club.”

Schedule a meeting with GR8 Tech at SiGMA Eurasia—your place at the Champions Club is waiting.

The post Champions Club Bound for Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

Midnite appoints former LiveScore Group CPO Sam Talbot as Vice President of Product

Published

2 hours ago

February 3, 2026

Wladimir P.

midnite-appoints-former-livescore-group-cpo-sam-talbot-as-vice-president-of-product

Midnite, the hyper-growth UK sportsbook and casino operator, has appointed Sam Talbot as Vice President of Product, strengthening the company’s leadership team as it accelerates its product-led strategy and pursuit of Tier 1 status in global markets.

Talbot brings more than 15 years of experience in product leadership roles across digital and consumer-facing platforms, with a proven track record of scaling product teams, defining strategic roadmaps, and building innovative user-centric solutions. Most recently Sam served as Chief Product Officer at LiveScore Group, where he led product strategy and development across high-traffic sports and entertainment products, driving engagement and growth.

He joins at a pivotal time for Midnite following its recent $35 million Series C funding round led by The Raine Group, which took total funding beyond $75 million and is being used to scale operations, accelerate development of best-in-class products and support international expansion. A key focus of the investment is expanding Midnite’s product and engineering capabilities as it pursues its ambition of becoming a tier-1 operator.

Midnite develops its entire platform in-house, with all engineering teams based in the UK. This approach enables rapid innovation and a deeply customer-centric product strategy, which has underpinned the company’s rapid growth and challenger brand positioning.

Nick Wright, Co-Founder of Midnite, said: “Midnite is product obsessed, so bringing Sam on board as VP of Product felt like a completely natural fit. He shares our DNA when it comes to building for players first, and he brings the leadership and experience we need as we scale.

“Our vision is to become a tier-1, market-leading, product-led operator, and that means continuing to raise the bar for what the betting and gaming experience should feel like. Sam will play a central role in shaping that future. With the backing we’ve secured and the team we’re building, there’s a huge amount to come from Midnite this year.”

Sam Talbot added: “Midnite’s commitment to in-house technology and genuine product innovation really stood out to me. This is a team that cares deeply about the player experience and moves quickly to deliver it. I’m excited to be joining at such an important stage of growth and to help build products that set new standards in the industry.”

Founded in 2015 by Nick Wright and Daniel Qu, Midnite has grown rapidly in recent years, expanding its product mix and team while establishing itself as one of the UK’s most exciting challenger brands. With significant new investment and an expanding leadership team, the company is focused on closing the gap with the market’s largest operators through product excellence and innovation.

The post Midnite appoints former LiveScore Group CPO Sam Talbot as Vice President of Product appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.