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Betbazar rebrands, prepares for another record-breaking year

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Industry’s leading global sales house scales for ICE 2022 and beyond 

Betbazar, the gaming industry’s leading global sales house, has announced a rebrand that will highlight the company’s core values including speed, innovation and the search for best-in-market partners.

The company’s new logo is more robust with eye-catching bright strips, which reflects the bolder, clearer and fresher direction it is heading in, as well as its record-breaking success across global markets in 2021.

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Following an outstanding period of growth for the company, Betbazar is ready to continue positioning itself as one of the industry’s favourite suppliers for high-velocity, next-gen gaming products and solutions.

During the Euro 2020 and Copa America, the company identified a huge amount of demand for Efootball as the ideal cross-sell during the summer’s sporting action.

It correctly predicted this would continue throughout this year and that there would be significant synergy between the two, ensuring a hugely successful surge in revenue and engagement on behalf of its operator partners.

Unafraid to take risks on companies that it sees potential in, Betbazar digs deep into their clients’ pain points, figuring out where they could be stronger and presenting a solution relevant to them based on their vast industry experience across multiple verticals.

The updated look also informs the company’s new website.

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Commenting on the company’s rebrand, CEO Alex Iaroshenko, said: “Betbazar has come a long way in a very short space of time. We identified that the industry needed a sales house that could recognise different companies’ potential and connect them to their mutual benefit and that has taken off on an unprecedented scale.

“So much so, that we needed to update our look to reflect our place in the industry. This look conveys the bold and reliable company that we have become, and we look forward to carrying our fantastic momentum in 2022.”

Dedicated to sourcing the market’s best products to deliver unmatched efficiency to operators, Betbazar has established itself as the ultimate industry matchmaker. The company specialises in innovative content, odds and streaming services, as well as advanced AI-based personalisation tools to drive player engagement.

With a client roster including Bet365, Parimatch, BetVictor, Fortuna and William Hill, Betbazar has proven key to driving incremental revenue and digital transformation for the industry’s leading sportsbooks.

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BOLDPLAY TITLES DEBUT ON MARATHONBET

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Over 50 innovative titles have been added to the popular online betting platform’s casino game line-up.

Boldplay, the renowned developer of premium online casino content and innovative casino software solutions, has announced that it has formed a new partnership with Marathonbet that will see its full suite of 100+ titles added to the operator’s casino game line-up, with 50+ of those games available now.

As a result of the deal, games from Boldplay’s state-of-the-art slot selection and range of virtual scratch cards have already been added to Marathonbet’s lobbies, but the provider will also be offering table games, virtual bingo and keno releases on the platform going forward.

Marathonbet is currently licensed by both the government of Curaçao and the Directorate General for Gambling Regulation in Spain, with a further internet gaming concession from the Customs and Monopolies Agency (ADM) also enabling it to provide services to Italian players.

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As such, the collaboration will now enable Boldplay to offer its titles to audiences in a wide range of global markets, many of whom will not previously have seen the signature range of Boldplay jackpots and engaging free spin features that have made the provider such a huge hit with fans.

Of the Boldplay games now available on Marathonbet, a standout highlight is the MMA themed Brute Force, which offers a choice of two hard-hitting bonuses and currently ranks as one of the studio’s most successful slots to date.
Speaking on the new partnership with Marathonbet, Boldplay Commercial Director Gary Francis said: “We’re very happy to have teamed up with Marathonbet in a move that will see our cutting edge game collection reach new audiences in a number of important markets around the world.

“With a wide range of Boldplay slots, scratch cards, table games and bingo and keno releases now available on the platform, our line-up already has something for everyone and will continue to get even stronger as we announce new releases in 2024. We hope that Marathonbet customers enjoy all that we have to offer and look forward to seeing how our games perform on the platform.”

 

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BMM INNOVATION GROUP TO SHOWCASE COLLABORATION WITH INTERNATIONALLY ACCLAIMED MASTER CHOCTAW ARTIST DG SMALLING AT INDIAN GAMING ASSOCIATION (IGA) TRADE SHOW APRIL 10-11

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The Company to Unveil Original Artwork Focused on BMM’s Mission to Protect Tribal Gaming and All Who Play

BMM Innovation Group (“BIG”, “BIG Group”, or the “Company”), a technology conglomerate providing world-class services and cutting-edge solutions to the global gaming industry through BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, today announced a collaboration with internationally acclaimed Choctaw Nation Master Artist DG Smalling celebrating BMM Innovation Group’s relationship with Tribal suppliers, regulators, and operators. The artwork will be showcased at the IGA tradeshow April 10-11 at the Anaheim Convention Center in BIG’s Booth No. 628.

Smalling is best known for his single-line, continuous drawing technique in which his pen never leaves the paper until the image is complete. The piece he created with BIG is called ‘Hand to Hand’, representing the vital relationship between the BIG Group and Tribal gaming. Smalling will be giving away signed reprints of the piece from 2-4 pm on Wednesday, April 10 in BIG’s Booth No. 628.

BIG’s Chairman and Chief Executive Officer Martin Storm said, “We are honored to be able to work with such an internationally celebrated and recognized Tribal artist, DG Smalling, to create artwork that reflects our deep roots in Tribal gaming and the importance of the BIG companies in protecting Tribal gaming and all who play through best-in-class product testing and certification, cybersecurity protection solutions, and compliance-grade training.

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Smalling said, “I was excited to create this piece for the BMM Innovation Group. This artwork depicts the role of BMM as an agency of quality control to protect Tribal sovereignty from outside intervention; the intersection of Tribal nations, Indian Gaming, and BMM as a day-to-day presence securing Indian Gaming integrity, and thereby, its sovereignty.”

Prior to his collaboration with BIG, Smalling had already made a name for himself in the gaming industry. In 2022, he achieved the distinction of being the first artist to fully collaborate with a slot machine manufacturer when he teamed up with Incredible Technologies to launch Class II slot games showcasing his art. In addition, Smalling has played a key role in spearheading a number of corporate-indigenous partnerships with leading companies like Amazon, Gary Platt Manufacturing, Emser Tile Native Narrative Series, and APMEX. Smalling holds the distinction of being authorized by the Delaware Nation of Oklahoma — through statute — to create on their behalf.

Smalling’s art and honors include the Department of the Interior’s Operation Lady Justice; featured artist at Epcot Disney World: State of Oklahoma Centennial Show in 2007; Grand Palais “Salon du Dessin et de la Peinture á l’Eau” in Paris in 2011; and National Museum of the American Indian “Choctaw Codetalkers Celebration” in Washington, DC in 2012. In addition, Smalling has been commissioned to paint several portraits, including U.S. Justice Sandra Day O’Connor, U.S. Congressman Tom Cole, and Sir Tony Blair, the former Prime Minister of the UK, among many other notable dignitaries. Some of Smalling’s notable commissions include APMEX Coins’ Asian Zodiac Series: Year of the Dragon (2024) ; APMEX Coins’ Grand Buffalo (2023); and Lady Justice of California Proclamation (2020). For more information, visit dgsmalling.ai.

 

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WA.Technology Confirms Participation at GAT Expo Cartagena 2024

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WA.Technology, an award-winning B2B iGaming provider, is pleased to announce its attendance at the forthcoming GAT Expo Cartagena from April 9 to 11, 2024, at the Las Americas Convention Center, Colombia. Visitors can find WA.Technology at Stand B16 showcasing its full spectrum of iGaming solutions and products.

GAT Expo Cartagena is a prominent trade show celebrating its 25th anniversary in the picturesque city of Cartagena de Indias. The event is known for its high-level content featuring keynote speeches, corporate conferences, and panel discussions. Visitors can explore everything from land-based casino equipment to the latest iGaming technology. Networking events and eSports tournaments complement the packed agenda.

WA.Technology will introduce its latest product at the expo, WA.Affiliates, a cutting-edge iGaming affiliate solution featuring real-time analytics, custom agreements, gamification, and WA.Technology’s skill for perfecting localised, bespoke creations. The premier event provides the perfect backdrop to showcase WA.Affiliate’s capabilities offering visitors the chance to explore the specialised product for enhanced iGaming affiliate management. WA.Affiliates equips operators with the tools to increase profitability, streamline operations, and expand market presence via its intelligent technology, securing a competitive edge in affiliate iGaming.

WA.Technology’s presence in Latam continues to grow, thanks to the recent launches of Brazilian brands Sambabet and Flybet, powered by WA.Technology’s solutions. The expert team of Latam specialists collaborates with local professionals and creates eye-catching bespoke solutions, making WA.Technology a preferred partner for iGaming operations throughout the region.

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WA.Platform is the cornerstone product and central to the company’s success in Latam. The refined WA.Platform solution boasts recent significant upgrades that heighten safe and manageable player involvement and simplify operations. Notable improvements include advanced AI for tailored casino experiences, a CMS adaptable to local needs, robust security measures, and an extensive range of customisation and management tools. Engineered for Latin American players’ needs, the distinct features and rewarding experiences boost player acquisition, engagement, and loyalty.

WA.Technology will also showcase its verticals, WA.Sports, WA.Casino, WA.Lottery, WA.Fantasy, WA.Poker, and WA.Affiliates. Visitors can explore the latest developments with cutting-edge features that provide significant value to operators.

It’s not just about Latam either, the WA.Technology team is committed to tailoring on a global scale and will also be on hand to explain more about its expansion into Africa with its WA.Africa omnichannel solution that blends mobile, retail, and online gaming for the African iGaming community.

Tim Scoffham, CEO of WA.Technology, said, “GAT Expo Cartagena provides a great opportunity for us to engage with the Latam iGaming community. We aim to consistently deliver high-quality, localised solutions that resonate with operators and provide engaging entertainment to players. We look forward to sharing our latest advancements in iGaming in the region at the event.”

Meet the WA.Technology team at stand B16 GAT Expo Cartagena to explore the future of iGaming together. Contact the team to arrange a meeting.

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